Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Uruganda rwimyidagaduro francise irakenewe mubahagarariye ubucuruzi. Kuri francise murwego rwimyidagaduro, ibintu byinshi byingenzi bigabanya ingaruka nibihe mugihe batangiye umushinga wabo. Ku nganda yimyidagaduro francise, birashoboka gushinga isosiyete itanga no gushyira mubikorwa serivisi, kubera ko ubu buryo bufatwa nkicyerekezo gikunzwe. Inyungu igaragara ni amahirwe yo kubona imishinga yarangiye, ukurikije icyitegererezo kimaze gutezwa imbere cyo kubaka uruganda rwawe, rusaba iterambere. Birakwiye ko tumenya ko amafaranga yimyidagaduro ahenze cyane, niko ikirangantego cyamamaye mu myaka yashize. Mbere ya byose, ugomba kuganira ku makuru yingenzi n’ingirakamaro hamwe nuwabikoze kugirango wumve ubufatanye bukenewe, hanyuma ushireho ubufatanye.

Urashobora gukora amasezerano, uhari, urwego rwimyidagaduro rushobora kwinjizwa mubikorwa bya francise. Ibirori byamamaza, nibiba ngombwa, birashobora gutekereza hamwe nabakiriya amahugurwa cyangwa ibikorwa byamahugurwa bikenerwa kumasoko no kwamamaza amabanga yo kugurisha neza. Mbere yuko utangira, uzaba ufite umushinga urangiye aho ugomba gukora munsi yamabwiriza yakusanyijwe kandi yatejwe imbere. Niba ufite ibihe bigoye muri francise yimyidagaduro, nibyiza rero kuganira kuri buri kintu cyose hamwe nuwashizeho igitekerezo cya biz. Mugura francise yiterambere hamwe no gusohoka kurwego rwifuzwa, kandi umushinga wimyidagaduro ntabwo ufite ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Ubufaransa ni umurongo wubucuruzi, ubukungu bwihuse kandi bwihuse kugera kumahirwe akomeye yo gutsinda, ugamije gukurikirana icyerekezo kurwego mpuzamahanga. Kwisi, gukoresha francise byabaye ngombwa kandi bizwi nkuko abakiriya bumva akamaro k'ubu bwoko bwubucuruzi bufite ingaruka nke.

Kubera ko byoroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta kumurongo wa interineti, uzanye igitekerezo kuva cyera. Biroroshye cyane gutangiza umushinga murubu buryo, ugashyira francise yimyidagaduro hagati yubucuruzi bwawe buzaza kugirango ubone ibisubizo wifuza.

Ububiko bwibidukikije bwibidukikije buzakora neza gusa iyo bishyizwe mubikorwa neza. Mugushira mubikorwa neza, turashaka kuvuga ishyirwa mubikorwa ryitegura ryambere no kuzuza inshingano zose zateganijwe. Iyo ukorana na francise, rwose uraruta hafi yabatavuga rumwe nabo bose badafite aya mahirwe. Eco franchise iguha amahirwe yo gukemura ibikenewe byose umushinga wubucuruzi, ukabikora neza kandi muburyo. Isesengura rifatika rirashobora kugufasha kumenya umubare ukenera kubika mububiko bwawe bwa francise. Ibi ni ingirakamaro cyane, kuko kurenza urugero bitwara umutungo wubucuruzi.

Shaka amahirwe yo kuyobora imirimo yo mu biro kurwego rushya, korana na francise. Ibicuruzwa byawe byangiza ibidukikije bifite ibitekerezo byiza kubakiriya. Kwamamaza bigomba gukorwa hubahirijwe amategeko yose ushobora kwitega ko uzahabwa na francisor. Ibidukikije bya eco bigomba gukenera byuzuye ibice byigiciro bijyanye. Ibi byagura neza neza neza. Kugaragara kubikorwa byo mu biro nabyo ni ngombwa mugihe ukora francise iduka ryibidukikije.

Ubu bwoko bwumushinga bugomba gukorwa hamwe nibikoresho byisesengura. Iya mbere ni isesengura rya swot. Urashobora gukora analyse nkiyi mugihe ukora francise iduka ryibidukikije, biroroshye cyane. Byongeye kandi, ntugomba kwishyura ikintu na kimwe, iki nigikoresho cyubuntu ukeneye kumenya gusa gukoresha. Kureshya abantu hamwe niyamamaza rigamije kuguha amafaranga menshi yingengo yimari. Shaka igitabo cyubucuruzi uhagarariye ububiko bwubuzima franchise.

Amakuru yose afatika yatanzwe hano, ukoresheje utazagira ingorane. Isi yose yakiriwe nibikorwa byo kubungabunga ibidukikije. Kubwibyo, francise ya eco iguha nibisabwa byunguka. Ukeneye gusa kumenya aho washakira abakiriya. Korana numuyoboro uteganijwe kandi utemewe. Irashobora kuba imbuga nkoranyambaga, televiziyo, interineti. Nta kuntu bidakwiriye gushyirwa mubikorwa byubuzima.

Birumvikana ko igomba kubahiriza amategeko n'amabwiriza. Ibicuruzwa byawe ntibigabanywa ninzoga cyangwa ibicuruzwa byitabi, bityo, francise ya eco corner irashobora kugurishwa nta mutimanama utabangamiwe.

Ibidukikije byibiribwa byibidukikije bikora neza cyane mugihe hateguwe ubuziranenge kandi bwimbitse. Muri rusange, niba ukorera muri francise, ugomba guhora umenya ko bitinde bitebuke ugomba kubazwa francisor. Yiteguye kuguha ikirango cye, ikoranabuhanga ridasanzwe, ubumenyi-bwo mu rwego rwo hejuru, mu gusubiza ko yiteze ko wubahiriza byimazeyo ibisabwa, ndetse no gushyira mu bikorwa umushinga w’ubucuruzi. Hindura ububiko bwawe ukoresheje francise. Bituma bishoboka kugereranya n’amasosiyete y’ibiribwa y’ibidukikije yo mu mahanga ukurikije urwego rwo gushyira mu bikorwa ibikorwa by’ibiribwa by’ibidukikije. Ibi birashobora kugira ingaruka zikomeye kubudahemuka bwabaguzi.

Basobanukiwe ko ukora neza kandi ubuhanga, bityo, urashobora kwizerwa. Niba uhisemo kujya mubicuruzwa kama hanyuma ugahindura ububiko bwa francise, icyo gikorwa rwose kizana urwego rwo hejuru rwinjiza. Birashoboka guhangana byoroshye ningorane zuburyo ubwo aribwo bwose, kubitsinda nta ngorane zikomeye. Witondere ibiryo-ibidukikije hanyuma ububiko bwawe ntibugomba gushakisha abakiriya cyane. Baraza iwanyu ubwabo, kandi franchise izana urwego rwo hejuru rwinjiza. Mubyukuri, mubyiciro byambere, birakenewe gushora umutungo wimari mubikorwa byo kwamamaza. Ibi ni ibintu bisanzwe.

Ibicuruzwa byangiza ibidukikije francise ni umushinga wubucuruzi ushobora kukuzanira inyungu nini cyane. Ariko, hariho n'ingaruka zimwe. Ahari, mubutaka bwumujyi wawe, ibicuruzwa nkibi ntibikunzwe. Icya mbere, ugomba kumva niba hari ibisabwa neza. Ububiko bwibidukikije bwibicuruzwa bigomba gutunganywa muburyo rusange. Urabyakira biturutse kuri francisor.

Igishushanyo mbonera gishobora gukoreshwa kugirango ugere kubintu byihariye kandi bitangaje. Ibicuruzwa byangiza ibidukikije byakozwe neza ni umushinga wubucuruzi ugomba gukorwa nurwego ntarengwa rwo gutanga umusaruro. Gusa noneho bizana kugaruka guteganijwe. Ugomba kandi gusobanukirwa abanywanyi ntibicare ubusa. Bamwe muribo ndetse bitabaza uburyo budasanzwe bwo guhatana. Ibi, nabyo birashobora gutegurwa niba ufite amakuru akenewe ufite.