Ubufaransa muri Kazan bushobora kubyara inyungu, ariko birashoboka ndetse umushinga wubucuruzi uteje akaga. Akaga gashobora kuba bitewe nuko ku butaka bwa Kazan, ibyicaro hafi ya byose bimaze gutwarwa cyane ninzego zirushanwa. Tugomba kuva mubyukuri ko ushobora guhora ubona niche iguha amahirwe yo kuzamura neza francise yawe. Ubufaransa burashobora gukoreshwa gusa kugirango ubone inyungu zifatika kurenza izo nzego zinyuranye ugomba guhangana nazo. Kugira inyungu zingenzi zo guhatana muburyo bwa francise biguha ubushobozi bwo gucunga neza ibikorwa byumusaruro, bityo ugacibwa hejuru yumunywanyi uwo ari we wese. Kuba muri francise i Kazan biraguha amahirwe meza yo gukoresha umushinga wubucuruzi wuzuye kandi witeguye gukora neza kubutaka bwikindi gihugu.

Ukeneye gusa guhuza nibiranga umuntu aho uteza imbere umushinga mushya wubucuruzi.

Shyira mubikorwa francise i Kazan ukurikije icyitegererezo ufite ufite nyuma yo kugirana amasezerano na francisor. Iyi niyo mpamvu wakiriye amakuru arambuye kubyerekeye imiterere yubucuruzi kugirango uyandukure hafi rwose kandi ubone ibisubizo bifatika. ntabwo byumvikana kubona francise no kwirengagiza amabwiriza namabwiriza uhagarariye ikirango. Nyuma ya byose, uzishyura inshuro imwe, ishobora kugera kuri 11%, kandi ibi bimaze gutangira francise. Mubyongeyeho, ugomba kandi gukuramo umubare runaka wumutungo wunganira francisor buri kwezi. Ntamuntu wahagaritse amafaranga yimisoro n'amafaranga yo kwamamaza.

Nubwo bimeze bityo ariko, urashobora guhabwa amahirwe yo guhaza francisor no kugabanya gato umubare wamafaranga wohereza nkijanisha ryamafaranga yakiriwe.

Gukorana na francise muri Kazan birashobora kuba bikeneye gukora isesengura ryibanze rya swot, kandi no kwirinda amakosa yose akomeye murwego rwo gutangiza. Ufite amahirwe yose yo gutsinda gusa kuberako francise ari ubwoko bwiza bwo guhatanira muri kamere. Gukorana na francise muri Kazan birashobora guhisha amahirwe menshi, no kubisuzuma neza, umuntu ntashobora gukora adafite isesengura. Gukorana na francise muri Kazan biguha amahirwe yo kugerageza kumenya imbaraga n'intege nke zawe. Nyamara, nibyiza gukoresha ibikoresho mbere yubukungu bugezweho bwubukungu buguha.

Nibyiza cyane kwitegura gutangiza francise muri Kazan kuruta kwanga ibikorwa byabanditsi, cyane cyane mugitangira. Gukorana na francise birashobora kuba bikubiyemo inshingano zitandukanye kuri wewe, hamwe ninshingano zitandukanye. Umufaransa arashobora kandi kugutegeka kugura ibicuruzwa cyangwa serivisi runaka. Abenegihugu bishimiye Kazan kandi bakunda imyubakire, ndetse n'umuco w'uyu mujyi. Ba mukerarugendo barashobora kandi gusura Kazan, bityo, ugomba gusuzuma iki kintu mugihe urebye amahirwe ya franchise yo gutsinda. Ubufaransa mumikorere ya Kazan buteganya neza ko abo ukurikirana ushobora gukorera amafaranga bamenyekanye neza.

Niba abo ukurikirana bahuye nibyo ukeneye, ugomba guhita utangira gushyira mubikorwa umushinga.

Ishyirwa mu bikorwa rya francise muri Kazan rishobora kandi guhuzwa ningaruka zikomeye kuva abanywanyi badasinziriye. Ibyicaro byinshi bimaze gutwarwa nandi ma francises. Kugirango ube rwiyemezamirimo watsinze cyane, ugomba kuba icyerekezo ugena muri iki gihe umwanya mwiza cyane aho ukeneye gukorera ubucuruzi. Kora francise mumujyi wa Kazan, wubahe amategeko yaho kandi ntukarengere umuco wateganijwe. Ibi biguha amahirwe yo guhangana neza ninshingano zashyizweho na francisor. Niba utangije francise muri Kazan, uhagarariye ikirango yitezeho serivise yo hejuru murwego rwawe kugirango udatera isoni ikirango.

Ibi nibyingenzi cyane nkuko franchise iha agaciro ikirango cyayo nubudahemuka bwabaguzi kuri yo.

Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Ibiryo rusange bya francise nigice gisabwa cyane, kizana amafaranga menshi. Muri uru ruganda, ibyifuzo ntibizigera bigabanuka, kurundi ruhande, byiyongera umunsi kumunsi. Hatitawe ku gihe cyumwaka cyangwa uko ubukungu bwifashe mubihugu, abantu bariye kandi bazakomeza kurya, cyane cyane urebye ibigezweho, kubura umwanya, no kudashaka guteka, kurya muri francise yibiribwa rusange. Gutangira ubucuruzi muriki gice cyibikorwa, amahitamo meza cyane ni ukugura francise, igufasha gutangira umushinga wawe hamwe nishoramari rito, kwishyura byihuse, hamwe ninyungu nyinshi. Muri kataloge hamwe nuburiganya bwibiribwa, birashoboka kugereranya ingingo zimikorere yikigo kumasoko, guhera mumwaka washinzwe, hasohotse amashyirahamwe yambere ya francise na francise. Ibanzirizasuzuma, urashobora kugereranya impuzandengo yikigereranyo cya buri kwezi, igihe cyo kwishyura amafaranga yashowe, nibindi byongeweho, kurugero, amafaranga rimwe hamwe nubukode.

Ibyiza bya francise yibiribwa nuko ushobora kugira ibiryo aho hantu cyangwa ukajyana ibiryo, ugategura kubyara. Ibicuruzwa byinshi bifite francises yibiribwa rusange byafunguwe kuri francise cyangwa muburyo bwigenga, inyungu nyinshi kubisosiyete, niko ikirango kizamenyekana vuba. Byongeye kandi, abakiriya barashobora kuba batandukanye, icyingenzi nukwegera iki kibazo neza. Umu francisor yemeza gutanga amakuru yuzuye namabanga yibiryo byigikoni, abakiriya, nabatanga isoko. Byongeye kandi, guhitamo ibibanza, guteza imbere igishushanyo mbonera cyumushinga, kubungabunga ikibanza, gutunganya ibibanza, no kugenda kugirango hafungurwe francise yibiribwa biri mubipaki. Nkuko bisanzwe, mugihe uhisemo isosiyete runaka ukunda, ugomba kubanza kumenyera gushora imari. Ubwa mbere, amafaranga yose hamwe nubukode, bingana numubare wibiciro byose bya francisor.

Amahugurwa, ubukode, ibikoresho, kubara, ibicuruzwa, inyandiko, nibindi. Kubungabunga urubuga hamwe na porogaramu igendanwa nabyo ni inshingano za francisor. Kubwibyo, abakiriya bazashobora gutanga byihuse gutumiza bahitamo ahantu heza ho kugaburira ibiryo. Ibikoresho byo kwamamaza, jurisprudence, sisitemu yikora, imiyoborere, nibindi bikoresho biri mubipaki. Kubijyanye n'ibisabwa ku nyubako ikodeshwa kuri francise y'ibiribwa rusange, ni ngombwa kubahiriza amategeko yashyizweho, ni ukuvuga ko bitifuzwa gukodesha amazu mumazu atuyemo no hejuru ya etage ya kabiri. Kugirango urebe amategeko n'amabwiriza ya franchise, birakwiye gusura kataloge. Twishimiye kubona umwe mubakiriya bacu, twizeye umubano wigihe kirekire.

Ifunguro ryokurya nigikorwa cyihariye kijyanye nibicuruzwa bikunda kwangirika. Niba uhisemo gukora kuri francise, ugomba kumenya neza ko iki gikorwa kigushiraho inshingano zimwe. Ubwa mbere, mugihe ukorana na francise rusange, uzasabwa kwishyura 9-10% byamafaranga winjiza buri kwezi. Nicyo bita ubwami nintererano yinyongera mubikorwa byo kwamamaza kurwego rwisi. Mubyongeyeho, niba utangiye gukorana na francise, noneho mubyiciro byo gutangira uzasabwa kwishyura icyo bita amafaranga-rimwe. Ihinduranya byukuri kuva mu kidage nkigice kinini.

Niba uhisemo kwishora mubyokurya rusange, ugomba rero gusobanukirwa neza amahame y'amategeko agomba gukurikizwa. Erega burya, ntamuntu numwe wahagaritse sitasiyo yisuku nindwara ya epidemiologiya, kandi irashobora kugaragara igihe icyo aricyo cyose hamwe na cheque. Ariko ikigo cya leta gishinzwe isuku n’ibyorezo ntabwo aricyo cyonyine gisuzuma gishobora kugusanga ukareba niba ukoresha francise neza. Kandi, francisor ifite uburenganzira bwose bwo gukora cheque zitandukanye. Byongeye kandi, birashobora kuba byeruye kandi byihishe. Hariho uburyo bwitwa kugura amayobera. Umuntu yinjira mubutaka bwa francise yawe hanyuma agura ibicuruzwa.

Asuzuma urwego rwa serivisi, ubwiza bwibiryo kandi atanga ibitekerezo. Umufaransa asuzuma amakuru yatanzwe kandi agafata ibyemezo byiza byo kuyobora.

Niba ukoresha francise yo kugaburira, ugomba rero kwibutswa neza ko uyu mushinga wubucuruzi ufite ibyiza n'ibibi. Ingaruka ni uko uri umuntu ubazwa kandi ugomba kwishyura imisanzu. Mubyongeyeho, hashobora kubaho inshingano zitandukanye zo kugura imigabane runaka ahantu hasobanuwe neza. Byongeye, ufite ibyiza byo gushyira mubikorwa francise. Kimwe mubigaragara cyane ni amahirwe yo gukoresha ikirangantego kizwi kandi kizwi kwisi yose. Byongeye, ufite kuri tekinoroji yo mu rwego rwo hejuru, ubumenyi-buhanitse, hamwe ningamba nziza yubucuruzi.

Ukorana na francise yo kugaburira hanyuma uzashobora kurenga abanywanyi nyamukuru ukoresheje ikoranabuhanga ryo murwego rwohejuru n'ubumenyi. Bazaguha kugirango ubashe kugera kubisubizo bitangaje no kongera amafaranga winjiza. Erega burya, francisor ishishikajwe nuburyo uburenganzira bwo gukora francise yo kugaburira kumugaragaro butangwa bwinjiza. Yakiriye ijanisha ry'amafaranga yinjira; kubwibyo, yiteguye gusangira ubumenyi, uburambe, nibindi byose bikenewe.