Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.

Serivise ya psychologiya francise kuri ubu irakenewe cyane, hamwe numubare munini wabantu bafite ubushake bwo kubona aho bahurira nubucuruzi busanzwe. Amafranga ya serivisi ya psychologiya afite impamyabumenyi ikenewe kuva muguhitamo uwabikoze, mubyiciro byambere bazagufasha kumenyera kubona ibintu byingenzi byakazi. Ubufaransa hamwe na serivisi zo mumitekerereze biroroshye cyane kubukoresha, urebye ibyiciro bitoroshye byubukungu bwisi, kubera ko abantu benshi bakeneye ubufasha buhoraho. Twabibutsa ko ikiguzi cya francise yatoranijwe nikibazo gitandukanye kuva ikirango cyabayikora kizasuzumwa, nkikarita yubucuruzi yikigo. Kurubuga rwihariye, uzabona urutonde rwabakora, muribo ushobora guhitamo nyirubwite ikwiranye nibisabwa byose. Hamwe ninzibacyuho kurwego rwubufatanye, ugomba guhita uganira nuwatanze igitekerezo cyarangiye mubitekerezo byose, bazashobora gufasha neza kandi byihuse hamwe ninama.

Wahisemo neza muburyo bwo kugura francise ya serivisi zo mumitekerereze, utezimbere, uzabona ibisubizo byihuse.

Ubufaransa muri Dakar bufite amahirwe yose yo gutsinda niba ubanza gukora gahunda nziza yubucuruzi. Gushiraho gahunda yubucuruzi mugihe ukorana na francise ntabwo ari ikibazo, kubera ko ufite uburenganzira bwawe bwose amakuru namabwiriza akenewe muburyo bugezweho. Ubufaransa bugomba kuzamurwa muburyo nta makosa akorwa mugihe cyibikorwa byabanditsi. Intsinzi yumushinga wose muri rusange biterwa nibi. Dakar irangwa no kuba hari ba mukerarugendo benshi cyane, kimwe nibisabwa neza. Abahatuye bishimiye Dakar, bityo, ni ngombwa kuzirikana ibitekerezo byabo kandi buri gihe bagakora ibikorwa byo kuzamura francise bakurikije ibyifuzo byabaturage.

Dakar numujyi munini cyane, bivuze ko kuzamura francise kubutaka bwayo buri gihe bigira amahirwe yo gutsinda. Cyane cyane niba ukora isesengura ryukuri rya swot, urashobora kumenya imbaraga nintege nke zumushinga wawe hanyuma ugafata icyemezo cyubuyobozi bwiza.

Mugihe utezimbere francise muri Dakar, ugomba kwibuka ko wowe, nkuwagabanije, wishyura amafaranga runaka kuri nyiri ikirango. Iyo ukorana na francise muri Dakar, wakiriye ibyo bita inyungu cyangwa amahirwe, aribyo franchise. Izi nyungu zigizwe nuko kubiciro byumvikana cyane ubona amahirwe yo gukoresha ibicuruzwa byari bisanzweho kandi byatejwe imbere, hamwe ninyandiko zose hamwe namabwiriza agufasha mugushira mubikorwa ibikorwa byo mubiro. Ubufaransa bwa Dakar bushobora gusaba buri kwezi kwishyurwa kuri konti ya francisor. Iyi ntererano imwe irashobora kuba 9, 10, cyangwa 11%. Byongeye kandi, irabaze bitewe nubunini bwishoramari murwego rwambere.

Ubufaransa muri Dakar ni umushinga wunguka kandi utanga ikizere udakwiye kubura. Mugihe ushidikanya, abanywanyi basanzwe bakora kandi bakodesha uburenganzira bwa francise.

Franchising nubucuruzi bwumuntu ku giti cye ushobora gupfundikira ubwoko ubwo aribwo bwose bwo gukora. Ariko kubika inyandiko zububiko bwimari nububiko mumurongo wa franchisee biragoye kuruta mubigo bimwe. Kugira ngo ucunge imirimo ya bagenzi bawe kandi uhindure neza urusobe rwawe, ukenera porogaramu ihuriweho na francise, nka sisitemu ya USU.