Franchise. Kune vana, zvisarudzo zvakasiyana siyana zvebhizimusi rinova mhinduro kune zvazvino mamiriro, kana zvichinetsa kubata chete pfungwa yekuwana mhedzisiro ine purofiti. Mukati megadziriro yeiyo franchise, munzira yakadai sevana, vatengi vazhinji vanozokwanisa kufarira iro bhizimusi chiitiko cheichi fomati, neyakagadzirira-kushandisa-mazano mapurojekiti. Kune franchise yevana, zvakanyatsonaka kusarudza muridzi wega zvakazvimiririra, achifunga zvakadzama nezve iyo yakasarudzwa gwara. Nhasi, vatengi vazhinji vanotenga yakagadzirira-yakagadzirirwa vhezheni yeiyo franchise, iyo inoshanda yakazvimiririra padanho rematavi nemapoka, ichibvisa zvachose njodzi dzakasiyana siyana nemisungo. Izvo zvinofanirwa kucherechedzwa kuti iyo yakakwira iyo nhanho yekugona kugona kwedzidzo yeiyi pfungwa, inokwidza mutengo weprojekiti uye inowedzera kuvimbisa mhando yekambani iyi.

Padanho rekutanga, kana uchisarudza mugadziri, zvinofanirwa kuitirwa musangano, panguva yekukurukura zvakadzama zvese zvakatarwa uye tarisiro yekubatana pamwe pane franchise. Mune ramangwana, unogona kuzviziva nerondedzero yemagwaro anodikanwa, ayo anounganidzwa zvakadzama nevashandi vanokwanisa vemugadziri. Iwe ungangoda kumhanyisa mashoma ekushambadzira uye ekushambadzira misangano yevatengi izvo zvinobatsira yako raramo kuti iwedzere kutengesa kwako zvakanyanya. Iwe unogara uine mukana wekumutsa chero mibvunzo nezve franchise yevana, kujekesa mamiriro akasiyana nehunyanzvi hwechiratidzo, kuita hurukuro yakabatana yenyaya iyi. Yakagara ichiratidzwa kuti zviri nyore kwazvo kutora chikamu mukuvandudza bhizinesi nefranchise yevana pane kutanga rako bhizinesi kubva pakutanga chaipo. Mafranchise evana anogona kutengwa nechinangwa chekugadzira zvigadzirwa, kutengesa zvinhu, uye nekupa masevhisi. Ine franchise yevana, vatengi vane mafambiro eiyi fomati vanozokwanisa kushandisa yavo zano uye zano.

Vatengi vachagutsikana nesarudzo yechiratidzo, sezvo nzira yese yekuvandudza yemugadziri ichizobatanidzwa nemabatiro ebasa uye nekuwedzera kwekupa kwemasevhisi. Parizvino, akagadzirira-akagadzirwa mafranchise anofarirwa zvakanyanya pasirese, awana kuvimba kwevatengi netarisiro yekuumba yepamusoro-soro uye inoshanda zano iro rinoshandiswa pamwero mukuru. Sarudzo yemumwe mugadziri pachikamu chemutengi inozokanganiswa neiyo inosimudzira uye inozivikanwa trademark, iyo yanga ichigadzira zita rayo rakabudirira kwemakore mazhinji. Kana iwe ukatenga franchise yevana, ipapo iwe unoziva nekutanga kutevera iyo yakatotsikwa nzira, uko kune kuraira kwechiito chega chega. Nekutora kweiyo franchise yevana, iwe unofanirwa kuisa akasiyana maLevers ebudiriro, iyo hombe iyo icharatidzirwa nevagadziri vepfungwa. Zviri nyore kwazvo kuvaka rako bhizinesi pane rakapedzwa chirongwa pane kugadzira bhizinesi rako pachako nemusika analytics, iyo iwe yaunowana mukana wese kuverenga zvisizvo. Izvo zvinofanirwa kutaurwa kuti ndizvo chaizvo zvakafanira kugara uchivimba nyanzvi pane kuita basa rakazvimirira fomati zvinoenderana nezano rakasarudzika uye chirongwa chakasarudzwa.

Chidimbu chakakosha uye chakakosha chinoramba chiri mamiriro ekusarudza iyo franchise, iyo iwe yaunogona kukurukura zvakadzama nevamiriri veiyo brand, kuti unyatso kusiyanisa pakati pehunyanzvi hwevatengi uye tarisiro yazvino. Chero ipi yakavandudzwa franchise inozogona kuwana yakakura chiyero nekufamba kwenguva, iyo inogona kuvandudzwa pamwe nekugadzirwa kwematavi uye mapoka akapoterera pasirese. Iwe unozogona kushingairira kuvandudza franchise yevana iyo inokwanisa kugadzira iyo inodiwa purofiti nekuwana kune yepasi rose nhanho.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

A pamutemo services franchise iri rinotarisirwa bhizinesi chirongwa. Paunenge uchichiita, iwe unofanirwa kunyatso ziva kuti urikuitisa zviitiko zvako panzvimbo yechiratidzo chinozivikanwa. Ichi ndicho chikonzero iwe uchifambidzana neiyo franchise kuti uzvipe iwe ine yakakosha yemakwikwi mukana. Ita franchise yepamutemo zvine hunyanzvi uyezve, hauzotarisana nemhosva yemhosva. Zvirokwazvo, uchiita irori bhizimusi chirongwa, unotarisana nemhando dzakasiyana dzematambudziko dzinoda kukurirwa. Iwe unozobudirira kana iwe ukagadzirira uye ukaita zvakakodzera kuronga pamberi.

Kushanda neyemutemo masevhisi franchise ibhizinesi dhizaini iro rinogona kusanganisira zvese njodzi nemikana. Kuti uzvizive zvinobudirira, unofanirwa kuita analytics chaiyo. Kutanga, iwe unoda kuongororwa kwevanokwikwidza, izvo zvinokubatsira kuti unzwisise mashandisiro aungaita masevhisi emutemo, uye nemamiriro api akagadzirwa mumusika. Mushure mekufunda chero masevhisi emari mamiriro emusika, iwe zvakare unofanirwa kushanda pamwe neiyo swot ongororo. Rudzi rwechiitiko urwu runobvumira kunyatsonzwisisa kusimba kwako uye kusasimba, mikana, uye njodzi dzinokutyisidzira. Izvi zvinokubatsira kufamba nemamiriro ezvinhu uye kuita sarudzo kwayo.

Iyo franchise hachisi chinhu chinopfuura chimiro chekudyidzana pakati pega oga muparidzi muguta ravo uye mumiriri wechiratidzo uyo anofambidzana nevemabhizimusi vadyidzani. Iye franchisor anoita achimiririra inozivikanwa zita uye anokupa iwe kurudyi uye tekinoroji, pamwe nekugona kwekushandisa chiratidzo. Paunenge uchishanda nefranchise, unogona kufumura pachena maitiro ebhizinesi uchishandisa yakasarudzika seti yezvigadzirwa zvekugadzira. Paunenge uchizadzisa mutemo wepamutemo, iwe unofanirwa kukurumidza kubata chero hofisi-basa mabasa, zvisinei nemhando yavo. Iwe unokwanisa kukwikwidza pasina kukwikwidzana nevamwe vapikisi, uchiva mushandi anobudirira zvikuru uye anokwikwidza. Iyo inoshanda-inoshanda yepamutemo masevhisi franchise inokupa iwe mukana wekuwana yakawanda mari zviwanikwa.

Chokwadi, iwe unofanirwa kugovana nefranchisor, uchibvisa pamwedzi. Uye zvakare, kana iwe ukafunga kuita zvepamutemo masevhisi, zvakakoshawo kuyeuka padanho rekutanga iwe unopa bundu-remari mupiro. Huwandu hwayo hunogona kusiyana zvichienderana nemari yauchazoshandisa pakushandisa chirongwa. Kazhinji, iyo huwandu haupfuure 11% yemari iyo iwe yaunofunga kushandisa.

Kambani yemutemo franchise chirongwa chakakosha uye chinobatsira kwazvo munguva refu. Kuita kuti zviitike, tenga iyo inonyanya kufarirwa uye yakanyatso tsvakurudzwa franchise. Inokupa iwe yakakosha uye ine mukana mukana, nekutenda kwaunogona kuve mutungamiri akazara mukukwikwidzana kukonana. Shandisa zviri pamutemo franchise zvine hunyanzvi nekugara uchiongorora manhamba. Ruzivo urwu rwunopihwa kwauri nevanyanzvi vako. Ivo vanounganidza ruzivo uye vozogadzira mishumo.

Iwe unogona zvakare kuisa software neichi chiitiko. Izvo zviri nyore, iyo femu yemutemo haifanire kuwana mari yakanyanya kudhura. Mumiriri wefranchise anogona kukupa iwe Hardware yakakodzera kana ikashandiswa mukati mekambani. Masangano akakomba anogara achishandisa otomatiki maturusi. Izvi zvinofanirwa kutariswa kana iwe uchitsvaga yemutemo femu franchise kurudyi. Kurukurai mamiriro ezvinhu pamberi, ese mabhonasi aunogona kuwana. Kunze kwezvo, unogona kukurukura zvaunosungirwa, uyezve kuyedza kuwana iyo yepamusoro chikamu chebhenefiti.

Shandisa franchise uye ipapo hapana mumwe wevanokwikwidza anokwanisa kukwikwidza nekambani yemutemo, uye unogona kukunda kukunda kwavo, izvo zvinoreva kuti unosvika pakubudirira.

Iyo inoshanda inoshanda femu yemutemo inova iro bhizinesi chirongwa, nerubatsiro rwe izvo zvinokwanisika kuwedzera zvakanyanya mwero webatsiro. Bhizinesi rako rinowedzera kuve hunyanzvi sezvo iwe uchidzidza kubva kune yepamberi bhizinesi shamwari. Iye franchisor, wezvechikamu chake, anogara akagadzirira kukupa iwe ruzivo-rwechizvino-zvino. Rubatsiro rwake harusi rwekuzvipira, zvisinei, anoda nemoyo wese kuti ubudirire. Chokwadi, sechikamu chemutemo wekutengesa pamwedzi, iwe, seunoshambadzira wega, unofanirwa kubhadhara mari yepamberi. Zvakare, ipapo akawanda semaviri emwedzi mashandiro.

Chimwe nechimwe chazvo chinoverengerwa zvakasiyana, zvisinei, iyi ndiyo tsika yakajairika. Munguva yekuzadziswa kwechirango, vapikisi vemunharaunda vangangodaro vasingakwanise kukwikwidza nekambani yemutemo wako. Ivo chete havana seti yakadaro yezivo, tekinoroji, uye kuziva-sei. Saizvozvo, iwe unotungamira yevatengi zvavanofarira zvehondo uye zvinobatsira kwazvo uye zvinobatsira zvikamu zvemusika.

Iyo franchise muBolivia inoshanda nenzira imwecheteyo senge mune chero imwe nyika pasi. Chero ani anoda kuisa mari zviwanikwa mukusimudzira bhizinesi anogona kushandisa iyo franchise. Nekudaro, iyo peculiarity yeiyo franchise ndeyekuti iyo inokutendera iwe kusimudzira zviitiko maererano neyatove inozivikanwa uye inodzokororwa modhi. Iyo bhizinesi modhi inokutendera iwe kunyatsogadzirisa akasiyana matambudziko uye kwete kuita akasiyana zvikanganiso. Vemabhizimusi vazhinji vanofarira Bolivia, uye mafranchise ari kutoshanda nesimba mundima yayo. MaFranchise anowana kutarisisa kwakawanda nekuda kwekuti iwo mari inobatsira.

Iwe unowana purofiti yakakura uchishandisa nzira dzakatoyedza-uye-dzechokwadi dzekudyidzana nevateereri vateereri, asi iwe unongoda kubvisa mari shoma. Dzimwe nguva ndeye 10% yemubhadharo wekutanga uyezve kubva kune imwe kusvika pa3% yemubhadharo, uye dzimwe nguva haubhadhara chinhu zvachose, uchizadzisa mimwe mamiriro.

Mamiriro ezvemari ekudyidzana nefranchise muBolivia ndeyekuti mutengi anotenga zvinhu kana zvimwe zviwanikwa kubva kumutengesi, zvinotsanangurwa muchibvumirano. Iyo franchisor inongobatsirwa kubva pakuti inogona kutengesa zvivakwa zvayo kwauri pane hwaro hwakavimbiswa. Mutengo unodomwa mukati mehurongwa hwechibvumirano chefranchise, zvinoreva kuti munhu wese anofara. Bolivia inozivikanwa pasi rose, uye iyo franchise munharaunda yayo yanga ichishanda nemazvo kwenguva yakareba. Nyika ino ine mukana wekugamuchira mamwe mafranchise padunhu rayo izvo zvisati zvashanda ipapo. MaFranchise muBolivia achashanda zvisina tsarukano kana zvese zvakasarudzika zvematunhu zvikafungwa