Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Iyo mota franchise inoshingairira kutsvaga kushanda kwayo mumunda wezvemabhizimusi zviitiko. Auto franchise ikozvino yanyanya kushandiswa uye inozivikanwa nevatengi. Vazhinji varidzi vehurongwa vanoda kugadzira mota franchise iyo inoshanda uye inogadzirisa iyo brand nguva dzese. Iwe unogona kuwana akakodzera mugadziri pane yakasarudzika webhusaiti ine runyorwa rwevatengesi vane akasiyana mapurojekiti. Kana iri yekufarira, zvinodikanwa kuti udzidze zvakadzama ruzivo rwezvigadzirwa zvehofisi yemugadziri pamwe nekuchinjira kune yakakosha saiti. Mushure mekuongorora runyorwa razvino rwevaridzi vepfungwa, iwe unofanirwa kuenderera mberi kunhaurirano muchimiro chemusangano wega, mhedzisiro yacho inoratidza mwero wekubatana kwesangano.

Kusayina kondirakiti kunopa mudiwa kodzero yekutanga bhizinesi. Kana mumwe wako achinzwa kushomeka kweruzivo rwakakosha, zvakakodzera kuti utaure nenyanzvi dzemugadziri wemotokari, vanoita misangano yekushambadzira uye nzira dzekushambadzira munguva pfupi inotevera kuti vawedzere ruzivo rwemotokari uye kutengesa mota. Mumamiriro ezvinhu asingafanoonekwi kana uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinga Iwe unokwanisa kudzikisa dzakasiyana siyana njodzi nekundikana nekutora kweprojekiti iyo yaizoonekwa mukugadzirisa kambani wega. Uye zvakare, muridzi wepfungwa ine zano rekugovana newe runyorwa rweakakosha epamberi mabhizinesi ekunyepera, kwaanga achifamba pamusoro pemakore, achiwana hunyanzvi hwakajeka uye ruzivo rwakakura rwehunyanzvi. Kutenga mota franchise zvinoreva kuti haufanire kutsvaga bhizinesi uine zano wega, pamwe nekugadzira chirongwa chinogona kuve nezvakawanda zvisina kunaka, nekuparadzwa kwekambani mune ramangwana. Ichi ndicho chikonzero iyo franchise yave ichinyanya kufarirwa uye iri kudiwa pasirese pasirese nekuti zviri nyore kwazvo kuita bhizinesi neyakagadzirirwa-kugadzirwa chiratidzo pane kuvaka kambani kubva pakutanga. Uyezve, unogona kugara uchikunda nekuti iwe une mumiriri kubva kumugadziri weprojekiti kuti akubatsire iwe kupa rairo kuraira panguva.

Izvo zvinofanirwa kucherechedzwa mune ramangwana rakagadzirira-rakagadzirwa mazano nehurongwa kuve hunonyanya kufarirwa, kubatsira mabhizinesi madiki kuti azvizive ivo vega mumusika wekutengesa uye vagare niche yavo. Kuchengeta zvinyorwa kunoda rubatsiro rwemugadziri, uyo anopa rutsigiro rwakakosha mune ese akakosha matanho ekutanga ekumisikidza mota franchise kambani. Wese muridzi wemazano akaisa yakawanda yekuedza kwavo kuvaka kambani, ine vanobatana uye neyekutengesa network, vachiisa mumakore ekushanda nesimba uye mari yekudyara mune ino yekubhadhara-purojekiti. Kana iwe uri mushandisi ane chivimbo uyo atenga franchise, iwe uchaona muenzaniso wemugadziri, uyo une ruzivo rwekuti ungaita sei chirongwa nenzira kwayo, kuverenga mutengo wemutengo, uye kuratidza iyo purofiti. Mune zvimwe zviitiko, ruzivo rwakadai rwunowedzera ruzivo rwako, richikupa kodzero yekushandisa hunyanzvi hwawakawana, hwakakosha mune ramangwana kukura uye kuwedzera kwebhizimusi kune saizi yaunoda. Varidzi vepfungwa dzakagadzirira-vanogona kushanda mukugadzirwa kwefranchise munzira ipi neipi, kungave kuri chiitiko mukugadzirwa kwezvigadzirwa, zvekutengeserana-zvigadzirwa, kana kupihwa nekuitwa kwemasevhisi. Mutengo wepurojekiti yakapera unogona kuve wakasiyana pamutengo sezvo zvinoenderana nekuti mugadziri anoongorora sei zano, achiverenga mari inochengetwa achifunga nezve nguva yenguva nenzvimbo yakasarudzwa.

Izvo zvinofanirwa kucherechedzwa iyo inodhura kwazvo franchise inogona kutariswa sechinhu chekugadzira kugadzirwa, iyo inoda yakasarudzika nzira, hukuru hunyanzvi, uye zvakakomba kudyara. Kana zvasvika pakutungamirwa kwechero yekutengesa yekutengesa, kukosha kweiyo franchise kudiwa kunogona kusiyana zvichienderana nerudzi rwezvinhu zvakatengeswa. Zvisinei nemafomu uye nhungamiro yaunosarudza kuti uwane franchise, unofanira kutanga wagadzirisa kugona kwako kwemari, pamwe nekuwana ruzivo mune yakasarudzika munda. Iwe unogona kushandisa izvo zvinhu iwe pachako, uchibudirira kugadzira iyo inoguma kambani kune iyo yaunoda nhanho. Mushure menguva yakati, wasvika pakakwirira, iwe unokwanisa kunyatso nzwisisa iyo nzira yawakazvisarudzira wega, uchiziva mashandiro akachinja hupenyu hwako. Unogona kugara uchigadzirisa chero dambudziko, chakakosha chinhu kuva nenguva yekuita sarudzo chaiyo, uchiteverwa nemhedzisiro uye tarisiro gare gare. Uine mota yekutenga franchise, iwe unogona kunyatso kuona ako ese marongero, kuzadzisa zvaunoda mhedzisiro uye zvakakwirira zvakakwirira pabasa rako.

Imotokari franchise inogona kuunza zvakakosha kubhizimusi uyo anosarudza kuita chirongwa chakadai mudunhu reguta rake. Kushanda nefranchise pachayo kunosanganisira kudiwa kwekutora zvimwe zvisungo kune franchisor. Chekutanga, kana uchitengesa mota franchise, unosungirwa kubhadhara mubhadharo pakutanga chaipo kwebhizinesi rako, rinozosvika pa9 kusvika ku11% yemari yekutanga. Iyi imari yemari-yemari. Iyi ndiyo fizi inoisa mucherechedzo wekutanga kwekudyidzana neanozivikanwa trademark. Kupfuurirazve, nekushandisa iyo franchise yemotokari, iwe zvakare uchabvisa imwe mari pamwedzi kubva kune franchisor.

Kutanga, pane mvumo, mubhadharo, huwandu hwayo hunogona kusiyana uye zvinoenderana nemari yaunowana. Royalty inoverenga 2 kusvika 6% yemari yawakawana mukati memwedzi. Kupfuurirazve, kana uchitengesa mota franchise, iwe zvakare unosungirwa kubhadhara mupiro wezviitiko zvekushambadzira muhuwandu hwe1 kusvika 3%, inozoverengerwa kubva kuhuwandu hwehuwandu hwauinako mukati memwedzi mumwe chete.

Kana iwe ukafunga kuenda mukati kune mota, wobva wasarudza yakakodzera mhando. Kuti usarudze yakasarudzika sarudzo, musika wefranchise kana chitoro chinoenderana paInternet chakakodzera. Iyo inonyora akasiyana mabrand uye iwo mamiriro uye mamiriro ekudyidzana navo. Iwe unogona zvakare kupinda munhaurirano dzakananga kuitira kujekesa mamiriro acho uye sarudza yakasarudzika sarudzo kwauri. Idzo mota dzinoita mushe mushe kana iyo franchise ikaitwa nemazvo. Ehe, ivo vanofanirwa kushandirwa nenguva, kuwedzerwa mafuta, kushandura mafuta uye, kazhinji, kuongorora mamiriro ehunyanzvi.

Zvakare, zvinyorwa zvemotokari zvinofanirwa kunge zvakarongeka. Uye zvakare, iyo franchise inopawo mamwe mamiriro anofanirwa kusangana. Semuenzaniso, inogona kuve yekunze dhizaini yemotokari, pamwe nekugadzirwa kwemukati.

Vashandi vako vanoshanda pasi pemotokari inotengesa mota vanofanirwa kupfeka zvipfeko zvinoenderana nekodhi yemadhirezi. Uyezve, iwe unofanirwa zvakare kuyeuka kuti iwe unoshanda semumiriri wechiratidzo muguta rako uye unofanirwa kuchengetedza yakakwira mwero wekuvimbika kwevatengi. Bata pamwe nemotokari franchise padanho repamusoro rehunhu uye usaregeredze zvinoita kunge zvisingakoshi ruzivo. Iwe uchakwanisa kutsungirira chero matambudziko kana iwe ukaita yekutanga gadziriro. Inosanganisira kuita zviitiko zvekuongorora zvemhando dzakasiyana. Chekutanga kuongorora kweswot.

Nayo, iwe unozogona kunzwisisa zvakanakira nekuipira mota yako franchise unayo. Tevere, iwe unofanirwa kuteerera kune iyo analytical data maererano nevakwikwidzi. Iyi ndiyo chete nzira yaungazive vakwikwidzi vakuru vanozokupindira uye vanoedza munzira dzese dzinogona kuchengetedza iwo niches emusika avanogara kwenguva yakareba.

Imotokari inoshanda-fambisa zvakanaka inokupa iwe kuyerera kwakakosha kwemari nekuda kwekuti vanhu vanozotendeuka kwauri vachida sekambani inopa sevhisi yakanakisa. Kubata nemotokari franchise kunogona kuzviisa pasi pemamiriro akasiyana siyana. Pamusoro pechisungo chekubhadhara dzakasiyana siyana, iwe unogona zvakare kutora zvimwe zvisungo. Semuenzaniso, kutengwa kwezvimwe zviwanikwa uye zvinoriumba kubva chaizvo kune avo vanogovera izvo uyo anotengesa mari achakurudzira kwauri. Shanda neyakawandisa kukanganisa mota franchise yekuwedzera bhajeti yemari. Mushure mezvose, haufanire kungobhadhara yako chete mari asiwo kugashira mari.

Iwe zvakare unofanirwa kupa kusvika ku10% yemari yako yemwedzi nemwedzi uchifarira franchisor. Kuita zviitiko nemotokari zvinogara zvine njodzi. Ndokusaka yako franchise inoda kuve yakagadzirirwa kuti igare yakasimba mune chero mamiriro, kunyangwe zvisingatarisirwi. Iva nemahara kuitira kuti iwe ugare uine mashandiro ekushanda. Iko kuwanikwa kwemvura zviwanikwa zvemari inogara iri chengetedzo cushion iyo ichizokubatsira iwe kunze mune yakaoma mamiriro.

Kuteedzera franchise inotengesa mota kunoita kuti iwe ubudirire kubata chero bhizinesi rako razvino uye uve muzvinabhizimusi akabudirira kwazvo Haufanire kutambura nekurasikirwa nekuda kwekuti iwe unozoshandira vatengi avo vakataura navo zvine hunyanzvi hwekuita uye mhando. Uyezve, iwe unenge uine yepamusoro-yekupedzisira mhando yekutengesa yauinayo, inova magineti evatengi mukati mawo. Imotokari franchise haina kungozara nenjodzi, asi zvakare inopa mukana wekuita mari yakanaka. Izvi zvinofanirwa kushandiswa kuitira kuti usarasikirwe nemikana. Kushanda mota franchise chirongwa chine bhizinesi chine njodzi nekuda kwekuti hapana kana munhu anogona kudzivirira tsaona, nekudaro, unofanirwa kuve nemagwaro akakodzera. Iyi inishuwarenzi inopesana netsaona, uye kuongorora kwehunyanzvi, uye zvimwe zvinyorwa, izvo zvinodiwa nemitemo yenyika.

Shanda nefranchise yemota zvinoenderana nezvinodiwa nemufranchisor kuitira kuti asazowana chero zvirevo, nekuti unogona kuongororwa chero nguva ukabatwa kuti hausi kuzadzisa zvaunosungirwa maererano nemirau. Kuti udzivise izvi, unofanirwa kushandira mutengi wega wega anoshanda sekunge aive mumiriri wechiratidzo. Nenzira, mota franchise inogona kusimbiswa neyakavanzika nzira yekutenga. Munhu akazvivanza semutengi achauya kwauri uye anoshandisa masevhisi kana kuyedza kutenga chigadzirwa. Kupfuurirazve, vanozobatana nevashandi vako uye, semhedzisiro, siya mhinduro kune franchisor akavashandira. Izvi zvakakosha kwazvo kufunga nezvazvo kuitira kuti kutaridzika kwemunhu akadaro ane cheki kurege kuuya sekushamisika.

Ingoenderana neumwe neumwe wevatengi vanonyorera nenzira imwechete sekunge ari kukuyedza nezve mhando yebasa.

Iwo ekunze mota franchise inovimbisa yakakwira mari nekuti mhuri yega yega ine mota inoda kugadziriswa panguva yakakodzera uye kutsiva zvikamu zvemotokari. Kusarudza kodzero yakakodzera yekushandisa imwe mhando yemota dzekunze kana zvikamu zvemotokari zvinokutendera kuti usatombo kunetseka nezveramangwana rako. Kutanga, usati wasarudza iyo franchise, zvakakosha kuti uongorore mwero wekugona kwako kuverenga, uchifunga zviwanikwa zvemari uye mukana wekushandisa kwavo, ongorora chakanangwa nemotokari dzedzimwe nyika, uchichienzanisa nezvinodiwa nevatengi. Uye zvakare, zvakakodzera kuti utange waongorora musika uye makwikwi, kunyoresa sangano, kuunganidza magwaro anodiwa, kuroja nzvimbo, nezvimwewo. Zviri nyore kwazvo kutenga franchise uye usatombo kunetseka nezvemabasa akaoma, akadai sekushambadzira uye kusvira kwevatengi nekuti kushambadzira hakudiwe kune yepasi rose mhando. Nekutenga franchise, kwete chete kodzero dzekushandisa zita, mota dzekunze asiwo data pane manejimendi, kutengesa, kuyedza, uye zvakajairika vatengi base inopihwa.

Iye mutengesi anotanga kushanyira kuvhurwa kwemasalon matsva nezvitoro, achipa kuraira kumuridzi wekambani nekugadzirisa nyaya dzakasiyana siyana, kupihwa logo, uye webhusaiti. Yese data pamusoro pedzimwe nyika mota uye mota dzakapinda mudhatabhesi, iyo yakafanana kune franchise matavi, inotsvaga zviri nyore mhando dzinodikanwa uye zvigadzirwa zve auto zvikamu. Webhusaiti yekambani inoratidza ruzivo rwese rwekutsanangura nzvimbo yezvitoro uye salons, uko vatengi vanogona kunyorera mazano, rubatsiro, uye kutenga. Kuti usarudze mukana wakakodzera wefranchise, iwe unofanirwa kutendeukira kune iyo franchise catalog, uko kupihwa kubva kune vema franchisers kuenda kuma franchisees kunoratidzwa. Nyanzvi dzedu dzekatalog dzinokubatsira nesarudzo uye kuongororwa kwemotokari franchise, ine ruzivo rwakadzama pamusoro pemamiriro uye mutengo, uchifunga nezve mupiro wemari uye mari. Iyo franchisor inoisa iyo bundu-sum fizi uye yakaenzana zvese zvinodhura, pasina iyo chibvumirano hachipedzwe uye kodzero yeiyo franchise inotamiswa. Kunze kwezvo, nyanzvi dzedu dzinogona kukuperekedza pamisangano nekutaurirana, vachipa rubatsiro rwemutemo nemagwaro.

Kuti uwane rumwe ruzivo rwakadzama, unofanirwa kubata nyanzvi dzedu kuti dzibatsirwe. Iyo katarogu haina chete franchise chete, asiwo ongororo yevatengi, zviri nyore kusarudza chakakodzera kupihwa, uchifunga nezvekupatsanurwa kwedhata neboka. Isu tinofara kukuona iwe muzvikamu zvevatengi vedu uye tinotarisira kune hukama hune zvibereko.