Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Uruganda rwimyidagaduro francise irakenewe mubahagarariye ubucuruzi. Kuri francise murwego rwimyidagaduro, ibintu byinshi byingenzi bigabanya ingaruka nibihe mugihe batangiye umushinga wabo. Ku nganda yimyidagaduro francise, birashoboka gushinga isosiyete itanga no gushyira mubikorwa serivisi, kubera ko ubu buryo bufatwa nkicyerekezo gikunzwe. Inyungu igaragara ni amahirwe yo kubona imishinga yarangiye, ukurikije icyitegererezo kimaze gutezwa imbere cyo kubaka uruganda rwawe, rusaba iterambere. Birakwiye ko tumenya ko amafaranga yimyidagaduro ahenze cyane, niko ikirangantego cyamamaye mu myaka yashize. Mbere ya byose, ugomba kuganira ku makuru yingenzi n’ingirakamaro hamwe nuwabikoze kugirango wumve ubufatanye bukenewe, hanyuma ushireho ubufatanye.

Urashobora gukora amasezerano, uhari, urwego rwimyidagaduro rushobora kwinjizwa mubikorwa bya francise. Ibirori byamamaza, nibiba ngombwa, birashobora gutekereza hamwe nabakiriya amahugurwa cyangwa ibikorwa byamahugurwa bikenerwa kumasoko no kwamamaza amabanga yo kugurisha neza. Mbere yuko utangira, uzaba ufite umushinga urangiye aho ugomba gukora munsi yamabwiriza yakusanyijwe kandi yatejwe imbere. Niba ufite ibihe bigoye muri francise yimyidagaduro, nibyiza rero kuganira kuri buri kintu cyose hamwe nuwashizeho igitekerezo cya biz. Mugura francise yiterambere hamwe no gusohoka kurwego rwifuzwa, kandi umushinga wimyidagaduro ntabwo ufite ingaruka zikomeye, kubera ko ingingo zingenzi kandi zingenzi zubahirizwa cyane, bityo bikarinda umukiriya gutakaza ubucuruzi. Ubufaransa ni umurongo wubucuruzi, ubukungu bwihuse kandi bwihuse kugera kumahirwe akomeye yo gutsinda, ugamije gukurikirana icyerekezo kurwego mpuzamahanga. Kwisi, gukoresha francise byabaye ngombwa kandi bizwi nkuko abakiriya bumva akamaro k'ubu bwoko bwubucuruzi bufite ingaruka nke.

Kubera ko byoroshye cyane gukomeza ubucuruzi bwiteguye kandi bwashizweho kuruta kumurongo wa interineti, uzanye igitekerezo kuva cyera. Biroroshye cyane gutangiza umushinga murubu buryo, ugashyira francise yimyidagaduro hagati yubucuruzi bwawe buzaza kugirango ubone ibisubizo wifuza.

Ubufaransa kububiko buhendutse ni umushinga wubucuruzi udasanzwe, kubishyira mubikorwa ushobora kuzamura cyane imibereho yawe. Ibi ntibizabaho gusa kuberako uzakoresha tekinoroji yo murwego rwohejuru kandi ugakora munsi yikimenyetso kizwi. Kugira ikirango ntabwo byemeza gutsinda igihe kirekire. Kugirango ubigereho, francise yawe igomba gutangwa neza. Byongeye kandi, uzakenera kwishyura amafaranga runaka, haba mu ntangiriro no ku kwezi. Mugihe ukorana na francise kumwanya muto wo kugurisha, uzasabwa kubanza kwishyura amafaranga aringaniye.

Ingano yacyo irashobora gutandukana kandi biterwa namafaranga ushaka gushora mubyiciro byambere. Na none, ijanisha ryishoramari rirashobora gutandukana, kuva 9 kugeza 11%. Ububiko buhendutse bwa franchise burangwa nubwinshi bwibicuruzwa. Byongeye kandi, byose bihenze cyane. Ariko, itandukaniro ryabaguzi rizafasha kumva iduka rihendutse. Gukora kuri francise, ugomba kwiyemeza ko uhora usabwa neza. Kugirango ukore ibi, ugomba gutwikira umubare munini ushoboka wibiciro.

Kwagura assortment yawe ukoresheje francising kububiko buhendutse. Urashobora kurenga urutonde rwibicuruzwa wakiriye muri francisor. Ariko, mugihe wagutse, birakenewe kugisha inama uhagarariye francise. Erega burya ibikorwa byawe byubutwari birashobora kunyuranya na politiki yibigo. Ubufaransa bugurishwa buhendutse nuburyo bwawe bwo kugera kubantu benshi kuko abantu bakunda kuzigama. Ubufaransa bukora neza buguha ikirango cyateye imbere neza, tekinoroji ikora neza, ubumenyi-budasanzwe, hamwe nizindi nyungu zose.

Ubufaransa kububiko buhendutse ntabwo aribwo bushoramari butagira ibyiringiro. Nyuma ya byose, kubera umubare munini wimpinduramatwara, uzashobora kwiha amafaranga menshi yinjira mububiko. Birumvikana ko gukora kuri francise kububiko buhendutse, ntushobora kongera amafaranga wizigamiye gusa ahubwo ushobora no kwishyura byoroshye francisor. Nyuma ya byose, aragutezeho inyungu zukwezi muburyo bwintererano yiswe amafaranga yimisoro nigabanywa ryamamaza kwisi.

Ububiko bwicyiciro cyubukungu francise isanga abakiriya bayo haba muri metero nkuru ndetse no mukarere gato. Kugeza ubu, mu rwego rwo kugabanuka muri rusange imibereho, kwiyongera k'ubushomeri, guta agaciro kw'ifaranga, n’izindi ngaruka mbi z’ibibazo by’ubukungu, icyorezo, ndetse n’ifungwa ryatewe nacyo, iterambere ryiza cyane ryateye imbere mu iduka ritanga ubukungu urwego urwego. Kubwibyo, kuri ba rwiyemezamirimo bahitamo francise kugirango batangire ubucuruzi bwabo, birumvikana ko twita kumahitamo nkaya kandi ukiga witonze ibishoboka hamwe nububiko bwububiko nkubwo mukarere kabo. Kugirango utange francise hamwe no gutangira byihuse no kwishyura, birakenewe kwiga witonze ibyifuzo byabaguzi nurwego rwibisabwa bihamye. Ububiko bwicyiciro cyubukungu ni icyiciro cyibiciro byo hagati no munsi-yo hagati, ariko birashobora gutanga ibicuruzwa bitandukanye, ibyifuzo birashobora gutandukana cyane mumijyi itandukanye, bitewe ningeso nuburyohe bwabaturage. Rero, mugihe uhisemo francise, nibyingenzi guhitamo ibicuruzwa bikwiye kandi utegure neza ububiko bwububiko.

Guhitamo byinshi cyangwa francise yubukungu bwicyiciro cyibicuruzwa byuzuzanya nibicuruzwa nabyo bisa nkibyiringiro.

Amaduka afite ibicuruzwa bihendutse francise yabaye isoko ryamamaye cyane mumyaka yashize, urebye ikibazo kimaze igihe kinini mubukungu, ubushomeri bwiyongera mugihe cyicyorezo n’ifunga, ifaranga, hamwe nigabanuka rusange ryimibereho yabaturage mubihugu hafi ya byose. Kubwamahirwe, imbaga nyamwinshi y'abantu ihatirwa gutekereza ku gitebo cy’abaguzi kugira ngo ibicuruzwa bihendutse, ari nako bigira ingaruka ku itangwa rya francises. Ibi birareba kandi supermarket z ibiribwa hamwe nu ngingo zihariye zo kugurisha inkweto, imyenda, ibikoresho byo mu nzu, nibindi. Kubwibyo, francise yububiko iduka ibicuruzwa bihendutse nayo irakenewe cyane muri iki gihe. Byongeye kandi, ibi ntibisanzwe kubatuye gusa ahubwo no kuri megalopolise. Abatuye imijyi minini bagenda bakoresha ububiko bwa interineti, butanga amahirwe yo kugura imyenda ihendutse (cyane cyane iy'abana), ibikoresho byo murugo, ibikoresho bya siporo, nibikoresho, nibindi.

Hagomba kwitabwaho mugihe ukorana na francise no guhitamo amahitamo meza. Nibyiza, mumijyi mito abantu bareba amaduka nkaya yihariye ibintu bihendutse nibyo byizewe. Mubyukuri, ibiciro biri hasi, kuruhande rumwe, bituma bishoboka kubara amafaranga make ugereranije n’amafaranga yatanzwe na francise. Ariko, duhereye kubindi bitekerezo, amafaranga ava muri francise arashobora kuba ahamye kandi arambye, ububiko butanga ibicuruzwa mubyiciro biri hejuru ntibishobora kwirata uyumunsi.

Ubufaransa muri Kharkov ni umushinga wubucuruzi utanga icyizere ariko ushobora guteza akaga. Kugirango ubikore udakoze amakosa, ugomba kubanza gukora isesengura rya swot. Kharkov ni umwe mu mijyi minini kandi ikize muri Ukraine. Kubwibyo, urashobora gukurura ibyifuzo byiza kandi ukabikoresha kugirango ubone inyungu. Kharkiv irangwa no kubura abakiriya benshi, nyamara, abacuruzi baracyaza kubutaka bwuyu mujyi gukora ibikorwa byabo. Aya makuru arashobora gukoreshwa mugutezimbere neza francise no kubona amafaranga asabwa yinjiza.

Ubufaransa muri Kharkov buraguha amahirwe yo gukora ubwoko bwikirango kizwi cyane, hamwe nurutonde rwibipimo ngenderwaho bijyanye bishobora gukoreshwa kugirango ugere kubisubizo bitangaje mugihe ukorana nisi. Nyuma ya byose, usanzwe ufite ibyo ukeneye byose kumushinga wubucuruzi, byanditse neza kandi byakozwe neza. Ibi bitanga amahirwe meza yo guhangana nabanywanyi, imbere yabo. Ubufaransa bushobora gukorerwa hafi yubutaka ubwo aribwo bwose, icy'ingenzi ni uko inzego z’amategeko z’ibanze zidafite icyo zikurega. Kubwibyo, birahagije kubahiriza amategeko gusa no kuzirikana umwihariko waho, kuko, akenshi, abayobozi bashaka kubona ibihembo byose bivuye muri francise, usibye umushahara wabo. Ibi kandi bigomba kwitabwaho kugirango duteze imbere francise i Kharkov nurwego rwo hejuru rwimikorere.

Kuboneka kwamakuru agezweho atanga uhagarariye francise i Kharkov amahirwe yo kutinjira mubihe bitoroshye kandi bitunguranye, biroroshye cyane. Teza imbere francise muri Kharkov kandi wungukire kubikorwa nkibi, ube rwiyemezamirimo urushanwa cyane bitewe nuko ukora mu izina ryikirango kizwi cyane cyamahanga, kikaba ari ingirakamaro cyane.