Gufungura ubucuruzi ninzozi z'umuntu uwo ari we wese, umuntu ahitamo ubuhanzi, umuntu ahitamo ubucuruzi, umusaruro, serivisi, hamwe na francise kububiko bwimyenda, kubikoresho, salon, nibindi bice byibikorwa. Mbere, gufungura iduka ryimyenda byari bishimishije, ariko uyumunsi, mugihe habuze kubura amaduka, hariho benshi kuburyo amarushanwa arandura burundu inyana ntoya yibirango bitazwi. Kugirango udatakaza umwanya, imbaraga, kugirango ugabanye ikiguzi cyumutungo wimari, birashoboka, hamwe nibirango bizwi cyane byimyenda, gufungura amaduka mashya mubihugu no mumijyi itandukanye, kongera imiterere, gukundwa, ubwiza, no kugurisha, kongera amafaranga. Kugirango udashyira mu kaga, ntushake inama hamwe nibirango binini byububiko bwimyenda, hariho kataloge ya francises, aho ibigo bito n'ibinini byerekanwe, bikwiranye na buri mucuruzi. Urutonde rwa francise rurimo ibintu byinshi byubucuruzi (kuva kuri bito kugeza binini). Ukurikije urwego rwibikorwa, ku kirango nigihe cyakazi kumasoko, kubisabwa, no kugurisha, ibiciro bya francise biziyongera, hitawe kumafaranga yishyuwe rimwe.

Amafaranga rimwe kuri francise ntasanzwe kubantu bose kandi ni ubwoko bwubwishingizi bwa francisor. Amafaranga yishyurwa rimwe yishyurwa mugihe cyo gusinya amasezerano na mbere yo gutangira iduka, mbere yo kwimura uburenganzira bwose, amakuru, ishingiro ryabakiriya. Amafaranga yishyurwa rimwe biterwa nibiciro byose. Buri rubanza rufite ingaruka zarwo, urebye imitego, kugirango ruzenguruke, inzobere zo muri kataloge ya francisees naba francisors bazafasha. Na none, abafaransa bazagenda mubirori byose, batanga amahugurwa, isesengura, nandi makuru kugirango imikorere myiza yububiko bwimyenda. Imyenda irashobora gutangwa, haba kubagabo nabagore, kubana. Amaduka menshi, niko ikirango kizibukwa kubakiriya, byongera amahirwe nigurisha, bigira ingaruka kumafaranga.

Icyamamare kiranga ububiko bwimyenda, nigiciro cyihuta. birumvikana, urashobora gutumiza imyenda wenyine mugukingura ububiko bwawe bwite, ariko irushanwa rirashobora kugira ingaruka, bisaba igihe kinini cyo kubona abakiriya, kuzamura imyenda myiza yo mububiko. Kugira ngo rero ejo hazaza ntakibazo nibibazo biri hagati ya francisor na franchisee, birakenewe ko tuganira kubyerekeranye mbere, mbere yo gutangira ibikorwa bihuriweho. icyoroshye mugihe ubaze iduka rya francise nuko abahanga bazagufasha guhitamo francise mugusesengura ibyifuzo. Na none, abajyanama bazashobora gukora transaction kuva itangira kugeza irangiye, hamwe ninkunga yuzuye yemewe. Uyu munsi francising irakenewe cyane, niyo imurikagurisha ngarukamwaka ryaba francise ni urugero rwibi. Ibihumbi n'ibihumbi by'ibigo biva mubikorwa bitandukanye birashaka abafatanyabikorwa mubucuruzi, bitanga ibihe byiza kuri francises.

Nyuma ya byose, ugomba kwemeranya ko ari byiza gukorera hamwe, aho gukora ubucuruzi bwigenga, gufungura amaduka menshi, ariko kubigenzura kure kuva ku mpera yisi kugeza ku rundi ntibyoroshye kandi ntibishoboka, ndetse no gushaka umuyobozi. Kubwibyo, francising, kugura francise birumvikana kandi irakenewe no mubirango bizwi.

Kugirango ubone amakuru kuri francise, kugirango umenyeshe ibyatanzwe kumasoko yigihugu runaka, hamwe nibisabwa kumaduka afite imyenda, kugirango usuzume politiki yibiciro, ugomba gukurikiza umurongo wa catalogi ya francise hepfo. Na none, urashobora kuvugana nabahanga bazasubiza ibibazo bijyanye na francise kandi bagufasha mubihe bitandukanye. Twishimiye mbere kubwinyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

Ubufaransa. Kubana, amahitamo atandukanye yibikorwa byo kwihangira imirimo bizaba igisubizo cyibihe byubu, mugihe bigoye kumva gusa igitekerezo cyo kugera kubisubizo byiza hamwe ninyungu. Murwego rwa francise, mubyerekezo nkabana, abakiriya benshi bazashobora gukunda ibikorwa byo kwihangira imirimo murubu buryo, hamwe ningamba zo gutegura-gukoresha-umushinga. Kuri francise kubana, nibyiza cyane guhitamo buri nyirayo yigenga, utekereza birambuye kubyerekezo byatoranijwe. Uyu munsi, abakiriya benshi bagura verisiyo yateguwe ya francise, ikora itisunze urwego rwamashami n'amacakubiri, ikuraho burundu ingaruka zitandukanye. Twabibutsa ko urwego rwo hejuru rwubumenyi bwubumenyi bwigitekerezo, niko ibiciro byumushinga byiyongera kandi biranga icyizere cyikigo.

Ku cyiciro cyambere, mugihe uhisemo uruganda, birakenewe gukora inama, mugihe cyo kuganira kuburyo burambuye ibisobanuro byose hamwe nubufatanye bwubufatanye kuri francise. Mugihe kizaza, urashobora kumenyera urutonde rwibyangombwa bisabwa, byakusanyirijwe hamwe nabakozi babishoboye babikora. Urashobora gukenera kuyobora amahugurwa make yo kwamamaza no kwamamaza kubakiriya bizafasha imibereho yawe kongera ibicuruzwa byawe cyane. Buri gihe ufite amahirwe yo kubaza ikibazo icyo aricyo cyose kijyanye na francise yabana, ugasobanura ibihe bitandukanye ninzobere zamamaza, muganira hamwe kuriyi ngingo. Byaragaragaye kuva kera ko byoroshye kwishora mugutezimbere ubucuruzi hamwe na francise kubana kuruta gutangira umushinga wawe kuva mbere. Amashanyarazi kubana arashobora kugurwa hagamijwe gukora ibicuruzwa, kugurisha ibicuruzwa, no gutanga serivisi. Hamwe na francise kubana, abakiriya bafite icyerekezo cyiyi format bazashobora gushyira mubikorwa ingamba zabo.

Abakiriya bazanyurwa no guhitamo ikirango, kuko inzira yiterambere yose yuwabikoze izajyana nibikorwa byakazi no kongera itangwa rya serivisi. Kugeza ubu, francises yiteguye irazwi cyane kwisi yose, imaze kugirirwa ikizere nabakiriya bafite ibyiringiro byo gukora igitekerezo cyiza kandi cyiza kizakoreshwa murwego runini. Guhitamo uruganda runaka kuruhande rwumuguzi bizaterwa nikirangantego cyamamajwe kandi kizwi cyane, kimaze imyaka myinshi gitanga izina ryacyo. Niba uguze francise kubana, noneho uzatangira gukurikira inzira imaze gukandagira, aho hariho amabwiriza kuri buri gikorwa. Hamwe no kubona francise kubana, ugomba gukoresha uburyo butandukanye bwiterambere, ibyingenzi bizerekanwa nabatanga ibitekerezo. Biroroshye cyane kubaka ubucuruzi bwawe kumushinga urangiye kuruta guteza imbere ubucuruzi bwawe hamwe nisesengura ryisoko, ufite amahirwe yose yo kubara nabi. Twakagombye kuvuga ko ari byiza guhora twizera abanyamwuga kuruta gukora imirimo muburyo bwigenga ukurikije ingamba zatoranijwe n'umushinga watoranijwe.

Igice cyingenzi kandi cyingenzi kizakomeza kuba ikibazo cyo guhitamo francise, ushobora kuganira muburyo burambuye nabahagarariye ikirango, kugirango ubashe gutandukanya neza ubuhanga bwabakiriya nibitekerezo byubu. Iterambere iryo ariryo ryose rizashobora kubona igipimo kinini mugihe, gishobora gutezwa imbere hashyizweho amashami n'amacakubiri kwisi. Uzashobora guteza imbere francise kubana bashoboye kubyara inyungu wifuza kugera kurwego mpuzamahanga.

Ubufaransa bwububiko bwimyenda ni umushinga ushimishije wubucuruzi, kubwiterambere uzakenera kwitegura mbere. Haranira kuguma imbere yabanywanyi bawe kandi ukoreshe neza francise yawe ukomeza hejuru yubuyobozi. Mugihe uhisemo francise, uzahura nuburyo butandukanye. Tanga icyifuzo kumuntu ufite imiterere ikwiranye nibishoboka - iki nicyo cyemezo cya mbere cyukuri cyo kuyobora. Gutezimbere ububiko bwawe, tanga abakiriya bawe ikintu abo muhanganye badashobora: ibi bizongera amahirwe yo kuba uwambere mubucuruzi. Ububiko bwibintu francise bisaba gucunga ubumenyi, ukizirikana ikintu kimwe cyingenzi mubitekerezo.

Ibarurishamibare rifite uruhare runini: nyuma yo kubyiga, koresha ibikoresho bitandukanye byo kubonerana, ushobora kuvugana na francisor.

Iyo ukorana na francise kububiko bwimyenda, haratangwa ubwishyu butandukanye. Ubwa mbere, nintererano imwe kumurongo wambere. Ni 9-11% yishoramari ryambere muri francise. Ububiko bwimyenda buteganya kwamamaza, bizakorwa nimbaraga za francisor. Hariho kandi ubwami - 6% byamafaranga yinjira mugikorwa cyo kugurisha imyenda mububiko. Ibi byose nibisanzwe rwose, bikoreshwa hafi ya francises zose.

Koresha umwanya wububiko neza - ibi bizabarinda kuzura imyenda itagurishijwe, gukenera bundi bushya, bityo uzigame imari. Mugihe utezimbere francise kububiko bwibintu, ukeneye kandi automatike. Ibi byorohereza cyane ibikorwa byabanditsi, kubera ko utagomba gukora intoki numubare munini. Rero, iduka ryimyenda yubufaransa rizatanga amahirwe yo gutera imbere neza kumasoko hamwe nibyiza byinshi.

Ubufaransa kububiko bwimyenda yubukungu ni umushinga wubucuruzi ushimishije. Kubitangiza, koresha software nziza-nziza: francisor izaguha nayo. Mubyongeyeho, uzagera kubindi bikoresho bitandukanye uzashobora kugera kubisubizo bitangaje, harimo no kurwanya abanywanyi bakomeye. Nka francisee, ugomba kwiha inyungu kugirango ubone abakiriya kuguhitamo. Mugihe ukorana nububiko bwubukungu bwubufaransa, shiraho imirimo yo mubiro muburyo bwiza bushoboka. Mugihe ukorera mububiko, abakozi bawe bagomba kureba bakurikije amabwiriza franchise iteganya.

Ibi nibikorwa bisanzwe: imyambarire izamura iterambere ryubucuruzi. Byongeye kandi, ububiko bwimyenda yubukungu buzagaragara neza niba abakozi bose bambaye kimwe. Imyambarire idahwitse ntishobora kongera inyungu kuriwe imbere yabakiriya, bityo rero isura igomba guhuzwa.

Mugihe ukoresha ububiko bwimyenda yubukungu, ntukirengagize imibare. Birakenewe kwiga amakuru muburyo burambuye bushoboka kugirango dufate ibyemezo byemejwe neza na gahunda yubuyobozi. Gufatanya nabakiriya bawe kubona ibitekerezo byabo. Ibi bizaguha ishusho yuzuye yumurimo wikipe yawe: uwakurikiranye ninde wagaragaje imikorere myiza yimirimo yabo. Gahunda yateguwe neza kububiko bwimyenda yubukungu izatanga umubare winyungu, kandi, kubwibyo, amahirwe yo kwishyura abo bahanganye hamwe naba francisor - ugomba kumwishura umusanzu wa 9%. Ibi bizamura icyizere mumaso ye, kandi kuruhande rwawe, uzashobora kwishimira ibyiza byose bya francise.

Mugihe ukorera mububiko bwimyenda yubukungu, ntukirengagize indangamuntu - ibi nibimwe mubisabwa mubufatanye. Muri rusange, francise kububiko bwimyambaro yubukungu nuburyo bwiza cyane bwo guhatanira kunganya no guhuriza hamwe isoko.