Ubufaransa bwa serivise ni umushinga ufite akamaro kanini. Mugihe ukorana na francise, ugomba kwitonda, kubera ko urwego rwamarushanwa muriyi niche rudashoboka rwose. Umubare munini wamaduka atandukanye yo gusana azahatana na francise yawe; kubwibyo, ugomba kwitegura kuri byose. Kora ibikorwa byawe hamwe nubushobozi buhebuje kugirango hatabaho izindi ngorane hamwe na gahunda ihambaye. Bizaba ngombwa gutsinda ibihe byose ukoresheje tekinoroji yo murwego rwohejuru, ubumenyi-burya, hamwe nuburambe bwose bwikirango kizwi. Francisor rwose azishimira gusangira nawe imirimo yose yo mu biro.

Ukeneye gusa gukoresha neza algorithm uzaguha. Kwagura francise hamwe nurwego rwohejuru rwo kwitanga. Nyuma ya byose, abaguzi bagomba kunyurwa, rero, birakenewe gutanga urwego rwo hejuru rwa serivisi. Umukiriya wishimye azakugarukira mugihe bakeneye serivisi ikwiye. Bamwe muribo bazashaka no gusaba umushinga wabo wubucuruzi bakunda benewabo, inshuti, na bagenzi babo. Akazi hamwe na francise kumahugurwa ntigomba guhura ningorane zikomeye niba ukora byose ukurikije amategeko yasobanuwe. Kubahiriza algorithms bizakwemeza gutsinda hafi ijana kwijana.

Ikintu nyamukuru ntabwo ari ukurangazwa nubusa, guhora ukora ukurikije uko isoko ryifashe ubu.

Mugihe ukora francise kumahugurwa, ugomba kuba umucuruzi watsinze kandi uhiganwa. Kugirango ubigereho, burigihe ukurikize amabwiriza ariho kandi ukore byose kugirango abanywanyi bawe badashobora kukurwanya nibintu byose. Umushinga wawe wubucuruzi uzakora neza ibikorwa byo mubiro gusa niba wibanze kubintu bitandukanye. Kwiga imibare bigomba gukorwa hitawe cyane kubisobanuro birambuye. Nta gushidikanya ko uzatsinda. Tegura amahugurwa meza kugirango uruganda rwawe rugire amahirwe yose yo gutsinda mumarushanwa mugihe kirekire.

Uzagira amahirwe gusa yo gutsinda mugihe ugeze kuri ambasaderi mwiza wikirango. Urashobora guhitamo francise muguhuza kataloge cyangwa ububiko bwihariye. Gusa ngaho uzashobora kugereranya amahitamo yatanzwe hanyuma uganire kumagambo na francisor. Niwowe ukwirakwiza wenyine kumahugurwa franchise. Kubwibyo, ninshingano zawe kugumana urwego rwo hejuru rwo kumenyekana. Ninshingano zawe kwirinda igihombo cyicyubahiro, kuko aribyangiritse cyane isosiyete ishobora kugira. Ibiciro byibikoresho birashobora guhagarikwa muburyo runaka, ariko igihombo cyicyubahiro kiragoye kugarura.

Ishirahamwe ryanyu ntirizobona ibibazo nimba ritubahirije amategeko. Kubwibyo, francise igomba gukora yubahiriza byuzuye ibipimo byateganijwe, ntibirenze ku mategeko, kandi ikanakorera neza abaguzi. Ba shebuja bategekwa gukorana neza na buri mukiriya ubisabye, ibi ni ngombwa kuva ihagije ryitumanaho nimwe mubisabwa kugirango umuntu atsinde. Ubufaransa bwa serivise ni umushinga wubucuruzi bijyanye gusa niba byateye imbere neza kandi neza. Ubwa mbere, mugice cyambere, uzaba ugomba kwishyura icyarimwe. Ingano yacyo iratandukanye kandi irashobora kuva kuri 9 kugeza 11%.

Byongeye kandi, ijanisha ribarwa nkumugabane wishoramari ryose. Byongeye, murwego rwo kwagura francise kumahugurwa, urashobora kwishyura ibindi bice bibiri. Iya mbere yitwa ubukode. Ibi biva kuri 2 kugeza kuri 6%, bikurwa kumafaranga yose yakiriwe mukwezi. Irashobora kwinjiza cyangwa kugurisha; ugomba kugenzura hamwe na francisor. Usibye ubukode, mugihe ukorana na francise kumahugurwa, uzakenera kwishyura igice cya kabiri. Ibi byitwa Kwamamaza kwisi yose.

Aya mafranga azakoreshwa mugushyira mubikorwa ingamba zo kwamamaza zigamije gukomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa kurwego rwisi. Uzakira kandi inyungu itaziguye ivuye muri ibi, kandi mu ifasi yumujyi wawe, kumenyekanisha ikirango biziyongera. Kubwibyo, abaguzi bazahindukira mumahugurwa yawe kugirango ubone francise hanyuma uzabona amafaranga. Birumvikana ko bagomba no gusangira naba francisor.

Gukora imirimo yo mu biro muri francise kumahugurwa bitwara inshingano zimwe. Ubwa mbere, wemeye gukurikiza byimazeyo amabwiriza yose yateganijwe kandi ntuyatandukane. Gutandukana kwose bigomba kuganirwaho na francisor hakiri kare. Azatanga inzira cyangwa abuze ishyirwa mubikorwa ry'igikorwa cyerekanwe. Ubufaransa kuri sitasiyo ya serivise ni umushinga wubucuruzi nyirizina, bigerwaho nimbaraga zawe n'amafaranga yawe. Byongeye kandi, wishyura amafaranga yuburenganzira bwo gukora ibikorwa mwizina ryamamaye kandi rizwi.

Urabona inyungu nyinshi mubisubizo. Ubwa mbere, mugihe ukorana na francise yamahugurwa, urashobora kwiringira ko ibikorwa byawe bizahita bikurura umubare munini wabakiriya. Ibi bizabaho bitewe nuko ukoresha ikirango kizwi kandi kizwi. Byongeye, ufite amahirwe menshi yo guhura na francisor muburyo butaziguye kuburambe bwakazi. Inyandiko zose zikenewe zumutwe, ibikoresho byamakuru, ibikoresho, nubumenyi-bizaguhabwa ukurikije ibikubiye mu masezerano, uzabishingira mu rwego rwinyandiko yumutwe. Amategeko agomba gukurikizwa byimazeyo kugirango isosiyete yawe igere kubisubizo bitangaje. Iterambere rya francise kumahugurwa rishobora guhura ningorane zimwe, ariko, zirashobora gutsinda byoroshye mugihe witeguye hakiri kare.

Birakenewe gukora isesengura rya swot mugice kibanza, no mugihe cyo gutegura umushinga. Iki gikoresho kizagufasha kumenya ibyiza nibibi byumushinga wawe wubucuruzi. Byongeye kandi, amahirwe n'ingaruka bigomba no kwitabwaho niba ukora sitasiyo ya serivisi kuri francise. Kora ufite ikizere kugirango urebe ko ufite ibyiza byose byo guhatanira kandi urwego rwo hejuru rwo kuramba mumushinga wibiro byawe.

Ubufaransa. Inganda zubuvuzi zigomba kwibutswa ko zizakoreshwa mubuzima bwabantu bingeri zitandukanye. Niyo mpanvu francise yohereza abaganga isabwa cyane kandi ntizigera itinda. Franchises murwego rwubuvuzi ituruka kubitekerezo byiteguye bifite ingamba zidasanzwe. Mugihe uguze francise murwego rwubuvuzi, ugomba kubanza gusuzuma urutonde rwabakora ibicuruzwa biboneka kurubuga rwabigenewe. Hamwe nurutonde rwaba nyirubwite, uzashobora guhitamo ubufatanye nurutonde rwibitekerezo byubucuruzi byunguka cyane.

Ni muri urwo rwego, twakagombye kumenya ko abakora imishinga myinshi bafite amahirwe yo gutondekwa kurwego rwo hejuru, kandi bazwi kwisi yose. Ibiranga bimwe bishobora gufata imyaka myinshi kugirango biteze imbere, bityo rero bigomba kumvikana ko ikiguzi cyumushinga uhuriweho kizaba kigizwe nizina rinini muburyo mpuzamahanga. Kuba indashyikirwa mu buvuzi ni amahirwe yo kwihangira imirimo yawe ukurikije umushinga wemewe, wateguwe n'abakozi ba nyir'uruganda mu cyerekezo cyatoranijwe. Hamwe nigitekerezo cyateguwe, urashobora gukuraho kurwego rurambuye ingaruka zose zo gushinga isosiyete, kuko izakora ikurikije umushinga wemejwe kandi wateguwe neza. Niba ushishikajwe no kwiga byinshi kubyerekeye ibikoresho, ugomba kujya kurubuga rwihariye kugirango ubone amakuru yingenzi. Nyuma yigihe runaka, mugihe wemeye kubufatanye bwubufatanye, ugomba gutangira gushyira umukono kumasezerano yubufatanye. Birakwiye ko tumenya ko buri mukozi azahabwa amahugurwa yihariye kumikoro yibitekerezo byatoranijwe, bizamufasha kuyobora neza uburyo bwo kwamamaza no kwamamaza.

Kugirango ubone ibisubizo byifuzwa, umukiriya agomba kubahiriza byimazeyo imiterere yiterambere ryakozwe nuwabikoze. Niba ukeneye gukora infashanyo yo mu rwego rwohejuru kandi ikora neza, noneho, muriki gihe, abahagarariye isosiyete ikora ibicuruzwa bazashobora gufasha byimazeyo. Twakagombye kuvuga ko ari byiza gukora muburyo bwo gukora, bityo ukarangiza urugendo kumuhanda umaze gukora. Biroroshye cyane guteza imbere ubucuruzi bwawe bwite kuruta gutangira kubaka uruganda kuva mugitangira hamwe nibitego byinshi. Muri iki kibazo, mugihe uguze imiterere yubuvuzi francise, uzatangira kumva inkunga nisosiyete ikora inganda mugutezimbere ibitekerezo byateguwe hamwe ningamba. Muri iki gihe, ukurikije uko ibintu bimeze ubu, icy'ingenzi ni uburyo bwo kugura ibicuruzwa by’ubuvuzi, bizashyirwaho n’isosiyete ya franchise. Twakagombye kuvuga ko ubuvuzi bwubuvuzi butandukanye nkubundi buryo bwo kubyara ibitekerezo byubucuruzi.

Kugirango ubone ibisubizo byifuzwa, umukiriya agomba kubahiriza byimazeyo ibisabwa byose byavuzwe nuwatanze ibicuruzwa. Hariho ibyiringiro byinshi mugutegura ingamba ziteguye kuruta gushinga umushinga kugiti cyawe uzagerwaho gusa na rwiyemezamirimo. Ni byiza kuvuga ko udashobora kugenda nabi uhitamo francise mubice byubuvuzi kuko umurenge watoranijwe wahoze ari ishyaka ryamamaye rikeneye kuzamurwa mu ntera. Niba ufite ikibazo, nibyiza gusaba ubufasha uwashizeho ubuvuzi bwoherejwe kwa muganga, kuko ibyago byo kwibeshya bizagabanuka. Icyemezo cyukuri kubakiriya bashaka guteza imbere ubucuruzi bwe ni amahirwe yo kugura francise yibipimo byubuvuzi byerekana ikirango kizwi kandi kizwi. Kugirango ubone ibisubizo wifuza, hitamo francise ukurikije ubushobozi bwawe, wakire amakuru mubikorwa byihuse uhereye kumukoresha wa kure. Mwisi yisi itari hanze, ibicuruzwa byinshi bizwi bikoreshwa muburyo bwagutse kubikorwa byabo, hamwe no gushakisha buri gihe ingamba zidasanzwe ziganisha ku gutsinda byihuse kandi bikageragezwa nabandi bakiriya.

Buri gitekerezo kizatekerezwa neza ningamba zuwashizeho francise mubyerekezo byubuvuzi, hamwe no kwakira iterambere rinini. Guhangana nuburyo bukwiye bwubucuruzi bwa francise hamwe nabakozi bo mubuvuzi bazafashwa ninzobere mu ruganda, bazerekana mu buryo burambuye icyerekezo bagomba kwibandaho. Urashobora gusuzuma ibisobanuro birambuye byo gutangira ubufatanye mubijyanye nubusabane bwubufatanye mubyangombwa biriho byashyizweho umukono nugurisha nuwaguze. Amahitamo yunguka cyane kuri rwiyemezamirimo ni ukugura imiterere yubuvuzi, bizamura cyane amahirwe yiterambere ryera kwisi.

Ubufaransa bwa serivisi yimodoka ni umushinga wubucuruzi utanga ikizere cyane, ariko, mugihe cyo gushyira mubikorwa, birashobora guhura nibibazo bitunguranye. Niyo mpamvu bikwiye gukora ubushakashatsi bwisesengura hakiri kare gukusanya amakuru akenewe no kuyashyira mubikorwa nkuko byateganijwe. Korana na francise neza, hanyuma uzagumana uburenganzira bwo kuba umugabuzi wihariye mumujyi wawe igihe kirekire. Ubufaransa bugurwa neza kugirango ugire icyitegererezo cyateguwe kandi gikora, kiyobowe nacyo, bizashoboka kubaka ibikorwa byo kwihangira imirimo bizakora neza. Niba ushishikajwe na serivise yimodoka kandi ukaba ushaka ubwoko bukwiye bwa francise, noneho birashobora kuba byiza ubaze iduka rya francise, cyangwa portal imwe isa nkaho amakuru nkaya aboneka kumugaragaro.

Serivise yimodoka irangwa numubare munini wabakiriya niba iherereye ahantu heza. Mugihe uhisemo francise, uzirikane ko ugomba gukorana nikirangantego kizwi kugirango winjize amafaranga menshi mumikoranire nubufatanye. Ubufaransa bwa serivisi yimodoka bugomba kumenyekana kwisi yose, ariko cyane cyane mumujyi wawe.

Intsinzi yubucuruzi bwawe biterwa nibi. Birumvikana, urashobora kugura francise ya serivise yimodoka itazwi neza muri leta yawe. Urashobora kwishura urwego rwo hasi rwo kumenyekanisha ibicuruzwa ukwemerera guhitamo ibikorwa byawe byubucuruzi wifashishije amabwiriza, ibipimo, hamwe nubumenyi-kuburyo ushobora gutsinda byoroshye abanywanyi bawe nyamukuru. Ariko rero, ugomba gukoresha amafaranga menshi mukwamamaza. Nyuma ya byose, ikirango kidakunzwe cyane ni, amafaranga arakenewe kugirango yongere urwego rwo kumenyekana.

Urwego rwo hejuru rwo kumenyekanisha ikirango kurwego rwisi ndetse no kubutaka bwigihugu cyawe ntabwo ari garanti yo gutsinda. Ugomba kandi gusobanurira abakiriya bawe ko uri umugabuzi wemewe, aho wafunguye mubutaka bwumujyi. Ibi nibyingenzi cyane kugirango tumenye neza ko abakiriya bahora. Gukorana na francise bikubiyemo no kwitondera abo bahanganye bazahatanira nawe kubyo ukunda abaguzi. Isesengura rihiganwa nimwe mubikoresho bifatika byo kumenya ubushobozi bwawe mugihe ukorana nabaguzi. Bizashoboka kumva impinduka ufite kugirango utsinde iyi guhangana ikaze, intego yayo ni ugukurura abakiriya benshi bashoboka.

Akenshi, birakenewe gukoresha uburyo bwo guta. Iyo ufunguye francise ya serivise yimodoka, ibiciro birashobora kuba bihendutse cyane kurenza abo mukurwanya. Birumvikana ko bidakwiye kugurishwa bihendutse cyane, ariko, urashobora kugabanya gato amafaranga winjiza kandi mugihe kimwe ntukajye mubutaka bubi kugirango umenye neza ko umubare munini w’abakiriya binjira mubyiciro byambere. Mubyongeyeho, niba abakiriya base churn itangiye, hagomba gufatwa ingamba zihutirwa. Icyambere, ugomba gusesengura imikorere y'ibiro no kumva impamvu iki gikorwa cyatangiye. Bumwe mu buryo bwo kuvura abakiriya ni ubushobozi bwo gutangira kuzamurwa no gukora ibiciro bitandukanye.

Abantu bakunda guhabwa amahirwe yo kugura ubwoko runaka bwibarura cyangwa serivisi kubiciro biri hasi.

Gukorana na serivise yimodoka ni umushinga ugomba gukorwa hitawe kubirambuye. Ndetse nibintu bisa nkibidafite agaciro byamakuru birashobora kugira itandukaniro rikomeye niba urebye neza. Gukorana na serivisi yimodoka munsi ya francise bigomba gutanga icyifuzo cyo kwishyura buri kwezi, kubyo ukeneye kwinjiza amafaranga arenze make rwiyemezamirimo usanzwe kuko abantu bakora mwizina ryabo ntibagomba kwishyura amafaranga yubufaransa. Wowe, nkumukwirakwiza wihariye na franchisee, utegetswe kwishyura kugeza 9% byamafaranga ushobora kubona. Byongeye kandi, mugihe ugurisha francise, ugomba no kwishyura amafaranga yigihe kimwe murwego rwambere.

Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Imodoka yo gusana imodoka ni umushinga wubucuruzi ugezweho ushobora guteza imbere nurwego ntarengwa rwo gukora, hubahirijwe cyane ibipimo byateganijwe. Mu rwego rwo gukorana na francise, wowe, nkumuntu ukwirakwiza wenyine, ufite inshingano runaka uhagarariye ikirango ko, icya mbere, yiteze ko wandukura neza inzira y'ibiro. Nyuma ya byose, ibiciro byicyubahiro birashobora kubangamira ikirango niba udakurikije amabwiriza murwego rwo kuvugurura francise. Mubyongeyeho, buri kwezi, uzishyura francisor kugeza 10% yinjiza yakiriwe. Ubu ni ubwoko bubiri bwintererano, amaherezo igizwe namafaranga ashimishije cyane, gusa niba ukora ibikorwa byo gusana francise, hanyuma imodoka, imiterere yabo igomba kwitabwaho bikwiye. Kora ikintu kubusa kubakoresha kugirango bagabanye serivisi zawe.

Urashobora gutangiza kuzamurwa mu ntera; urashobora kandi gukoresha ubwoko butandukanye bwo kugabanyirizwa. Urashobora kuganira na francisor kugirango utange inyungu kubwoko butandukanye bwibice. Gukosora ni ngombwa cyane mu kwita ku modoka no kuzikorera ubuhanga. Kugira francise bizagufasha guhangana ningorane zose.

Niba uri rwiyemezamirimo w'inararibonye ufite amikoro akenewe, noneho birakenewe guteza imbere francise yo gusana imodoka. Uyu mushinga wubucuruzi ufite amahirwe yose yiterambere. Ugera ku ntsinzi hamwe nigiciro gito, bityo ukemeza urwego rwo hejuru rwo guhatana. Isosiyete yawe izashobora kuyobora isoko ku ntera nini y’abatavuga rumwe nayo, ifata imyanya izana urwego rwiza rwinjiza. Inzira yo gukorana na francise yo gusana imodoka irashobora kuba ingorabahizi. Kurugero, abanywanyi bashoboye gukoresha uburyo bwubuhemu bwurugamba.

Kubwibyo, ugomba gusa kuba witeguye, umaze gukora analyse mbere. Mu rwego rwo guteza imbere francise yawe yo gusana imodoka, ugomba kuba ufite ibikoresho runaka byamafaranga mugihe habaye ibibazo, bizakenera gukoreshwa muguhagarika iterabwoba. Ntibishoboka kugera kubisubizo utiriwe ufata ibyago, kora rero wizeye. Imodoka yawe yo gusana imodoka izagira amahirwe yose yo gutsinda nkuko ukora mwizina ryamamaye kandi ryashizweho.

Ubufaransa bwo kwikorera serivisi yimodoka izakora neza gusa iyo ihuye niterambere ryiza kandi rifite ubushobozi. Kugirango udafite ibibazo, ukurikize byimazeyo ibipimo, amabwiriza yagenwe, n'amasezerano yose yagiranye na nyirubwite. Birumvikana ko amategeko yaho nayo atagomba kurenga mugihe akorana na francise. Bitabaye ibyo, urashobora kubona ingaruka zidashimishije. Niba uri mubucuruzi bwa serivisi yimodoka yikorera wenyine, bigomba kumvikana neza ko ugomba gukurikiza amategeko atandukanye. Baguha ubushobozi bwo guhangana neza nakazi ka francise.

Niba ukora ibikorwa byimodoka yikorera wenyine francise izagufasha gushiraho imirimo yo mubiro muburyo bukwiye. Uzungukirwa no gushushanya imbere kandi bidasanzwe. Na none, imyambarire y'abakozi izafasha kuzana urwego rwibigo murwego rwo hejuru. Ariko witondere bikwiye kwikorera muri serivisi yimodoka. Bikwiye kuba byiza kandi ntibitesha umutwe uyikoresha. Noneho bazashaka kongera gukoresha serivisi zawe nyuma. Niba utanze amahirwe yo kwishora mubikorwa byawe bwite murwego rwa serivisi yimodoka, noneho uracyakeneye umuntu uzabaza niba hari ikintu kidasobanutse.

Uhagarariye franchise rwose azaguha amabwiriza yose akwiye.

Birakenewe gukorana na serivise nziza zo hejuru, kubahiriza byimazeyo ibipimo byose bya francise. Icyo gihe ni bwo uzabona intsinzi ishimishije. Iterambere ryimikorere yimodoka yimodoka yimishinga ni umushinga wuzuye inshingano. Kugirango rero mubikorwa udafite ingorane zose, ugomba gukoresha tekinoroji yo murwego rwohejuru. Uzakirwa na francisor, kandi uzakenera no kuyikoresha ukurikije amabwiriza. Igikorwa cyo gushyira mubikorwa francise ya serivisi yimodoka yikorera wenyine irashobora kuba yuzuyemo ibibazo nibibazo bitandukanye.

Kugirango ubitsinde neza, ugomba gukora imyiteguro ibanza. Igizwe nibikorwa byo gusesengura no gutegura gahunda yubucuruzi. Kurugero, isesengura rya SWOT rizaba igikoresho cyingirakamaro kuri wewe. Bizagufasha kumenya neza ibyiza nibibi byumushinga wawe. Ariko ibi ntibigarukira kumikorere yiki gikoresho cyiza kandi cyiza. Itanga kandi ubushishozi kumahirwe ya francise hamwe ningaruka ushobora guhura nazo mugihe cyiterambere rya francise.

Ubufaransa bwo gusana amakamyo nundi mushinga wubucuruzi nyirizina, ushobora kuba ufite ibibazo byo gukorana. Kugira ngo wirinde ikibazo gikomeye, ugomba kwitegura neza no kumva ingaruka ushobora guhura nazo. Na none, ibishoboka bigomba guhurizwa hamwe kandi bifite hafi, kugirango mugihe habaye amahirwe bihinduka hamwe nibikorwa byiza. Mugihe ukorana na francise, ugomba kumenya umubare winshingano wafashe. Ubwa mbere, mugihe cyo guteza imbere francise yo gusana, ugomba kubahiriza byimazeyo ibipimo, amabwiriza, kandi ugakemura ibibazo bya tekiniki neza. Byongeye kandi, gusana francise bigomba gukemurwa kuburyo imizigo itangwa neza.

Inzobere zawe zigomba kuba zifite urwego rwo hejuru rwimpamyabumenyi. Erega burya, bashinzwe iterambere ryimirimo yo mu biro iteje akaga. Niba ukoze nabi hamwe na Franchise yo gusana amakamyo, ushobora guhura nimpanuka. Iri ni iterabwoba rikomeye rishobora kwangiza bidasubirwaho izina ryawe nurwego rwicyizere cyabaguzi. Ibiciro byicyubahiro bizwi ko aribyo bikomeye.

Tanga ikamyo yawe kandi usane ubwitonzi budasanzwe hamwe na francise. Uzaba ufite inshingano kuri francisor kugirango asohoze neza inshingano zawe, azumva neza ko nawe ufite inshingano zo kwishyura amafaranga runaka. Mu cyiciro cya mbere cyamakamyo yo gusana francise, aya ni amafaranga rimwe. Byongeye, niba ukomeje kwakira amafaranga, ugomba rero kohereza hafi 9% yinjiza buri kwezi kuri konti yikimenyetso. Niba ukora mu gikamyo no gusana bikorwa munsi ya francise, noneho ingaruka sosiyete ihura nazo zigomba guhagarikwa mugihe. Ntushobora kuzana mubihe bikomeye, kuko birashobora kukwangiza cyane.

Nibyiza gusobanura inzira murwego rwambere, gusa kubwibyo uzakenera kwiga imibare ifatika. Fata ibyemezo byiza byo kuyobora ukurikije amakuru yakiriwe. Amakamyo agezweho yo gusana francises murashobora kuyasanga kubikoresho bya interineti bijyanye. Mbere yo guhitamo amahitamo, gereranya ubwoko bwatanzwe bwimikoranire hanyuma umenye aho ibintu byiza biri.