Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwa parufe nubucuruzi bufite akamaro muri iki gihe, kandi ugomba kumva ko ingorane zitandukanye zishoboka. Kugabanya ingaruka n’iterabwoba, ni ngombwa gukurikiza byimazeyo amahame n'amabwiriza yagenwe. Mugihe ukoresha francise yawe, ugomba kwibanda mugukomeza urwego rwohejuru rwubupfura mugihe ukorana nabakiriya. Abakozi bawe bagomba kuba bahagije kandi basubize neza ibibazo byabajijwe nabakiriya. Niba uhisemo guhangana na parufe, noneho ubone ibyiza byateganijwe. Urashobora kugereranya amahitamo ukoresheje kataloge cyangwa ububiko bwa francise.

Ibi nibikoresho byihariye kuri enterineti, gusa ngaho ubona amakuru agezweho ya francise. Kurugero, niba ushaka gucuruza parufe, noneho hitamo amahitamo ahuye nizina. Birashoboka kugereranya ibyifuzo biri kurisoko. Umaze guhitamo ibihe byiza, komeza ukurikize ishyirwa mubikorwa rya parufe. Ugomba gutangira gukora imyiteguro ibanza. Mubice byibi bikorwa, bizaba ngombwa kwibanda ku isesengura rya swot. Iki gikoresho cyiza cyane gitanga ubushishozi ingaruka, amahirwe, ibibi, ninyungu zumushinga wubucuruzi.

Byongeye kandi, mugihe cyo kumenya francise ya parfum, ugomba kumva neza ko wiyemeje gushishoza kandi ubishoboye kugirango usohoze inshingano zawe. Ubwa mbere, urimo gukoporora rwose imiterere yihariye. Ibi birakenewe kugirango tutaza nyuma mubihe bitoroshye. Byongeye kandi, mugihe ukora parufe ya parfum, ugomba gukoresha gusa ibyangombwa kandi byihariye. Amikoro atangwa na francisor, ukora ibyangombwa bikwiye. Kora francise ya parfum hamwe ninyungu ntarengwa yo gushobora kwishyura mugenzi wawe. Kurugero, francisor yitezeho kugeza 9% kuri wewe buri kwezi nkubwoko bwinyungu.

Mubyukuri, izi nyungu ziva kugurisha francise francise zitwa ubukode no kwimurwa kwamamazwa kwisi. Kubijyanye nubukode, iki nigice kinini cyukwezi. Umubare wacyo urashobora gutandukana kandi kuva kuri 2 kugeza kuri 6%. Ijanisha ribarwa nkumugabane winjiza washoboye kwinjiza mukwezi.

Ububasha bwa parufe buzakora neza niba wibanze kubishyira mubikorwa kandi ushobora kwitondera ibipimo ngenderwaho. Guhora wiga amakuru agezweho biguha igitekerezo cyukuntu wakomeza. Urashobora gutegeka neza no kurenga kubarwanya nyamukuru, bityo ugashimangira umwanya wawe nkumuyobozi wuzuye. Gukora ubucuruzi bwa parfum birashobora guhura nibibazo bitandukanye. Kugirango badahinduka, bidasubirwaho kwiga imibare, hanyuma, uzabona uburyo bwo gukora. Niba ushobora guhita witabira ikibazo gishobora guteza akaga, urinda ibiza.

Nyuma ya byose, kuboneka kwamakuru ni amahirwe meza yo kugendana mugihe. Gukora francise ya parfum ni umushinga ugomba gushyirwa mubikorwa n'amategeko ya leta. Ntukarenze ku mategeko hanyuma ntuzagomba kwishyura amande nibisabwa. Niwowe ukwirakwiza wenyine kuri parfum franchise. Kubwibyo, ubu bwoko bwo kugabura bwitwa franchisee. Umufatanyabikorwa wawe mukuru wubucuruzi, francisor, azagusubiramo. Arashobora kugenzura francise niba arimo umuguzi w'amayobera.

Ubu ni ubwoko busanzwe bwo kugenzura iyo urangije umushinga wubucuruzi. Hafi ya francisors bose bakoresha uburyo bwo kugura amayobera. Ubufaransa bwawe, aho ugurisha parufe, ntabwo aribyo. Uyu muntu niwe, yitirirwa umuguzi, akugura ikintu icyo aricyo cyose umwanya uwariwo wose. Ibikurikira, ashyiraho igitekerezo cye cyukuntu wakorera abakozi bawe byagaragaye. Byongeye kandi, asuzuma ubuziranenge bwibicuruzwa asize isubiramo. Gusa ukorere buri mukiriya muri francise nkaho ari umuguzi wamayobera.

Ububiko bwa parufery ni umushinga wubucuruzi ufite akamaro kandi ushimishije cyane. Nubwo bimeze bityo, kugirango ubishyire mubikorwa neza, ugomba kwibanda no kwitonda. Mugihe ukora francise, urashobora guhura nibibazo bitandukanye, ariko, urashobora kubitsinda neza. Kugirango ukore ibi, ugomba gukurikiza byimazeyo amategeko n'amabwiriza, kimwe no kuyoborwa n'ubwenge busanzwe. Niba ukoresheje francise, parufe igomba kuba yujuje ubuziranenge kandi yujuje ubuziranenge bwisi. Ni ngombwa nkuko ukeneye guhangana nabaguzi bakize cyane.

Niba uhisemo kujya muri parufe, noneho hitamo rwiyemezamirimo utanga ibihe byiza byimikoranire. Nibyoroshye cyane, kuko ufite umubare munini wamahirwe ushobora gukoresha kugirango ugere ku ntsinzi ndende. Hindura parufe yawe ukoresheje ubucuruzi bwawe bwa francise. Birashoboka kwakira muri francisor urutonde rwikoranabuhanga ryo murwego rwohejuru, ibisubizo bishoboye, hamwe nubumenyi bwa parfumeri ubumenyi-buryo. Ukoresheje izo nyungu zose, urasesengura, uhora wongera kuyobora hejuru yabatavuga rumwe nawe.

Gukora neza parfumeri francisery iguha amafaranga ahoraho kandi igitabo cyabigenewe cyuzuye. Birashoboka kwishyura inshingano zose zakozwe nta kibazo, harimo na francisor. Ariko yiteze amafaranga menshi muri wewe nkintererano zimwe. Iyi ntererano yashyizwe mumasezerano ya parfum franchise. Wimura, ubanza, umusanzu umwe, bikorwa rimwe. Ibikurikira, ugomba gukorana nubukode hamwe nurutonde, hamwe no kwamamaza kwisi.

Iyi misanzu yombi hamwe ihwanye na 9% yinjiza buri kwezi. Ibyo aribyo byose, ingano yabyo irashobora kugabanuka kugera kuri 3%. Bike ntibikorwa. Urubanza rwa parufe rushobora kuguha urwego rwohejuru rwibicuruzwa uzabigeraho. Abakiriya bashima serivisi nziza kandi bakaguhindukirira kugirango bakire serivisi no kugura ibicuruzwa. Niba francisor yiyemeje kukugenzura, arashobora kohereza umuguzi w'amayobera. Birazwi cyane kandi bigerageza neza gusoma no kwandika kuburyo bwa parfum franchise.

Ukeneye gusa kuba witeguye kuriki gihe hanyuma, ntabwo ufite ingorane zose zimiterere idashobora kurenga. Buri gihe kora neza kandi ukurikize amategeko, noneho isosiyete yawe iza gutsinda. Mugihe wujuje francise ya parfum, ugomba kuba witeguye hafi kubintu byose, kabone niyo abanywanyi bawe bagerageza gukora igitero cya raider. Niba witeguye kubi, ntakintu nakimwe kigutera ubwoba.

Gukora francise kuri ubu ikunzwe cyane kandi ikenewe mubahagarariye ubucuruzi. Kubikorwa bya francise, ibintu byinshi byingenzi bigabanya ingaruka nibibazo mugihe habaye gushinga biz. Ubufaransa bushobora gushinga uruganda rukora kuva ubwo buryo bufatwa nkubucuruzi bugoye kandi bushobora guteza akaga. Inyongera nicyizere cyo kubona igitekerezo cyateguwe biz, ukurikije ingamba zimaze gutezwa imbere, zisaba iterambere ryiterambere. Birakwiye ko tumenya ko uko uruganda ruhenze ruhenze, ikirangantego kizwi cyane, gifite izina ryagiye riboneka mumyaka. Mbere ya byose, ibisobanuro byingenzi nibisobanuro bigomba kuganirwaho nuwabikoze kugirango yumve ubufatanye bukenewe, hanyuma rero birakwiye ko twinjira mubufatanye.

Urashobora gukora amasezerano, ukurikije, utangira ibikorwa byumusaruro munsi ya francise. Bibaye ngombwa, abakozi ba nyir'ibikorwa bagirana ibiganiro nabakiriya kugirango batange amakuru yingenzi kubijyanye no kwamamaza no kwamamaza ibintu bifasha kongera ibicuruzwa byinshi. Kurema ubucuruzi bwifuzwa, ufite umushinga witeguye kuboneka, aho ugomba gukora ukurikije intambwe zakozwe kandi zateye imbere. Niba nyuma yigihe gito, ufite ikibazo kijyanye nuburyo bwo gukora uburenganzira, noneho ubanza ugomba kuganira birambuye nuwabikoze. Hamwe no kugura biz francise yawe bwite, uruhande rwo gukora murwego rwibikorwa ntirugira ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Franchise yicyerekezo cyinganda, uburyo bwunguka kandi bwihuse kugirango ugere ku ntsinzi nini, hagamijwe icyerekezo gikurikira kurwego mpuzamahanga. Ikoreshwa rya francises riragenda rirushaho kuba ingirakamaro kandi ryamamaye kwisi, nkuko abakiriya babonye ko ubu bwoko bwa biz bufite akamaro kanini.

Kuva, biroroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta muburyo bwigenga, kuzana igitekerezo kuva cyera. Gutangiza umushinga biroroshye cyane mugutangiza umurongo wo gukora francise mubucuruzi bwawe bwite, kugirango ubone ibisubizo wifuza.

Ububiko bwa parfum francise irashobora kugukungahaza niba ukurikiza amabwiriza. Zitangwa na francisor kandi zihuye nicyitegererezo akoresha kugirango agere ku ntsinzi. Niba ukorera murwego rwa francise, ugomba rero kumenya ko ufite inshingano zuzuye atari leta gusa kugirango yubahirize amategeko ahubwo inashinzwe naba francisor. Yitezeko ushyira mubikorwa umushinga wubucuruzi. Ntakibazo, ntugomba kwangiza ikirango, kuko bisa nkibidashoboka. Kubera iyo mpamvu, kubera imyitwarire idahwitse, francisor irashobora kwambura francisee uburenganzira bwo kuba umugabuzi wihariye mubutaka bwuyu mujyi.

Niba ukoresha francise kugirango ukore ibikorwa bya depot ya parfum, noneho ugomba kumenya ko ugomba kugura ibice mubirango bitaziguye, kuko bidashoboka ko ushobora kubyibyaza wenyine cyangwa kubigura ahandi. Amikoro adasanzwe arashobora kuboneka gusa kuri nyiri iduka. Tanga parufe yawe ya francise ububiko bukwiye bwo kwitabwaho. Igomba kuba ihuje neza n'ikigo cyambere. Ibi bivuze ko ari ngombwa kwemeza burundu kode yububiko. Mubyukuri, imyambarire y'abakozi nayo ni ngombwa bidasanzwe. Hamwe no kubahiriza neza, ntabwo wirinda gusa ibisabwa na francisor.

Isoko rya parfum yawe francise nayo irashobora gukurura umubare munini wabaguzi. Bazi neza ko barimo gukorana na label izwi cyane iha agaciro izina ryayo. Parfum yawe ya francise izakurura abakiriya mukora mwizina ryikigo kizwi, kizwi kandi cyatsinze. Ikirangantego gifite uruhare runini, ariko, francise iduka rya parfum ntabwo igarukira gusa kubushobozi bwo gukora munsi yikirango cyisosiyete yatsinze. Urabona kandi byinshi byizindi nyungu. Kurugero, mugihe ukora parufe ya parfum, urashobora gukorana nibikoresho bidasanzwe, wongeyeho, ufite ubumenyi butangaje kandi bwateye imbere-burya burahari. Iduka ryateguwe neza riguha ubushobozi bwo guhangana ningorane zose.

Urabatsinze, bityo, ishyirahamwe rwose riza gutsinda. Ubucuruzi bwawe buzazana urwego rwo hejuru rwinjiza hanyuma uruganda rushobore guhangana nibibazo byose. Urashobora kwishyura byoroshye imishahara, imisoro, hamwe nogukata kuri francisor. Uku kugabanywa kugize igice kinini cyibyo winjiza. Erega burya, mugurisha parufe, uba wishyuye inshingano yo kwishyura imisoro. Mubyongeyeho, hamwe nubukode, ugomba no kwishyura amafaranga menshi yo kwamamaza. Ariko umubare wibyiza, mugihe ukora francise, urenze ibibi bito ugomba gutekereza gusa.