Isaha ya franchise ni umushinga wubucuruzi wunguka cyane mugihe kirekire. Mugihe ukorana na francise, ugomba kwibuka ko ishyirwa mubikorwa ryimuriwe mubitugu byawe kandi ufite inshingano zuzuye kugirango francise ikore ubuhanga kandi muburyo. Na none, francisor iguha amakuru yuzuye, imishinga yose isabwa mubucuruzi, kode yimyambarire, gushushanya amazu yimyubakire, nibindi. Gukorana na francise bikubiyemo gukenera gukuramo umubare runaka wamafaranga yimari kugirango ushigikire. Ibi nibikorwa bisanzwe kandi ntabwo birimo ibishya. Birumvikana, urashobora kwigenga kumvikana na francisor kugirango ubone inyungu cyangwa indulgensiya.

Gukorana na francise yisaha itanga byihuse kuba umuyobozi kumasoko, gufata imyanya ishimishije cyane. Rwose, ugomba gukora ibikorwa byo kwamamaza wenyine, nyamara, kubwibi, ufite amabwiriza yose akenewe. Barashobora kuyoborwa kugirango birinde amakosa akomeye mugushira mubikorwa ibikorwa byo mu biro. Niba ushaka gucuruza isaha, kuyigurisha uhereye kuri francise izwi, noneho ugomba guhitamo ikirango kibereye. Byaba byiza ufite uburenganzira bwawe ikirango kizwi cyane mubindi bihugu gusa ariko no mubutaka bwigihugu ugiye gukorera ubucuruzi bwawe. Isaha iragurishwa neza, kubwibyo, ugomba gusa guhitamo francise ikwiye kandi ugakora umushinga wubucuruzi ukurikije amabwiriza yakiriwe. Niba watangiye inzira yo gutondeka abakiriya bawe, ugomba gufata ingamba zikwiye mugihe.

Kugira ngo ufate ingamba bitatinze, ugomba gukurikirana ibikorwa byubucuruzi kandi uhora uri maso. Isaha cyangwa isaha francise igomba gushyirwa mubikorwa witonze, kuko abanywanyi bawe bari maso kandi barashobora gufata ibikorwa bitandukanye kugirango babone inzira. Nibikorwa bisanzwe mugihe amarushanwa abangamira isohozwa ryimirimo yashinzwe. Mugihe ukora isaha francise, ufite igikoresho cyose cyibikoresho bifatika, nibikoreshwa neza, bizagera kubisubizo bitangaje. Urashobora gukorana na bonus zitangwa ku makarita yabakiriya. Iyi myitozo yongerera cyane urwego rwubudahemuka bwabakiriya. Gukorana na francise yisaha irashobora kandi gushiramo ububiko bwiza.

Kugabanganya umutungo mububiko kuburyo utazahura nibibazo byubusa.

Isaha yisaha ni umushinga wubucuruzi mugihe ushyira mubikorwa, birakwiye kandi kwibuka ko ufite inshingano zimwe na zimwe kuri francisor. Usibye inshingano zo kwishyura imisanzu runaka buri kwezi, ugomba no kubika ikirango. Ibi bivuze ko abatekinisiye bawe bagomba kwambara neza. Imyambarire imwe yemewe yemewe muri sosiyete mukorana igomba kubahwa. Imikorere ya francise ya digitale iguha amahirwe yo guhangana neza nakazi kakazi ko mu biro kakozwe neza kandi gakurikiza amahame. Kora mubice bitandukanye byibiciro kugirango bigufashe kuzamura bije yawe.

Isaha ya francise izakora neza niba burigihe wiga raporo yububasha bwo kugura. Barashobora kugufasha kumenya ingaruka n'amahirwe ufite mugihe ugurisha imigabane runaka.

Amasaha nigicuruzwa cyihariye, kubwibyo, franchisee nayo igomba kuba murwego rukwiye. Ugomba kwitondera cyane urwego rwo kumenyekanisha ibicuruzwa uteganya gukorana nabyo. Niba idakunzwe cyane mugihugu cyawe, noneho birashobora guteza akaga. Niba francise yujuje byimazeyo ibyanditswe byanditse mubitabo byubucuruzi, ubwo ntuzagira ingorane na gahunda ifatika. Shyira mu bikorwa ubuhanga bwisaha, witondere ibisobanuro bitandukanye bityo wiyemeze amahirwe yo gufata ibyemezo byiza byubuyobozi. Urashobora kwiga imibare ukoresheje ibishushanyo nimbonerahamwe kugirango ubashe gufata icyemezo gikwiye cyo kuyobora.

Kugira amakuru agezweho byemeza intsinzi ntabwo muri francise gusa. Nyuma ya byose, amakuru menshi muburyo bugezweho ufite, niko amahirwe menshi yo kugera ku ntsinzi mugihe kirekire.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.

Ububiko bwamasaha francise numushinga wibikorwa byakazi cyane. Kugirango ubone byinshi muri byo, ugomba gukora imyiteguro ibanza. Igizwe no gukora ibikorwa byo gusesengura. Ubufaransa bugomba gukemurwa mubushobozi, uzi neza ko ugomba kwiha urwego rwo hejuru rwinjiza. Nyuma ya byose, ugomba kuba ufite inshingano. Umuntu wambere ushaka kubona amafaranga ava mubikorwa byawe ni francisor wenyine.

Mugabana na fagitire yawe. Ibi bikubiye mu masezerano. Gusa shyira mubikorwa francise yawe kuburyo abanywanyi badafite amahirwe yo kukurwanya na gato. Bituma bishoboka guhangana ningorane zose. Isaha ya francise ifite amahirwe yose yo gutsinda igihe kirekire niba ubikora neza kandi nyuma yo kwiga imibare. Amakuru y'ibarurishamibare araguha igitekerezo cyukuntu isoko ryububiko ryifashe, umwanya wububiko bwawe bwite, hamwe nuburyo bwamaduka uhabwa kuri aya magambo.

Gukora iduka ryamasaha munsi yubufaransa birashobora guhura nibibazo bitandukanye, kandi ntabwo arinzego zishinzwe kugenzura leta zihagarariye guverinoma gusa ahubwo ni abanywanyi. Niba ukoresha francise iduka, barashobora kwitabaza uburyo butandukanye bwo kurwana. Witegure kandi ntibashobora kukugirira nabi. Imyiteguro igizwe no gukora muburyo bwose bushoboka. Kubwibyo, ububiko bwawe bwamasaha ya francise buzaba bwiteguye kubibazo byose nyuma. Gusa urashobora kubatsinda mugutakaza amafaranga make.

Mubyukuri, birakenewe kugira umufuka windege mugihe habaye akaga kadateganijwe. Nibintu kandi ushobora gutsinda ukoresheje muri francise. Ugomba guhora ushyikirana naba francisor kugirango ubaze ibibazo byose wifuza. Ibi nibyingenzi cyane kuko ari ngombwa kugira amakuru yose ajyanye no kuyakoresha kugirango utinjira mubibazo bitoroshye kandi biteje akaga. Isaha cyangwa isaha francise ni amahirwe yawe yo kugera kubisubizo byingenzi mumarushanwa.

Franchises muri Bulugariya imaze igihe kinini ikora, kandi yemerera ba rwiyemezamirimo bahisemo kubigura kugirango babone inyungu zikomeye mubikorwa bakora. Bulugariya ni igihugu aho francises itari shyashya na gato. Amategeko yo mu karere muri iki gihugu yatejwe imbere kandi ajyanye n’iburengerazuba. Niyo mpamvu francises izumva itunganye aho, kubera ko Buligariya ari akarere gakwiye ushobora kubyungukiramo kandi ntugomba gutinya kubuzwa na leta. Abaturage baba muri Bulugariya barabyishimiye, bityo, iyo batangije francise, ni ngombwa kuzirikana imigenzo ikurikizwa nabenegihugu baba muri iki gihugu.

Mugihe utangiye ubucuruzi hamwe na francise muri Bulugariya, ugomba gukora byose neza, ugashiraho gahunda nziza yubucuruzi, ukabona amahugurwa yose akenewe, hanyuma ukayakurikiza kugirango utangire ubucuruzi bwatsinze. Ubufaransa muri Bulugariya, kimwe no mu bindi bihugu byose, buteganya uburyo bwo kwishyura icyarimwe ku nyungu z’umugurisha. Bagurisha ibicuruzwa kandi bakira ijanisha runaka ryishoramari ryo gutangira muri francise. Mugutangira francise muri Bulugariya, iyi ntererano imwe irashobora kuba amafaranga atandukanye. Ariko, nkuko bisanzwe mubikorwa byisi, umusanzu wamafaranga muri Bulugariya mugihe uguze francise urashobora kuva kuri 9 kugeza 11% byinyungu zose.