Ubucuruzi buhendutse cyane bwubucuruzi hamwe nibisobanuro byose bigize pake yibicuruzwa bishya ushobora kubisanga muri sosiyete ya USU. Mugura francise ihendutse, uzashobora kuyobora umutungo wamafaranga kugirango uteze imbere ubucuruzi buzatera imbere buri munsi, hamwe nibisobanuro byose. Ibyo aribyo byose francise ihenze cyane igura izafasha muburyo bwo gukora ubucuruzi bwawe ukurikije uburyo bukunzwe bwikirango. Uzashobora kugura francise ihendutse cyane hamwe nishoramari runaka ryamafaranga azakemura amafaranga make atagusabye gutangira umushinga wawe guhera. Twabibutsa ko kugirango ubone francise ihendutse cyane muburyo bwiteguye, ni ngombwa kubanza kumvikana kuri gahunda zubufatanye nisosiyete yacu USU, izakora ibiganiro bikenewe hagati yababishaka. Urashobora kumenya amafaranga bisaba kugura francise ihendutse uhamagara itsinda ryacu ryo kugurisha, uhitamo amahitamo ushaka, no kuganira birambuye.

Niba ukeneye amakuru menshi, urashobora kuyakura kuri e-site yacu kubanyamwuga. Mubyongeyeho, hariho urutonde murutonde rwamakuru hamwe na aderesi zacu, nimero za terefone, hamwe namakuru atandukanye. Igiciro cyimishinga bizaterwa no gukundwa kwikirango, igihe cyo kuguma kumasoko yo kugurisha. Umubare wabaguzi isosiyete ishobora guhura nayo biterwa nibintu byinshi, harimo gukundwa kwikirango, icyerekezo cyubucuruzi, hamwe na politiki iboneye. Tugomba gushimira ingamba zitwara umutungo wamafaranga kuva uwabikoze yakoze akazi gakomeye hamwe nogutegura byuzuye ibisobanuro byose. Ubufaransa buhendutse cyane busaba igihe gito nimbaraga zo guteza imbere kwihangira imirimo byibuze byibuze ingaruka nigihombo. Ni bangahe bisaba kugura ingamba zateguwe ni ikibazo gikunze kunengwa, kubera ko uwabikoze wenyine ari we ushobora kugena igiciro cyo gushyira.

Igitekerezo gihenze kizagufasha gufungura inzira nshya kubucuruzi bwawe vuba. Gukoresha imiterere igezweho yakazi bizagufasha gukora inyandiko zujuje ubuziranenge kandi zingirakamaro kumategeko yose agenga imisoro nubufatanye. Ni kangahe igitekerezo gihenze cya gahunda yumushinga kigura, uzabisanga mubiganiro byubucuruzi ninzobere yacu, byerekana ikiguzi cyubucuruzi. Igiciro cya francise ihendutse cyane kirimo urutonde rwuzuye rwibiciro byo gushiraho no guteza imbere igitekerezo cyuzuye kubucuruzi bwawe bwite, hibandwa cyane kubyunguka kugirango bisuzumwe nuwatanze umushinga. Igiciro cyiterambere ryanyuma, hamwe nurutonde rwimpinduka mubintu bimwe na bimwe birenze kugenzura uwabikoze, birashobora guhinduka kubera ibiciro biri hejuru kubicuruzwa, ibicuruzwa, nibikoresho fatizo. Nyuma yo kubara ikiguzi cyimishinga yakazi kugiti cye hagati yamasosiyete atandukanye, urashobora kugereranya no kumva itandukaniro. Igiciro cyumushinga kirashobora kuba murwego rwibiciro byazamutse kuva uwabikoze aha agaciro umurimo we, ikirango cyabonye, harimo ikiguzi cyo kugereranya cyo gukora ibicuruzwa.

Umwanzuro ugomba gukorwa ku giciro cya francise ihendutse, urebye inzira zose zakazi, ukagena igiciro mpuzandengo cyibicuruzwa byarangiye. Kugura ingamba zateguwe ku giciro gito nukuri kugaragara mubakiriya bashaka guhitamo amahitamo meza. Ni amafaranga angahe azakorwa, urashobora kubaza abakozi bacu bazasinya buri cyiciro cyamasezerano. Uzashobora gukoresha akazi katoroshye ka bagenzi bawe kugirango ubone ubushishozi mubikorwa biranga ingamba wabonye. Ni amasaha angahe iki gikorwa kizatwara kizasobanurwa neza mumasezerano. Ni muri urwo rwego, inzobere zacu zikomeye zizayobora amahugurwa n’amahugurwa kugira ngo turusheho guteza imbere ubumenyi bwa bagenzi babo muri sosiyete, bazanyura mu nzira igoye yo kwihangira imirimo. Abaguzi bashimishijwe barashobora guhamagara abahanga bacu bayobora kugirango batange impungenge zijyanye no guhitamo igitekerezo gihenze.

Ni bangahe bisaba kugura umushinga ushobora gusuzumwa wenyine niba ufite uburambe mugutezimbere imishinga ningamba zo gukoresha muburyo bwagutse. Niba ushaka kwitabira neza iterambere rya francise, turashobora kukugira inama yo kuvugana na societe igezweho USU, ifite gahunda nibitekerezo byihariye byo gutangiza umushinga wawe.

Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amashanyarazi muri Siriya akwiye guhitamo kurutonde rwibicuruzwa bizwi kandi bizwi byagaragaye neza ku isoko ry’igurisha. Binyuze muri francise, Siriya izakira ibitekerezo bitandukanye byihariye byashizweho mubucuruzi, nibyiza byigihugu. Ubufaransa, mugihugu nka Siriya, bizamenyekana muri ba nyirubwite bifuza guteza imbere ubucuruzi bwabo. Niba ushoboye gushyikirana nuwabikoze hamwe nu mwanzuro wubufatanye, noneho uzahabwa amahugurwa yingirakamaro muburyo burambuye bwo kwamamaza no kwamamaza, kugirango ugire icyo ugeraho mugurisha byinshi muri Siriya. Hamwe nimikoreshereze ya francise, ntabwo wihanganira ibyago, nkuko ubonye umushinga wateguwe utekerejweho birambuye hamwe niterambere ryintambwe ku ntambwe yo gukoresha. Uzashobora guhitamo ikirangantego gishimishije cyo gukora ubuziranenge kandi bunoze bwo gukora ibikorwa byakazi, hamwe nizina ryigihe kirekire ryiteguye bizashobora gushinga umusingi wikigo byihuse.

Twakagombye kuvuga ko ikiguzi cya francise muri Siriya kizaterwa no kumenyekana kwikirango, ndetse no kumara igihe kirekire ku isoko ku isoko.