Ibiciro bidahenze bikora muburyo bwagutse kandi bunini kubakiriya bashaka gukorana na software ya USU. Ubuyobozi bwikigo cyacu bwiteguye guha uburenganzira ba rwiyemezamirimo batandukanye kwaguka bakurikije gahunda yatejwe imbere mugutezimbere kwagutse kwinshi kwimishinga yimishinga ihendutse. Ibyemezo bifatika bihendutse byoroshye cyane gutera imbere ukurikije ibigo byinshi bifuza ubufatanye bwigihe kirekire nishyirahamwe nkumufatanyabikorwa. Hariho urwego rwose rugomba kwitirirwa ubucuruzi nubucuruzi buhendutse, kugirango tubone ubuzimagatozi bwo kwerekana gahunda zacu no gushyiraho ibitekerezo byiterambere. Ibiciro bidahenze bifasha gushiraho ubufatanye nisosiyete yihariye kandi igezweho ya USU Software, muburyo bwo gukora biz kuburambe bwiza butangwa, ikanyura mubyiciro bikenewe byo kugenzura no kwiteza imbere. Na none, ikigo cyacu cyashoboye gushyira mubikorwa gahunda n'ibitekerezo byacyo muburyo butandukanye mugihe runaka.

Ibiro byacu, hamwe nizina ryamenyekanye, hamwe nibitekerezo byo kwamamaza, tekinoroji yakusanyijwe mumyaka, ishyigikira byimazeyo umukiriya uwo ari we wese. Ni muri urwo rwego, ibigo byemewe n’amategeko bifuza ubufatanye, ku mafaranga atandukanye, birashobora kugura iterambere ryabo igitekerezo kiboneye kibashishikaza kwiteza imbere ku gisubizo cyifuzwa. Ibiciro bidahenze bigira uruhare runini mugutezimbere imishinga itandukanye kubiro byinshi bishishikajwe nicyifuzo cya software USU Software. Kuri ubu, uburyo bwo gukora ubucuruzi buciriritse bw’ubucuruzi bufite urutonde rwibyangombwa byabafatanyabikorwa. Hitaweho cyane cyane kuri francises zidahenze muriki cyiciro cyo gushyira mubikorwa murwego rwibikorwa byo kwihangira imirimo kuko ibitekerezo byinshi byihariye mubigize no mu cyerekezo. Abakiriya ba software ya USU bashishikajwe nibice bitandukanye ibiro bigezweho bishobora gutanga bitanga ingamba ziterambere zateguwe neza. Inyungu zubufatanye nishyirahamwe ryacu ntizishobora gukoresha imbaraga zawe mukarere ka kure ahubwo zitera imbere cyane ahantu hanini.

Ni muri urwo rwego, imiryango myinshi yubucuruzi iherereye mu turere twa kure irashobora gushimishwa no gutanga ubufatanye nisosiyete USU Software, iherereye kumupaka wabo, kugirango ikore biz. Amashanyarazi ahendutse ahendutse aherutse kwiyongera cyane, akurura abahagarariye biz igihugu cyacu ndetse nabakiriya b’amahanga. Ubucuruzi bufite ibiciro bidahenze ni murwego rwibikorwa bigizwe no gushaka abakiriya bashimishwa na gahunda, ingingo, ibitekerezo, bidasanzwe kandi bitandukanye muburyo. Ibihendo bihendutse byubatswe muburyo bwo gusubiranamo hamwe nimpande zagirana amasezerano yubufatanye yizewe. Biz iriho muriki kibazo ntabwo muri rusange ifite igice kinini cyibiciro bijyana ningaruka zayo, kubera ko izi ngingo zagabanutse. Nubwo bimeze bityo ariko, ntibishoboka guhura ningaruka zumushinga, kubera ko muriki gihe amahirwe yo gutsindwa yagabanutse kandi akagabanuka kugeza kuri zeru. Ibiciro bidahenze cyangwa bihendutse, bikure mubunini wifuza, hamwe no gusoza ubufatanye numuryango USU Software.

Muri rusange, imiterere yabakiriya, nkubucuruzi buciriritse, buciriritse, nubucuruzi bunini, burasa mubigize, bityo amahirwe yo gukorana neza nkuko abaguzi bose babibona. Ibitekerezo bya francises bihendutse kurutonde rwuzuye biratandukanye kubyerekeranye nishyirahamwe ryacu, ryiteguye guhinduka ibintu byubuyobozi muburyo bwo kugurisha gahunda zateye imbere, hamwe nimishinga yubucuruzi. Igice cyikiguzi cyo gutangiza umushinga uhita uhinduka ikintu cyibiciro bidahenze kuva iyi ngamba ishimishije kuri ba rwiyemezamirimo bose baturutse mu bice bitandukanye bikomoka mu gihugu ndetse n’amahanga. Biz hamwe nurutonde rwibitekerezo bishingiye kubiciro bidahenze francises ifite icyerekezo nubunini bitandukanye, kubucuruzi buciriritse na bunini, bushobora gufungurwa numukiriya kubufatanye na software ya USU Software. Hamwe na francises zihenze, buri muguzi arashaka gufungura ubucuruzi bwe bwite, bushobora gutangwa muburyo butandukanye bwiterambere. Kugira ngo ubufatanye butange umusaruro, umuryango wacu witeguye gusangira ibintu byinshi byubucuruzi bwatsinze, kugirango ube umurongozi mubyerekezo byateganijwe bigezweho, muburyo bumwe. Turashobora kuvuga twizeye ko inzobere ziyobora abakiriya babo kubisubizo byatsinze, mugukora amahugurwa kubyerekeye kwamamaza no kwamamaza, kubigisha kugurisha ibicuruzwa bitandukanye, ibicuruzwa, gutanga serivise neza nibikorwa bitandukanye.

Uzamenya byinshi byingenzi bihinduka ibyiciro byingenzi munzira yo gutsinda no gutera imbere. Kugirango ushireho inyandiko, ugomba kandi kwigira kubakozi bacu, basobanura urwego rwo gukora neza ibyangombwa byibanze. Buhoro buhoro, urashobora kwiga ibyiciro byingenzi byimuka mubucuruzi, bikwemerera gukora ibikorwa byiza byakurikiyeho. Ibiciro bidahenze, kurwego ruciriritse, bisaba ishoramari ryamafaranga, kuko ari ngombwa gushora umutungo gahoro gahoro, urebye ingaruka zose. Ariko birakwiye ko tumenya ko ingaruka, muriki gihe, nigiciro gito, kubera ko utatangiye biz kuva kera, ahubwo uzamura izina rimaze kumenyekana kandi ryamamaye abumva bazi. Abahanga bakubwira uburyo bwo gukora neza hamwe no guteza imbere imiyoboro ya interineti, igikwiye gukorwa kugirango ubone ibisubizo wifuza ku mbuga zitandukanye z'ubucuruzi. Na none, niyihe porogaramu birumvikana kwiteza imbere, niyihe ukoresha igihe gusa, bijyanye nuko ufite umuherekeza wizewe mubakozi hamwe nisosiyete ikora software ya USU.

Buri mukiriya ahitamo umushinga mubyerekezo byabo, ufite ubufasha bwamafaranga bwo kumenya ubushobozi bwigitekerezo. Mu ntangiriro, ntabwo abantu bose bashoboye gukoresha amafaranga menshi kuri biz, abaguzi benshi ba francises zihenze bagerageza gushora imari muburyo buto, kugirango bongere kwishingira, mugihe habaye ibihe bitunguranye. Ubucuruzi bunini, muriki gihe, kubira ibyuya, hariho rwiyemezamirimo usanzwe ufite uburambe nubushobozi bwamafaranga, ariko igihangange nkiki gishobora kwigenga gutangira guteza imbere icyerekezo cyonyine. Kugura francises iyariyo yose, ufite ishusho yuzuye yerekana umushinga, abakozi bashobora gushushanya birambuye, bizana umukiriya mugihe. Byongeye, nyuma yo gusuzuma ibisobanuro byose wowe ubwawe, fata icyemezo gikwiye cyo kugura francise igiciro gito. Birakwiye ko tumenya abizeye kandi biteguye gukora barashobora guhora babona ibisubizo byiza bizeye. Iterambere ryibiciro bidahenze, isosiyete ikora software ya USU, itanga ba rwiyemezamirimo bafite icyerekezo gitandukanye mubikorwa, kugirango bafatanye umusaruro muremure.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.