Ubufaransa bwubucuruzi bwubucuruzi bufite imiterere yagutse kandi irakenewe kubiciro bidahenze. Ibicuruzwa bigurisha imyenda, ibirango byibikorwa byubwubatsi, ibicuruzwa, nandi mazina yibicuruzwa. Nta mpamvu yo gukora yigenga kugirango ufungure umushinga. Cyane cyane niba uri mushya kuri iki kibazo, noneho ukeneye ubufasha ninama zinzobere zizafasha mugukingura no gucunga ubucuruzi mukarere runaka, harimo nubucuruzi. Abakiriya benshi mubibazo byubucuruzi bakunda ibicuruzwa byizewe kandi aho byaturuka hose, ikibazo gusa ni ikiguzi, ariko ntamuntu ushaka kwishyura birenze. Iyo ugurisha ibikoresho cyangwa ibicuruzwa byubucuruzi, birakwiye ko twumva ko usibye igiciro cyibanze (ikiguzi), urebye ubwikorezi, abagurisha barangije amafaranga yose.

Kubwibyo, ibicuruzwa byo murugo bihendutse, ariko abakiriya ntibabyitayeho. Kuzana ibicuruzwa, birakwiye ko twemeranya nuwabikoze no kwirinda guhatana, hanyuma wandike uburenganzira bwo kugurisha kugirango ube uhagarariye wenyine mubibazo byubucuruzi. Ihererekanyabubasha ryo gutanga inyungu ryitwa francising. Ubufaransa bugenda bwiyongera umunsi kumunsi kandi burakenewe cyane. Hano hari kataloge idasanzwe hamwe na francises yamasosiyete atandukanye, atandukanye mubipimo byayo, ibicuruzwa, nibikorwa. Muri kataloge ya franchise, urashobora kubona ibintu byose bizahuza ubugingo bwawe. Gutondekanya no kuyungurura ukurikije ibyiciro bigufasha kubona franchise kuva kumurongo runaka, urashobora kwerekana igipimo cyibiciro, akarere, nibindi bipimo byiyongera.

Hamwe na francise, ntagushidikanya biroroshye kandi byihuse gufungura ubucuruzi bwawe bwite, gucunga no kugenzura, kuko abafaransa bazahora bahuza, bafasha francisee muriki kibazo cyangwa kiriya. Na none, birakwiye ko dusuzuma amarushanwa, kandi gutangiza umushinga kuva kera ni bibi cyane. Ugomba gushora imari mukwamamaza, gukora promotion zitandukanye, kubona abakiriya, ariko hamwe na francise, ntabwo bikenewe kuberako utagura francise ifite uburenganzira gusa, ahubwo n'izina riri hasi. Ubufaransa bugabanijwe mubwoko, mubyiciro ukurikije aho ibikorwa bikorerwa, agace k'ubucuruzi kagomba kumurikirwa, nibindi usibye kugaburira, iyi niyo francise isabwa cyane. Uzahita ubona igiciro, urebye ibiciro byinyongera kubikoresho bitandukanye byubucuruzi cyangwa ibikoresho, kandi birakwiye kandi ko ureba amafaranga rimwe, abarwa ukurikije amafaranga yose yatanzwe na francisor yo kugurisha francise yubucuruzi . Ibigo byinshi, urebye amarushanwa, byanze kwishura icyarimwe, ujya mubihe byiza, kuko mugukingura ibicuruzwa byinshi munsi ya francise, uremeza ubuziranenge, kuzamura imiterere ninyungu yibicuruzwa. Urashobora, byanze bikunze, wigenga wamamaza ikirango mubucuruzi, ariko ugomba kwemera ko kumubiri ibyo bidashoboka, urebye kure, cyane cyane iyo gufungura ibicuruzwa bishya mubindi bihugu.

Ubufaransa ni ihererekanyabubasha ryo gutanga inyungu, kandi ntabwo kugurisha ubucuruzi bwose, kubwibyo impande zombi zungukirwa namasezerano. Gutanga francise ntabwo bikubiyemo ihererekanyabubasha gusa ahubwo binagirwa inama zuzuye mugihe cyose cyamasezerano, ubufasha mubuyobozi, kugenzura, gushaka abakozi, kugena aho kugurisha ibicuruzwa byubucuruzi, gutanga abakiriya, gusura gufungura ibintu byose bishya, nibindi.

Muri kataloge ya francises, birashoboka gusuzuma ireme ryibitangwa, gukora isesengura, reba urutonde nibindi bipimo. Igiciro cyibigo kuri francises biratandukanye. Na none, kataloge yerekana izina ryingingo zifunguye mukarere runaka, hamwe namakuru yuzuye, amateka yo gufungura, ninjiza. Birashoboka kubara ikiguzi cyo kwishura, amafaranga yakoreshejwe, ninjiza yambere wenyine wenyine cyangwa ubifashijwemo nabajyanama bacu b'inzobere. Amakuru yo mububiko bwa francise ahora avugururwa, ategura ubufatanye bufite ireme hagati yubufaransa naba francisees. Kugirango umenye neza kandi byoroshye akazi, urashobora guhuza ibicuruzwa byose bigurishwa kuri francises muri sisitemu imwe kugirango abakiriya babone uturere twose, ndetse tunategure kugemura ibicuruzwa mubice byose byisi.

Kurugero, umukiriya ashyiraho itegeko kandi mugihe ugaragaza umujyi wawe, umukoresha azahindukira ahasohoka.

Kugirango umenye byinshi kubyerekeranye na francises, kugirango ubone icyifuzo gikwiye, kurikira ihuriro kurutonde rwaba francise hepfo. Ububiko bufite akanama keza hamwe no kuyungurura icyiciro runaka, byoroshye gushakisha. Na none, mububiko bwa francise, urashobora kubona amakuru kubisobanuro byabakiriya bacu, ndetse no kuvugana ninzobere zacu. Turabashimira kubwinyungu zanyu. Dutegerezanyije amatsiko ubufatanye butanga inyungu kuko intego yo gushinga kataloge ari uguhuza ibigo na francisees, kwagura ubucuruzi, imiterere, amafaranga yinjira, ninyungu.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ibikoresho byo kugurisha ububiko bwa francise ni inzira yubucuruzi igezweho. Mugushira mubikorwa francise, ugomba gutsinda ubwoko butandukanye bwibibazo. Ubwa mbere, aba ni abanywanyi badashaka kureka iyo myanya yisoko bashoboye kugeraho neza. Icya kabiri, ugomba kubahiriza amategeko yemewe mugucuruza kwawe. Amategeko yashyizweho na leta, kandi ntiwemerewe kuyarenga. Byongeye kandi, niba ukurikiza amategeko, ntuba ufite ibyago byo guhabwa ibihano.

Fata ububiko bwawe bwo kugurisha kugirango utange ibirenze ibigo bihatana. Noneho, ntuzabura gutsinda, kuko abaguzi bashima ibyiza bahabwa nawe. Witondere neza iduka ricuruza no kugurisha ibikoresho, gukorana na francise neza bishoboka. Assortment yawe igomba kuba nini, kandi ibyateganijwe kubateze amatwi bigomba kuba binini bishoboka. Noneho, urashobora kuyobora neza kuyobora isoko, ukarusha inzego zipiganwa. Umushinga wawe wubucuruzi uzagenda neza kandi wishimira inyungu nyinshi mubikorwa byawe.

Ibikoresho bigomba kuba bifite ireme. Assortment nayo ikwiye kwitabwaho no kwaguka kugirango abaguzi bahitemo. Koresha iduka ricuruza kandi urebe neza ko ibisabwa byavuzwe haruguru byujujwe. Nyuma ya byose, hafi yabakiriya bose bazashaka kuvugana nawe niba batabonye icyo bashakaga. Niba kandi ushyizeho ibiciro bihagije, ubwo ntabwo ari iherezo kubashyitsi. Abantu barasaba isosiyete yawe icuruza imiryango yabo n'inshuti.

Mubyukuri, iyo francise yawe yinjiye mwisoko ryibikoresho, ugomba gukora guta ibiciro. Ibi nibikorwa bisanzwe kandi ntibigomba kwangiza inzira yo gukora. Birakenewe gutanga imigabane mu buryo bushyize mu gaciro, nta gutakaza inyungu. Mugukora francise, uba rwiyemezamirimo watsinze kandi uhiganwa. Ibi bibaho bitewe nuko ukora mwizina ryikirango kizwi, ubwacyo nikintu cyose cyabaguzi. Kumenyekanisha ibicuruzwa bigira uruhare runini. Ariko, ntibihagije gukurura gusa abaguzi kububiko bwubucuruzi bwibikoresho.

Ugomba gushingira ku ntsinzi yawe utanga serivisi nziza.

Ubufaransa muri Esitoniya bumaze imyaka irenga 30 bukora kandi ibyicaro byinshi birahari. Esitoniya ni leta iherereye ku butaka bw’Uburayi. Kubera iyo mpamvu, ku butaka bw’iki gihugu, hari amategeko n'amabwiriza aranga ibihugu byose bigize Umuryango w’ubumwe bw’ibihugu by’Uburayi. Franchises yitabwaho bikwiye kuva abatuye iki gihugu bakunda ibirango bitandukanye biva mumahanga. Uretse ibyo, Esitoniya ikunze gusurwa na ba mukerarugendo, bityo, francisees irashobora kwiringira amafaranga yinyongera avuye muri aba bantu. N'ubundi kandi, umuntu waje kuruhukira mu mahanga rwose azishimira gukoresha serivisi cyangwa serivisi by'isosiyete yari amenyereye mbere.

Nibwo noneho francise ije gukina gusa kuko ubu bwoko bwibikorwa byerekana amahirwe yo gukoresha ikirango kimaze kumenyekana kwisi yose kugirango gikurure abakiriya nta yandi mafaranga yo kwamamaza.

Ibyiza bya francise muri Esitoniya nabyo biri mubyukuri ko bizashoboka gutanga serivisi zitandukanye nibicuruzwa kubutaka butajegajega, hakoreshejwe gahunda yiteguye. Iyi gahunda itangwa mubice byubucuruzi, byuzuye hamwe nikirangantego. Uzamenya neza igikwiye gukorwa nuburyo bwo kubaka ubucuruzi bwawe. Tangira ubucuruzi muri Esitoniya hamwe na francise yunguka cyane. Byumvikane ko, ugomba kubanza gusesengura ahantu ku isoko ari ubuntu, nibihe ushobora gufata wenyine. Teza imbere francise yawe witonze cyane wiga amategeko yaho, amahame ndangamuco n'amabwiriza, nibindi byihariye.

Ubufaransa muri Esitoniya ntibuzasaba imbaraga zingenzi zubushakashatsi kuri wewe, kubera ko iki gihugu gisanzwe, kandi gihuye neza n’umuryango w’uburayi. Ubufaransa muri Esitoniya buzazana inyungu kuri rwiyemezamirimo wiyemeje kubuteza imbere, kandi ishoramari rizahita ryishura kandi ritangire kuzana inyungu.

Ubufaransa muri Cherkasy bukora neza kandi neza butanga ingamba zo gupiganwa zikoreshwa. Ingamba nkizo zirashobora gushirwaho mubufatanye na francisor. Gura francise ijyanye nibidukikije ukeneye gukorana nabyo. Agahimbazamusyi karashobora gucungwa muguhuza abahagarariye ibirango, bayobowe namabwiriza ubakiriye nyuma yamasezerano. Na none, niba uri umufatanyabikorwa wihariye, ugomba rero gutanga umusanzu runaka mubirango bimaze gutangira, mugitangira ibikorwa. Iyi ntererano yitwa icyarimwe kandi ikorwa muburyo bugera kuri 11% byamafaranga ukoresha mugihe utangiye umushinga wawe.

Agahimbazamusyi muri Cherkasy gakora neza, hubahirijwe amahame yose y’amategeko yanditswe mu itegeko nshinga ryaho.

Cherkasy ni ahantu hazwi cyane mu bucuruzi, kandi ba mukerarugendo bamwe na bamwe basura uyu mujyi. Niyo mpamvu franchise muri Cherkasy ifite amahirwe yose yo gutsinda. Byongeye kandi, ugomba gusabana nabenegihugu ubaha serivisi cyangwa ibicuruzwa ugurisha. Uburenganzira muri Cherkasy butuma ubuhanga bukurura abakiriya, ukoresheje ikirango kizwi cyane mukorana. Mugihe utezimbere francise mukarere, ugomba kuzirikana ko iki gikorwa cyabanditsi kigomba gukorwa hubahirijwe amategeko yose wakiriye na francisor. Ubufaransa muri kariya gace buhinduka umushinga ufasha, mugihe cyo gukora udafite ingorane namba, gusa kuberako ushobora kwitegura mbere.

Nibyo, birakenewe gukora analyse yambere kugirango amahirwe yose ningaruka zose za francise bisobanuke, kandi birashoboka gukorana nabo. Teza imbere uburenganzira mumujyi wigarurira iri soko ryiza mbere yuko abanywanyi bawe babikora mbere yawe.