Kuvugurura francise yimishinga yateguwe yiteguye ubu ifite umwanya munini mubikorwa byo kwihangira imirimo. Urashobora gushyira mubikorwa byimazeyo kuvugurura francise yimishinga itandukanye yubwubatsi imiterere na gahunda bitandukanye cyane. Kubera ko bikwiye gutekereza ko urwego rwubwubatsi rufite icyifuzo kimwe cyo gusana. Kuri francise hamwe no kuvugurura amazu yiteguye, haba mumiturire ndetse nubuyobozi, sitati irasabwa abayikora bafite ikirango cyamamaye neza. Hamwe nogukoresha ivugurura ryibintu bitandukanye francise, ugomba kwitabaza ibigo bifite icyerekezo cyagutse nikirango kizwi. Biroroshye cyane gushinga imishinga ukoresheje umushinga woroshye ugabanya ingaruka zigaragara hamwe nibibazo.

Mbere ya byose, umukiriya akeneye kuganira nuwabikoze sisitemu yubufatanye, guhitamo icyerekezo, mubwumvikane bwubufatanye, bugomba gushakirwa amasezerano. Byongeye kandi, niba ari ngombwa gukora inzira zikorwa, birakenewe gukoresha amahugurwa yakozwe nikirangantego kugirango hongerwe ubumenyi kubijyanye no kugurisha byinshi, ndetse nubushobozi bwo kuzamura serivisi zabo. Hamwe no gukoresha francise yo kuvugurura, ufite buri kibazo ibisubizo byumvikana, kuva uwabikoze yabaze ibibaho mubihe bitandukanye. Hamwe na francise yo gusana, ufite igitekerezo cyukuri cyukuntu twubaka biz hamwe nuburyo bwo kwibandaho. Mugihe gito, ukurikije ibyifuzo byuwabikoze, birashoboka gukora ubucuruzi bunini hamwe no kugera kurwego mpuzamahanga rwifuzwa. Kugirango ubyare umusaruro mwiza kandi mwiza wo kuvugurura francise, ufite kandi ibyiringiro byo kuvugana nabafatanyabikorwa kugirango bagufashe. Urashobora gukora inzira iherekeza mugihe gito gishoboka, kugirango urekure hamwe umushinga, hamwe nizina ryazamuwe.

Mbere ya byose, kuri ubu ntabwo bigoye kubona francise yubwoko bwibikorwa, ugomba kumva umubare ugomba kwiringira kuva ibisabwa bitanga isoko. Iterambere ryibikorwa byawe bwite ryemerera gutangira gukora nyuma yumusozo urangije inzira yamasezerano, hamwe no gutangiza ingingo zisabwa cyane. Hamwe no kwakira francise, ntabwo ufite ibihe bigoye mugushinga umushinga kubikorwa byawe, kubera ko ushobora gukurikiza ingamba zateguwe zorohereza ingaruka. Urashobora guhitamo francise kurubuga rwihariye aho abahinguzi batandukanye bo murwego rwisi ndetse nisi. Abakiriya benshi batinya gufata ibyago mugihe kitoroshye, bityo bakagerageza gufata icyemezo cyo kugura francise yo kuvugurura, nigicuruzwa cyoroshye kandi cyemewe cyigihe cyacu. Igihe kirenze, urashobora kugera kubitsinzi wifuza kuzamura ibikorwa byawe byo kwihangira imirimo muri francise yo kuvugurura ibice byose kurwego rukomeye. Kwisi yose, ibitekerezo byuzuye bikoreshwa muburyo bwagutse, kubera ko gukundwa kwa gahunda yateye imbere bituma yiyumvamo ibintu bitandukanye.

Kubwibyo, mu kwishyura igitekerezo hamwe nikirango cyubucuruzi cyatejwe imbere, urashobora kubona uburyo bwihindagurika ryibikorwa byawe bwite hamwe no gushiraho abakozi. Ingwate zo kubona gahunda yarangiye yubunini bugaragara cyane ihuye neza nibisobanuro, kubijyanye nuko byoroshye cyane ukurikije umukiriya gusuzuma ibyifuzo byakazi katoroshye. Niba umukiriya afite ibyiringiro byo kwiga byimazeyo amakuru kumurongo watoranijwe, noneho ugomba kujya kurubuga rwa elegitoronike, nicyo kintu cyingirakamaro cyane. Ubufaransa ntibushobora kugurishwa kumukiriya umwe gusa ariko kubwinshi hamwe numubare wifuza kugurisha hamwe no kubona inyungu zisabwa zinjijwe mumushinga urangiye. Mubyukuri, ibigo byinshi byatangiye gutanga ibitekerezo bitandukanye mwizina ryabo, bamenya uburyo iyi ngamba ifasha iterambere ryiterambere ryubucuruzi bwabo hamwe ninjiza. Nibyingenzi kubatangiye benshi gutangirira ahantu mugihe bafite amikoro make yimari, arukuri gushora imari nta byiringiro byigihombo mumushinga urangiye kuruta gushinga umushinga guhera. Kugirango ubwihindurize bwakurikiyeho mubyiciro byifuzwa, kubintu byose byongeweho, birakenewe ko unyura mumasezerano nuwakoze uruganda rwo gusana, kubera ko ugomba gukurikiza amabwiriza akomeye.

Hamwe nintangiriro yibikorwa byubufatanye, buriwese atangiye yizeye gutsinda, biza nta kabuza, hubahirijwe ibisabwa na nyir'ibitekerezo. Nyuma yigihe runaka, abakiriya bashoboye kubona inyungu, bafite ibyiringiro byo gushyiraho andi mabwiriza, kuburyo bugaragara bagize uruhare mugutezimbere francise yo gusana.

'Big franchise' - Niki? Nigute wabihitamo? Hariho ibirango bizwi kwisi bifite inyungu nini no kuzamurwa byihuse, kubera izina nigihe kirekire kumasoko yigihugu runaka. Niba ushaka no gushora umutungo wamafaranga, umwanya, nimbaraga, birashoboka rwose guteza imbere ubucuruzi bwawe wigenga, udafite francise hamwe n’amasano manini, birahagije kumenya amahame yubuyobozi no gukurura abakiriya, noneho ikiguzi kinini ntabwo giteganijwe. Niba uri intangiriro ukaba ushaka gutangira umushinga wawe, ariko ukaba utazi uburyo n'aho watangirira, nibyiza rero kujya mububiko bunini bwa francise, ukamenyera ibyifuzo byatanzwe, politiki yibiciro hanyuma ugahitamo umutima wawe wumvikana. Biroroshye cyane kubantu basanzwe bazi murwego rwibikorwa bashaka gufungura ubucuruzi bunini kuruta uko byoroshye kubona francise kubera moteri ishakisha iboneka mububiko. Mbere ya byose, ugomba kumenyera ingingo zitangwa, gahunda y'ibikorwa, ntoya, iciriritse, cyangwa nini yo gutangiza igishoro, n'inyungu. Ububiko bwa franchise bwakozwe kubwa francisees naba francisors.

Gutoranya birashobora kuba ubwoko ubwo aribwo bwose buto, buciriritse, ubucuruzi bunini, kuva mubucuruzi, serivisi, kugaburira, nibindi. Hariho ibice nibice, urashobora guhitamo umujyi wawe, igihugu, kumenyera ibintu byiza binini, politiki y'ibiciro, kugisha inama, soma ibisobanuro byabakiriya kurubuga. Iraboneka kandi kureba igihe ubucuruzi bwumuryango runaka bumaze gukora, amafaranga yinjira nogusubiza, imiterere ya francise, hamwe nibyiciro kuva bihendutse kugeza kuri francise nini. Iyo uguze francise nini, ntampamvu yo gushyira amatangazo yamamaza, ibirango bizwi kwisi yose bizwi nabantu bose ndetse bifite abakiriya babo. Ibyo ari byo byose, mugura francise nini, ukora ubucuruzi hamwe na francisor, akubwira ibyerekeye chip no kurushaho guteza imbere ibitekerezo bya serivisi cyangwa ubufasha. Kandi, hariho umubare munini wubufaransa mububiko ku giciro cyiza. Mugura francise, ubona amahirwe yo guhagararira inyungu yikimenyetso runaka mukarere kawe, kongera imikorere ninyungu, no kwishura ikiguzi cyawe ako kanya.

Igiciro kinini cya francise, amafaranga menshi. Na none, mugihe uguze francise, iraboneka kugirango ubone ubufasha muguhitamo abakozi, kuyobora, no kugenzura, guteza imbere ubucuruzi. Hariho kandi amasaha-nijoro yo kugisha inama inzobere zitanga ibitekerezo byihuse byo kwamamaza ibicuruzwa. Kurubuga, birashoboka kubona ibyiciro bisabwa gusa ariko no kubona imibare yumunsi, icyumweru, ukwezi, umwaka. Hariho gufungura, kubungabunga, no guteza imbere amashami yubufaransa, guteza imbere ubucuruzi muburusiya, Qazaqistan, nibindi bihugu. Kwishura byihuse kubera ubufatanye nububiko bwa francise nini. Ubwiza buhanitse bwabantu, hamwe no guhitamo neza, kumenyekana, hamwe nurujya n'uruza rwa SEO.

Ba umufatanyabikorwa kandi ntugahungabanye ubucuruzi bwawe cyangwa umutungo wawe. Cataloge ya francise nuburyo bwiza bwo gukura biz muburyo bukomeye, buri gihe ukora ibikorwa. Abayobozi bagize uruhare mu iterambere kuva batangiye kugeza barangije, bazanye kuzamurwa mu ntera nshya, imiterere yo gushyira, gukurura no gushimisha abafaransa naba francisees hamwe nibikorwa bihuriweho. Ingingo nyinshi, nini yaguka, hamwe ninjiza nyinshi kandi igera kubakoresha benshi. Dutanga akazi gahuriweho imyaka myinshi, hamwe nubufasha bukurikira. Abafaransa bagomba kuzirikana ko usibye abakiriya, wakira kwamamaza. Iterambere ryuburyo bwihuse bwo gutangira, byoroshye, byoroshye, kandi byihuse, bituma umuntu agera kubisubizo byifuzwa, azana ibigo kurwego rwa federasiyo.

Inshingano nyamukuru yimirimo yacu nukwagura isoko, guteza imbere imishinga mito, iciriritse, cyangwa imishinga minini kwisi. Dutanga amahirwe yo kohereza ibicuruzwa byacu cyangwa ibicuruzwa hafi cyangwa kure mumahanga, kuberako hariho ububiko bwa elegitoronike, kataloge yubufaransa. Ihuriro ryaba francisors naba francisees ryemeza iterambere niterambere ryinshi, bishyirwa mubikorwa mubikorwa byose. Gukoresha uburyo budasanzwe no kwitabira cyane kataloge ya franchise bituma byoroshye kandi byoroshye kuzana isosiyete kurwego mpuzamahanga. Amasosiyete menshi yamaze kwinjira ku isoko afite kataloge ya francise, kandi ntutindiganya. Dufite itsinda ryo guhura nabakiriya. Nibyoroshye kandi byoroshye kuba francisors gushyira francise yabo muri catalog.

Urashobora kwishura muburyo ubwo aribwo bwose bworoshye, mumafaranga kandi atari amafaranga.

Kugirango ubone ibisobanuro birambuye, birashoboka kuvugana nabahanga bacu, kimwe no gusiga icyifuzo kuri e-imeri. Kugirango umenye uburyo no gushyira imiterere ya francise, ibyifuzo bikunzwe, jya mububiko. Urashobora gukora wigenga cyangwa muguhuza ibintu byose hamwe ninzobere zacu.

Hamwe n’ibisabwa bya francise mumasezerano, ubwishingizi bwumutungo wumutungo uhinduka uburyo bwubwishingizi busanzwe kandi umubare wamasezerano uragenda wiyongera kuburyo budasubirwaho. Ubwiza bwubwishingizi bwumutungo hamwe na francise biragaragara kandi bigirira akamaro impande zombi zashyize umukono kumasezerano. Amahirwe yo kutishyura igice cyibyangiritse byatewe, muburyo bwamafaranga, adasubizwa uwagenerwabikorwa kandi akaba atishyuwe numwishingizi, mugihe habaye ikibazo cyubwishingizi - icyo bita francise, mugihe wishingira ibintu byimukanwa nibitimukanwa. , ifite ibyiza byayo. Ku bafite ubwishingizi, kuba mu masezerano y’igabanywa ryateganijwe, rishobora gukurwaho, mu mubare uteganijwe cyangwa ku ijanisha ry’amafaranga y’ubwishingizi cyangwa ku ijanisha ry’ibihombo, ryemerera kuzigama amafaranga iyo utanze politiki. Abagenerwabikorwa babona amahirwe yo kudahagarika hakiri kare umubano wamasezerano kuri politiki yubwishingizi, kubungabunga ubusugire bwubwishingizi bwubwishingizi, no kubyakira mugihe ibyangiritse cyane byangiritse kubintu byagaciro.

Hamwe nigihombo gito, kumafaranga make, yiteguye kwigenga, kubushake bwe kubushake bwe, adasabye indishyi zamafaranga isosiyete. Gutekereza mumasezerano ya actuarial, ijanisha rya francise, itanga amahirwe yo kuba mwirabura kumpande zombi zumubano wamasezerano. Imbere yumutungo udafite agaciro nigihombo cyamafaranga, muburyo bwibyangiritse byoroheje, gushushanya, guturika, igihombo cyatewe namazi yo gushyushya, cyangwa intambwe ya sisitemu yimyanda, biroroshye ko uwishingiwe akemura ibibazo bito wenyine, gusana byoroheje y'umutungo, kuruta kwishora no kwishora mu 'mpapuro', kuzuza ibyangombwa 'ikirundo' mugihe wanditse indishyi z'amafaranga. Uretse ibyo, inzira yimpapuro ubwayo irashobora gusaba ibiciro bitaziguye, birenze ubwinshi bwibyangiritse, wongeyeho igihe, imbaraga, n '' imitsi 'bidakwiye. Kugirango ugaragaze imikorere ya francise kubwishingizi hamwe naba nyirubwite, ubwinshi bwemejwe bugomba kurenga umubare wibuze byibuze byashoboka kandi bigahaza impande zombi zagiranye amasezerano. Kubwoko, usibye kugabanywa kubintu bisabwa, imitungo ikora, ubundi buryo bukoreshwa - nta shiti, by'agateganyo, imbaraga, ishingiro ryayo ni amasezerano yo kwishyura. Niba mumasezerano yubwishingizi bwumutungo hamwe byemejwe byemewe, ijanisha ryibyangiritse nigipimo ntarengwa ntarengwa, giteganijwe mumasezerano, nibyingenzi byingenzi.

Iyo bigaragarira mu masezerano yubwishingizi - kugabanywa bidasubirwaho, bivuze ko ibintu byifashe mugihe umubare wibyangiritse byumutungo udatangirwa ingurane numwishingizi kandi bigakurwa mubarwa niba igihombo kitarenze umubare waciwe, bityo rero ntasubizwe nyirubwite. Kuzirikana mumasezerano yubwishingizi bwumutungo - byemezwa byigihe gito, bisobanura ibihe aho igihombo gishobora kuba nyirubwite gifite agaciro mugihe runaka kumatariki yigihe cyagenwe cyo kugabanywa. Niba hamwe n'igabanywa ry'agateganyo, itariki ntarengwa y'ibikorwa by'ubwishingizi yarangiye, noneho indishyi z'ubwishingizi ntizemewe kandi ntizishyuwe. Umubare wubwishingizi bwimitungo ikurwaho biterwa nibintu bimwe kandi birashobora gutandukana. Ingano y’ibyangiritse idatangirwa indishyi iratandukanye kandi yigaragaza mu masosiyete atandukanye y’ubwishingizi mu buryo butandukanye, urugero, mu gikorwa cy’ubwishingizi bwa mbere, ijana ku ijana yishyurwa, noneho umubare w’ubwishyu ugabanukaho 20% cyangwa arenga. Inyungu yubwishingizi bwumutungo hamwe na francise ifite ishingiro ridasobanutse kandi ridasubirwaho, ryashizweho kugirango harebwe umutekano w’umutekano w’umutungo w’abantu ku giti cyabo n’ibigo byemewe n'amategeko, ku mafaranga runaka. Gukoresha uburyo bwa francise yubwishingizi butanga amahirwe yo kugabanya ibiciro byuwishingiwe no kuzigama uwagenerwabikorwa yishyuye amafaranga yibihombo.

Ubufaransa bwisosiyete yubwishingizi numushinga ufite akamaro kanini, mugushyira mubikorwa, ugomba kwibuka kubyerekeye ingaruka ushobora guhura nazo. Ubucuruzi bwubufaransa bushobora kuba ibyago cyane kuberako ukorana namafaranga. Ugomba kugira ububiko runaka bwumutungo wimari mugihe habaye ubwishingizi. Mugukorana na francise, urashobora kubona amakuru agezweho numushinga wubucuruzi witeguye. Mubyongeyeho, tekinoroji yo murwego rwohejuru hamwe nubumenyi bwihariye-ntigomba gusuzugurwa, ahubwo ikoreshwa kugirango igere kubisubizo byinshi. Shyira mubikorwa francise ubishoboye, uzane isosiyete yawe yubwishingizi kurwego rushya rwose rwumwuga.

Uzagira amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa kuko bizashoboka gukoresha ikirango kizwi cyane, tekinoroji yo murwego rwohejuru, hamwe nubushobozi bwo kubaka no gukora neza umushinga wubucuruzi. Isosiyete yawe yubwishingizi izashobora kwinjira mucyerekezo cyambere iyo igurishijwe ukurikije amabwiriza yatanzwe nabahagarariye francise.

Ntugomba guha amahirwe abakurwanya kugirango bakurenze. Ibinyuranye nibyo, menya neza ko ushobora guhora uri intambwe imwe mugihe ukorana na francise. Nyuma ya byose, aya ni amahirwe adasanzwe yo kwinjira ku isoko hamwe ninyungu zisanzwe zihari, tubikesha uzashobora gushikama kandi igihe kinini muburyo bukora butwara imyanya myiza. Isosiyete yubwishingizi ikuweho nayo igufasha gutezimbere francisor. Nyuma ya byose, ugomba kwishyura umusanzu wamafaranga umaze gutangira. Numubare ugaragara wamafaranga, ubarwa nkijanisha ryishoramari ryawe, ritangwa mugice cyambere cyibikorwa.

Gahunda yubucuruzi yateguwe neza kandi ifite ubushobozi kuri francise kumasosiyete yubwishingizi izagufasha guhangana byoroshye imirimo iyo ari yo yose, nubwo byasaga naho bigoye mbere.

Usibye umusanzu wamafaranga, kugabanywa buri kwezi nabwo butangwa murwego rwambere. Ubu ni ubwami, kimwe n'amafaranga, aribyo kwamamaza. Ubwishingizi bukora neza francise izaguha amahirwe ukeneye gutsinda mumarushanwa n'amanota ateye ubwoba kubarwanya. Kora bike kubakiriya bawe kurenza abo bahanganye. Ibi bizaguha amahirwe yo guhangana byoroshye nakazi katoroshye, kandi bizanagufasha kurwego rwo hejuru rwubudahemuka. Iyamamaza ryamamaza iyo ryinjiye ku isoko rishobora kandi gukorwa hakurikijwe amategeko n'amabwiriza atangwa n'uhagarariye ikirango.

Gahunda yubucuruzi yateguwe neza izagufasha gushyira mubikorwa francise kumasosiyete yubwishingizi nibisubizo byiza. Uzashobora kugabanya igihombo bityo wiyemeze amahirwe yo kuba ikigo cyubucuruzi burushanwe. Korana nogutezimbere ibikorwa byubucuruzi, kubikora neza kandi udakoze amakosa. Nanone, automatike ntigomba gusuzugurwa; muburyo bunyuranye, bigomba gukoreshwa hamwe nibikorwa byiza.

Kubisosiyete yubwishingizi francise, byaba byiza ukoresheje sisitemu ya CRM. Bizatanga ubushobozi bwo gutunganya ibyifuzo byinjira hamwe nurwego ntarengwa rwo gukora neza. Ntugakore amakosa kandi ukore ukurikije amabwiriza, ube umukinnyi urushanwa kandi ukomeye kumasoko. Byumvikane ko, ugomba kubahiriza imyambarire y'abakozi mugihe ushyira mubikorwa francise hamwe nisosiyete yubwishingizi. Ahari uzahabwa imyenda yiteguye, cyangwa ugomba kubidoda wenyine ukoresheje ibishushanyo ufite. Mubyongeyeho, igishushanyo mbonera kigomba kubahirizwa kugirango ugere kubipimo byuzuye.

Umushinga wubucuruzi wateguwe neza uzatanga ibikoresho byose kugirango ubishyire mubikorwa neza. Ubufaransa bwikigo cyubwubatsi buzakorwa nigitabo cyubucuruzi. Ninyandiko yumutwe yatanzwe kugirango ubashe kugenzura umwimerere umwanya uwariwo wose.

Ubwishingizi bwimodoka francise - ijambo risanzwe hose mubwishingizi kubushake nibyingenzi mugihe wishingira imodoka. Ubwishingizi bwimodoka ni 'igihombo kitishyuwe'. Iyo ukorana nubwishingizi bwimodoka, ubwoko bukunze gukoreshwa nubwoko bwa francise nibisabwa, bitagabanijwe, kandi bifite imbaraga. Ubwishingizi bw'imodoka bushobora gukurwaho butanga ibyateganijwe mbere y’amasezerano yasinywe hagati y’umwishingizi na nyir'ubwite ku gice cy’ibyangiritse ku bintu bidashobora kunyurwa no kutishyura amafaranga y’amafaranga. Igabanywa ryerekanwa mugihembo cyagenwe cyangwa ijanisha ryamafaranga yubwishingizi cyangwa ibyangiritse byatewe. Hamwe no kugabanywa bidasubirwaho - umubare wubwishingizi ubarwa nkitandukaniro riri hagati yumubare wigihombo nigipimo rusange cyakuweho.

Dynamic yemerera guhindura ijanisha ryintererano yibihombo bifatika kubagenerwabikorwa, ihindura igipimo kitari mubiciro byindishyi. Imbaraga zemeza uburyo bwo gutanga umusanzu ibikorwa bitandukanye biratandukanye kandi birashobora gutandukana bitewe numubare wimanza, uhereye kumisanzu ijana kwijana mubyabaye mubwishingizi bwambere ndetse no munsi ya makumyabiri kwijana mugihe cyihutirwa cyakurikiyeho. Intego nyamukuru ningenzi yo gukoresha francise yimodoka ni ukugabanya umubare wibisabwa nabashinzwe gufata ibyemezo kubikorwa byangiritse byoroheje no kwishyura amafaranga make. Kuri buri buryo bwo kwandikisha amabwiriza yubwishingizi igice, gukora anketi, inyandiko zitunganya ibinyabiziga, gukora ubwoko bwose bwa tekiniki yimodoka nogusuzuma, kwishyura amafaranga yimodoka birakorwa, hamwe, agaciro kayo kenshi karenze umubare wacyo igihombo cyatewe kandi biganisha ku mbaga nini y 'igihe cyataye igihe. Ku mwishingizi, francise itanga ubufasha kandi ifasha kwirinda ibiciro bidafite ishingiro, kandi uwishingiwe - atanga amahirwe yo kuzigama amafaranga no kugabanya cyane uruhare rwabakozi kugirango bakemure ibyangiritse. Ijanisha ryemezwa rigira ingaruka kubiciro byubwishingizi bwimodoka, agaciro kacyo, niko ikiguzi cyubwishingizi kiri hejuru, naho ubundi. Ubwishingizi bwimodoka hamwe nibyemewe nibyiza cyane mubashoferi beza bahora bakurikiza gahunda nziza yo gutwara, bakurikiza amategeko yumuhanda, kandi bitondera mumihanda.

Hano ihame ryo gutwara ibinyabiziga bitagira impanuka no kubona inyungu zifatika zirimo. Impanuka nke nibyabaye mubwishingizi, guhamagarwa gake kuri societe yubwishingizi, hanyuma, kubwibyo, kugabanuka kwijanisha hamwe ninyungu zisanzwe zabakiriya, hamwe nubwishyu bwubwishingizi bwubwikorezi. Ku kigo cyubwishingizi, ubwishingizi bwimodoka kubushake hamwe nabakiriya benshi bashoramari bafite uburambe nubucuruzi bwunguka cyane.