A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Iyo mota franchise inoshingairira kutsvaga kushanda kwayo mumunda wezvemabhizimusi zviitiko. Auto franchise ikozvino yanyanya kushandiswa uye inozivikanwa nevatengi. Vazhinji varidzi vehurongwa vanoda kugadzira mota franchise iyo inoshanda uye inogadzirisa iyo brand nguva dzese. Iwe unogona kuwana akakodzera mugadziri pane yakasarudzika webhusaiti ine runyorwa rwevatengesi vane akasiyana mapurojekiti. Kana iri yekufarira, zvinodikanwa kuti udzidze zvakadzama ruzivo rwezvigadzirwa zvehofisi yemugadziri pamwe nekuchinjira kune yakakosha saiti. Mushure mekuongorora runyorwa razvino rwevaridzi vepfungwa, iwe unofanirwa kuenderera mberi kunhaurirano muchimiro chemusangano wega, mhedzisiro yacho inoratidza mwero wekubatana kwesangano.

Kusayina kondirakiti kunopa mudiwa kodzero yekutanga bhizinesi. Kana mumwe wako achinzwa kushomeka kweruzivo rwakakosha, zvakakodzera kuti utaure nenyanzvi dzemugadziri wemotokari, vanoita misangano yekushambadzira uye nzira dzekushambadzira munguva pfupi inotevera kuti vawedzere ruzivo rwemotokari uye kutengesa mota. Mumamiriro ezvinhu asingafanoonekwi kana uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinga Iwe unokwanisa kudzikisa dzakasiyana siyana njodzi nekundikana nekutora kweprojekiti iyo yaizoonekwa mukugadzirisa kambani wega. Uye zvakare, muridzi wepfungwa ine zano rekugovana newe runyorwa rweakakosha epamberi mabhizinesi ekunyepera, kwaanga achifamba pamusoro pemakore, achiwana hunyanzvi hwakajeka uye ruzivo rwakakura rwehunyanzvi. Kutenga mota franchise zvinoreva kuti haufanire kutsvaga bhizinesi uine zano wega, pamwe nekugadzira chirongwa chinogona kuve nezvakawanda zvisina kunaka, nekuparadzwa kwekambani mune ramangwana. Ichi ndicho chikonzero iyo franchise yave ichinyanya kufarirwa uye iri kudiwa pasirese pasirese nekuti zviri nyore kwazvo kuita bhizinesi neyakagadzirirwa-kugadzirwa chiratidzo pane kuvaka kambani kubva pakutanga. Uyezve, unogona kugara uchikunda nekuti iwe une mumiriri kubva kumugadziri weprojekiti kuti akubatsire iwe kupa rairo kuraira panguva.

Izvo zvinofanirwa kucherechedzwa mune ramangwana rakagadzirira-rakagadzirwa mazano nehurongwa kuve hunonyanya kufarirwa, kubatsira mabhizinesi madiki kuti azvizive ivo vega mumusika wekutengesa uye vagare niche yavo. Kuchengeta zvinyorwa kunoda rubatsiro rwemugadziri, uyo anopa rutsigiro rwakakosha mune ese akakosha matanho ekutanga ekumisikidza mota franchise kambani. Wese muridzi wemazano akaisa yakawanda yekuedza kwavo kuvaka kambani, ine vanobatana uye neyekutengesa network, vachiisa mumakore ekushanda nesimba uye mari yekudyara mune ino yekubhadhara-purojekiti. Kana iwe uri mushandisi ane chivimbo uyo atenga franchise, iwe uchaona muenzaniso wemugadziri, uyo une ruzivo rwekuti ungaita sei chirongwa nenzira kwayo, kuverenga mutengo wemutengo, uye kuratidza iyo purofiti. Mune zvimwe zviitiko, ruzivo rwakadai rwunowedzera ruzivo rwako, richikupa kodzero yekushandisa hunyanzvi hwawakawana, hwakakosha mune ramangwana kukura uye kuwedzera kwebhizimusi kune saizi yaunoda. Varidzi vepfungwa dzakagadzirira-vanogona kushanda mukugadzirwa kwefranchise munzira ipi neipi, kungave kuri chiitiko mukugadzirwa kwezvigadzirwa, zvekutengeserana-zvigadzirwa, kana kupihwa nekuitwa kwemasevhisi. Mutengo wepurojekiti yakapera unogona kuve wakasiyana pamutengo sezvo zvinoenderana nekuti mugadziri anoongorora sei zano, achiverenga mari inochengetwa achifunga nezve nguva yenguva nenzvimbo yakasarudzwa.

Izvo zvinofanirwa kucherechedzwa iyo inodhura kwazvo franchise inogona kutariswa sechinhu chekugadzira kugadzirwa, iyo inoda yakasarudzika nzira, hukuru hunyanzvi, uye zvakakomba kudyara. Kana zvasvika pakutungamirwa kwechero yekutengesa yekutengesa, kukosha kweiyo franchise kudiwa kunogona kusiyana zvichienderana nerudzi rwezvinhu zvakatengeswa. Zvisinei nemafomu uye nhungamiro yaunosarudza kuti uwane franchise, unofanira kutanga wagadzirisa kugona kwako kwemari, pamwe nekuwana ruzivo mune yakasarudzika munda. Iwe unogona kushandisa izvo zvinhu iwe pachako, uchibudirira kugadzira iyo inoguma kambani kune iyo yaunoda nhanho. Mushure menguva yakati, wasvika pakakwirira, iwe unokwanisa kunyatso nzwisisa iyo nzira yawakazvisarudzira wega, uchiziva mashandiro akachinja hupenyu hwako. Unogona kugara uchigadzirisa chero dambudziko, chakakosha chinhu kuva nenguva yekuita sarudzo chaiyo, uchiteverwa nemhedzisiro uye tarisiro gare gare. Uine mota yekutenga franchise, iwe unogona kunyatso kuona ako ese marongero, kuzadzisa zvaunoda mhedzisiro uye zvakakwirira zvakakwirira pabasa rako.

Iyo indasitiri yekuredza franchise inoshanda mushe mushe kana ikanyatso kuitiswa zvichiteedzana seti yakazara yezvemhando dzakasiyana izvo uyo muzvinabhizimusi, ari oga mugove, anowana kubva kumuridzi. Iyo franchise yekuredza inofanirwa kuitwa pasi pemutemo wedunhu kuitira kuti irege kutyora chero nzira. Uye zvakare, iwe unenge uchiita basa rekuredza hove ine yakanyanya mwero weunyanzvi kana iwe ukaita swot kuongorora pamberi. Rudzi rwe analytics urwu runopa ruzivo rwekuti uri kuita sei nemabatiro aunofunga iwe. Uyezve, padanho rerudzi rwekugadzirira, iyo swot kuongorora inobatsira kuona kuti ndeapi masimba uye kushomeka kwebhizinesi rako bhizinesi. Iwe haufanire kuregedza kuitiswa kwemakwikwi ongororo.

Kana iwe uchiita basa rekuredza hove kana chero imwe mhando yechiitiko, iwe unofanirwa kuziva chaizvo matambudziko aunosangana nawo munzira yako mukuitwa kwechirongwa ichi. Iyo yekuredza kodzero inofanirwa kuitiswa nenzira yekuti iwo mhando yemhando yezvigadzirwa zvakatengeswa inodarika ese maanalogs pamusika. Izvi zvinokupa iwe kwete chete nekubudirira kudiwa asiwo yakakwira danho rezita rechiratidzo. Iye mutengesi angangoda kukutarisa, nekudaro, iwe unofanirwa kuve wakagadzirira izvi.

A franchise yekuredza ibasa chairo. Chokwadi, mamwe makambani atove kuita chirongwa chakadai muguta rako. Izvo zvinodikanwa kuti uongorore simba ravo uye kusasimba kwavo pamberi kuti uzive kukwikwidzana navo mumisika yekutengesa inorwa. Izvo zvinokwanisika kubvisa iyo stale hesheni kana iwe ukatengesa franchise. Izvi zvinoita kuti iwe ugare uchitengesa izvo zvinyowani zviwanikwa uye, nekudaro, chengetedza iwo mwero wechiratidzo munzvimbo dzaunofanirwa kunge uri. Anenge chero ani muzvinabhizimusi ane imwe huwandu hwemari zviwanikwa anogona kuita franchise yekuredza.

Ivo vanofanirwa kuiswa mari kwete chete mukusimudzira bhizinesi, asiwo kuisa mashandiro emitengo yezviitiko nenzira yekuzadzisa zviyero zvepamusoro. Asi izvi hazvi ganhurise runyorwa rwe izvo zvinodiwa iwe zvaunazvo mukuita kana iwe ukamanikidza hove franchise. Iwe zvakare unofanirwa kubhadhara imwe fizi iyo iyo franchisor inotarisira kubva kwauri mwedzi wega - iyi mari yekushambadzira, pamwe nemitero. Huwandu hwavo hwese hunogona kuve hungangoita 9% yemari yawakakwanisa kuwana pane imwe nguva yenguva. Usasvetuke ichi chinoyedza chinokwezva chikumbiro, icho chingangodonha kamwe chete muzana ramakore, uye ndoda kuenda kune yepamutemo peji rewebhu resangano redu rakavimbika uye rakachengeteka.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Iyo franchise yeresitorendi yehove chirongwa chakakodzera, uye kana uchichigadzira, iwe unofanirwa zvakare kuyeuka kuti iwe uri mumiriri wechiratidzo chinozivikanwa muguta rako. Ita basa muhofisi zvakakwana, saka hapana munhu ane chichemo pamusoro pako. Ehe, vatengi vanogona kunge vasingagutsikane, zvisinei, mukati mehurongwa hwehove franchise, zvakafanira kudzidzisa vashandi nenzira yekuti vabatane nevatengi zvine mutsigo uye nekuvimbika sezvinobvira. Gadzira iyo franchise zvinoenderana nemirau kuti mukuru wako asave nezvichemo. Iresitorendi yehove inoda nhamba yakakura yevatengi; Naizvozvo, iwe unofanirwa kuvakwezva, kushambadzira kwakakodzera izvi. Inofanirwa kuitwa nemazvo uye nemazvo, ichitungamirwa nemidziyo yazvino kubva kune franchisor.

Kana iwe uchimhanyisa hove yekutengesa franchise, bhizinesi rako rinofanirwa kuve remhando yepamusoro uye rinoshanda. Mukati mekuvandudzwa kwemabasa, zvinodikanwa kuti uvimbe neyakagadzirirwa-bhizinesi rehurongwa kuti ugare uchitarisa nazvo.

Kana matambudziko akamuka mukukura kwefranchise yechitoro chehove, iwe unofanirwa kuzvikunda, uchishandisa ruzivo uye matekinoroji emufranchisor. Chokwadi shamwari yepamusoro ichagovana newe ruzivo rwake uye ruzivo, uye neinowanikwa matekinoroji. Aya mikana yakakosha yemakwikwi haigone kutarisirwa pasi. Iwe unozogona kunyatso kudyidzana nechero vatengi kana iwe ukanyatsoteedzera ese mirau. Iyo franchise yechitoro chehove chirongwa chebhizinesi chinosanganisira dzimwe njodzi. Semuenzaniso, imakwikwi asina kukodzera.

Uye zvakare, matura mumatura anogona kuenda akashata, nekudaro, zvakakosha kuti ushandise nzira yekuchengetedza. Asi maitiro ekuvandudza franchise yeresitorendi yehove anogona zvakare kusangana nematambudziko anofambidzana nemasangano ehurumende. Huori hwakapararira mune dzimwe nyika. Nekudaro, vakuru vasina hunhu vanogona kuita zvekupamba, izvo zvinoreva kuti zvakafanirwa kugadzirirwa zviitiko zvakadaro. Basa reiyo franchise yeresitorendi yehove inounza huwandu hukuru hwepundutso, inopa nzira inokodzera manejimendi, uye nekuwedzera zviitiko nekutarisa kune dzakasiyana ruzivo. Kudzidza zviverengero zvakare kuri kudikanwa, maitiro aya anofanirwa kuitwa nehunyanzvi. Iyo franchise inounganidza kiyi data iyo inogona kutyaira yako yekudyira yepazasi mutsara.