Kuba mubufatanye nisosiyete USU Software uzatangira gukora ishoramari rito rya francise. Mugura francise hamwe nishoramari rito nkubucuruzi, urashobora gukora ibikorwa bitandukanye byakazi muri gahunda yashyizweho na gahunda yumushinga wateranijwe. Ufite intego yo kugura ubucuruzi bwawe bwite, buri francise ntoya ishoramari intangiriro yibikorwa bishya byikigo, bishobora kugurwa mwizina ryisosiyete ikora software ya USU. Urashobora kugura francise nziza hamwe nishoramari rito usinyana amasezerano nishirahamwe ryacu, nkumufatanyabikorwa, ritanga ingamba zidasanzwe ziterambere. Igitekerezo cyatoranijwe, cyanyuze mu masezerano hagati y’impande zombi, nta nubwo cyananiwe gutsindwa, kigomba kunyura mu mwanzuro muto, hamwe n’amasezerano y’impande zombi. Kugirango ubone umushinga mwiza witerambere rya francise, software USU Software iri mubafite ibyemezo byemewe, byongera ikizere cyabakiriya inshuro nyinshi.

Kugura hamwe nishoramari rito kuva kurubuga rwemewe rwikigo cyacu, birakenewe, mbere yuko habaho ibibazo byibuze, kugirana amasezerano mugihe uhuye nabakozi bafite uburambe. Impuguke zacu zitanga urutonde rurambuye rwicyitegererezo cyibikorwa byibuze, bigomba gukurikizwa neza nkuko byateganijwe byibuze bwa mbere nyuma yo gufungura ikigo. Kubindi bisobanuro bijyanye na software ya USU, urashobora kureba kuri e-site yabugenewe kugirango ubone amakuru arambuye mubice bitandukanye. Isosiyete nziza yageragejwe nigihe kinini USU Software igurisha gahunda zidasanzwe za francise, hamwe nimishinga itandukanye yubucuruzi rwose izana intsinzi kubakiriya nubufatanye bwingirakamaro. Urashobora kugura ingamba muruganda rwacu, rutanga urutonde rwicyerekezo cyo gushiraho amahugurwa yubucuruzi no gutera imbere mubunini wifuza. Urashobora kwakira mugihe gikenewe amakuru akenewe mugukora ubucuruzi bwawe, hamwe no gushyira ibicuruzwa byarangiye, hamwe nurutonde rwa serivisi zitangwa. Urashobora kugura francise nziza kurubuga rwemewe cyane cyane kubucuruzi bwubucuruzi aho ababikora baherereye, batanga imishinga yibikorwa byo kwihangira imirimo.

Muri uru rutonde rwamashyirahamwe, isosiyete nziza ya USU Software nisosiyete itanga icyizere cyane, hamwe na gahunda zitandukanye za francise, hamwe nimishinga itandukanye yubucuruzi, hamwe nibitekerezo byinjiza byinshi mubyerekezo bitandukanye. Nibyiza kugura amahitamo yubucuruzi afite amahirwe make yimirimo yubukungu, uhereye kumasosiyete yizewe nka sosiyete ya USU Software, kubera ko igitekerezo kigomba kugenzurwa muburyo bwuzuye ninzobere zikigo cyacu, fagitire kubakiriya kugurisha umushinga kuri urubuga. Muri rusange, isosiyete yacu idasanzwe ya USU Software irashobora gushimisha buri mukiriya mu cyerekezo cyo guhitamo neza ingamba za francise, hamwe n’ishoramari rito ry’umushinga, mu gukora amahugurwa arambuye ku baguzi ku bijyanye no guteza imbere ibikorwa byo kwihangira imirimo. Gukora kuri francise nziza hamwe nishoramari rito cyane byoroshye kuruta gutegura igitekerezo cyubucuruzi ushobora gukora murwego rwigenga, hamwe nugushidikanya kwinshi kubitsinda. Icyifuzo cyo kugura byibuze ishoramari ryishoramari, ryumva ba rwiyemezamirimo benshi, kubera ko ntakibazo gihari, kubijyanye nuko umuntu ashobora kwiringira ibisubizo biri imbere. Iyi nzira yubufatanye iganisha ku bisubizo byingirakamaro kuva abakiriya bakurikiza byimazeyo inzira yarangiye yatejwe imbere nabakozi ba sosiyete. Mugihe uguze francise hamwe nishoramari rito, ugomba gutangira gukora ubushakashatsi kurutonde rwawe rwamahitamo kubwinshi-bwunguka.

Isosiyete ikora software ya USU ifite sisitemu, porogaramu, n'ingamba byateye imbere kurubuga rwemewe, itanga amakuru arambuye kuri buri gicuruzwa gishobora kugurwa, hamwe niterambere ryakurikiyeho mu turere twa kure. Abakiriya bafite intego, bagamije guteza imbere ubucuruzi bwabo, rwose bagera ku ntsinzi yifuzwa nigisubizo, hubahirijwe byuzuye amabwiriza yatanzwe nabakozi bacu. Kugirango habeho ireme ryiza kandi ryiza neza, urashobora kandi kubona ibitekerezo byinzobere zacu zifite ibihimbano byiza. Kubera ko amashyirahamwe akora inganda aherereye cyane cyane mumijyi minini, birakenewe kubona uburyo bwiza bwabakiriya buherereye mumijyi mito mito kugirango yuzuze isoko murwego rwibikorwa kandi byunguke. Ishoramari rishobora guterwa nubwoko bwibikorwa umukiriya ahitamo kuva bigaragara ko imiterere yumusaruro aricyo cyerekezo gihenze, nyuma urashobora kwibanda kubucuruzi mubicuruzwa bitandukanye, nicyiciro cyanyuma kurangiza no gutanga serivisi. Uruganda rwacu ruzi gukora inama zabafatanyabikorwa, aho bishoboka gukemura ibibazo byose byuburyo butandukanye, bishoboka ko twagirana amasezerano nintangiriro yakazi. Twabibutsa ko ibyingenzi byagezweho kurwego rusanzwe rwisosiyete ari itsinda, aho urwego rwo kugurisha imishinga rushingiye.

Ni muri urwo rwego, gutoranya inzobere byari uburyo bunoze, buherekejwe rwose n'amashuri makuru, uburambe ku kazi, no kwiga mubihe bitandukanye by'akazi. Niyo mpamvu, buri muyobozi agomba kuzirikana ko intsinzi yisosiyete ahanini iterwa nabakozi batoranijwe, ndetse nubushobozi bwo gukemura ibibazo bitandukanye. Gutezimbere ubucuruzi bwawe bwite hamwe nishoramari rito rya francise, ugomba gufatanya ninzobere zacu, guhagararira inyungu za software ya USU, hamwe na gahunda n'imishinga mubyerekezo bitandukanye.

Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi muri Zambiya akoreshwa mugutezimbere ubucuruzi buzahita butera imbere mugutezimbere. Kuri francise, igihugu nka Zambiya kizakoresha ingamba ziteganijwe kuganirwaho mugihe abafatanyabikorwa barangije ibikorwa byabo. Buri francise muri Zambiya ije ifite icyerekezo cyateye imbere kuko ubwoko bwinshi bwibigo bumaze gutera imbere no guhatanira isoko rya Zambiya. Inganda z’ibiribwa zimaze kumenyekana, ndetse no gucuruza ibicuruzwa bitandukanye no gutanga serivisi zitandukanye. Franchises ifite imyumvire imwe ishingiye kumahugurwa yabakiriya, kwamamaza, hamwe namahugurwa yamamaza, hamwe nigitekerezo cyimyumvire myiza kurwego rwinshi. Buri francise muri Zambiya yakiriye urwego rwibizamini byinshi bigomba kwitabwaho muguhitamo umushinga uhagarariye uruganda ruzwi.

Inzobere mu bicuruzwa zizagenzura byimazeyo urutonde rwose rwamakuru yinjira, hamwe no kumenyekanisha amakuru yingenzi kugirango yongere iterambere. Ubufaransa muri Zambiya bugira uruhare runini mu iterambere ry’ubucuruzi bwifuzwa, kujya mu mahanga.