Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwububiko bwubuzima ni umushinga wubucuruzi unoze, ugomba kwibuka kubyerekeye inshingano zawe. Niba ushaka gukora kuri francise, shakisha uburyo bwiza. Ububiko bwa franchise ni ahantu heza ho kugereranya amahitamo atandukanye. Uzashobora guhitamo ibyiza kugirango ube umucuruzi urushanwa cyane. Niba ushaka gucunga ububiko bufite ireme, kandi ukita kubuzima bwumuguzi, noneho francise igomba kugurwa. Nyuma ya byose, bizaguha tekinoroji yo murwego rwohejuru, ubumenyi bwihariye-uburyo, hamwe nurutonde rwose rwimigambi itandukanye.

Ubwa mbere, ububiko bwubuzima franchise ni ikirango kizaguha amahirwe yo gukora ibikorwa byawe byakazi mu izina ryisosiyete izwi. Ibi biroroshye cyane, kubera ko wowe, usibye ikirango ubwacyo, wakira kandi umubare munini wibyifuzo. Ariko ibyo ntibirangirana nurutonde rwinyungu zo gushyira mubikorwa ububiko bwubuzima. Nyuma ya byose, uzagira amahirwe adasanzwe rwose yo kubaka inzira yikoranabuhanga byuzuye ukurikije umwimerere. Imyambaro imwe nayo izatangwa kubakozi bawe. Uzagira ibintu byose nko mububiko bwubuzima bwambere franchise, kandi urashobora gukoporora rwose icyitegererezo kidasanzwe. Birumvikana ko bimwe byihariye byaho bigomba kwitabwaho, ariko, umuntu agomba guharanira ubumwe.

Ubuzima nisoko yingenzi igomba gukoreshwa neza. Kubwibyo, francisee mububiko nkubwo izamenyekana mumujyi wawe. Abantu bazemera kuvugana nawe kuko bashaka kubungabunga ubuzima bwabo. Urashobora kubona amahitamo atandukanye mububiko bwa franchise ukabigereranya. Birakwiye ko twibuka ko umubare wamafaranga yishyurwa hamwe nandi yagabanijwe kuruhande rwa francisor arashobora gutandukana. Ibi bivuze ko utagomba kwishyura neza ijanisha ryatanzwe.

Urashobora gushyikirana na francisor. Ganira mbere yo gushyira mubikorwa francise yububiko hanyuma umenye ibihe byiza umushinga wawe wubucuruzi. Ubwiza-bwa-serivisi butangwa bugomba kuba kurwego, kubwibi, ugomba gukora isesengura ryibanze. Isesengura rya Swot ninziza yo gusuzuma neza ububiko bwubuzima franchise neza. Shikira abo ukurikirana rwose ukora iyamamaza rigamije. Byongeye kandi, konte ya Facebook izakora neza kurenza iyo watezimbere ukoresheje buto yizina rimwe kumurongo wa Instagram. Ububiko bwubuzima bwubuzima bugomba gukwirakwiza ibiciro byose kugirango abumva benshi bagere.

Ubufaransa i Washington, D.C. nigikorwa gishimishije cyane kubera ko ari umurwa mukuru w’Amerika, kimwe mu bihugu bikomeye kandi bikize ku isi. Ubufaransa i Washington bugomba kuzamurwa mu buryo butubahiriza amategeko y’ibanze mu buryo ubwo aribwo bwose. Ubufaransa bugomba gukoreshwa neza, kubera ko ufite umushinga wubucuruzi witeguye hamwe nikirangantego ufite, bivuze ko ugomba gusa gutegura gahunda y'ibikorwa ikosora, iyobowe nawo, ushobora kugera kubisubizo byiza mumarushanwa. Ubufaransa i Washington bukora neza kandi neza niba ukora isesengura ryiza rya swot mbere yo gutangira igikorwa, kigufasha gukora gahunda yubucuruzi nyayo.

Kurugero, isesengura rya swot nimwe mubikoresho byubukungu bikora neza kugirango ugaragaze imbaraga nintege nke byikigo cyawe.

Washington irangwa no kuba hari ba mukerarugendo benshi, ndetse n'abaturage baho bashobora kuba abakiriya. Uku kuri kugomba kwitabwaho mugihe utangiye umushinga. Abahatuye bishimiye Washington, bivuze ko udakwiye na rimwe kubabaza niba utangiye francise. Ibiranga uturere nibyifuzo byabaturage birashobora kwitabwaho ushizemo ibintu byiza cyangwa zest mubicuruzwa cyangwa serivisi. Ubufaransa bwa Washington ni ikirombe cya zahabu kidateye imbere gikeneye gusuzumwa neza no gutezwa imbere vuba bishoboka. N'ubundi kandi, francise i Washington ni umushinga wubucuruzi uhiganwa kandi mugihe ushidikanya, abatavuga rumwe na bo barashobora gufata ibyemezo byo kubona uburenganzira bwo gukora ikirango no gutangiza umushinga wabo.

Ubufaransa i Washington bugomba kugengwa namasezerano franchisee yagiranye naba francisor. Itondekanya imisanzu yose igomba gutangwa mubyiciro bitandukanye bya francise.

Porogaramu ya USU francising ibisubizo byikora ikubiyemo igitekerezo cyo gukomeza gutera imbere. Gukorera mu mucyo, guhora utanga ibitekerezo hagati ya francisor na francisee bituma uhora utezimbere ubufaransa ubwabwo hamwe nabafatanyabikorwa, uburyo bwo gutanga, politiki yo kwamamaza, gahunda yubudahemuka.