Akabari kamwe ni umushinga wihariye, kandi ntugomba gukora amakosa mugihe uyashyira mubikorwa. Amakosa arashobora kuba agizwe no gushyira mubikorwa nabi igishushanyo mbonera cyimbere cyangwa hanze. Byongeye kandi, ugomba kwita cyane kubakozi nimyitwarire yabo kubakoresha. Uzitondera neza akabari niba ukora kuri francise. Nyuma ya byose, uzaba ufite urutonde rwamabwiriza agezweho, uyobowe na, urashobora gukoresha ingamba zifatika zimaze gukorera abandi bantu. Koresha umurongo neza kandi utegure ukurikije amabwiriza uzakira nyuma yamasezerano ya francise.

Byongeye kandi, uzashobora kubona ikoranabuhanga, kuyobora inzira, hamwe nubumenyi-ibyo bizagufasha kubona inyungu zingenzi cyane kugirango ubashe gutsinda mumarushanwa. Gukorana na bar francise bizaguha ibyangombwa byose bikenewe kugirango ukurura abakiriya benshi kandi benshi muribo ushobora kuba abakiriya bawe.

Mugihe ukorana na bar francise, ugomba kwitondera byumwihariko ko urimo ugabanya imisanzu ikomeje. Uku kwishura buri kwezi biri mubyiciro bibiri. Ubwa mbere, hariho imisoro. Ubwoko bwamafaranga yubukode bwa francise, buri hagati ya 2 na 6% kurenga, mugihe ukorana na francise bar, uzishyura buri kwezi ikindi gice cyitwa kugabanya ibicuruzwa. Aya mafranga azakoreshwa kugirango urwego rwo kumenyekanisha ibicuruzwa ruri hejuru bishoboka. Kora neza kandi ntukarengere abanywanyi bawe.

Ingamba nziza zubucuruzi zimaze gukorera abandi ba rwiyemezamirimo zizafasha muri ibi. Nyuma ya byose, wasabye byumwihariko francisor gusangira nawe uburambe. Ariko inararibonye ntigomba kwirengagizwa kandi ni ngombwa kuyishyira mubikorwa neza.

Akabari francise ni umushinga wubucuruzi ushobora kubyara inyungu ufite amahirwe yose yo gushyira mubikorwa neza niba ukurikiza byimazeyo ibipimo byateganijwe. Birumvikana ko ugomba kubona amafaranga arenze make niba wahisemo kuzamura ikirango cyawe. Erega burya, wiyemeje kwishyura amafaranga yukwezi gusa ariko ukanatanga amafaranga rimwe mugitangira umushinga. Birumvikana ko kwishora hamwe na bar francise bigomba kwishyura gusa kuberako ufite uburambe bwa francisor ufite. Azaguha ukurikije amasezerano kuko we ubwe ashishikajwe no kumenya ko ufite urwego rwinshi rwinjiza. Nyuma ya byose, uri uyihagarariye kumugaragaro, kandi igice cyibyo winjiza, birumvikana ko kijya kubitanga.

Ni ngombwa cyane kuzirikana ibi mugushyira mubikorwa umushinga wubucuruzi.

Inyungu zitaziguye za banyiri francise mubyo wagezeho zishingiye kukuba batazakira ijanisha ryibyo winjiza gusa ahubwo bazanakomeza urwego rwo hejuru rwo kumenyekanisha ibicuruzwa, kimwe no gukenera ikizere cyabaguzi. Kora neza kandi neza, ushyira mubikorwa umushinga wubucuruzi kurwego rukwiye. Ibi bizagufasha gutsinda amarushanwa n'amanota atesha agaciro abo muhanganye. Akabari kagomba gushyirwa mubikorwa hakurikijwe amategeko asanzwe yubucuruzi, ariko, hitabwa kuri bimwe byihariye bya francising. Agace ka franchise karashobora kugurishwa ahantu hari traffic nyinshi. Birumvikana, urashobora guhitamo ahantu hihariye, ariko, ugomba kubyara umusaruro mwiza wo kwamamaza.

Ikirango gishobora kumenyekana mubutaka bwumujyi wawe, cyangwa ntigishobora gukundwa, uko byagenda kose, uzakenera gukora ubwoko bwiza bwo kwamamaza. Kugirango ubigereho, kurikiza amabwiriza yatanzwe na francisor. Azaguha amakuru yuzuye.

Akabari ka francise izakora neza niba udakoze amakosa akomeye mugihe cyo kuyashyira mubikorwa. Shyira mu bikorwa umushinga wawe wubucuruzi kuburyo ntanumwe mubanywanyi bawe batazashobora kukurwanya nibintu byose. Uzagira amahirwe yose yo kugera ku ntsinzi mugihe gito gishoboka, kubwibyo, ishoramari rizatanga umusaruro. Ubufaransa bwose ntakindi kirenze ubwoko bumwe bwishoramari bujyanye no gushyira mubikorwa ibikorwa byo kwihangira imirimo. Wowe ushora imari mumafaranga mubirango bimaze kuzamurwa, bivuze ko ubona inyungu nyinshi muribi. Imikorere ya bar francise ikora neza izaguha amahirwe yo kurenga abo muhanganye nyamukuru binyuze mubyiza bitandukanye.

Bagomba gukoreshwa neza kandi ntibashingire cyane kubimenyekanisha ibicuruzwa. Nyuma ya byose, ugomba kandi gukora kurwego rwohejuru rwubuziranenge kugirango ukomeze gusuzuma neza nubudahemuka bwabakiriya. Abantu bazaza aho uri kandi nibakira serivise nziza.

Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwa pub ni umushinga nyirizina, aho udakwiye gukora amakosa no kwemerera amakosa. Nyuma ya byose, ubudahemuka bwabaguzi bawe buterwa nibi, bityo, ntucike intege amakuru yingenzi, kora bihagije muriki kibazo. Niba ukora kuri francise, ugomba rero kumenya neza ko ufite inshingano kuri francisor kugirango ishyire mubikorwa neza inshingano zawe. Ntabwo ari ngombwa kwishyura amafaranga gusa kuri francisor. Arateganya kandi ko uzasohoza neza umushinga, utangiza izina ryikirango. Franchise kandi ukore ububiko bwawe hamwe nubushobozi buhebuje.

Kugirango ukore ibi, ugomba kwiga amakuru ajyanye no gufata ibyemezo byiza byo kuyobora. Mugutanga ububi bukwiye, urashobora gukora ibikorwa muburyo abakiriya benshi baguhindukirira. Ugura francise kugirango uhindure ibikorwa byawe kugirango uhuze numwimerere. Icyitegererezo cyatsinze kigomba gukopororwa neza, hanyuma, ugera kubisubizo bitangaje mumarushanwa. Imikorere ya pub franchise ikora neza ko wiganje kumasoko kandi ugahora wagura ubuyobozi bwawe kubarwanya nyamukuru. Ufite amahirwe yose yo gushimangira neza umwanya wawe no kuba umuyobozi wuzuye. Ubu bwoko bwiganje butuma abakiriya bahora binjira.

Mugihe cyo gukora pub franchise, urashobora kugira ibibazo bitandukanye byo gutsinda. Nibyiza ko witeguye, ibyangiritse bitagutera ubwoba bizakugiraho ingaruka. Kuyoborwa na gahunda yashyizweho mbere kandi uhore ugenzura nayo. Noneho urashobora kubara gutandukana no gufata ingamba mugihe.

Imikorere ya pub franchise ikora neza ni umushinga wubucuruzi, aho ufite amahirwe menshi yo gutsinda. Urashobora kwigarurira imbuto mubarwanya bose, bityo ukatsindira irushanwa, abantu bazamenya ko murwego rwa francise yawe bahabwa serivise nziza kandi zibishoboye. Byongeye kandi, ubwoko bwibicuruzwa bugomba kuba bufite ubuziranenge, kandi bugari. Ibi biguha inyongera yo guhatanira. Inzira yo kuzuza ububiko bwa pub ifitanye isano nuko ukuramo imisanzu kuri francisor. Mbere ya byose, iyi nintererano imwe.

Iyimurwa kumurongo umwe kuri konte yuwuhagarariye ikirango. Niba ukoresha francise ya pub, ugomba kwishyura amafaranga yimisoro. Uku kwishyura buri kwezi kurashobora kuva kuri 2 kugeza kuri 6%. Bisa nubukode, wishyura umusanzu wa pub franchise mubikorwa byo kwamamaza. Aya mafranga akorera francisor kumenyekanisha ikirango no kongera urwego rwo kumenyekana kurwego rwisi. Urabona kandi inyungu itaziguye ivuye muribi, nkuko ushoboye guhangana neza ninshingano zashyizweho kandi, mugihe kimwe, gukoresha amafaranga make. Gukora neza muri francise ni amahirwe yawe yo kugera kubisubizo ntarengwa mugihe ukoresha amafaranga make.

Mugabanye ibiciro no kongera amafaranga, ugera kubikorwa byuzuye. Ibi nibyingenzi cyane, bivuze, byihutirwa gushyira mubikorwa akabari, byanze bikunze, kuba warangije gutegura ubwoko bwubwoko butangaje.

Ubufaransa bwinzoga ninzoga bizakora neza, ariko, gusa niba ari byiza kandi byateye imbere. Niba urimo ukorana na francise, menya ko ugomba gukora ufite ikizere ariko witonze. Uruganda rwenga inzoga rugomba gukora nkuko bisabwa. Kurugero, ugomba kugurisha byeri mugihe byemewe na leta. Ubufaransa bwinzoga hamwe niduka ni umushinga wubucuruzi, ukorana nawo, ushobora guhura nibibazo bitandukanye munzira. Mubatsindire hamwe nubushobozi buhebuje, bityo mutange amahirwe yo guhatanira.

Amaduka yawe ninzoga ikenera kwitabwaho buri gihe. Ubufaransa ntibwizeza intsinzi yawe niba udakurikiza byimazeyo amakuru yatanzwe. Gucunga ububiko bwawe bwa franchise hamwe ninzoga yinzoga kuburyo uhora ufite imibare igezweho kurutoki. Igomba kwigwa kugirango buri gihe ifate ibyemezo byukuri byo kuyobora. Iterambere rya francise kubari byeri hamwe niduka ni umushinga wubucuruzi ushobora kubyara inyungu nyinshi. Ibi bizabaho gusa niba ibisabwa byavuzwe mumasezerano byubahirijwe neza.

Mugihe ukorana na francise kubari byeri hamwe niduka, ugomba no kumenya inshingano zawe, kuko wowe, kuba wenyine kandi ukwirakwiza wenyine mumujyi wawe, wiyemeza gutanga umusanzu runaka kuri francisor. Byongeye kandi, ambasaderi wikirango yiteze ko ukurikiza amabwiriza yagenwe. Ubufaransa bwateye imbere neza kubari byeri hamwe niduka bituma bishoboka kwigana burundu ikirango cyumwimerere. Uzagira amahirwe yo kugera kubisubizo byingenzi nyuma yo guhangana neza ninshingano urimo. Bizaba ngombwa guhinga francise kubari byeri no guhaha kubutaka bwumujyi uwo ariwo wose aho inzoga zitabujijwe burundu. Wige amategeko y'akarere, imigenzo yaho, nibindi bihe.

Ukurikije aya makuru, uzashobora gufata icyemezo cyukuri kandi gitekereje neza. Inzoga nziza yinzoga hamwe nububiko bwa franchise bizakuzanira inyungu nyinshi. Bizashoboka kwishimira guhora kwinshi kwabakiriya. Kubera iyo mpamvu, bije yawe izahora yuzuzwa, kandi uzagira amahirwe yo kurushaho kwaguka. Kandi birakenewe kwerekana gusa kuberako ubucuruzi budatera imbere bupfa igihe.