Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwokwezi kwakomeje gukenerwa cyane mumyaka myinshi, muri ba rwiyemezamirimo bingeri zitandukanye, batitaye kubucuruzi buciriritse, buciriritse, cyangwa bunini, nyirubwite arimo. Intego nyamukuru yo kumenyekanisha francise kugirango ukwezi kurangire ni amahirwe yo kuyobora isosiyete, ukurikije izina ryashinzwe kandi ryamamajwe, aho ababikora bakoreye kuburyo bugaragara. Ukwezi kwakwezi kurashobora kuboneka kurubuga rwihariye, rushingiye kurubuga urutonde rwabakora. Nyuma yo gufata umwanzuro kubitanga, ugomba gukomeza imishyikirano, iyanyuma ikazaterwa nimpande zombi bireba. Mugihe cyo kugirana ubufatanye mubufatanye, uzakenera kwimuka mubikorwa byogusinyana amasezerano nibisobanuro bitandukanye muburyo bwingamba ziherekeza zo kuyobora igitekerezo. Twabibutsa ko francise yukwezi iracyafite agaciro kuwabikoze, bigomba kuba bihendutse kubakiriya.

Niba franchise ifite ubutumwa bwibirimo bidasanzwe, noneho umukiriya ntashobora kuba abiteguye, bityo rero uwabikoze agomba kuyobora mugihe cyateganijwe cyamahugurwa ateganijwe azafasha umukiriya kugendana vuba no gutsinda mugutegura ingamba zateguwe. Umukiriya agomba guhora yibuka ko mugihe habaye ibibazo bitoroshye, agomba guhita asaba ubufasha bwinzobere za francise kugirango ukwezi gutuje, bazafasha kubona inzira nziza. Niba washoboye gutangira umushinga wawe munzira zimaze gukandagira, noneho ugomba gukurikiza amabwiriza yashizweho nugurisha kugirango ubone intsinzi wifuza, cyane cyane ubanza. Uzashobora kwishora mubikorwa byo kwihangira imirimo kuri francise yukwezi gutuje, hamwe no kugabanya byimazeyo ingaruka zitandukanye nibibazo bishobora kugaragara mugutezimbere urwego rwawe wenyine. Kugura ukwezi kwa francise ninzira yatekerejweho yo gutsinda, niyo nzira nziza cyane kubatangiye bashaka gutangira umushinga wabo. Muri iki gihe, ukwezi kwizuba ryakoreshejwe neza kwisi yose kugirango ubone inyungu. Guhitamo neza kwari ukugura francise yukwezi gutuje, hagakurikiraho kugera kurwego rwifuzwa.

Ububiko bw'ukwezi francise nigikorwa gishimishije cyane, mugihe cyo kubishyira mubikorwa bishobora kuvuka ingorane zikomeye. Mbere ya byose, bifitanye isano no guteza inzitizi inzego za leta. Erega, ukwezi kurabujijwe kubutaka bwibihugu byinshi. Niba ushaka gufungura francise yujuje ibyangombwa, ugomba gusuzuma witonze amategeko yemewe. Buri gihe ujye ukora bihagije mubihe byubu kandi wumve neza ingaruka zishobora kubangamirwa. Ugomba kandi gutondeka no gukoresha neza amahirwe aboneka.

Niba uhisemo gutangira gusibanganya mububiko bwa francise, noneho tekereza ingaruka zose sosiyete izahura nazo. Byongeye kandi, abanywanyi ntibashobora kwifuza gutanga umusaruro kugirango bazane urwego rwo hejuru rwinjiza buri kwezi. Kora bihagije kandi ubishoboye wize imibare ifatika. Noneho uzagira igitekerezo cyukuntu ibintu bimeze ubu. Tanga ukwezi kwagaciro kandi uhindure ububiko bwawe. Ubufaransa bugufasha gutunganya imbere ukurikije kodegisi yemewe yemewe muri sosiyete. Kora vuba kandi neza, ukemure ibibazo byose bivuka, ukore umushinga wubucuruzi.

Ibi biraguha inyungu zifatika zo guhatanira. Birashoboka kuyikoresha hanyuma, ufite amahirwe yose yo gutsinda igihe kirekire.

Ubufaransa ntakindi kirenze uburenganzira wahawe bwo gukora ibikorwa mwizina ryikirango kizwi. Gutanga iduka kugirango ubone icyitegererezo cyubucuruzi bugezweho ufite. Bimaze kubyara urwego rwo hejuru rwinjiza rwisosiyete rwatangiye. Kora neza, hanyuma, ufite kandi amahirwe yose yo gutera imbere hamwe na kopi nziza. Mubyongeyeho, francise yukwezi irashobora kukuzanira inyungu nyinshi kuko ufite umushinga wubucuruzi wuzuye. Ukeneye kubikora gusa, ukora wenyine kandi uhora wibanda kumibare yimiterere iriho.

Kwiga amakuru y'ibarurishamibare bifasha mu gufata ibyemezo byo kuyobora. Ugomba guhora ukora neza kandi witeguye kuberako ushobora kugira ibibazo. Urashobora kubitsinda byoroshye ukoresheje gahunda zateguwe mbere.

Ububiko bw'ukwezi ukwezi ni umushinga ugezweho w'abanditsi mugihe ubishyira mubikorwa, ugomba kwitonda kugirango utazagira ibibazo ninzego zishinzwe kubahiriza amategeko kuko ibikorwa nkibi bishobora guhanwa. Mu rwego rwo kumenya francise, ugomba kumva neza ingaruka zose sosiyete ihura nazo. Ni ngombwa kumva amahirwe ahari kugirango ubone urwego ntarengwa rwinjiza mubikorwa byawe. Kora francise, hanyuma ububiko bwawe ntibugomba guhomba. Nyuma ya byose, ufite ubushobozi bwawe bwo mu rwego rwo hejuru ukwezi kuranga ukwezi, tekinoroji yo mu rwego rwo hejuru, ubumenyi budasanzwe kandi butagereranywa. Ibikorwa neza kandi neza bikemure imirimo yose yihutirwa yo mu biro mugihe cyo kwandika.

Guhuriza hamwe ibikoresho bizaboneka niba utezimbere ukwezi kwawe ukwezi hamwe na francise. Birakenewe guhangana neza ningorane zose, gukora ibikorwa byo mubiro. Urabona amahirwe yose akenewe yo gutsinda mumarushanwa yo guhangana, ukorana nurwego ntarengwa rwo gutondekanya. Kora ibishoboka byose kugirango wongere urwego rwo kumenyekana. Iraguha amahirwe yo gutegeka neza abatavuga rumwe nawe no kubona urwego rwo hejuru rwamafaranga yinjiza ukwezi. Niba uhisemo kujya mukwezi, ububiko bugomba gufungurwa munsi yubufaransa. Muri iki gihe, wunguka inyungu kurenza abo muhanganye.

Mubyukuri, nibyiza kubanza kubaza niba ibikorwa nkibi byemewe mumujyi wawe. Mubyukuri, mubihugu byinshi, hagomba kubaho uruhushya rwihariye niba ugiye gukora ubu bwoko bwubucuruzi. Tanga ukwezi kwawe ukwezi kuracyari muburyo bukwiye bwo kwitabwaho kugirango ubashe gukemura ibibazo byose. Abanywanyi bawe barashobora guteza inzitizi, ndetse bamwe bakifashisha uburyo bwubuhemu bwurugamba. Kugirango udahura ningorane icyarimwe, kora bihagije uko ibintu bimeze ubu, ni bwo uzagera ku ntsinzi. Ububiko bukora neza bwububiko ni umushinga wubucuruzi, aho ushobora guhura nandi makosa yaturutse mubigo bya leta kuko iki gikorwa gishobora guteza akaga. Byongeye kandi, ni byiza kumenya neza amategeko yo gusubiza neza abayobozi baza kukureba.