Amafranga yunguka agenda arushaho gukenerwa muri societe yacu mugihe ntamuntu numwe ushaka guhungabanya ubucuruzi bwabo no gutangiza ubucuruzi bushya guhera. Nibihe nkibi abakoresha ubwoko bwose bashakisha uburyo bwo kugura francises yunguka. Hamwe nuburyo nkubu, gushyira mubikorwa intego zikomeye biroroha cyane, kuko usanzwe ufite ubucuruzi bwiteguye kandi ntabwo urutonde rwose rwibibazo kubatangiye gukemura imirimo.
Ni izihe nyungu zo kubona francises, aho kubaka umushinga guhera? Urutonde rwamahirwe ni rugari cyane, nubwo benshi bavura ibintu byinjiza amafaranga hamwe ningano yumunyu. Ntabwo bitangaje, kubera ko ku isoko urashobora gutsitara ku mubare munini uteye amakenga kandi uvugishije ukuri. Kugira ngo wirinde kugongana nabo, urashobora kwitabaza umucuruzi wizewe ufite amateka meza kandi yashizeho amasano yunguka. Izi serivisi nizo sosiyete yacu itanga kubashobora kugura francises yunguka.
Noneho, reka tujye ku nyungu zishobora guterwa no kubona inyungu ziva hanze yubucuruzi.
Ubwa mbere, ubona amahirwe adasanzwe yo kutongera kubyutsa uruziga, kutababazwa no guhitamo gutangwa. Mumaze gufata ibiri kugurishwa, mubisabwa, kandi byunguka. Igitekerezo cyunguka mbere gifasha kwirinda gucika intege kandi byabaye mugihe igitekerezo 'kidashya' igihombo. Ibitekerezo bidatanga ibisubizo byera bigabanya ubushake bwo gukora ubucuruzi bwabo igihe kirekire no gusiga imyenda. Ntabwo aribyo twahisemo.
Icya kabiri, kubona ubucuruzi bwunguka bigukiza imirimo myinshi yo kwamamaza. Ibyo ari byo byose, izina ry'ikirango rimaze kumenyekana, ibikoresho byo kwamamaza byatejwe imbere, imiyoboro yaratoranijwe. Usanzwe ufite amakuru yose ukeneye kugirango uteze imbere neza francises yawe. Ugomba gutangira kwigana ibikoresho byose byakozwe kugirango wongere ibicuruzwa byunguka. Gukoresha tekinike yemejwe yinzobere zinzobere zigukiza amakosa menshi yo gutangira, nayo azana igihombo kandi ntagutange ibikoresho bihagije. Byongeye kandi, tekereza uburyo ushobora kuzigama inyungu mugukoresha abashushanya gukora ibikoresho bidasanzwe: ibirango, amabara yibigo, udutabo, banneri, nibindi.
Icya gatatu, uzabona ubucuruzi bwuzuye bwuzuye hamwe na tekinoroji yemejwe. Kenshi cyane, abifuza kwihangira imirimo bayobewe iterambere ryingamba zifatika, bashaka uburyo bwo kugabanya ibiciro, ishoramari ryambere, nibindi byinshi, birababaje, bizana uburambe gusa. Aba francises bagaragara muribi kuva biz. Umufatanyabikorwa azishimira gusangira nawe amabanga yose yo kuyobora neza inganda zihariye kuburyo ibisubizo byingenzi bizagushimisha kuva mumezi yambere yo gukora biz.
Izi nyungu zose zisobanutse zo gukoresha francises akenshi zijimye imbere yubwoba bwaba rwiyemezamirimo bifuza, ibyo mumaso yabo bafite ubwoba bitwikiriye inyungu zishoboka. Ibi ntibitangaje, kuko kugura francises yikimenyetso kizwi kandi cyunguka kirahenze cyane, kandi kugura mubigo bizwi cyane byuzuyemo igihombo mubijyanye no kudakora neza no kumenyekana. Ni muri urwo rwego dutanga serivisi zacu nkabafatanyabikorwa hamwe nabashinzwe gahunda yo kugura francise.
Hamwe nogutabara kwabandi bantu, umuntu wizewe ufite uburambe nuburambe, urashobora kwizera neza ko utashutswe. Abahanga bacu bakora ubushakashatsi bwimbitse kubyifuzo byose bagahitamo gusa abafatanyabikorwa bizewe. Urashobora kumva ufite umutekano muguhitamo igisubizo kiboneye. Mugusoza ibikorwa byakurikiranwe, uhabwa inama nubufasha bwo guhitamo, niba hari ibivutse imbere yawe. Urashobora kwirinda amakosa gusa yo kubaka biz ariko nanone amakosa muguhitamo.
Hanyuma, urashobora kumva ko bigoye kubona ingengo yimari yunguka. Abajyanama bacu baragufasha gukora isesengura ryujuje ubuziranenge ryingamba ziteganijwe no guhitamo gutangira bihuye neza na bije yawe. By the way, ndetse no guhitamo amahitamo yingengo yimari iboneka nakazi katoroshye tuzagufasha gukemura.
Mugihe cyibibazo, inkunga yuzuye irashobora kugira uruhare runini. Mu bihe by’icyorezo kigabanuka, abantu benshi babona amahirwe yo gutangira gukora kubucuruzi bwabo bakajya aho basanzwe bakorera. Nukugura biz-byiteguye bizasa nkaho aribwo buryo bwiza kubatamenyereye gukora ibyabo, rimwe ryatwitswe kubigeragezo bitatsinzwe, cyangwa badashaka gushora imbaraga nyinshi mukuzamurwa kuva mbere.
Igitangaje cyane, ni ibihe byubu bifasha cyane cyane gutangira ibikorwa byawe. Ibigo byinshi ntibyarokotse ikibazo, ibyicaro bishya byarakinguwe, kandi imbaraga zo kugura zirongera kwiyongera. Gufata umuraba no kuzamuka ni ikintu cyingenzi ushobora gukora ubu. Ibi nibyo rwose bigomba gukorwa nabantu bose bashaka kuzamura ireme ryimibereho no kongera isoko yinjiza.
Kugura francises ubifashijwemo nundi muntu, bigira akamaro cyane mugufasha mubibazo bivuka imbere yawe, bikuzanira cyane hafi yinjiza nibikorwa byunguka mubucuruzi bwawe. Urashobora kwirinda umubare munini wubwoko bwose bwamakosa nigihombo. Wakira inkunga yo kwamamaza ibishoboye. Hamwe nibi byose kandi ugereranije ntoya yo gutangiza ishoramari, uzakomeza kuba nyiri ubucuruzi bwawe bwite!
Inzozi za kera zo kwikorera wenyine, kandi ntizigenewe 'nyirarume w'undi', kuri benshi bakomeje kutagerwaho, ziragenda zegerana kandi zikaba impamo mugihe dukoresheje abunzi bacu hamwe nibyiza bitangwa nabaterankunga bizewe. Ishyirwa mu bikorwa rya gahunda zitinyuka ntabwo riri kure, niba ushora amafaranga neza kuva mugitangira, hitamo icyifuzo cyiza, kandi ushireho ubwizerwe bwabafatanyabikorwa.
Ibi nibyo rwose francises yunguka iguha: abakozi batoranijwe neza hamwe na ba rwiyemezamirimo bizewe.