Kuvugurura francise yimishinga yateguwe yiteguye ubu ifite umwanya munini mubikorwa byo kwihangira imirimo. Urashobora gushyira mubikorwa byimazeyo kuvugurura francise yimishinga itandukanye yubwubatsi imiterere na gahunda bitandukanye cyane. Kubera ko bikwiye gutekereza ko urwego rwubwubatsi rufite icyifuzo kimwe cyo gusana. Kuri francise hamwe no kuvugurura amazu yiteguye, haba mumiturire ndetse nubuyobozi, sitati irasabwa abayikora bafite ikirango cyamamaye neza. Hamwe nogukoresha ivugurura ryibintu bitandukanye francise, ugomba kwitabaza ibigo bifite icyerekezo cyagutse nikirango kizwi. Biroroshye cyane gushinga imishinga ukoresheje umushinga woroshye ugabanya ingaruka zigaragara hamwe nibibazo.

Mbere ya byose, umukiriya akeneye kuganira nuwabikoze sisitemu yubufatanye, guhitamo icyerekezo, mubwumvikane bwubufatanye, bugomba gushakirwa amasezerano. Byongeye kandi, niba ari ngombwa gukora inzira zikorwa, birakenewe gukoresha amahugurwa yakozwe nikirangantego kugirango hongerwe ubumenyi kubijyanye no kugurisha byinshi, ndetse nubushobozi bwo kuzamura serivisi zabo. Hamwe no gukoresha francise yo kuvugurura, ufite buri kibazo ibisubizo byumvikana, kuva uwabikoze yabaze ibibaho mubihe bitandukanye. Hamwe na francise yo gusana, ufite igitekerezo cyukuri cyukuntu twubaka biz hamwe nuburyo bwo kwibandaho. Mugihe gito, ukurikije ibyifuzo byuwabikoze, birashoboka gukora ubucuruzi bunini hamwe no kugera kurwego mpuzamahanga rwifuzwa. Kugirango ubyare umusaruro mwiza kandi mwiza wo kuvugurura francise, ufite kandi ibyiringiro byo kuvugana nabafatanyabikorwa kugirango bagufashe. Urashobora gukora inzira iherekeza mugihe gito gishoboka, kugirango urekure hamwe umushinga, hamwe nizina ryazamuwe.

Mbere ya byose, kuri ubu ntabwo bigoye kubona francise yubwoko bwibikorwa, ugomba kumva umubare ugomba kwiringira kuva ibisabwa bitanga isoko. Iterambere ryibikorwa byawe bwite ryemerera gutangira gukora nyuma yumusozo urangije inzira yamasezerano, hamwe no gutangiza ingingo zisabwa cyane. Hamwe no kwakira francise, ntabwo ufite ibihe bigoye mugushinga umushinga kubikorwa byawe, kubera ko ushobora gukurikiza ingamba zateguwe zorohereza ingaruka. Urashobora guhitamo francise kurubuga rwihariye aho abahinguzi batandukanye bo murwego rwisi ndetse nisi. Abakiriya benshi batinya gufata ibyago mugihe kitoroshye, bityo bakagerageza gufata icyemezo cyo kugura francise yo kuvugurura, nigicuruzwa cyoroshye kandi cyemewe cyigihe cyacu. Igihe kirenze, urashobora kugera kubitsinzi wifuza kuzamura ibikorwa byawe byo kwihangira imirimo muri francise yo kuvugurura ibice byose kurwego rukomeye. Kwisi yose, ibitekerezo byuzuye bikoreshwa muburyo bwagutse, kubera ko gukundwa kwa gahunda yateye imbere bituma yiyumvamo ibintu bitandukanye.

Kubwibyo, mu kwishyura igitekerezo hamwe nikirango cyubucuruzi cyatejwe imbere, urashobora kubona uburyo bwihindagurika ryibikorwa byawe bwite hamwe no gushiraho abakozi. Ingwate zo kubona gahunda yarangiye yubunini bugaragara cyane ihuye neza nibisobanuro, kubijyanye nuko byoroshye cyane ukurikije umukiriya gusuzuma ibyifuzo byakazi katoroshye. Niba umukiriya afite ibyiringiro byo kwiga byimazeyo amakuru kumurongo watoranijwe, noneho ugomba kujya kurubuga rwa elegitoronike, nicyo kintu cyingirakamaro cyane. Ubufaransa ntibushobora kugurishwa kumukiriya umwe gusa ariko kubwinshi hamwe numubare wifuza kugurisha hamwe no kubona inyungu zisabwa zinjijwe mumushinga urangiye. Mubyukuri, ibigo byinshi byatangiye gutanga ibitekerezo bitandukanye mwizina ryabo, bamenya uburyo iyi ngamba ifasha iterambere ryiterambere ryubucuruzi bwabo hamwe ninjiza. Nibyingenzi kubatangiye benshi gutangirira ahantu mugihe bafite amikoro make yimari, arukuri gushora imari nta byiringiro byigihombo mumushinga urangiye kuruta gushinga umushinga guhera. Kugirango ubwihindurize bwakurikiyeho mubyiciro byifuzwa, kubintu byose byongeweho, birakenewe ko unyura mumasezerano nuwakoze uruganda rwo gusana, kubera ko ugomba gukurikiza amabwiriza akomeye.

Hamwe nintangiriro yibikorwa byubufatanye, buriwese atangiye yizeye gutsinda, biza nta kabuza, hubahirijwe ibisabwa na nyir'ibitekerezo. Nyuma yigihe runaka, abakiriya bashoboye kubona inyungu, bafite ibyiringiro byo gushyiraho andi mabwiriza, kuburyo bugaragara bagize uruhare mugutezimbere francise yo gusana.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Ubucuruzi bwubucuruzi burasanzwe mubucuruzi bwumunsi. Mubisobanuro rusange byijambo, francises ni amasezerano yagiranye na nyiri ikirango (inzira yikoranabuhanga, umutungo wubwenge, ikirango, imiterere yubucuruzi, nibindi) kuburenganzira bwo gukoresha ikirango cyagenwe mubihe bimwe. Mubyukuri, franchisee (ishyaka rifite uburenganzira bwo gukoresha) rihinduka umufatanyabikorwa wa francisor (nyiri ikirango) mumushinga wubucuruzi witeguye, utezwa imbere. Ntabwo ari ubuntu. Amasezerano ya francises ntashobora kuba akubiyemo ikoranabuhanga gusa nuburenganzira bwo kurekura ibicuruzwa cyangwa gutanga serivisi mwizina runaka ariko nanone gutanga ibikoresho byamamaza, imikoranire yubucuruzi, gahunda zubucuruzi, amahugurwa yabakozi, nibindi. inyungu.

Ubwa mbere, umuntu abona ubucuruzi bwiteguye hafi, bwamamajwe bihagije, hamwe nabakiriya b'indahemuka nabafatanyabikorwa mubucuruzi. Icya kabiri, nk'itegeko, inzira zose z'ubucuruzi zimaze gukorwa, gusobanurwa neza, no kugeragezwa kenshi mubikorwa. Icya gatatu, francisee mubisanzwe ntabwo ihura numurimo wo gukora ubushakashatsi kumasoko nibyifuzo byabaguzi, guteza imbere ibicuruzwa nibirango. Inshingano zayo ni ugutanga ibikorwa byubucuruzi byumusaruro kandi byateguwe kandi bizwi cyane mubucuruzi (cyangwa serivisi), nkuko bisanzwe, bivuze ko byinjijwe neza kandi byunguka bisanzwe nyuma yo gutangira akazi. Nibyo, francising nayo ifite ingaruka zayo ningaruka mbi zishobora kubaho mubikorwa byubucuruzi. Mbere ya byose, turavuga ko ari ngombwa kwishyura amafaranga yimisoro (amafaranga ateganijwe yo gukoresha ikirango). Akenshi ibarwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa.

Serivisi zinyongera (kwamamaza no gushyigikira amakuru, inkunga yubucuruzi ninkunga yubuyobozi, ubufasha muguhitamo no guhugura abakozi, nibindi) nabyo ntibitangwa kubuntu. Igiciro cya francises giterwa nigiciro cyibicuruzwa byatanzwe muri ubu bwoko bwubukode kandi birashobora kubarwa mubihumbi na miriyoni z'amadorari (urugero, nka McDonald's). Twabibutsa ko ibigo binini kandi bizwi, bifite francises bihenze, akenshi biha francisees zabo amahirwe yo kwishyura ayo mafaranga mubice, ibyo bikaba bigabanya umutwaro kubucuruzi mumezi yambere ndetse nimyaka yabayeho.

Ububiko bwibidukikije bwibidukikije buzakora neza gusa iyo bishyizwe mubikorwa neza. Mugushira mubikorwa neza, turashaka kuvuga ishyirwa mubikorwa ryitegura ryambere no kuzuza inshingano zose zateganijwe. Iyo ukorana na francise, rwose uraruta hafi yabatavuga rumwe nabo bose badafite aya mahirwe. Eco franchise iguha amahirwe yo gukemura ibikenewe byose umushinga wubucuruzi, ukabikora neza kandi muburyo. Isesengura rifatika rirashobora kugufasha kumenya umubare ukenera kubika mububiko bwawe bwa francise. Ibi ni ingirakamaro cyane, kuko kurenza urugero bitwara umutungo wubucuruzi.

Shaka amahirwe yo kuyobora imirimo yo mu biro kurwego rushya, korana na francise. Ibicuruzwa byawe byangiza ibidukikije bifite ibitekerezo byiza kubakiriya. Kwamamaza bigomba gukorwa hubahirijwe amategeko yose ushobora kwitega ko uzahabwa na francisor. Ibidukikije bya eco bigomba gukenera byuzuye ibice byigiciro bijyanye. Ibi byagura neza neza neza. Kugaragara kubikorwa byo mu biro nabyo ni ngombwa mugihe ukora francise iduka ryibidukikije.

Ubu bwoko bwumushinga bugomba gukorwa hamwe nibikoresho byisesengura. Iya mbere ni isesengura rya swot. Urashobora gukora analyse nkiyi mugihe ukora francise iduka ryibidukikije, biroroshye cyane. Byongeye kandi, ntugomba kwishyura ikintu na kimwe, iki nigikoresho cyubuntu ukeneye kumenya gusa gukoresha. Kureshya abantu hamwe niyamamaza rigamije kuguha amafaranga menshi yingengo yimari. Shaka igitabo cyubucuruzi uhagarariye ububiko bwubuzima franchise.

Amakuru yose afatika yatanzwe hano, ukoresheje utazagira ingorane. Isi yose yakiriwe nibikorwa byo kubungabunga ibidukikije. Kubwibyo, francise ya eco iguha nibisabwa byunguka. Ukeneye gusa kumenya aho washakira abakiriya. Korana numuyoboro uteganijwe kandi utemewe. Irashobora kuba imbuga nkoranyambaga, televiziyo, interineti. Nta kuntu bidakwiriye gushyirwa mubikorwa byubuzima.

Birumvikana ko igomba kubahiriza amategeko n'amabwiriza. Ibicuruzwa byawe ntibigabanywa ninzoga cyangwa ibicuruzwa byitabi, bityo, francise ya eco corner irashobora kugurishwa nta mutimanama utabangamiwe.

Ibidukikije byibiribwa byibidukikije bikora neza cyane mugihe hateguwe ubuziranenge kandi bwimbitse. Muri rusange, niba ukorera muri francise, ugomba guhora umenya ko bitinde bitebuke ugomba kubazwa francisor. Yiteguye kuguha ikirango cye, ikoranabuhanga ridasanzwe, ubumenyi-bwo mu rwego rwo hejuru, mu gusubiza ko yiteze ko wubahiriza byimazeyo ibisabwa, ndetse no gushyira mu bikorwa umushinga w’ubucuruzi. Hindura ububiko bwawe ukoresheje francise. Bituma bishoboka kugereranya n’amasosiyete y’ibiribwa y’ibidukikije yo mu mahanga ukurikije urwego rwo gushyira mu bikorwa ibikorwa by’ibiribwa by’ibidukikije. Ibi birashobora kugira ingaruka zikomeye kubudahemuka bwabaguzi.

Basobanukiwe ko ukora neza kandi ubuhanga, bityo, urashobora kwizerwa. Niba uhisemo kujya mubicuruzwa kama hanyuma ugahindura ububiko bwa francise, icyo gikorwa rwose kizana urwego rwo hejuru rwinjiza. Birashoboka guhangana byoroshye ningorane zuburyo ubwo aribwo bwose, kubitsinda nta ngorane zikomeye. Witondere ibiryo-ibidukikije hanyuma ububiko bwawe ntibugomba gushakisha abakiriya cyane. Baraza iwanyu ubwabo, kandi franchise izana urwego rwo hejuru rwinjiza. Mubyukuri, mubyiciro byambere, birakenewe gushora umutungo wimari mubikorwa byo kwamamaza. Ibi ni ibintu bisanzwe.

Ibicuruzwa byangiza ibidukikije francise ni umushinga wubucuruzi ushobora kukuzanira inyungu nini cyane. Ariko, hariho n'ingaruka zimwe. Ahari, mubutaka bwumujyi wawe, ibicuruzwa nkibi ntibikunzwe. Icya mbere, ugomba kumva niba hari ibisabwa neza. Ububiko bwibidukikije bwibicuruzwa bigomba gutunganywa muburyo rusange. Urabyakira biturutse kuri francisor.

Igishushanyo mbonera gishobora gukoreshwa kugirango ugere kubintu byihariye kandi bitangaje. Ibicuruzwa byangiza ibidukikije byakozwe neza ni umushinga wubucuruzi ugomba gukorwa nurwego ntarengwa rwo gutanga umusaruro. Gusa noneho bizana kugaruka guteganijwe. Ugomba kandi gusobanukirwa abanywanyi ntibicare ubusa. Bamwe muribo ndetse bitabaza uburyo budasanzwe bwo guhatana. Ibi, nabyo birashobora gutegurwa niba ufite amakuru akenewe ufite.