Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Amafaranga ya francise ni umushinga wubucuruzi utanga ikizere kandi kidasanzwe. Kugirango udahura ningorane zikomeye mugushyira mubikorwa, kora ukurikije amategeko, amabwiriza, n'amabwiriza. Bose bazasobanurwa mubyo bita igitabo cyubucuruzi. Nibisobanuro byayo bwite, bisobanura ibikorwa byose byo mu biro na algorithms bigomba gukorwa. Mugihe ushyira mubikorwa francise, ugomba kumenya ko ituzuyemo ibyago gusa, ahubwo n'amahirwe. Koresha ibikoresho byose biboneka kubwinyungu zubucuruzi bwawe, kora impapuro ufite ubuziranenge no kwitondera amakuru arambuye.

Kugirango ukore neza inshingano, ugomba gukora ibikorwa byisesengura. Ubu ni isesengura ryihuse, isesengura ryibikorwa byapiganwa, nubundi bwoko bwibikorwa bigufasha kumva ingaruka zishobora kukugiraho ingaruka nicyo ugomba gutsinda muguhiganwa. Mugihe ukorana na francise cashier, uzatunganya umutungo wamafaranga. Kugirango udakora amakosa mugihe cyo gukora ibikorwa nkibi byanditse, ugomba kuba ufite ibikoresho byikora. Mugihe ushyira mubikorwa umushinga wubucuruzi, wumve neza ko ufite inshingano haba kubakiriya ndetse no kuri leta. Niba kandi ukora kuri fagitire ya cash, noneho ugomba no gutanga raporo kuri francisor. Yitezeko wakira amakuru yose afatika kandi azayakoresha uko abishaka.

Gukorana na francise francise nigikorwa gisaba cyane. Igomba gukorwa nta nenge, bityo ukeneye abakozi babigize umwuga. Hitamo neza ukurikije ibipimo nibisabwa ushobora kubona kuri francisor. Kubwibyo, ukuramo urutonde rwose rwintererano zitandukanye. Ubwa mbere, iyo ukoranye na francise ya cashier, wishyura amafaranga aringaniye. Numubare wamafaranga abarwa nkijanisha ryishoramari utangiza umushinga wawe.

Byongeye kandi, amafaranga yubwami aratangwa. Usibye ubukode hamwe na francise igereranije, wiyemeje kandi kwishura buri kwezi. Aya mafranga azakoreshwa kugirango ibicuruzwa bikundwe cyane mu myanya yo hejuru. Ibi bikorwa n'amaboko ya francisor, yakira aya mafranga kubabagabanije. Igenzura rya francise rirashobora kugufasha kugera kubakiriya benshi ukoresheje ikirango kizwi kandi cyiza.