Imiti ya farumasi ni umushinga wubucuruzi ushobora kubyara inyungu, ariko ushobora guhura ningorane zimwe na zimwe mugutezimbere. Kugirango dusuzume ingaruka n'amahirwe yuyu mushinga wubucuruzi, ibyo bita swot isesengura nibyiza. Ntabwo bikwiye gusa guhangana na francise. Ubu ni bwo buryo bwo gusesengura buhuye neza nubucuruzi ubwo aribwo bwose. Niba ukoresha francise, noneho mugihe nkiki, birakenewe cyane gusuzuma neza imbaraga zawe nintege nke zawe, ndetse no gusobanukirwa niterabwoba ushobora guhura nabyo munzira. Na none, ibishoboka byo guhagarika iterabwoba bigomba gusuzumwa neza kugirango bibe kugirango duhangane nibibazo byose.

Niba uteza imbere farumasi nka francise, ugomba kubaza ibyangombwa bisabwa kugirango umushinga wubucuruzi ube hasi. Ibi nibyingenzi kugirango tugere kubisubizo bitangaje. Niba ushishikajwe na farumasi no kuzamura francise mubikorwa nkibi, urashobora gukoresha software ikwiye kubwiyi ntego. Igisubizo cya software kizatangwa naba francisor, cyangwa wowe ubwawe ukeneye guhitamo neza ufata icyemezo cyubuyobozi bwiza.

Mugihe ushyira mubikorwa francise ya farumasi, ugomba kwibuka ko bimaze gutangira ibikorwa byawe ugomba gushyira mubiciro kuva 9 kugeza 11% kugirango ugabanuke kugirira akamaro umukunzi wawe kurango. Uku kwishyura inshuro imwe ni ibintu bisanzwe kandi, nkuko byari bimeze, bishushanya agaciro k'umushinga wubucuruzi ubona hamwe nuburenganzira bwo kugurisha ibicuruzwa mu izina ryikirango kizwi. Korana na farumasi yimiti neza kandi neza, umaze gukora isesengura ryabo bahanganye mugomba gusangira ibyifuzo byiza. Kugirango ubone inyungu zingenzi zo guhatanira, hitamo ikirango kizwi cyane uzahuza. Ibirango bizwi byinjiza amafaranga menshi kubera ko bizewe kandi bafite ubushake bwo gukorana nabo. Ni nako bigenda kuri farumasi ya farumasi.

Niba iki kirango kizwi mumujyi wawe, noneho ufite amahirwe yose yo gutsinda. Ibi birashobora kugenwa binyuze mubushakashatsi cyangwa ibindi bikorwa byisesengura.

Niba ukorana na farumasi ya farumasi, noneho uzishyura kandi ijanisha runaka ryamafaranga yose yinjije. Ijanisha rirashobora gutandukana kandi rigera kumafaranga atandukanye, byose biterwa namasezerano wasezeranye. Amasezerano yasinywe hashingiwe ku cyitegererezo rusange; icyakora, urashobora kuganira kubintu byihariye ubona mugihe ukorana nuhagarariye ikirango. Ubusanzwe francising isaba amafaranga yo kwamamaza buri kwezi. Aya mafranga yakiriwe na francisor kandi akoreshwa mukwamamaza neza kurwego rwisi. Niyo mpamvu, abona amahirwe yo gukomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa, harimo no mu gihugu cyawe.

Ariko ibi ntibirangirana ninshingano zawe. Uzakenera kandi kwishyura amafaranga yimisoro, umubare wumutungo wimari, ushobora kuba hafi 6% yubucuruzi wakiriye.

Ubufaransa bwa farumasi ni umushinga wubucuruzi, kubishyira mubikorwa bishobora no kuba bikeneye kugura umutungo wibicuruzwa mubafatanyabikorwa bawe. Ibi kandi nibisanzwe kandi birashobora gushirwa hamwe nandi yishyurwa ninshingano. Uraganira kubintu byose kugiti cyawe ukabona amasezerano agomba guhuza impande zombi mubikorwa. Ishyaka ryambere ni francisor, nyirubwite nyirizina. Umugabuzi yitwa franchisee kandi ishyirwa mubikorwa ryumushinga wubucuruzi rimugwa ku bitugu. Byumvikane ko, niba ushyira mubikorwa francise ya farumasi, uzakira amakuru yuzuye yamakuru kugirango ubashe kuyakoresha mugushyira mubikorwa umushinga wavuzwe haruguru.

Ubufaransa bwa farumasi bwuzuyemo ingaruka n'amahirwe. Kubisuzuma bishoboye, uburyo bwiza cyane ni isesengura rya swot. Nubufasha bwayo, uzamenya neza intege nke zishobora kugukurura hasi nimbaraga zizaguha amahirwe yo guhangana ningorane, kuzitsinda no kurushaho gukomera. Ubufaransa bwa farumasi numwanya wo gukorana nogutezimbere umutungo wububiko niba ibintu nkibi biteganijwe mumasezerano. Na none, urashobora guhangana nububiko neza kandi neza niba ukorana na francise ikora neza. Hitamo ikirango kizwi cyane mumujyi wawe.

Ibi bizaba kimwe mubipimo byingenzi kugirango umuntu agere ku marushanwa.

Gusuzuma neza abo muhanganye mugihe utezimbere francise ya farumasi birakenewe gusa kugirango utinjira mubihe bitoroshye ndetse bikomeye nyuma. Fata icyemezo gikwiye cyo kuyobora usuzuma ibintu byose bizaza. Na none, ibiciro byose bigomba gutangwa bigomba gushyirwa mubikorwa byubucuruzi. Ibi bizemeza intsinzi yawe mugihe kizaza, kuko kwitegura ninzira itagomba na rimwe gusuzugurwa. Niba ukoresha francise francise, ugomba no gushaka abakozi beza. Aba bantu bagomba kwambara bakurikije imiterere yikimenyetso, kandi bagomba no kwitwara bakurikije amahame amwe.

Imyambarire hamwe namategeko yimyitwarire nayo araguhabwa mugihe ushyira mubikorwa francise, nibisanzwe. Iyi myitozo izagufasha gukoporora neza francise ya farumasi, bityo, ubone icyifuzo gikenewe kuri wewe, utsinde abanzi bakomeye kandi wigaragaze nkumuyobozi wisoko.

Ishyirwa mu bikorwa rya francise kuri farumasi ni amahirwe kuriwe yo kongera cyane umubare winjiza ingengo yimari. Irinde ibice byabakiriya bawe usobanura iyi nzira hakiri kare ukoresheje ibikoresho byihariye. Nukuri, niba ukorana numufatanyabikorwa mwiza, azaguha amakuru nibikoresho byose bijyanye kugirango ukemure ibibazo bitunguranye. Ugomba kandi gupfukirana byuzuye ibice byose uzakenera gukorana mugihe kizaza. Na none, mugihe ukora ibarura, kuboneka kwamakuru ajyanye na francise ya farumasi bizafasha guhangana nimpapuro kurwego rukwiye.

Gukorana na francise kuri farumasi bikubiyemo umubare munini wintererano kuri francisor, kimwe nizindi nshingano zimwe. Ariko, urashobora kugera kubwumvikane buke mugukora imishyikirano ifatika nabafatanyabikorwa bawejo hazaza. Gukwirakwiza neza ibice byigiciro bizaguha amahirwe yo kongera cyane umubare winjiza ingengo yimari. Urashobora gukorana na Raporo yubuguzi bwabaturage ukoresheje farumasi ya farumasi usabwa kubona mubirango byatsinze. Nyuma ya byose, icyamamare kandi cyatsinze ikirango ni, birumvikana ko bikorana nayo. Korana n'inzu yawe kandi umenye urwego rwo guturamo kugirango uhangane byoroshye no kwinjira kwabakiriya.

Ugomba kandi gukorana nabakozi kugirango barebe ko bitwara bakurikije amategeko. Nibyo, imyambarire yimyambarire ya farumasi ni ngombwa rwose. Umufaransa arashobora gukora igenzura ritandukanye kurubuga. Na none, abaguzi b'amayobera barashobora kuza kuri wewe uhagarariye ikirango kugirango basuzume ubuziranenge bwa serivisi zitangwa cyangwa kugurisha ibicuruzwa. Birakenewe gukurikiza byimazeyo imirimo yose uko yakabaye kugirango dukomeze gukomeza kugabura umwimerere no kwakira amafaranga menshi kubwibi.

Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubucuruzi bwubucuruzi bwa farumasi nigikorwa cyunguka cyane, ariko kigomba gutezwa imbere neza ukurikije ibipimo byatanzwe. Ubufaransa mubucuruzi bwa farumasi burimo ingorane zitari nke, kurugero, muburyo bwo kubuza kugurisha imiti runaka, nayo, byemewe rwose hanze yigihugu cy’ubufaransa. Ibi ni ibintu bisanzwe, kandi muriki gihe, birakenewe kumenyeshwa hakiri kare imiti yimiti ikwiye kugurishwa kandi idakwiye. Mugihe uhisemo ubucuruzi bwa farumasi na francise, ugomba kumva neza ko iki ari ikiguzi cyamafaranga muburyo bwo kwishyura buri kwezi. Imwe murimwe nintererano imwe, yishyurwa rimwe, ariko mugihe kimwe, ni 11% yumubare wishoramari rya mbere. Iyo ukorana na francise mubucuruzi bwa farumasi, umurimo nyamukuru nukugaragaza imikorere.

Gukorera mubucuruzi bwa farumasi kuri francise bikubiyemo guhatana, nuko rero, kugirango ugaragaze inyungu zawe bwite, ugomba kwiga ikoranabuhanga kandi buri gihe ukamenya ubwoko bwose bwubumenyi-buryo. Muri iki gihe, uzatsinda rwose.

Mubikorwa byo gukora mubucuruzi bwa farumasi kuri francise, ingingo zo kugurisha ibicuruzwa nazo zigira uruhare runini: urujya n'uruza rwabakiriya rwose ruzaterwa nibi. Nubwo waba ukora ubucuruzi bwa farumasi munsi yubufaransa buzwi, ariko wahisemo ahantu hadakwiye, abinjira numubare wabakiriya bazaba bake. Muri iki kibazo, shiraho kandi ukoreshe ibyiza byawe byose, amaherezo yemeza intsinzi mumarushanwa. Mubisanzwe, ingingo y'ingenzi ni ireme ry'akazi, ibyo bizanatuma umubare w'abakiriya wiyongera kandi biguhe inyungu mu rugamba rwo kugurisha isoko. Urebye ibyavuzwe haruguru, umushinga wa farumasi franchise uzana inyungu, muri rusange uzatanga inyungu byihuse kubushoramari.