Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ifaranga rimwe francise uyumunsi nuburyo bwo guhagarara kubintu bisa kumasoko ya francise. Amafaranga yishyurwa ntakindi kirenze amafaranga yo kwinjira kugirango abone uburenganzira bwo guhagararira inyungu yikimenyetso, akora muburyo bwabo. Amafaranga yishyurwa rimwe ni ubwishyu bwambere kuri franchisee kuri francisor nyuma yubucuruzi burangiye na mbere yo guhererekanya uburenganzira bwo gukora mukarere runaka, ukurikije ibisabwa. Amafaranga yatanzwe kandi akubiyemo amahugurwa ya franchisee, amabwiriza, ubufasha mugutezimbere ubucuruzi, gusura ahacururizwa, gutanga abakiriya, nibindi. Uyu munsi, iyo amarushanwa yiyongereye, ntabwo abantu bose bakoresha ubwishyu bumwe. Umubare w'amafaranga yishyuwe rimwe ugenwa n'ibiciro by'isosiyete yo gutangira no gufasha umufatanyabikorwa kubungabunga, ndetse no kuzirikana igice.

Ntabwo aribyo, ntabwo byoroshye gutangiza umushinga wenyine, bityo francise nintangiriro nyayo yo gukora ubucuruzi, kwinjira mumasoko mwizina rizwi, kuva yatangira guhera abizeye mubushobozi bwabo, amahirwe kandi mugire umwanya munini wubusa. Ubumenyi nubuhanga bwo kuyobora, kugura abakiriya, kwerekana amakuru, no kwamamaza birakenewe. Kugirango utinjira mubintu bitameze neza, hitamo francise yingirakamaro hamwe cyangwa idafite icyarimwe, ugomba gukorana nububiko bwizewe, nka kataloge yubufaransa. Biroroshye cyane guhitamo francise ukoresheje kataloge, ukabona igiciro cyamafaranga, ibintu, nibindi bipimo. Ububiko bwerekana amakuru yose, igipimo, hamwe nuburyo bisabwa, imyaka ingahe ku isoko, inyungu francisee itegereje, icyo francisor itanga, nibindi. Usibye kubona umufatanyabikorwa, iduka ryoroshye nkuko kwamamaza kwamamaza, hamwe bigari, bikwira isi yose. Birakwiye ko twibuka ko uko ibicuruzwa byinshi bihari, niko bisabwa, kumenyekana, inyungu, ninyungu.

Amafaranga yose yakuweho agaragazwa mu ibaruramari kuko inyungu iboneka mu kugurisha ibicuruzwa, serivisi, n'ibindi. Amafaranga yishyurwa rimwe aratandukanye bitewe nigiciro cya francise ubwayo, bitewe nuko haboneka ubwoko buhendutse kandi buhenze. Guhindukira mububiko, biroroshye rwose guhitamo ibyo ukunda. Kurugero, ntabwo wigeze uhitamo guhitamo nibikorwa byubucuruzi bwawe, ntacyo bitwaye. Urashobora kureba ibyifuzo byose hamwe cyangwa winjiza francise isabwa muri moteri ishakisha. Hariho kandi ibyiciro na subcategories. Mugihe uhisemo icyifuzo, ugomba kwitondera akarere, ikiguzi, ibisabwa, amakuru yo kwishyura, kwishyura inshuro imwe, nibindi.

Nkuko bisanzwe, ubwoko bukenewe cyane bwama francises ni ibicuruzwa byihuta, ibicuruzwa, ibigo bya serivisi, laboratoire, salon yubwiza, nibindi urashobora kugura francise ihendutse ntamafaranga yishyurwa rimwe. Umusanzu wigihe kimwe nubwishingizi bwaba francisor mubufatanye burushijeho gukorana naba francisee, bityo ubucuruzi bwose butangira guhera igihe cyo kwishyura icyarimwe, bigatuma habaho imyumvire nimyumvire ikomeye. Nkuko bisanzwe, nta kwishyura rimwe, francise ireba ibicuruzwa gusa, urebye kugura no kugurisha, kandi kugabanywa kwinyongera ntabwo ari ngombwa hano. Amafaranga yubufaransa rimwe cyangwa amafaranga ntabwo asubizwa. Amafaranga yishyurwa francise ni inshuro imwe kandi yagenwe. Ububiko bwa francise butanga kuzigama kumatangazo, kongera ibyifuzo, no kubona abantu bahuje ibitekerezo hagati ya francisees. Ibikorwa byose birerekanwa kandi bifite akamaro.

Inzobere zacu zitanga amasaha yose kumasaha, kugisha inama, no kuganira, gutanga amakuru ninama kubijyanye no kuzamurwa no kwamamaza. Kuki ubundi byunguka kugura francise? Kuberako bagufasha mumahugurwa y'abakozi, tanga kubara umubare winyungu zigihe runaka, urebye umushinga wogushushanya, mugushiraho urubuga rwibigo, kwagura abakiriya, nibindi. Ingaruka nkeya, ndetse no kuzirikana icyambere. -ubwishyu. Umusanzu umwe ntushobora kurenga makumyabiri na gatanu kwijana ryikiguzi cya francise, kuko francisee irashobora kubara ibintu byose byigenga, ukurikije igishoro kiboneka. Birakwiye ko twumva ko kwamamaza mubisanzwe bidakenewe, urebye ibyateganijwe no kwitabira kataloge ya franchise buri munsi. Nyuma yo kunyura muri kataloge, urashobora kumenyana gusa na francise gusa ariko kandi ukanishyurwa rimwe gusa, hamwe nibyifuzo bikunzwe hamwe nubwoko buhendutse bwubucuruzi, ibitekerezo n'imishinga, aho uba, hamwe nububiko.

Andi makuru arahari kubuhanga bacu, batanga inama kumibare yabigenewe, kimwe no kujya mububiko, gusoma ibisobanuro byabakiriya bacu, kubona amakuru yingenzi, nibindi. Turindiriye uruhare rwawe nicyizere. Dutegereje ubufatanye butanga umusaruro mumyaka myinshi iri imbere.

Kuvugurura francise yimishinga yateguwe yiteguye ubu ifite umwanya munini mubikorwa byo kwihangira imirimo. Urashobora gushyira mubikorwa byimazeyo kuvugurura francise yimishinga itandukanye yubwubatsi imiterere na gahunda bitandukanye cyane. Kubera ko bikwiye gutekereza ko urwego rwubwubatsi rufite icyifuzo kimwe cyo gusana. Kuri francise hamwe no kuvugurura amazu yiteguye, haba mumiturire ndetse nubuyobozi, sitati irasabwa abayikora bafite ikirango cyamamaye neza. Hamwe nogukoresha ivugurura ryibintu bitandukanye francise, ugomba kwitabaza ibigo bifite icyerekezo cyagutse nikirango kizwi. Biroroshye cyane gushinga imishinga ukoresheje umushinga woroshye ugabanya ingaruka zigaragara hamwe nibibazo.

Mbere ya byose, umukiriya akeneye kuganira nuwabikoze sisitemu yubufatanye, guhitamo icyerekezo, mubwumvikane bwubufatanye, bugomba gushakirwa amasezerano. Byongeye kandi, niba ari ngombwa gukora inzira zikorwa, birakenewe gukoresha amahugurwa yakozwe nikirangantego kugirango hongerwe ubumenyi kubijyanye no kugurisha byinshi, ndetse nubushobozi bwo kuzamura serivisi zabo. Hamwe no gukoresha francise yo kuvugurura, ufite buri kibazo ibisubizo byumvikana, kuva uwabikoze yabaze ibibaho mubihe bitandukanye. Hamwe na francise yo gusana, ufite igitekerezo cyukuri cyukuntu twubaka biz hamwe nuburyo bwo kwibandaho. Mugihe gito, ukurikije ibyifuzo byuwabikoze, birashoboka gukora ubucuruzi bunini hamwe no kugera kurwego mpuzamahanga rwifuzwa. Kugirango ubyare umusaruro mwiza kandi mwiza wo kuvugurura francise, ufite kandi ibyiringiro byo kuvugana nabafatanyabikorwa kugirango bagufashe. Urashobora gukora inzira iherekeza mugihe gito gishoboka, kugirango urekure hamwe umushinga, hamwe nizina ryazamuwe.

Mbere ya byose, kuri ubu ntabwo bigoye kubona francise yubwoko bwibikorwa, ugomba kumva umubare ugomba kwiringira kuva ibisabwa bitanga isoko. Iterambere ryibikorwa byawe bwite ryemerera gutangira gukora nyuma yumusozo urangije inzira yamasezerano, hamwe no gutangiza ingingo zisabwa cyane. Hamwe no kwakira francise, ntabwo ufite ibihe bigoye mugushinga umushinga kubikorwa byawe, kubera ko ushobora gukurikiza ingamba zateguwe zorohereza ingaruka. Urashobora guhitamo francise kurubuga rwihariye aho abahinguzi batandukanye bo murwego rwisi ndetse nisi. Abakiriya benshi batinya gufata ibyago mugihe kitoroshye, bityo bakagerageza gufata icyemezo cyo kugura francise yo kuvugurura, nigicuruzwa cyoroshye kandi cyemewe cyigihe cyacu. Igihe kirenze, urashobora kugera kubitsinzi wifuza kuzamura ibikorwa byawe byo kwihangira imirimo muri francise yo kuvugurura ibice byose kurwego rukomeye. Kwisi yose, ibitekerezo byuzuye bikoreshwa muburyo bwagutse, kubera ko gukundwa kwa gahunda yateye imbere bituma yiyumvamo ibintu bitandukanye.

Kubwibyo, mu kwishyura igitekerezo hamwe nikirango cyubucuruzi cyatejwe imbere, urashobora kubona uburyo bwihindagurika ryibikorwa byawe bwite hamwe no gushiraho abakozi. Ingwate zo kubona gahunda yarangiye yubunini bugaragara cyane ihuye neza nibisobanuro, kubijyanye nuko byoroshye cyane ukurikije umukiriya gusuzuma ibyifuzo byakazi katoroshye. Niba umukiriya afite ibyiringiro byo kwiga byimazeyo amakuru kumurongo watoranijwe, noneho ugomba kujya kurubuga rwa elegitoronike, nicyo kintu cyingirakamaro cyane. Ubufaransa ntibushobora kugurishwa kumukiriya umwe gusa ariko kubwinshi hamwe numubare wifuza kugurisha hamwe no kubona inyungu zisabwa zinjijwe mumushinga urangiye. Mubyukuri, ibigo byinshi byatangiye gutanga ibitekerezo bitandukanye mwizina ryabo, bamenya uburyo iyi ngamba ifasha iterambere ryiterambere ryubucuruzi bwabo hamwe ninjiza. Nibyingenzi kubatangiye benshi gutangirira ahantu mugihe bafite amikoro make yimari, arukuri gushora imari nta byiringiro byigihombo mumushinga urangiye kuruta gushinga umushinga guhera. Kugirango ubwihindurize bwakurikiyeho mubyiciro byifuzwa, kubintu byose byongeweho, birakenewe ko unyura mumasezerano nuwakoze uruganda rwo gusana, kubera ko ugomba gukurikiza amabwiriza akomeye.

Hamwe nintangiriro yibikorwa byubufatanye, buriwese atangiye yizeye gutsinda, biza nta kabuza, hubahirijwe ibisabwa na nyir'ibitekerezo. Nyuma yigihe runaka, abakiriya bashoboye kubona inyungu, bafite ibyiringiro byo gushyiraho andi mabwiriza, kuburyo bugaragara bagize uruhare mugutezimbere francise yo gusana.