Ubufaransa mubikorwa byubwubatsi bifite akamaro kandi butangwa murwego runini muri kataloge ya francise. Abantu benshi bamenyereye kwizera amatangazo yamamaza kandi aho bayabonye hose. Birumvikana ko, nyuma yo kugisha inama no guhabwa inama ninshuti, benshi banzura ko ikirango cyubwubatsi bwikigo runaka ari cyiza, aho uruganda ruherereye. Gutumiza ibikoresho byubwubatsi cyangwa ibikoresho biva mumahanga ntabwo byunguka rwose, harimo nubwikorezi, ariko mugihe hari isoko ryibikoresho byubaka ku isoko, hazakenerwa kandi amafaranga yiyongere. Gufungura ibibanza bishya byubwubatsi ku isi byunguka muburyo bwubukungu, nibisabwa, imiterere izahora imeze neza, ariko ntugomba kwibagirwa kugenzura no kuyobora. Mu buryo bw'umubiri, biragoye ko uruganda rugenzura no gucunga ubucuruzi mubindi bihugu, urebye amategeko n'amarushanwa, ubwinshi bwibicuruzwa, bityo byabaye ngombwa gutanga uburenganzira bwo kugurisha ibicuruzwa kuri francisees.

Kugirango udatakaza umwanya wenyine kandi ntujye kubatanga isoko, mumasosiyete azwi, hariho kataloge yihariye ya francise, aho buriwese ashobora kubona ubucuruzi bwe, uko abishaka, ukurikije igishoro cyambere kandi ibindi bipimo. Byakagombye kumvikana ko muri buri bucuruzi hari ingaruka, kandi ntamuntu ukingirwa nibi. Ariko mu kubona francise, biroroha kumenyera inganda zubwubatsi, kumva icyo aricyo, guhabwa inama zigihe gito kubijyanye no kuzamura ibicuruzwa, udakoresheje igihe nubutunzi bwamafaranga mukwamamaza, hitabwa ku ishoramari ryakozwe mubicuruzwa bishya. Muri kataloge yibikoresho byubwubatsi cyangwa ibikoresho francises, iraboneka kubona ibyifuzo bitangwa naba francisors bashobora kwigenga batanga ibyo batanze, ariko bashobora gukoresha ubufasha bwabajyanama bacu. Uretse ibyo, francisees ibasha gusesengura isoko, reba mukarere amanota afunguye, ibirango bikenerwa cyane, ndetse no kubara igihe cyo kwishyura, ukurikije ibikoresho byose, ibicuruzwa, ubukode, nibindi biciro. Iyo uguze francise, hishyurwa rimwe gusa, hashingiwe ku kubara ibiciro byabashinze ikirango, mugihe bagurisha francise. Kubwibyo, ntugomba guterwa ubwoba, abantu benshi banze kwishyura mbere yambere, urebye amarushanwa ariho, ariko mubyukuri, byari, byariho kandi bizaba.

Mugura francise, wihaye ubucuruzi bwashizweho, ariko ntuzibagirwe akarere kawe kandi usabe aha hantu runaka. Na none, hafi kumasaha yinkunga itangwa gusa naba francisers gusa ahubwo inatanga francisees, yemeza imiyoborere myiza, ibaruramari, no kugenzura, hamwe no guhererekanya uburenganzira bwo gutanga izina gusa, ikirango ariko nanone ubuhanga, chip, ikintu ko abanywanyi batazi. Nibyo, mugihe kizaza, francisor irashobora kubabazwa, kuko igihe cyamasezerano kirangiye, ariko ubuhanga buracyahari, ariko iri ni isoko kandi nta guhunga kuribi. Ibisobanuro, abakiriya bashingiye kuri franchisee, kugirango bakore akazi muri kano karere, hamwe nibicuruzwa byubwubatsi. Mugukingura ibicuruzwa bishya byubwubatsi hamwe nabafatanyabikorwa bawe, mugutanga serivisi zubwubatsi, wongera ibyifuzo ninyungu yikimenyetso. Ubufaransa buragenda burushaho kuba ingirakamaro umunsi kumunsi, bisaba ishoramari rito ryingufu, igihe, namafaranga. Kugirango usesengure francises iboneka, gereranya igipimo cyibiciro hamwe nibisabwa, ingingo, nibindi bipimo, ugomba gukurikira umurongo wa catalogi ya francise hepfo hanyuma ukabona amakuru menshi.

Hano hari abakiriya basubiramo bidashidikanywaho bifasha muguhitamo. Kumakuru yinyongera kuri francise, ugomba kuvugana ninzobere zacu ukoresheje nimero zandikirwa zerekanwe kurutonde. Turashimira mbere kubwinyungu zawe nicyizere, twizeye ubufatanye butanga umusaruro no kwagura ibikorwa byawe, kugera kurwego rwakarere, ninjiza nyinshi.

Ubuvuzi bw'amenyo nigikorwa gishobora kubyara inyungu, ariko, kirashobora kuzana ingaruka zimwe. Amenyo akorwa na ba rwiyemezamirimo benshi nkumushinga ukomeye. Niyo mpamvu, mugihe ushyira mubikorwa francise, ni ngombwa kwibuka neza ugomba guhangana nabanywanyi. Isesengura rihiganwa rifasha kumenya imbaraga n'intege nke zabo no kubigereranya nibyiza nibibi. Ibi nibikorwa bisanzwe kandi ntabwo bigarukira gusa kubikorwa na francise. Ubwoko ubwo aribwo bwose bwubucuruzi bugomba gutezwa imbere muburyo uzi mbere ninde muhanganye uzahura nisoko no guharanira abakiriya.

Niba uhisemo kujya mu menyo, noneho mugihe uhisemo francise, ugomba kuyoborwa nurwego rwo kumenyekanisha ibicuruzwa kandi byakiriwe. Urashobora kuyobora ibiganiro neza kandi ukagena imyanya ishimishije kuri wewe, iguha ubwiyongere bwinjiza mugihe kizaza. Ububiko bw'amenyo bukoreshwa neza burashobora gukurura abakiriya benshi binyuze mugukoresha ikirango kizwi. Mubyongeyeho, urwego rwa serivisi ruzaba rwinshi cyane kurenza abanywanyi badakoresha francise ikora neza. Ibi bigerwaho kuva ukoresha tekinoroji yamahanga, ubumenyi-bwohejuru-burya, nizindi nyungu ufite.

Mugihe ushyira mubikorwa amenyo, ugomba kandi kwibuka ko ushobora kuba ufite ibyago byo kugenzurwa naba francisor. Ariko ntugahangayike niba ukora ibintu byose ukurikije amahame yagenwe kandi ukurikiza umurongo ngenderwaho. Ni inyungu zawe gukora ibikorwa ukurikije ibihe byagenwe na francisor, bitabaye ibyo, ushobora guhura nugusuzugura ikirango gusa ahubwo no gutakaza abakiriya. Amenyo ya francise ikora ntamakemwa gusa hamwe nisesengura rihoraho. Niba abakiriya batangiye, bigomba guhita bikurikiranwa kandi hagafatwa ingamba zihutirwa. Kubwibyo, urashobora gukumira ibintu byose bikomeye kandi, bityo, ukemeza ko usanzwe ukorana nabakiriya mugihe kizaza.

Ubucuruzi bw amenyo yubucuruzi butanga gusa urwego rwo hejuru rwinjiza niba ubikora neza. Isesengura rya Swot rirakwiriye kumenya ibyiza byawe na demerits, haba mubyiciro byambere ndetse no mubikorwa. Byongeye kandi, mugihe ushyira mubikorwa akazi k'amenyo, isesengura rya swot naryo rifite akamaro kugirango umenye amahirwe yawe kandi ubangamire ingaruka zubucuruzi bwawe. Nibikorwa bisanzwe byo gukoresha isesengura rya swot, mubisanzwe ntabwo ari iyo gukorana na francise. Ubwoko ubwo aribwo bwose bwo kwihangira imirimo bukeneye ibikoresho byisesengura kugirango bizamure ubuziranenge.

Umuzungu wera ni umushinga wubucuruzi ukeneye gusobanura neza abo ukurikirana. Noneho uzashobora gutangiza iyamamaza rigamije neza kandi urebe neza ko abakiriya bahora. Gukora kuri francise, uzagira urwego rwo hejuru rwinjiza, bivuze ko ushobora guhangana byoroshye nakazi ako ari ko kose. Ntabwo bizashoboka kwishyura inshingano gusa ahubwo uzigame nawe wenyine kugirango ukore iyindi francise. Nibyo, nukora francise yera, uzashobora kwishyura francisor. Nyuma ya byose, yiteze imisanzu runaka kuri wewe buri kwezi.

Ubwa mbere, ibi ni amafaranga yubukode, icya kabiri, iyi nintererano mubikorwa byo kwamamaza. Iyi misanzu yombi itangwa buri kwezi, bivuze ko ugomba kuba witeguye gutanga umubare runaka wamafaranga yimari kubwizo ntego. Shaka umwuga wo kwera wabigize umwuga. Bizashoboka gukora byoroshye ibikorwa byose byabanditsi kandi bigerweho. Ntuzakenera guhura nigihombo, bivuze ko uzagira amahirwe yose yo kugera kubisubizo byingenzi muguhangana kurushanwa. Kwera munsi ya francise bigomba kwitabwaho. Nyuma ya byose, iyi ni inzira igoye cyane isaba kwitonda, kwitonda, no kuba umunyamwuga mu iterambere ryayo.

Kubwibyo, abakozi bawe bagomba kugira iyo mico.

Ubufaransa ni ubwoko bwumushinga ufite aho uhuriye nubukode. Nyuma ya byose, ubwoko bwubukode bwuburenganzira bwo guteza imbere umushinga wawe wubucuruzi mu izina rya francisor. Iraguha ibintu byose uhereye kumazina yacyo kugeza kubishushanyo mbonera hamwe nubuhanga buhanitse. Ndetse ibikoresho biri muri francise yo kwera birashobora kuboneka mugihe ushobora gutanga ibintu nkibi mumasezerano. Ntabwo ari ibikoresho gusa ahubwo nibikoreshwa birashobora kwakirwa buri kwezi. Ikintu nyamukuru nuko hariho amasezerano ahamye murwego rwo kwera francise kubiciro.

Urashobora kubona ibiciro byihutirwa, ariko, kenshi, mugihe francisor yanze gutanga umusanzu cyangwa kuguha kugabanyirizwa, we, kurundi ruhande, araguha kugura umutungo kubiciro byiza kuri we. Ingingo zose ziyi gahunda ziraganirwaho kandi zigashyirwaho mumasezerano. Korana numushinga wubucuruzi neza kandi neza hanyuma, intsinzi izajyana. Igishushanyo mbonera cyiza cyera kizaguha inyungu zingenzi zo guhatanira. Bizashoboka guhonyora abo duhanganye bose bafite amanota yo kumenagura, kubajanjagura no guteka iteka ryiza cyane ryisoko. Igishushanyo mbonera cyera cyera ni amahirwe yawe yo gufata umwanya mwisoko wowe ubwawe ubona ari ngombwa gukora.

Amenyo yera amenyo ni umushinga wubucuruzi ufite akamaro kandi wingenzi. Ukurikije ishyirwa mubikorwa ryayo, birashoboka kongera cyane umubare winjiza ingengo yimari. Shyira mubikorwa francise ukurikije amabwiriza yatanzwe kugirango utazagira izindi ngorane. Icyo gihe bizashoboka kwihanganira byoroshye imikorere yimiterere yabanditsi, tutitaye kubibazo byabo. Niba ushaka gukorana na francise hanyuma ugakora umweru, ugomba rero kugura ibikoresho bikwiye. Birumvikana, urashobora kuvugana na francisor kugirango ukemure iki kibazo.

Yiteguye gutanga amakuru yose akenewe, ikoranabuhanga, ndetse, birashoboka, ibikoresho. Kwera bigomba gukorwa mubuhanga, kandi amenyo, cyangwa se kuyasukura, agomba kwitabwaho bikwiye. Ubufaransa buzagufasha guhangana ninshingano byoroshye niba udafite inshingano mubikorwa byo mu biro ukora. Kwera ntibigomba kwitabwaho gusa ahubwo bigomba gukorwa hifashishijwe imvange kabuhariwe. Amenyo ntagomba kwangirika, kandi kugabanywa bigomba gutanga ibikwiye. Uzakora gusa inshingano washinzwe ukurikije amabwiriza; kubwibyo, uzakuraho burundu amahirwe yo gukora amakosa. Kora neza kandi neza utaretse ingorane zose ziguhungabanya.

Gukora neza amenyo-yera amenyo ni umushinga wubucuruzi ushobora guhura nibibazo bitandukanye. Iyo ubitsinze, ugomba gukurikiza byimazeyo amabwiriza, kimwe no kuvugana na francisor kugirango ubone inkunga. Nta gushidikanya ko azafasha kuko we ubwe ashishikajwe no kumenya neza ko amafaranga yawe ahora yiyongera. Uburyo bwiza kandi bushoboye bwateguwe amenyo yera franchise ni amahirwe yo kurwego rwo hejuru rwunguka. Mugihe kimwe, ntugomba guhimba imishinga mishya yubucuruzi no gukora indi mirimo yo mu biro wenyine. Ukeneye gusa kwiga neza gahunda yubucuruzi no kuyishyira mubikorwa nta gutandukira.

Birumvikana ko bimwe mubitekerezo byaho bigomba kwitabwaho, ariko, mugihe utezimbere francise yoza amenyo, birashoboka ko bitazaba ngombwa ko dushyiramo uburyohe bwaho. Ntabwo ari ifunguro aho ushobora gushiramo ibiryo gakondo kurutonde. Hano, inzira irateganijwe neza kandi francise yo kwera amenyo iragurwa kugirango twandukure burundu ibikorwa byibiro. Gukora inzira muburyo bumwe hamwe nakazi ko mu biro bitanga amahirwe yose yo kugera ku ntsinzi.

Ubufaransa bwo kuvura amenyo yabana buzakora neza, hashingiwe kubishyirwa mubikorwa, kugirango udakora amakosa, ugomba gukurikiza byimazeyo amabwiriza. Urashobora kubabona ubaze francisor. Birumvikana ko azishimira gutanga amakuru yose akenewe kandi agezweho kugirango utagira ibibazo. Nyuma ya byose, inyungu itaziguye ya francisor igira uruhare runini neza kuko yakira ijanisha ryamafaranga yose winjiza. Izi nintererano ugomba kwishyura buri kwezi kuri konti yumufatanyabikorwa wubucuruzi. Uyu mufatanyabikorwa yitwa francisor niba ugurisha francise.

Ntabwo atanga inyungu nyinshi zitandukanye mugihe muganira, ariko kandi yiteze ko uzishyura inyungu zitangwa. Ibi nibisanzwe ntakintu gishya cyangwa kidasanzwe. Muri francises hafi ya zose, ntabwo ari ukurera abana gusa, iri tegeko rirakurikizwa. Ubwa mbere, utanga umusanzu umwe, ingano yazo ishobora kuva kuri 9 kugeza 11%. Byongeye kandi, ubu bwishyu bubarwa nkijanisha ryamafaranga yawe yambere.

Usibye kwishyurwa rimwe gusa kugirango ishyirwa mubikorwa rya francise yo kuvura amenyo y'abana, hakenewe no kwishyura andi abiri mugihe cyibizamini. Iya mbere muri yo yitwa amafaranga yubukode, izabarwa nkijanisha ryumubare wamafaranga washoboye kubona. Nibyo, kugurisha francise kubuvuzi bw'amenyo y'abana, uzakenera kwishyura inshingano zo kwishyura. Nibiri munsi yubukode kandi kuva kuri 1 kugeza 3%. Byongeye kandi, irabarwa kandi ishingiye ku kwinjiza buri kwezi. Niba ushaka gucunga francise yabana, ugomba rero kumenya ko ugomba gukurikiza amabwiriza kandi ntukemere amakosa yose muri gahunda yingenzi.

Uzagera ku ntsinzi, bivuze ko ibintu bizamuka. Iterambere ryiza ryubuvuzi bwabana bato nibisabwa kugirango umuntu atsinde, ushobora kubigeraho mugihe cyo kwandika. Kora ibikorwa byubwanditsi hanyuma, uzaba mwiza. Birumvikana ko uzakenera kuyoborwa na gahunda yubucuruzi yateguwe mbere kandi yatekerejwe neza.

Ubufaransa muri Hanoi ni amahirwe meza yo gushora imari mumikoro. Ba mukerarugendo bitondera cyane Hanoi, kubwibyo, harakenewe igisubizo cyiza kubutaka bwuyu mujyi. Abaturage bishimiye Hanoi, kubwibyo, ugomba kuzirikana ibitekerezo byabo mugihe utegura isura yikintu cyawe cyubucuruzi, ndetse no mugihe cyo gukora assortment. Ubufaransa buroroshye gukoresha niba ufite ubuhanga busanzwe bwo kuyobora. Mubyongeyeho, urashobora kuzamura francise muri Hanoi ukoresheje ubumenyi bwose francisor azaguha. Ubufaransa muri Hanoi buzaguha ubushobozi bwo kwaguka neza mugihugu cyose, ukoresheje uyu mujyi nkigihome gikomeye.

Ubufaransa muri Hanoi butanga amahirwe yo gukora ibikorwa muburyo bwiza, kuko ushobora kumvikana naba francisor kubijyanye nuburyo muzakorana. Kurugero, akenshi ntabwo bikenewe kohereza amafaranga yo kwamamaza kugirango ushigikire franchisee, kubera ko ushobora, kurugero, kubishyura mugura ibikoresho bitandukanye aho kubishyura.

Ubufaransa muri Hanoi, bitewe no kuzamurwa mu ntera, bizazana amafaranga atari make kugirango bije yawe. Mugihe ukorera francise i Hanoi, ugomba kwibuka ko mugitangira, gutangira igikorwa, ugomba kwishyura kugeza 11% byamafaranga ushaka gushora. Ubufaransa muri Hanoi butanga amahirwe meza yo kubona umubare munini wabakiriya mugihe cyo kwandika bitewe nuko ikirango kimaze kumenyekana no kuzamurwa. Ndetse hatabayeho ubukangurambaga budasanzwe bwo kwamamaza, abantu bazaba bamaze gufungura ikigo cyawe cyubucuruzi kubera ko ikirango kizwi. Ubufaransa muri Hanoi buzazana amafaranga atari make ku ngengo yimari ya sosiyete yawe, kubwibyo, bizashoboka gukora ubundi buryo bwo kwaguka. Ubufaransa muri Hanoi burashobora kandi guteganya kugabanyirizwa premium yitwa 'royalty'.

Ingano yacyo irashobora kugera kuri 6% yumubare wamafaranga winjije mugihe ukora francise.