Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.

Inkoko y’inkoko ni umushinga wubucuruzi, uyishyira mubikorwa, ugomba kubahiriza byimazeyo amahame y’isuku kuko abahagarariye sitasiyo y’isuku n’ibyorezo bashobora kugenzura igihe icyo ari cyo cyose, nacyo kigomba kwitabwaho. Mugihe ukorana ninyoni, bigomba no kumvikana ubuzima bwayo bugarukira. Birumvikana ko inkoko zishobora gukonjeshwa, ariko, abaguzi benshi bifuza ibicuruzwa bikonje. Mugukorana na francise, ufite amahirwe yose yo gutsinda gusa kuberako ukora ubucuruzi bwawe ukurikije amabwiriza meza. Kora kubyunguka cyane bikungahaye kubikorwa byabo byubucuruzi. Kugirango ukore ibi, ugomba kujya guhanahana francise ukiga ibyifuzo kumasoko.

Hitamo uburyo bwiza bwo kugira amahirwe yose yo gutsinda muguhiganwa. Mugihe ukorana na francise yinkoko, ugomba nanone gutekereza ko iki gikorwa kirimo ingaruka zimwe. Zigizwe nuko ugomba guhura nabanywanyi badasinziriye. Ntabwo bishoboka ko bashaka kugabana ibyo binjiza no gushyira mumaboko yawe ubucuruzi buzana urwego rwo hejuru rwinjiza. Ariko ugomba kugabana kuko ukoresheje francise izwi, urashobora gukurura abaguzi benshi, mbere yuko winjira kumasoko, baguze ibicuruzwa kubandi batanga isoko.

Mugihe ukorana na francise yinkoko, ugomba kandi kumva ko wiyemeje gukora ibice buri kwezi. Ubwa mbere, ubukode, bushobora kubonwa nkuburyo bwo gukodesha. Byongeye kandi, uzemeza gutanga umusanzu wa buri kwezi ugera kuri 3%, ibyo bita ibikorwa byo kwamamaza kugabanya kwisi yose. Abafaransa bakoresha aya mafaranga kugirango bateze imbere ubucuruzi bwabo kurwego rwisi. Ishyirwa mu bikorwa rya francise y’inkoko rishobora kandi guhura n’ingorabahizi ku ruhande rwa Leta, kubera ko sitasiyo y’isuku n’ibyorezo by’indwara ishobora kukugezaho ibisabwa bitandukanye, bigomba no kwitabwaho. Gukorera mu mahanga amabwiriza arashobora kutemerwa rwose mugihugu cyawe.

Mbere yo kwinjira ku isoko hamwe na francise y’inkoko, ni ngombwa kwiga aya mabwiriza no gufata icyemezo gikwiye cyo kuyobora. Nyuma ya byose, urashobora guhura ningorane zidasubirwaho mugihe utemerewe gusa kwinjiza inyoni mubutaka bwibihugu duturanye. Niyo mpamvu franchise isaba kwitegura, igomba gukorwa mubyiciro byambere.

Ubufaransa muri Doha nabwo bufite akamaro mubice bitandukanye byibikorwa. Doha niyo yakiriye imurikagurisha hamwe na francises yatanzwe, ikubiyemo ibintu byose nisoko ryishoramari. Iri murika rikurura umubare munini wabasura, riteza imbere ubucuruzi kurwego rwo hejuru. Uyu munsi, birakenewe rwose gufungura umushinga mugushaka francise, kuko ntampamvu yo gutangira umushinga guhera, guha akazi abakozi, kubakurikirana, kubaka gahunda y'ibikorwa no gukoresha amafaranga mukwamamaza, bishobora kudatanga ibisubizo byifuzwa . Mugihe uguze francise, ugomba kwitondera izina, ikiguzi, ibikubiye mumasezerano, igihe cyakazi kumasoko, sisitemu yubuyobozi, igihe cyamasezerano, igihe cyo kwishyura, nibindi, Doha Ububiko bwa franchise butanga amahirwe yo gufungura ubucuruzi bwawe bwokurya, amaduka, ahacururizwa, iminyururu ya serivise, salon yubwiza, inganda zikora inganda, ibikoresho, amahoteri, utubari, nibindi. Mugihe uguze francise, ntabwo uburenganzira bwo gutanga ikirango gusa buzatangwa , ariko kandi amahame yo kuyobora, amakuru kubakiriya shingiro, ubufasha mukwinjiza, nibindi bipimo.

Urashobora kubaza ibibazo abahanga bacu uhamagara nimero zabigenewe. Nyuma yo kujya kuri catalogi yubufaransa, bizaboneka gusesengura ibyifuzo byubufaransa i Doha, hamwe cyangwa nta mafaranga yishyurwa rimwe, nyuma yo kubara ibiciro byambere no kwishyura, amakuru kuri francising, no kwakira ibitekerezo byabakiriya. Turabashimira hakiri kare kutugezaho kandi dutegereje ubufatanye butanga umusaruro.