Ibicuruzwa byubwiza franchise birashobora gukoreshwa namasosiyete atandukanye ateganya gushinga imishinga yabo. Muri iki gihe, ubwiza bw’uburanga buzakoreshwa cyane n’abahagarariye inzego zinyuranye z’ubukungu, kuva mu bucuruzi buto n'ibiciriritse kugeza ku mishinga minini. Twakagombye kuvuga ko francise ikorana na salon yubwiza nibicuruzwa bijyanye nubwiza byoroshye kwiteza imbere kuva urwego rwa serivisi rufatwa nkigikorwa kidatwara igihe kuruta niba utezimbere icyerekezo cyibikorwa cyangwa ibikorwa byubucuruzi. Urashobora kubona urubuga rwabigenewe hamwe nabacuruzi batandukanye batanga ibitekerezo byateguwe. Mu ntangiriro, mugihe uhisemo uwaguhaye isoko, ugomba kwiga witonze ubuzimagatozi bwatoranijwe, ikirango, kandi ukiga byimazeyo inzira yo kuba nyirayo. Ku ikubitiro, uzakenera gukora imiterere yihariye yimishyikirano hagati yimpande, muganira ku ngingo zinyungu zijyanye no kubona ubwiza bwubufaransa.

Nyuma yikiganiro cyiza, hamwe numwanzuro mwiza, uzakenera kwimuka kurwego rwo gusinya amasezerano, hamwe no guhererekanya uruhushya rwo guteza imbere ikirango muri sosiyete yawe. Gutangira ubucuruzi bwawe bwite, ugomba kwifashisha francise yubwiza, abahanga mubakora bazagufasha kumenya neza hamwe nogutanga amasoko hamwe namahugurwa yamamaza kugirango akazi gakorwe neza. Niba ufite ikibazo, ugomba guhora usaba ubufasha kubahanga bazafasha gukemura ibibazo mwizina ryabatanga francise. Bizatwara igihe runaka kugirango winjire byuzuye ku isoko, kuko ari ngombwa gutegura birambuye kuri iki gikorwa, gishobora gufata amezi menshi. Mubyongeyeho, uzashobora gukurikiza umurongo ngenderwaho watanzwe nuwabikoze, cyane cyane mugutangiza ubucuruzi bwubwiza bwa francise. Igiciro cyakusanyirijwe hamwe giterwa nubunini bwumushinga, umaze kwihesha izina ku isoko mu myaka yashize.

Ni muri urwo rwego, buri mukiriya agomba kumva ko amasezerano yunguka azatwara igishoro runaka, mugihe kizaza, ukurikije ibihe byiza kandi byiza, bizaba bifite ishingiro. Ubwiza bwa franchise nubucuruzi busaba intambwe nyinshi zo kuyobora.

Niba udashobora gukemura ibibazo bitandukanye bitunguranye mugihe runaka, nibyiza kugisha inama nuwabikoze kugirango ubone ibisubizo nyabyo, kandi utekereze nuburyo bwo kwikemurira ibibazo wenyine. Ibikorwa mubijyanye nibicuruzwa byubwiza birashobora kuba bitandukanye mubyerekezo kuko buri rwiyemezamirimo yihitiramo icyerekezo cyubucuruzi bazateza imbere igitekerezo hamwe ningamba. Ingaruka zitandukanye n’imitego ishobora kubangamira akazi ntibivanwaho rwose mugihe cya francise yaguzwe kuva uwabikoze yitaye kandi agakuraho ibihe bibi cyane. Kandi na none, igitekerezo cyingamba ninzira ifite umushinga wateguwe wateguwe, nta gushidikanya ko bizaganisha ku ntsinzi uramutse ukomeje gahunda.

Mugushiraho intego yo guhinduka byihuse, bizashoboka kugera ku ntsinzi ninyungu hamwe nikirangantego cya nyiracyo, hamwe nuburambe bwo gukorana mubijyanye nabakiriya. Byongeye kandi, francisees izarushaho kunguka, hamwe nubwishingizi bwubucuruzi butari bwiza bukora neza ikirango. Niba umukiriya afite ibibazo bijyanye no gushiraho umurongo uhoraho wubwiza nubushobozi, ugomba guhita ushakisha igisubizo cyikibazo, ubifashijwemo ninzobere kubitekerezo bya nyirubwite. Kuri rwiyemezamirimo mushya, kugura ubwiza bwa francise ni amahirwe akenewe yo kwiga kubaka umushinga ufite igishushanyo mbonera cyumushinga, nuances, nibisobanuro birambuye bikaba amabanga yuburambe bwimyaka myinshi yakusanyije mugihe. Umukiriya ntagomba kwigenga gutekereza kuri iki gitekerezo cyangwa kiriya, gushiraho ingamba zishobora guhisha inenge zitandukanye zigize ijanisha rinini ryiterambere ryiza ryikigo. Kugira ubwiza bwa francise bikuraho burundu ibyago byo gushora amafaranga kuko hari amahirwe yo gukoresha ikirango cyiteguye kidasanzwe mubigize.

Kugirango dushyireho ubucuruzi, utezimbere ubwiza bwubufaransa, umuguzi azashobora guhuza namafaranga aboneka, kubera ko amahitamo menshi agomba gutekerezwa, muri yo akaba ashobora kubona umushinga we. Franchises imaze kumenyekana kwisi yose uyumunsi kuko abaguzi benshi babonye ibyiringiro byuzuye byo guteza imbere ubucuruzi murubu buryo. Ibyiciro byakazi birangiye bizafasha cyane abashya kumenya ibikorwa bye byo kwihangira imirimo. Ibigo bifite ibikorwa bitandukanye byakoreshejwe kwisi yose kuva umusaruro wibicuruzwa ushobora gukoreshwa, kugabura ibicuruzwa, usibye byose, serivisi zirashobora gutezwa imbere. Ibitekerezo bishya bihora bigaragara, byimurirwa mumajyambere, biganisha kumishinga yibikorwa.

Ubufaransa bwikigo cyegeranya nigikorwa cyihariye gishobora guhura ningorane zimwe na zimwe kubutaka bwibihugu bitandukanye, kubera ko ikigo gishinzwe gukusanya gikeneye gukora nuburyo bwihariye, akenshi iterabwoba no gusebanya. Niyo mpamvu ari ngombwa gukora igikorwa gikomeye cyo gusesengura mbere yo guteza imbere francise. Uzakenera kwiga amategeko yemewe akubuza gukora ubu bwoko bwubucuruzi. Shyira mubikorwa francise neza kandi neza, wirinde amakosa muri gahunda yingenzi. Ibi bizaguha amahirwe yo kubaka umushinga wubucuruzi uzakuzanira amafaranga menshi mugihe kinini. Icyegeranyo cyo gukusanya ni umushinga wubucuruzi, mugushyira mubikorwa uracyakeneye kubahiriza amahame mbwirizamuco.

Birumvikana ko ibisubizo biri hejuru ya byose, ariko, imbibi zimwe na zimwe ntizikwiye kwambuka. Ibigo bishinzwe gukusanya ntabwo bifite izina ryiza cyane, rero, hitamo francise nziza izaguha urutonde rwuzuye rwibikorwa kandi icyarimwe ibikoresho byemewe n'amategeko.

Mugihe ukora kuri francise yikigo gishinzwe gukusanya, ugomba no kumva neza ko gukora mwizina ryikirango cyikigo kizwi bisaba amafaranga. Ubwa mbere, usanzwe murwego rwo kubishyira mubikorwa, wemeye kwishyura inshuro imwe. Ni 9, 10, cyangwa 11% yishoramari ryambere ushaka gukoresha. Byongeye kandi, mugihe ushyira mubikorwa francise yikigo gishinzwe gukusanya, ugomba kandi kuzirikana ko amafaranga yimisoro n'amafaranga yo kwamamaza ari amafaranga abiri yakuweho azagutwara kugeza kuri 9% yinjiza yose cyangwa ndetse no kugurisha buri kwezi. Ibisabwa byose byumvikanyweho naba francisor kugiti cyabo, icyakora, itegeko rusange rireba ubwoko bwose bwubufaransa. Ugera gusa kumasezerano akwiye nuhagarariye ikirango hanyuma ukayashyira mumasezerano.

Gukorana nikigo gishinzwe gukusanya francise ni amahirwe yawe yo kugera kubisubizo bitangaje mukurwanya abanywanyi kuberako haboneka ibikoresho byinshi bitandukanye. Ubu ni tekinoroji yo mu rwego rwo hejuru, kumenya-uburyo, nuburyo butandukanye bwo gukorana nabakiriya bawe.

Ubufaransa i Nairobi buzafasha uwatangiye gutangiza umushinga utazi aho uhera namahame agomba gukurikiza. Kugura francise i Nairobi, icyo ugomba gukora nukwiyambaza inzobere kuva kataloge ya franchise cyangwa ukigenga ukimenyekanisha kubitekerezo, gereranya ibyiza nibibi. Ntibikenewe ko ujya i Nairobi niba ushaka gufungura ishami ryubucuruzi bwawe, ugaha franchisee amahirwe yo kugukorera. Franchising nuburyo bwo guhuza abafaransa naba francisees kubikorwa bimwe mumijyi nibihugu bitandukanye. Niba umuntu ashaka gutangira ubucuruzi bwe ariko akaba atazi aho bahera, ubwo rero nta mpamvu yo guta igihe nubukungu, bishobora guhomba no gutsindwa. Mugura francise, ntabwo uburenganzira gusa bwo guhagararira inyungu yikimenyetso runaka, umuntu nizina bitangwa, ariko kandi no kubona amakuru yuzuye kubijyanye no gukora ubucuruzi, kumubare wibiciro no kwishyura byambere, hamwe namakuru yuzuye.

n'abakiriya shingiro, kimwe n'ingaruka na sisitemu yo kuyobora. Mugihe uguze francise i Nairobi, francisor azaza gufungura ahacururizwa, atanga inama, nibiba ngombwa, afashe mumahugurwa muguhitamo abakozi. Kujya i Nairobi no gukurikira inzira y'ibyabaye no guteza imbere ibibanza bizagirira akamaro aba francisor na franchisee. Na none, birakwiye ko twibuka ubwishyu bumwe, bujyanye namafaranga ya francisor. Iyo bagiranye amasezerano, buri sosiyete, ikirango gisaba umubare wagenwe, ukurikije izina ryisosiyete, ntoya, iciriritse, cyangwa ubucuruzi bunini. Muri kataloge ya francises, izaboneka guhitamo kwigenga guhitamo umujyi nigihugu, urugero, Nairobi. Noneho urashobora kumenyera ingingo nibisobanuro byamasezerano na Nairobi.

Kugirango ubone ibisobanuro byinshi, birashoboka kugisha inama inzobere za kataloge ya franchise. Na none, hari abakiriya basubiramo bazafasha nta gushidikanya gufasha.