Franchise. Kune vana, zvisarudzo zvakasiyana siyana zvebhizimusi rinova mhinduro kune zvazvino mamiriro, kana zvichinetsa kubata chete pfungwa yekuwana mhedzisiro ine purofiti. Mukati megadziriro yeiyo franchise, munzira yakadai sevana, vatengi vazhinji vanozokwanisa kufarira iro bhizimusi chiitiko cheichi fomati, neyakagadzirira-kushandisa-mazano mapurojekiti. Kune franchise yevana, zvakanyatsonaka kusarudza muridzi wega zvakazvimiririra, achifunga zvakadzama nezve iyo yakasarudzwa gwara. Nhasi, vatengi vazhinji vanotenga yakagadzirira-yakagadzirirwa vhezheni yeiyo franchise, iyo inoshanda yakazvimiririra padanho rematavi nemapoka, ichibvisa zvachose njodzi dzakasiyana siyana nemisungo. Izvo zvinofanirwa kucherechedzwa kuti iyo yakakwira iyo nhanho yekugona kugona kwedzidzo yeiyi pfungwa, inokwidza mutengo weprojekiti uye inowedzera kuvimbisa mhando yekambani iyi.

Padanho rekutanga, kana uchisarudza mugadziri, zvinofanirwa kuitirwa musangano, panguva yekukurukura zvakadzama zvese zvakatarwa uye tarisiro yekubatana pamwe pane franchise. Mune ramangwana, unogona kuzviziva nerondedzero yemagwaro anodikanwa, ayo anounganidzwa zvakadzama nevashandi vanokwanisa vemugadziri. Iwe ungangoda kumhanyisa mashoma ekushambadzira uye ekushambadzira misangano yevatengi izvo zvinobatsira yako raramo kuti iwedzere kutengesa kwako zvakanyanya. Iwe unogara uine mukana wekumutsa chero mibvunzo nezve franchise yevana, kujekesa mamiriro akasiyana nehunyanzvi hwechiratidzo, kuita hurukuro yakabatana yenyaya iyi. Yakagara ichiratidzwa kuti zviri nyore kwazvo kutora chikamu mukuvandudza bhizinesi nefranchise yevana pane kutanga rako bhizinesi kubva pakutanga chaipo. Mafranchise evana anogona kutengwa nechinangwa chekugadzira zvigadzirwa, kutengesa zvinhu, uye nekupa masevhisi. Ine franchise yevana, vatengi vane mafambiro eiyi fomati vanozokwanisa kushandisa yavo zano uye zano.

Vatengi vachagutsikana nesarudzo yechiratidzo, sezvo nzira yese yekuvandudza yemugadziri ichizobatanidzwa nemabatiro ebasa uye nekuwedzera kwekupa kwemasevhisi. Parizvino, akagadzirira-akagadzirwa mafranchise anofarirwa zvakanyanya pasirese, awana kuvimba kwevatengi netarisiro yekuumba yepamusoro-soro uye inoshanda zano iro rinoshandiswa pamwero mukuru. Sarudzo yemumwe mugadziri pachikamu chemutengi inozokanganiswa neiyo inosimudzira uye inozivikanwa trademark, iyo yanga ichigadzira zita rayo rakabudirira kwemakore mazhinji. Kana iwe ukatenga franchise yevana, ipapo iwe unoziva nekutanga kutevera iyo yakatotsikwa nzira, uko kune kuraira kwechiito chega chega. Nekutora kweiyo franchise yevana, iwe unofanirwa kuisa akasiyana maLevers ebudiriro, iyo hombe iyo icharatidzirwa nevagadziri vepfungwa. Zviri nyore kwazvo kuvaka rako bhizinesi pane rakapedzwa chirongwa pane kugadzira bhizinesi rako pachako nemusika analytics, iyo iwe yaunowana mukana wese kuverenga zvisizvo. Izvo zvinofanirwa kutaurwa kuti ndizvo chaizvo zvakafanira kugara uchivimba nyanzvi pane kuita basa rakazvimirira fomati zvinoenderana nezano rakasarudzika uye chirongwa chakasarudzwa.

Chidimbu chakakosha uye chakakosha chinoramba chiri mamiriro ekusarudza iyo franchise, iyo iwe yaunogona kukurukura zvakadzama nevamiriri veiyo brand, kuti unyatso kusiyanisa pakati pehunyanzvi hwevatengi uye tarisiro yazvino. Chero ipi yakavandudzwa franchise inozogona kuwana yakakura chiyero nekufamba kwenguva, iyo inogona kuvandudzwa pamwe nekugadzirwa kwematavi uye mapoka akapoterera pasirese. Iwe unozogona kushingairira kuvandudza franchise yevana iyo inokwanisa kugadzira iyo inodiwa purofiti nekuwana kune yepasi rose nhanho.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise ye optics inoshanda nemazvo uye ichikubatsira kuti uzvipfumise, asi zvichiteerana nekuitwa chaiko kwechiitiko chambotaurwa. Kuita kwakakodzera kunoreva kutevedzera kwakasimba kune iyo mirau iyo iyo franchisor inopa mushure mekutanga kweprojekti. Kutanga iwe unogadzira chirongwa chebhizinesi mukubatana pamwe nevamiriri vefranchise, saka unofanirwa kuisa pasi kusvika ku11% yemari yekutanga yekudyara semubhadharo kune franchisor. Iyi mari, sezvayaive, inomiririra chiyero chekutanga, mubhadharo unoitwa wekodzero yekudyidzana pasi pechiratidzo chinozivikanwa. Shanda nefranchise zvakanaka uye zvakanaka, uchinyatso tarisa ku optics nekuitisa kwayo. Iwe unozogona kudzidza manhamba uye kuita sarudzo dzakanaka dzekutonga, uye mirau uye kuraira kubva kune vamiririri vemaki kuchakubatsira mukuitwa kwechirongwa chakafungidzirwa.

Iyo tsika inojairika kana Optics franchise inopihwa nemamiriro ekutengwa kweimwe mhando zviwanikwa zvakananga kubva kune franchisor. Uye zvakare, iwe uchagovana mari mwedzi wega wega nekubvisa maviri akasiyana mabhadharo ezvinodiwa zvemumiriri wekambani iwe yawapinda nayo chibvumirano.

Izvo zvinodikanwa kubata nemaziso nekuchenjerera, zvisinei kuti unoshanda pasi pechiratidzo chefranchise, kana kuita zviitiko zvako wega. Ichi chinhu chinodiwa kuitira kuti uwane mibairo inoshamisa pakurwisa vakwikwidzi uye, panguva imwechete, shandisa huwandu hushoma hwezviwanikwa pamari isingatarisirwi. Kushanda nefranchise ye optics kunosanganisira kudiwa kwekubvisa kubva pa1 kusvika pa3% pane zviitiko zvekushambadzira pamwedzi. Iyi mari inoverengerwa sechikamu chemubhadharo kana mutero wawakakwanisa kugamuchira mune imwe nguva yenguva. Iyo Optics franchise inogona zvakare kuve nehumambo mamiriro. Iyi mubhadharo wakatarwa wefranchise unoitwa pamwedzi, zvakafanana nemari yekushambadzira.

Iwe unogona kuita ese anodikanwa mapepa mukubatana pamwe neako franchisor, uye iye, naiyewo, achakurudzira zvese uye nekukubatsira iwe kubata nebasa riripo. Iye muridzi wefranchise franchise anofarira zvakananga yako nhanho yemari inokura nekuti anoita purofiti zvichienderana nenhamba yemari zviwanikwa iwe zvawakakwanisa kuwana.

Iyo franchise yechitoro chema optics chirongwa chakakodzera chebhizinesi, panguva yebasa iyo isingagamuchirwe kukanganisa. Mushure mezvose, iwe uri kambani inopa hunyanzvi masevhisi kune vanhu vane matambudziko ekuona. Naizvozvo, mukati mehurongwa hwechitoro chako chefranchise, zvese zvinofanirwa kunge zvakakwana, uye zvikanganiso hazvitenderwe. Mushure mezvose, iwe unoshandira vatengi uye vanogona kunge vasingafare kana iwe ukagadzira magirazi kana lenzi kune avo vasingakwanise zvavanoda. Kana, pane kudaro, nekutengesa iyo franchise, iwe unoshumira mutengi nemhando yepamusoro, ipapo iye achagutsikana. Mutengi anofara anozokubata zvakare, achikurudzira kambani kune vaanoda, uye zvakare anokuudza kwese kwese kuti une basa rakanaka.

Kana iwe uri franchise chitoro maneja uye uchitengesa optics, saka unofanirwa kupfekedza nyanzvi dzako muunifomu. Kutevedzera zvakanyanya kupfeka kodhi chiratidzo chekambani yakakomba. Izvi zvinoshandawo kune iyo nzvimbo. Ivo vanofanirwa kupihwa zvinoenderana nekodhi dhizaini inogamuchirwa kubva kune franchisor, uyo anofara kukupa iwe ruzivo rwakakodzera.

Kana uchitengesa Optics mukati meiyo franchise chitoro, iwe unofanirwa kugara uchiita zvakajeka mabasa ese. Ipapo iwe unozogona kushanda zvinobudirira pasina kusangana nematambudziko. Ita nepaunogona napo kuwedzera mari yaunowana. Iwe haufanire kunge uine chero matambudziko kana iwe uchinyatsotungamirwa neiri bhizinesi chirongwa. Iko kukura kweiyo franchise yechitoro chema optics kunopa kupinda kwemari kubhajeti, ivo vanofanirwa kugoverwa nemazvo. Kutanga, iwe unofanirwa kubhadhara zvikwereti zvako uye zvaunosungirwa.

Semuenzaniso, iyo franchisor inotarisira kubhadhara kwemwedzi pamwedzi kubva kwauri. Nekuvandudza franchise yechitoro chema optics, unogona kubhadhara kusvika 9% yemari yakawanikwa mumwedzi. Pane mipiro miviri, yekutanga inonzi mhindu uye yechipiri inonzi mupiro wekushambadzira wepasirese. Kushanda nefranchise yechitoro chema optics kunogona kusangana nekushorwa kwakasimba kubva kune vanokwikwidza. Vamwe vavo vanokwanisa kunyange kushandisa nzira dzekusatendeseka dzekurwira uye kuti vakwanise kubata zviri nyore matambudziko ese anomuka, gadzirira uye ubvunze nemumiriri wechiratidzo. Zvirokwazvo, ivo vanozogovana newe ruzivo rweiyo yazvino fomati. Iwe uchave unokwanisa kunyatso kubudirira kugadzira franchise yechitoro chemaopics uye nekudaro nekuzvichengetedza pachako chinzvimbo chinotungamira.

Kana uchisimudzira mukana wekutengesa muTurkmenistan, kungwarira kwakanyanya kunofanirwa kuitwa. Wese munhu anoziva kuti iyi yakavharwa uye yakasarudzika mamiriro. Iwe unogona kunge uine mamwe matambudziko asina kufungidzirwa ayo anofanirwa kutarisirwa pakarepo kana uchitanga franchise muTurkmenistan. Kana iwe uchiri kufarira franchise uye wafunga kutanga rudzi urwu rwechiitiko, pane zvimwe chokwadi zvekutora hanya. Semuenzaniso, franchise muTurkmenistan ichashanda zvinoenderana nemirau nemitemo inogamuchirwa nekambani yemubereki. Izvi zvakakosha kwazvo, zvinoreva kuti iwe unofanirwa kufunga nezve ruzivo urwu kana uchitanga bhizinesi.

Zvakajairika kuti Turkmenistan ivake hupfumi hwayo pachayo, yakasarudzika hwaro. Iyo franchisee inofanirwa zvakare kuvandudzwa mudunhu rino sezvinodiwa nemutemo. Panguva imwecheteyo, zvakakodzera kuti uenzanise mitemo yemunharaunda pamwe nemirau yaunogamuchira kubva kumuridzi wefranchise. Izvi zvakakosha kwazvo, nekuti kana zviitwa zvemitemo yedunhu zvisina kukosheswa, unogona kusangana nematambudziko akakura. Vanhu vanogara muTurkmenistan vanodada nenyika, saka, kana iwe uri kukurudzira franchise, saka chimiro ichi chinofanira kutarisirwa. Semuenzaniso, zvimwe zve zest, zvinozivikanwa chete zveTurkmenistan, zvinogona kushandiswa kuona kuti iyo franchise inokura zvakanyanyisa kushanda.