Ubufaransa. Kubana, amahitamo atandukanye yibikorwa byo kwihangira imirimo bizaba igisubizo cyibihe byubu, mugihe bigoye kumva gusa igitekerezo cyo kugera kubisubizo byiza hamwe ninyungu. Murwego rwa francise, mubyerekezo nkabana, abakiriya benshi bazashobora gukunda ibikorwa byo kwihangira imirimo murubu buryo, hamwe ningamba zo gutegura-gukoresha-umushinga. Kuri francise kubana, nibyiza cyane guhitamo buri nyirayo yigenga, utekereza birambuye kubyerekezo byatoranijwe. Uyu munsi, abakiriya benshi bagura verisiyo yateguwe ya francise, ikora itisunze urwego rwamashami n'amacakubiri, ikuraho burundu ingaruka zitandukanye. Twabibutsa ko urwego rwo hejuru rwubumenyi bwubumenyi bwigitekerezo, niko ibiciro byumushinga byiyongera kandi biranga icyizere cyikigo.

Ku cyiciro cyambere, mugihe uhisemo uruganda, birakenewe gukora inama, mugihe cyo kuganira kuburyo burambuye ibisobanuro byose hamwe nubufatanye bwubufatanye kuri francise. Mugihe kizaza, urashobora kumenyera urutonde rwibyangombwa bisabwa, byakusanyirijwe hamwe nabakozi babishoboye babikora. Urashobora gukenera kuyobora amahugurwa make yo kwamamaza no kwamamaza kubakiriya bizafasha imibereho yawe kongera ibicuruzwa byawe cyane. Buri gihe ufite amahirwe yo kubaza ikibazo icyo aricyo cyose kijyanye na francise yabana, ugasobanura ibihe bitandukanye ninzobere zamamaza, muganira hamwe kuriyi ngingo. Byaragaragaye kuva kera ko byoroshye kwishora mugutezimbere ubucuruzi hamwe na francise kubana kuruta gutangira umushinga wawe kuva mbere. Amashanyarazi kubana arashobora kugurwa hagamijwe gukora ibicuruzwa, kugurisha ibicuruzwa, no gutanga serivisi. Hamwe na francise kubana, abakiriya bafite icyerekezo cyiyi format bazashobora gushyira mubikorwa ingamba zabo.

Abakiriya bazanyurwa no guhitamo ikirango, kuko inzira yiterambere yose yuwabikoze izajyana nibikorwa byakazi no kongera itangwa rya serivisi. Kugeza ubu, francises yiteguye irazwi cyane kwisi yose, imaze kugirirwa ikizere nabakiriya bafite ibyiringiro byo gukora igitekerezo cyiza kandi cyiza kizakoreshwa murwego runini. Guhitamo uruganda runaka kuruhande rwumuguzi bizaterwa nikirangantego cyamamajwe kandi kizwi cyane, kimaze imyaka myinshi gitanga izina ryacyo. Niba uguze francise kubana, noneho uzatangira gukurikira inzira imaze gukandagira, aho hariho amabwiriza kuri buri gikorwa. Hamwe no kubona francise kubana, ugomba gukoresha uburyo butandukanye bwiterambere, ibyingenzi bizerekanwa nabatanga ibitekerezo. Biroroshye cyane kubaka ubucuruzi bwawe kumushinga urangiye kuruta guteza imbere ubucuruzi bwawe hamwe nisesengura ryisoko, ufite amahirwe yose yo kubara nabi. Twakagombye kuvuga ko ari byiza guhora twizera abanyamwuga kuruta gukora imirimo muburyo bwigenga ukurikije ingamba zatoranijwe n'umushinga watoranijwe.

Igice cyingenzi kandi cyingenzi kizakomeza kuba ikibazo cyo guhitamo francise, ushobora kuganira muburyo burambuye nabahagarariye ikirango, kugirango ubashe gutandukanya neza ubuhanga bwabakiriya nibitekerezo byubu. Iterambere iryo ariryo ryose rizashobora kubona igipimo kinini mugihe, gishobora gutezwa imbere hashyizweho amashami n'amacakubiri kwisi. Uzashobora guteza imbere francise kubana bashoboye kubyara inyungu wifuza kugera kurwego mpuzamahanga.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.