Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Ubufaransa mubikorwa byubwubatsi bifite akamaro kandi butangwa murwego runini muri kataloge ya francise. Abantu benshi bamenyereye kwizera amatangazo yamamaza kandi aho bayabonye hose. Birumvikana ko, nyuma yo kugisha inama no guhabwa inama ninshuti, benshi banzura ko ikirango cyubwubatsi bwikigo runaka ari cyiza, aho uruganda ruherereye. Gutumiza ibikoresho byubwubatsi cyangwa ibikoresho biva mumahanga ntabwo byunguka rwose, harimo nubwikorezi, ariko mugihe hari isoko ryibikoresho byubaka ku isoko, hazakenerwa kandi amafaranga yiyongere. Gufungura ibibanza bishya byubwubatsi ku isi byunguka muburyo bwubukungu, nibisabwa, imiterere izahora imeze neza, ariko ntugomba kwibagirwa kugenzura no kuyobora. Mu buryo bw'umubiri, biragoye ko uruganda rugenzura no gucunga ubucuruzi mubindi bihugu, urebye amategeko n'amarushanwa, ubwinshi bwibicuruzwa, bityo byabaye ngombwa gutanga uburenganzira bwo kugurisha ibicuruzwa kuri francisees.

Kugirango udatakaza umwanya wenyine kandi ntujye kubatanga isoko, mumasosiyete azwi, hariho kataloge yihariye ya francise, aho buriwese ashobora kubona ubucuruzi bwe, uko abishaka, ukurikije igishoro cyambere kandi ibindi bipimo. Byakagombye kumvikana ko muri buri bucuruzi hari ingaruka, kandi ntamuntu ukingirwa nibi. Ariko mu kubona francise, biroroha kumenyera inganda zubwubatsi, kumva icyo aricyo, guhabwa inama zigihe gito kubijyanye no kuzamura ibicuruzwa, udakoresheje igihe nubutunzi bwamafaranga mukwamamaza, hitabwa ku ishoramari ryakozwe mubicuruzwa bishya. Muri kataloge yibikoresho byubwubatsi cyangwa ibikoresho francises, iraboneka kubona ibyifuzo bitangwa naba francisors bashobora kwigenga batanga ibyo batanze, ariko bashobora gukoresha ubufasha bwabajyanama bacu. Uretse ibyo, francisees ibasha gusesengura isoko, reba mukarere amanota afunguye, ibirango bikenerwa cyane, ndetse no kubara igihe cyo kwishyura, ukurikije ibikoresho byose, ibicuruzwa, ubukode, nibindi biciro. Iyo uguze francise, hishyurwa rimwe gusa, hashingiwe ku kubara ibiciro byabashinze ikirango, mugihe bagurisha francise. Kubwibyo, ntugomba guterwa ubwoba, abantu benshi banze kwishyura mbere yambere, urebye amarushanwa ariho, ariko mubyukuri, byari, byariho kandi bizaba.

Mugura francise, wihaye ubucuruzi bwashizweho, ariko ntuzibagirwe akarere kawe kandi usabe aha hantu runaka. Na none, hafi kumasaha yinkunga itangwa gusa naba francisers gusa ahubwo inatanga francisees, yemeza imiyoborere myiza, ibaruramari, no kugenzura, hamwe no guhererekanya uburenganzira bwo gutanga izina gusa, ikirango ariko nanone ubuhanga, chip, ikintu ko abanywanyi batazi. Nibyo, mugihe kizaza, francisor irashobora kubabazwa, kuko igihe cyamasezerano kirangiye, ariko ubuhanga buracyahari, ariko iri ni isoko kandi nta guhunga kuribi. Ibisobanuro, abakiriya bashingiye kuri franchisee, kugirango bakore akazi muri kano karere, hamwe nibicuruzwa byubwubatsi. Mugukingura ibicuruzwa bishya byubwubatsi hamwe nabafatanyabikorwa bawe, mugutanga serivisi zubwubatsi, wongera ibyifuzo ninyungu yikimenyetso. Ubufaransa buragenda burushaho kuba ingirakamaro umunsi kumunsi, bisaba ishoramari rito ryingufu, igihe, namafaranga. Kugirango usesengure francises iboneka, gereranya igipimo cyibiciro hamwe nibisabwa, ingingo, nibindi bipimo, ugomba gukurikira umurongo wa catalogi ya francise hepfo hanyuma ukabona amakuru menshi.

Hano hari abakiriya basubiramo bidashidikanywaho bifasha muguhitamo. Kumakuru yinyongera kuri francise, ugomba kuvugana ninzobere zacu ukoresheje nimero zandikirwa zerekanwe kurutonde. Turashimira mbere kubwinyungu zawe nicyizere, twizeye ubufatanye butanga umusaruro no kwagura ibikorwa byawe, kugera kurwego rwakarere, ninjiza nyinshi.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Serivise ya serivise yo gusana francise numushinga wubucuruzi, ushyira mubikorwa, ugomba kubahiriza byimazeyo ibintu byose mumabwiriza agenga amasezerano ateganijwe hagati yawe na francisor. Gukorana na francise, ugomba kuyobora akazi ko mubiro neza kugirango abakiriya bawe batagira ikibazo cyangwa ibibazo. Serivise ya francise igomba gushyirwa mubikorwa kuburyo izana urwego rwo hejuru rwinjiza. Nyuma ya byose, ibintu byose biterwa nayo. Mubyongeyeho, mugihe ushyira mubikorwa serivise ya francise, birakenewe gutanga umusanzu muri francisor. Nibikorwa bisanzwe bishyirwa mubikorwa iyo bikorana na francise iyariyo yose.

Ikigo cya serivisi, kiyobora gusana munsi ya francise, ntigisanzwe. Ugomba kandi gukurikiza byimazeyo amabwiriza, yanditse muburyo burambuye. Ibi biguha amahirwe yo kutarenga ku masezerano, bityo, ufite amahirwe yose yo kugera ku ntsinzi. Mugihe ukorana no gusana ikigo cyita kuburenganzira, ugomba kandi kwibuka ko uri umugabuzi wihariye. Kubwibyo, urashobora kugenzurwa umwanya uwariwo wose kugirango ubuziranenge bwuzuye bwibikorwa byibiro. Ibi birashobora kuba komisiyo yemewe cyangwa ibyo bita umuguzi w'amayobera. Niba ukora ibikorwa byo gusana kandi ushaka gufungura ikigo cya serivise kubucuruzi, ugomba rero guhitamo inzira nziza.

Nibyiza kuvugana nurubuga rwihariye aho ubwoko butandukanye bwibimenyetso bitangwa kugirango bigurishwe. Korana no gusana neza bikomeza ikigo cya francise kugirango ube rwiyemezamirimo urushanwa kandi watsinze. Mugukora uyu mushinga wubucuruzi, ufite amahirwe yose yo kugera kubisubizo bitangaje no gutsinda mumarushanwa. Niba ukora ibikorwa byo kuvugurura serivise ya francise, ugomba rero gukurikiza amabwiriza no kwirinda amakosa akomeye. Ishyirwa mu bikorwa ryumushinga wubucuruzi rizakorwa neza kandi byihuse niba ukurikije imyambarire hamwe nimyandikire yatanzwe nuhagarariye ikirango. Ibihe byose bifite aho bigomba kuba. Mubihe nkibi, birahambaye cyane uburyo ufite inshingano zo kwegera guhitamo porogaramu cyangwa ibyuma, abakozi, ibikoresho, kandi byukuri iterambere rya mudasobwa kugirango ugenzure neza sosiyete ukunda.

Ntucikwe naya mahirwe ashimishije, ashobora kugwa rimwe gusa mumyaka igihumbi, hanyuma ukareba kurubuga rwemewe rwabakozi bacu kandi bakozi.