Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.

Ishirahamwe ryubukwe francise rigomba gukora neza kugirango ryizere ko amafaranga yinjira muri konte ya sosiyete yawe na francisor. Nyuma ya byose, yakira kandi ijanisha ryamafaranga winjiza muburyo bwimisoro nintererano yo kwamamaza kwisi. Mugihe ushyira mubikorwa francise, birakwiye kandi kwibuka izindi nshingano, kurugero, ko ugomba kugura ibice cyangwa serivisi bimwe na bimwe muri francisor. Ibi byose bigengwa mumasezerano ya francise, kubwibyo, nta mpamvu yo guhanga ikintu gishya, ugomba gukurikiza amabwiriza. Ubukwe bwa francise buzakora nta makemwa gusa mugihe ibipimo na gahunda zubucuruzi wakiriye biteguye gukurikizwa. Ikigo cyubukwe bwa franchise gikeneye kwinjiza make kurenza abanywanyi baho bakora bonyine.

Amaherezo, ntibashobora kugura ibicuruzwa cyangwa serivisi, cyangwa ngo bishyure francisor. Uzategekwa kwishyura imisanzu gusa ahubwo no muburyo butandukanye kugirango usohoze inshingano zawe zidafite imari.

Ba rwiyemezamirimo bakeneye gucunga ikigo cyubukwe babishoboye, bakoze isesengura ryibanze. Byongeye kandi, ntacyo bitwaye waba ukora munsi ya francise cyangwa wigenga, ibikorwa byisesengura bifasha kubyara umusaruro mubikorwa byose, utitaye kubibazo byabo. Ishyirireho intego isobanutse kandi utegure kuyoborwa ningamba kandi ntutandukane cyane. Ikigo cyubukwe gikora neza francise nintambwe yo kugera kubisubizo bitangaje mumarushanwa. Bitewe nuko ihari, urashobora guhangana neza nabatavuga rumwe nicyiciro icyo aricyo cyose. Korana nabantu batandukanye bakurikirana, bityo urebe ko ugera kubantu bose bashobora kuba abakiriya bawe.

Iyo ukora kuri francise yikigo cyubukwe, birakwiye ko ibikorwa byose byibikorwa. Gusa nyuma yo kwiga imibare ifatika, ufata ibyemezo byiza byo kuyobora. Ugomba gukusanya imibare mu buryo bwikora ukoresheje software yihariye. Porogaramu yatanzwe na nyiri ikigo cyubukwe franchise, cyangwa uremeza ko ufite ibikoresho byabanje kuboneka.

Ishirahamwe ryubukwe francise ryemerera kugabanya ibiciro byo gutangiza umushinga, bikanagufasha gukora amasaha nakazi. Ikigo cyubukwe nigikorwa kidasanzwe kizana umunezero wo gushaka abashakanye kubantu bonyine, urebye imibereho yabo muburyo bwose bw'ijambo. Kugirango uhindure ibiciro, hariho kataloge yihariye igaragaramo umuntu wese wifuza ubucuruzi. Muri kataloge yacu hamwe na francise, hariho igabana ryihariye mubyiciro kugirango bigende neza kumazina, gukoresha, nubundi bwoko bwamahirwe. Biroroshye guhitamo isosiyete yubukwe francise mumazina manini yikigo itanga francisors ishyira kwagura ubucuruzi bwabo, ikajya kurwego rwakarere. Amakuru yose yikigo cyubukwe yimuriwe muri francisee mugihe cyo kurangiza kugurisha kwishura igiciro cyuzuye hamwe namafaranga rimwe, bigenwa mugihe cyo gukusanya amafaranga yavuye mubiciro hamwe nibindi bikoresho byakoreshejwe.

Byongeye kandi, francisor yiyemeje gufasha franchisee mukuzamurwa, mugushakisha no guhugura abakozi, kwimura abakiriya, nubundi bumenyi muriki gice. Kugira ngo umenye byinshi kubyerekeye ikigo cyubukwe franchise, ugomba guhamagara inzobere zacu zitanga inama kandi zifasha muguhitamo, kuguherekeza mumanama yose, no gutanga ubufasha mubyamategeko. Twishimiye kubumva kandi turabashimira mbere kubwicyizere n'inyungu zanyu. Dutegereje umubano utanga umusaruro.

Franchises muri Bulugariya imaze igihe kinini ikora, kandi yemerera ba rwiyemezamirimo bahisemo kubigura kugirango babone inyungu zikomeye mubikorwa bakora. Bulugariya ni igihugu aho francises itari shyashya na gato. Amategeko yo mu karere muri iki gihugu yatejwe imbere kandi ajyanye n’iburengerazuba. Niyo mpamvu francises izumva itunganye aho, kubera ko Buligariya ari akarere gakwiye ushobora kubyungukiramo kandi ntugomba gutinya kubuzwa na leta. Abaturage baba muri Bulugariya barabyishimiye, bityo, iyo batangije francise, ni ngombwa kuzirikana imigenzo ikurikizwa nabenegihugu baba muri iki gihugu.

Mugihe utangiye ubucuruzi hamwe na francise muri Bulugariya, ugomba gukora byose neza, ugashiraho gahunda nziza yubucuruzi, ukabona amahugurwa yose akenewe, hanyuma ukayakurikiza kugirango utangire ubucuruzi bwatsinze. Ubufaransa muri Bulugariya, kimwe no mu bindi bihugu byose, buteganya uburyo bwo kwishyura icyarimwe ku nyungu z’umugurisha. Bagurisha ibicuruzwa kandi bakira ijanisha runaka ryishoramari ryo gutangira muri francise. Mugutangira francise muri Bulugariya, iyi ntererano imwe irashobora kuba amafaranga atandukanye. Ariko, nkuko bisanzwe mubikorwa byisi, umusanzu wamafaranga muri Bulugariya mugihe uguze francise urashobora kuva kuri 9 kugeza 11% byinyungu zose.