Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ubufaransa. Inganda zubuvuzi zigomba kwibutswa ko zizakoreshwa mubuzima bwabantu bingeri zitandukanye. Niyo mpanvu francise yohereza abaganga isabwa cyane kandi ntizigera itinda. Franchises murwego rwubuvuzi ituruka kubitekerezo byiteguye bifite ingamba zidasanzwe. Mugihe uguze francise murwego rwubuvuzi, ugomba kubanza gusuzuma urutonde rwabakora ibicuruzwa biboneka kurubuga rwabigenewe. Hamwe nurutonde rwaba nyirubwite, uzashobora guhitamo ubufatanye nurutonde rwibitekerezo byubucuruzi byunguka cyane.

Ni muri urwo rwego, twakagombye kumenya ko abakora imishinga myinshi bafite amahirwe yo gutondekwa kurwego rwo hejuru, kandi bazwi kwisi yose. Ibiranga bimwe bishobora gufata imyaka myinshi kugirango biteze imbere, bityo rero bigomba kumvikana ko ikiguzi cyumushinga uhuriweho kizaba kigizwe nizina rinini muburyo mpuzamahanga. Kuba indashyikirwa mu buvuzi ni amahirwe yo kwihangira imirimo yawe ukurikije umushinga wemewe, wateguwe n'abakozi ba nyir'uruganda mu cyerekezo cyatoranijwe. Hamwe nigitekerezo cyateguwe, urashobora gukuraho kurwego rurambuye ingaruka zose zo gushinga isosiyete, kuko izakora ikurikije umushinga wemejwe kandi wateguwe neza. Niba ushishikajwe no kwiga byinshi kubyerekeye ibikoresho, ugomba kujya kurubuga rwihariye kugirango ubone amakuru yingenzi. Nyuma yigihe runaka, mugihe wemeye kubufatanye bwubufatanye, ugomba gutangira gushyira umukono kumasezerano yubufatanye. Birakwiye ko tumenya ko buri mukozi azahabwa amahugurwa yihariye kumikoro yibitekerezo byatoranijwe, bizamufasha kuyobora neza uburyo bwo kwamamaza no kwamamaza.

Kugirango ubone ibisubizo byifuzwa, umukiriya agomba kubahiriza byimazeyo imiterere yiterambere ryakozwe nuwabikoze. Niba ukeneye gukora infashanyo yo mu rwego rwohejuru kandi ikora neza, noneho, muriki gihe, abahagarariye isosiyete ikora ibicuruzwa bazashobora gufasha byimazeyo. Twakagombye kuvuga ko ari byiza gukora muburyo bwo gukora, bityo ukarangiza urugendo kumuhanda umaze gukora. Biroroshye cyane guteza imbere ubucuruzi bwawe bwite kuruta gutangira kubaka uruganda kuva mugitangira hamwe nibitego byinshi. Muri iki kibazo, mugihe uguze imiterere yubuvuzi francise, uzatangira kumva inkunga nisosiyete ikora inganda mugutezimbere ibitekerezo byateguwe hamwe ningamba. Muri iki gihe, ukurikije uko ibintu bimeze ubu, icy'ingenzi ni uburyo bwo kugura ibicuruzwa by’ubuvuzi, bizashyirwaho n’isosiyete ya franchise. Twakagombye kuvuga ko ubuvuzi bwubuvuzi butandukanye nkubundi buryo bwo kubyara ibitekerezo byubucuruzi.

Kugirango ubone ibisubizo byifuzwa, umukiriya agomba kubahiriza byimazeyo ibisabwa byose byavuzwe nuwatanze ibicuruzwa. Hariho ibyiringiro byinshi mugutegura ingamba ziteguye kuruta gushinga umushinga kugiti cyawe uzagerwaho gusa na rwiyemezamirimo. Ni byiza kuvuga ko udashobora kugenda nabi uhitamo francise mubice byubuvuzi kuko umurenge watoranijwe wahoze ari ishyaka ryamamaye rikeneye kuzamurwa mu ntera. Niba ufite ikibazo, nibyiza gusaba ubufasha uwashizeho ubuvuzi bwoherejwe kwa muganga, kuko ibyago byo kwibeshya bizagabanuka. Icyemezo cyukuri kubakiriya bashaka guteza imbere ubucuruzi bwe ni amahirwe yo kugura francise yibipimo byubuvuzi byerekana ikirango kizwi kandi kizwi. Kugirango ubone ibisubizo wifuza, hitamo francise ukurikije ubushobozi bwawe, wakire amakuru mubikorwa byihuse uhereye kumukoresha wa kure. Mwisi yisi itari hanze, ibicuruzwa byinshi bizwi bikoreshwa muburyo bwagutse kubikorwa byabo, hamwe no gushakisha buri gihe ingamba zidasanzwe ziganisha ku gutsinda byihuse kandi bikageragezwa nabandi bakiriya.

Buri gitekerezo kizatekerezwa neza ningamba zuwashizeho francise mubyerekezo byubuvuzi, hamwe no kwakira iterambere rinini. Guhangana nuburyo bukwiye bwubucuruzi bwa francise hamwe nabakozi bo mubuvuzi bazafashwa ninzobere mu ruganda, bazerekana mu buryo burambuye icyerekezo bagomba kwibandaho. Urashobora gusuzuma ibisobanuro birambuye byo gutangira ubufatanye mubijyanye nubusabane bwubufatanye mubyangombwa biriho byashyizweho umukono nugurisha nuwaguze. Amahitamo yunguka cyane kuri rwiyemezamirimo ni ukugura imiterere yubuvuzi, bizamura cyane amahirwe yiterambere ryera kwisi.

Ubufaransa bwububiko bwa mudasobwa buzakora neza ibikorwa byabwo niba udakoze amakosa akomeye mugihe cyo kuyashyira mubikorwa. Amakosa akorwa na ba rwiyemezamirimo badafite uburambe. Kugira ngo wirinde ibi, ugomba gukurikiza neza amategeko n'amabwiriza agaragara mu masezerano. Mugihe ushyira mubikorwa francise yawe, ugomba kandi kwibuka ko uyu ari umushinga wubucuruzi ushobora kuzuzwa amahirwe na kawa. Kugirango umenye neza kandi ubikoreshe kubwinyungu zubucuruzi, ugomba gukora isesengura rya swot. Mugukorana na francise ya mudasobwa, uzagenda wunguka buhoro buhoro ubumenyi nuburambe.

Umufaransa azabasangira nawe. Ntabwo azatanga amabwiriza yose akenewe gusa ariko nibisabwa, inama. Urashobora kubaza ibibazo byawe byose kugirango ukungahaze. Niba ushaka gukora iduka rya mudasobwa kuri francise, ugomba kwishyura amafaranga rimwe gusa mugihe cyambere cyubufatanye. Mugenzi wawe yakira agera kuri 11% yumushinga washyize mumushinga. Ububiko bwa mudasobwa bwatanzwe bugomba gukora neza kurusha abanywanyi bose kuko buhagarariye ikirango kizwi cyane kandi kizwi cyane.

Igenamigambi ryateguwe neza kububiko bwa mudasobwa bizakubera byiza mugushyira mubikorwa imirimo yibiro. Jya kurwego rushya rwumwuga, urenze abamurwanya bose. Uzashobora gushimangira byimazeyo umwanya wawe, uyifate kandi uyifate mugihe kirekire. Ububiko bwa mudasobwa francise numushinga mwiza wubucuruzi urashobora kuzana inyungu nyinshi. Ishoramari muri francise rirashobora kubonwa nkumwanya mugushyira mubikorwa umushinga wubucuruzi, hashingiwe kuri gahunda yubucuruzi yamaze gutera imbere. Ububiko bwa mudasobwa yawe ntibugomba guhura nigihombo kuko bizaba byiza cyane.

Birakwiye kandi gukoresha automatike, niba franchise itabitanze, ugomba gushyira mubikorwa tekinoroji ikenewe wenyine. Ububiko bwa mudasobwa ni umushinga wubucuruzi ugomba kuba ku ikarita muburyo bworoshye kubakoresha. Kurugero, ntabwo ari kure yaho abakiriya bawe bashobora kugaragara umwanya uwariwo wose. Ububiko bwa mudasobwa francise izaguha amahirwe yo guhatanira. Nyuma ya byose, uzagira ibintu byose kuva ikoranabuhanga kugeza kumenya-uburyo hamwe nikirangantego kizwi ufite.