Ifaranga rimwe francise uyumunsi nuburyo bwo guhagarara kubintu bisa kumasoko ya francise. Amafaranga yishyurwa ntakindi kirenze amafaranga yo kwinjira kugirango abone uburenganzira bwo guhagararira inyungu yikimenyetso, akora muburyo bwabo. Amafaranga yishyurwa rimwe ni ubwishyu bwambere kuri franchisee kuri francisor nyuma yubucuruzi burangiye na mbere yo guhererekanya uburenganzira bwo gukora mukarere runaka, ukurikije ibisabwa. Amafaranga yatanzwe kandi akubiyemo amahugurwa ya franchisee, amabwiriza, ubufasha mugutezimbere ubucuruzi, gusura ahacururizwa, gutanga abakiriya, nibindi. Uyu munsi, iyo amarushanwa yiyongereye, ntabwo abantu bose bakoresha ubwishyu bumwe. Umubare w'amafaranga yishyuwe rimwe ugenwa n'ibiciro by'isosiyete yo gutangira no gufasha umufatanyabikorwa kubungabunga, ndetse no kuzirikana igice.

Ntabwo aribyo, ntabwo byoroshye gutangiza umushinga wenyine, bityo francise nintangiriro nyayo yo gukora ubucuruzi, kwinjira mumasoko mwizina rizwi, kuva yatangira guhera abizeye mubushobozi bwabo, amahirwe kandi mugire umwanya munini wubusa. Ubumenyi nubuhanga bwo kuyobora, kugura abakiriya, kwerekana amakuru, no kwamamaza birakenewe. Kugirango utinjira mubintu bitameze neza, hitamo francise yingirakamaro hamwe cyangwa idafite icyarimwe, ugomba gukorana nububiko bwizewe, nka kataloge yubufaransa. Biroroshye cyane guhitamo francise ukoresheje kataloge, ukabona igiciro cyamafaranga, ibintu, nibindi bipimo. Ububiko bwerekana amakuru yose, igipimo, hamwe nuburyo bisabwa, imyaka ingahe ku isoko, inyungu francisee itegereje, icyo francisor itanga, nibindi. Usibye kubona umufatanyabikorwa, iduka ryoroshye nkuko kwamamaza kwamamaza, hamwe bigari, bikwira isi yose. Birakwiye ko twibuka ko uko ibicuruzwa byinshi bihari, niko bisabwa, kumenyekana, inyungu, ninyungu.

Amafaranga yose yakuweho agaragazwa mu ibaruramari kuko inyungu iboneka mu kugurisha ibicuruzwa, serivisi, n'ibindi. Amafaranga yishyurwa rimwe aratandukanye bitewe nigiciro cya francise ubwayo, bitewe nuko haboneka ubwoko buhendutse kandi buhenze. Guhindukira mububiko, biroroshye rwose guhitamo ibyo ukunda. Kurugero, ntabwo wigeze uhitamo guhitamo nibikorwa byubucuruzi bwawe, ntacyo bitwaye. Urashobora kureba ibyifuzo byose hamwe cyangwa winjiza francise isabwa muri moteri ishakisha. Hariho kandi ibyiciro na subcategories. Mugihe uhisemo icyifuzo, ugomba kwitondera akarere, ikiguzi, ibisabwa, amakuru yo kwishyura, kwishyura inshuro imwe, nibindi.

Nkuko bisanzwe, ubwoko bukenewe cyane bwama francises ni ibicuruzwa byihuta, ibicuruzwa, ibigo bya serivisi, laboratoire, salon yubwiza, nibindi urashobora kugura francise ihendutse ntamafaranga yishyurwa rimwe. Umusanzu wigihe kimwe nubwishingizi bwaba francisor mubufatanye burushijeho gukorana naba francisee, bityo ubucuruzi bwose butangira guhera igihe cyo kwishyura icyarimwe, bigatuma habaho imyumvire nimyumvire ikomeye. Nkuko bisanzwe, nta kwishyura rimwe, francise ireba ibicuruzwa gusa, urebye kugura no kugurisha, kandi kugabanywa kwinyongera ntabwo ari ngombwa hano. Amafaranga yubufaransa rimwe cyangwa amafaranga ntabwo asubizwa. Amafaranga yishyurwa francise ni inshuro imwe kandi yagenwe. Ububiko bwa francise butanga kuzigama kumatangazo, kongera ibyifuzo, no kubona abantu bahuje ibitekerezo hagati ya francisees. Ibikorwa byose birerekanwa kandi bifite akamaro.

Inzobere zacu zitanga amasaha yose kumasaha, kugisha inama, no kuganira, gutanga amakuru ninama kubijyanye no kuzamurwa no kwamamaza. Kuki ubundi byunguka kugura francise? Kuberako bagufasha mumahugurwa y'abakozi, tanga kubara umubare winyungu zigihe runaka, urebye umushinga wogushushanya, mugushiraho urubuga rwibigo, kwagura abakiriya, nibindi. Ingaruka nkeya, ndetse no kuzirikana icyambere. -ubwishyu. Umusanzu umwe ntushobora kurenga makumyabiri na gatanu kwijana ryikiguzi cya francise, kuko francisee irashobora kubara ibintu byose byigenga, ukurikije igishoro kiboneka. Birakwiye ko twumva ko kwamamaza mubisanzwe bidakenewe, urebye ibyateganijwe no kwitabira kataloge ya franchise buri munsi. Nyuma yo kunyura muri kataloge, urashobora kumenyana gusa na francise gusa ariko kandi ukanishyurwa rimwe gusa, hamwe nibyifuzo bikunzwe hamwe nubwoko buhendutse bwubucuruzi, ibitekerezo n'imishinga, aho uba, hamwe nububiko.

Andi makuru arahari kubuhanga bacu, batanga inama kumibare yabigenewe, kimwe no kujya mububiko, gusoma ibisobanuro byabakiriya bacu, kubona amakuru yingenzi, nibindi. Turindiriye uruhare rwawe nicyizere. Dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere.

Ubufaransa. Ibikorwa byuburezi bizahinduka inzira nyayo yo kuva mubihe byubu mugihe bigoye gufata igitekerezo wenyine ukakizana mubisubizo byiza hamwe ninyungu. Muri francise yurwego rwuburezi, abakiriya benshi bazashobora gutangira ibikorwa byo kwihangira imirimo, bahabwe umushinga witeguye gukoreshwa ningamba. Kuri francise, nibyiza cyane guhitamo icyerekezo, muriki gihe, bizaba bijyanye nibikorwa byuburezi. Kugeza ubu, abakiriya benshi bagura francise yiteguye, ishobora gutezwa imbere muburyo bwigenga, ikuraho burundu ingaruka nibibazo bitandukanye. Birakwiye ko twerekana ko ikiguzi cyinshi kuri francise yuburezi, nini kandi yizeza ikirango cyiyi sosiyete.

Ku cyiciro cyambere, umaze guhitamo uruganda, birasabwa gukora inama mugihe cyayo, birakenewe ko tuganira kuburyo burambuye ibisobanuro byose nibisobanuro byubufatanye. Ibikurikira, uzashobora gusuzuma urutonde rusabwa rwinyandiko, zakozwe muburyo burambuye nabakozi babishoboye babikora. Urashobora gukenera kunyura mumahugurwa atandukanye yo kwamamaza no kwamamaza kubakiriya, kuba ahari bizafasha cyane kuzamura urwego rwo kugurisha byinshi. Buri gihe ufite amahirwe yo kuvugana ninzobere mubirango kubibazo byose waba ufite bijyanye na francise yicyerekezo cyuburezi, kugirango tuganire neza kubiganiro runaka. Kuva kera byagaragaye ko byoroshye guteza imbere ubucuruzi bwashizweho binyuze muri francise yabakozi bashinzwe uburezi kuruta gutangira ibikorwa byo kwihangira imirimo guhera wenyine. Ubufaransa bushobora kugurwa gusa kubwuburezi gusa ariko no mubijyanye no gukora ibicuruzwa, ubucuruzi bwibicuruzwa, no gutanga serivisi. Kuri francise yuburezi, abakiriya bafite icyerekezo muburyo bwa serivisi bazashobora gushyira mubikorwa ibitekerezo byabo.

Abakiriya bazanyurwa no guhitamo ikirango kuva inzira yiterambere yose yuwabikoze izagira uruhare mubikorwa byakazi hamwe no kongera igipimo cya serivisi. Uzashobora guteza imbere cyane uburezi bwuburezi, bufite imiterere yakazi hamwe no kugera kurwego mpuzamahanga.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa hamwe na serivisi zubucuruzi buzaba bufite umwanya wabwo, bukunzwe cyane kuri interineti. Muri iki gihe, francises ya serivisi mubucuruzi imaze gukenerwa, bikaba byoroshye kuyishyira mubikorwa ukurikije igitekerezo cyateguwe hamwe ningamba kuruta gutangira icyerekezo cyabo guhera. Uzatangira francise na serivise zubucuruzi mugihe imishyikirano hagati yabafatanyabikorwa irangiye neza hamwe no gusoza amasezerano kumurongo uhoraho hamwe no guhererekanya amahirwe yo gukoresha ikirango. Nyuma yigihe gito, uzabona uburyo bunguka byinshi kugura verisiyo yateguwe ya franchise kuruta kuzana umushinga wenyine wenyine utazashobora kurenga ingaruka nibibazo. Abahagarariye, nkumufatanyabikorwa, bazafasha kubona ubumenyi bujuje ibyangombwa bya francise, kugirango biteze imbere, mubice nka serivisi zo kwamamaza no kwamamaza. Buri francisee izakira ikiguzi cyayo, bitewe nurwego rwo kumenyekanisha ikirango, kimwe nicyerekezo cyatoranijwe.

Amahitamo meza kuri wewe nukugura francise hamwe na serivise zubucuruzi niba ushobora kubona ubumenyi bwo gukora umushinga wawe.

Club yubucuruzi izafasha ba rwiyemezamirimo bahujwe nigitekerezo kimwe, bakoresheje uburyo bwubucuruzi bwiteguye, gushinga club yabo yubucuruzi yabacuruzi bahuje ibitekerezo. Birakenewe byihutirwa gushyikirana, kuganira kubibazo biriho, bishimishije, nibibazo, icyifuzo cyo kuvuga no kuganira, gusunikira abahagarariye ubucuruzi gushinga umuryango wabo muburyo bwa club. Ubufaransa bwaguzwe bwikirango kizwi, hamwe nigitekerezo cyateguwe cyemejwe, bizagufasha gutunganya byihuse no gufungura club yawe kubacuruzi, wirinde gukenera 'kuvugurura ibiziga'. Hamwe niteguye ryuzuye rya francise, biroroshye kuyobora no gukusanya abafatanyabikorwa mubucuruzi munsi y '' ibaba '. Kugura francise bituma bishoboka gushakisha byihuse abakunzi banyuranye, ba rwiyemezamirimo binganda nini nini nto, bahujwe munsi yumutaka umwe, bagashiraho igitekerezo rusange cyubucuruzi kugirango bateze imbere kwihangira imirimo, no gufashanya. Uko iyi kipe ihuza abanyamuryango bayo mu ishyirahamwe ryashyizweho, niko francise izishyura byihuse, niko amafaranga yinjira azanyura muri club yubucuruzi.

Mu masezerano ya francise yikimenyetso kizwi, francisor umutimanama utanga urubuga ruzamurwa rujyanye na sisitemu yo gucunga imikoranire yabakiriya, software nyinshi, nibikoresho byamahugurwa. Inyigisho zateguwe kubateze amatwi zemerera gukora amahugurwa asanzwe kubacuruzi, gusangira no kungurana ubunararibonye bungutse, kwigisha ubucuruzi kuri ba rwiyemezamirimo bashya. Ibitabo byamamaza francisor, ukurikije ibisobanuro no kubungabunga indangamuntu yibigo byubucuruzi, bizaba nk'icyifuzo cyo gusohoka hamwe n’amasomo ya videwo ku mbuga nkoranyambaga, byihutisha kongera abumva ndetse no kurushaho gukurura abacuruzi bahuje ibitekerezo kuri urwego rwayo, bityo byemeze kwishyura francise yaguzwe.

Ubufaransa muri Abu Dhabi ntakindi kirenze umushinga wubucuruzi ugomba gukorwa neza kandi udakoze amakosa akomeye ya gahunda. Hafi ya buri wese arashobora gukoresha francise, atitaye aho atuye. Yaba Abu Dhabi cyangwa undi mujyi, francise igomba gukemurwa cyane witonze. Kurugero, niba abaturage bo muri kano karere batarya ingurube, ntabwo byumvikana gutanga burger zirimo inyama zingurube. Kubera iyo mpamvu, niba muri serivisi runaka ya leta ibujijwe cyangwa kuzamurwa mu ntera bikabangamirwa, noneho francise ntigomba gufungurwa. Niyo mpamvu, ugomba kwiga mu buryo burambuye ibishoboka byo gukoresha amahirwe muri Abu Dhabi kugirango utazagira ibibazo bitavugwaho rumwe.

Na none kandi, ibibazo byo gufungura inyungu muri Abu Dhabi bigomba kuganirwaho n’ubuyobozi bwa leta hakiri kare. Ugomba gusobanura ibintu byose mbere yuko utangira umushinga wubucuruzi. Kugira gahunda nziza yubucuruzi itanga intsinzi yawe yigihe kirekire. Abu Dhabi francise ikora ntamakemwa mugihe ibikorwa byose byubwanditsi byimiterere bigezweho bikorwa neza.

Fata umwanya wo gufungura francise muri Abu Dhabi kugirango ukore neza imirimo yose yo mu biro. Byongeye kandi, francise iguha amahirwe yo gukora neza kumasoko, ukaguma imbere yabanywanyi bose bariho kubera gahunda nziza yubucuruzi. Ubufaransa muri gahunda yubucuruzi ya Abu Dhabi burashobora kubakwa hashingiwe ku makuru agezweho, ukoresheje ushobora kugera ku bisubizo bitangaje. Kwemererwa muri Abu Dhabi bitwara ibyago n'amahirwe. Byaba byiza gukora isesengura ryibanze rya swot kugirango umenye imbaraga zawe nintege nke zawe. Imikorere ya francise neza kandi ikwemerera gukemura imirimo yose yo mu biro niba ukurikiza amabwiriza yateganijwe neza kandi ubishoboye.

Byongeye kandi, ntugomba kwitondera gusa gutanga francisor gutanga ikirango ahubwo no mubuyobozi bwa leta. Bakwishura aho ukorera ubucuruzi, haba Abu Dhabi cyangwa undi mujyi. Mugihe utezimbere francise ugomba kandi kwitondera abanywanyi nimbaraga zabo nintege nke kugirango umenye ingaruka zabo n'amahirwe. Twabibutsa ko kubijyanye nubukungu bwacu, francising uyumunsi nikintu gishya ugereranije, mugihe mubihugu byashyizweho byatejwe imbere ibinyejana byinshi nkuburyo bwo gusuhuza ibyifuzo byabaturage muri rusange mubicuruzwa na serivisi zitandukanye.