Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Iyi francise i Beijing irakenewe cyane kandi kuva mu 1999 ikora imurikagurisha ngarukamwaka mu mijyi cumi n'ibiri ku isi. Ubufaransa bugirira akamaro abafaransa naba francisees, ukurikije amafaranga yinjiza kumpande zombi. Hirya no hino mu Bushinwa (Beijing) amasosiyete arenga 7700 aturuka mubikorwa bitandukanye araza akitabira. ibirango, hamwe n’ibicuruzwa birenga 195.000. Urebye ibipimo ngenderwaho, birakwiye ko tumenya ko Beijing, Ubushinwa, biza ku mwanya wa mbere ukurikije umubare w’ibicuruzwa by’ubucuruzi by’ubucuruzi.

Guhitamo francise yingirakamaro kandi ibereye kuri wewe, birashoboka gufungura ubucuruzi aho ariho hose kwisi, ukemera amategeko n'amabwiriza yatanzwe na franciser. Mubyukuri kandi byunguka cyane ni urwego rwokurya rusange, ubucuruzi, ubwikorezi, serivisi (cosmetologiya, ubwishingizi, imari). Urutonde rwa francise rugufasha guhitamo francise ibereye kubiciro bidahenze kubirango bizwi cyane cyangwa bizwi kwisi. Mugihe uguze francise ya Beijing cyangwa undi mujyi uwo ariwo wose, ugomba kwiga amategeko yamasezerano, kuba cyangwa kutabaho kumafaranga rimwe, kwishyura, nibindi. Igiciro cya francise giterwa nibintu byinshi, ibihe byo kwishyura, ukwezi amafaranga yinjiza, igihe cyakazi cyikigo runaka kumasoko, ugereranije nibyifuzo bisa, nibindi. Usibye francise, -bishobora kubona abakiriya, ubufasha butangwa naba francisor, kwitabira inama, hamwe ningingo zifunguye.

Shakisha amakuru menshi kuri Beijing, Osh, Astana, Moscou, cyangwa ibindi bihugu, imigi, biboneka muri catalog ya franchise, umaze gusoma ibyifuzo, gusuzuma abakiriya, politiki y'ibiciro, nibindi bibazo. Hamagara inzobere no kugisha inama zirahari igihe icyo aricyo cyose. Twishimiye inyungu zanyu kandi dutegereje ubufatanye butanga umusaruro.

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