Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.

Gusana terefone francise ni umushinga wubucuruzi wunguka mugihe kizaza, mugihe ubishyira mubikorwa, ugomba kumenya ko ugomba kwishyura uburenganzira bwatanzwe bwo gukora ikirango kizwi. Byongeye kandi, ugomba kwishyura umusanzu utari muto, usanzwe mubyiciro byambere, bingana na 11% yikigega cyawe cyishoramari, ugiye gushora muri francise. Mugihe ukora akazi ko gusana francise, ugomba kandi kwibuka ko ugomba kubara ijanisha runaka ryinyungu buri kwezi. Birumvikana ko ibyo byishyu byose byishyura, kubera ko nawe ukora umushinga wo murwego rwohejuru. Iremera gukora imirimo yo mu biro kurwego rwo hejuru. Gira uruhare mu gusana hanyuma abakiriya bawe bazakuzanira terefone zabo kugirango ubikosore.

Ubufaransa butuma habaho tekinoroji yo mu rwego rwo hejuru, ubumenyi-bwiza, nibindi byose bikenewe. Terefone ikora neza, kandi gusana bigomba kwitabwaho cyane. Ubufaransa butanga uburenganzira bwo guhangana nimpapuro zose. Urashobora kubishyira mubikorwa mugihe cyo kwandika, udakoze amakosa akomeye. Amakosa ya gahunda yingenzi gusa ntiyemewe, bivuze, shyira mubikorwa francise yawe byoroshye kandi neza.

Kuvugurura francise numushinga wubucuruzi ugamije intego runaka yabateze amatwi. Aba ni abaguzi bashaka gutunganya terefone zabo. Kugirango ubakorere neza, ugomba kumenya gukora ukurikije amabwiriza. Bitewe nuko hitabwa kuri terefone zabo zo gusana, hamwe na francise ifasha guhangana neza nibikorwa bikomeye byo mubiro. Bakoze hamwe no kwizerwa cyane, bivuze ko nta ngorane ufite. Gukora ibikoresho bya elegitoroniki bikora neza birashobora kuguha urwego rwo hejuru rwinjiza.

Urashobora kuba umuyobozi wuzuye mumarushanwa. Hano hari amahirwe yo kubaho kubarwanya bose, bivuze gukurura umubare munini wabakiriya. Ubushobozi bukora neza bwo gusana francise iguha ibyifuzo byigihe cyose. Abantu bafite ubushake bwo guhindukirira sosiyete inshuti zagusabye. Terefone yawe franchise izasabwa gusa kuberako itanga urwego rwohejuru rwa serivise nziza. Ntukirengagize imyenda y'abakozi bawe uyambara ukurikije imyambarire. Ibi bifasha kuzamura isura kumipaka ntarengwa.

Abantu bizera abo bakozi bakoresha terefone zabo 'fixing franchise. Erega burya, ntabwo batojwe neza gusa ahubwo bambaye nkabanyamwuga.

Ubufaransa muri Wellington ni umushinga wunguka cyane mugihe kirekire, kandi mugihe ubishyira mubikorwa, ugomba no kwibuka ingaruka zishobora kukugiraho ingaruka. Kugirango umenye neza amahirwe ningaruka za francise ya Wellington, birakenewe gusesengura swot. Iki gikoresho kidasanzwe kizagufasha kumenya neza igikwiye gukorwa kugirango ugabanye ingaruka no gukoresha amahirwe menshi. Byongeye kandi, mugihe ushyira mubikorwa francise muri Wellington, ugomba kumva neza ibyiza umushinga wawe wubucuruzi ufite nibibi bishobora kugabanya umuvuduko. Ibi bizagufasha kuringaniza ingingo zose mbi kandi ukoreshe byinshi muribyo byiza byawe. Ibi bizaguha amahirwe yo kwinjira mumasoko nka roketi ikwirakwiza abanywanyi bose, kandi urashobora gushimangira neza umwanya wawe nk'umuyobozi.

Wellington ni umujyi muri Nouvelle-Zélande; kubwibyo, francises nyinshi zimaze gukorera mubutaka bwayo. Kubera iyo mpamvu, urwego rwamarushanwa ni rwinshi rushoboka, bivuze ko ari ngombwa gufata ingamba kugirango ube umucuruzi uhanganye cyane.

Ba mukerarugendo benshi bashishikajwe na Wellington, kuko uyu mujyi udasanzwe kandi mwiza mubwubatsi. Mubyongeyeho, imiterere ya Wellington ituma bishoboka gukurura umubare munini wabazi. Kubwibyo, francise igomba kuzamurwa hifashishijwe aya makuru yose. Muri rusange, francise ikora neza mumijyi minini no mumujyi wa metropolitan, kubwibyo, Wellington irakubereye. Ariko, ugomba kwibuka ko ugomba kwishyura francise mugabana amafaranga yavuye hamwe na francisor. Mugushyira mubikorwa francise, ugomba kwishyura kugeza 11% byumushinga wishoramari mugice cyambere.

Mubyongeyeho, uzakuramo kandi ijanisha ryamafaranga yakiriwe buri kwezi, nayo atagomba kugabanywa. Shyira mu bikorwa francise yawe neza bishoboka kugirango imikoranire yawe nikirangantego ikunzwe itange umusaruro kandi ushobora kongera amafaranga yinjiza.