Iyo yakanaka zvigadzirwa franchise inogona kushandiswa nemakambani akasiyana ari kuronga kuisikidza yavo bhizinesi. Mazuva ano, runako mafranchise achashandiswa zvakanyanya nevamiriri vemhando dzakasiyana dzehupfumi, kubva kumabhizimusi madiki nepakati kusvika kumabhizimusi makuru. Izvo zvinofanirwa kutaurwa kuti iyo franchise inoshanda neyakanaka masalon uye zvigadzirwa zvine chekuita nerunako zviri nyore kusimukira sezvo chikamu chebasa chinoonekwa sechinhu chisingadye nguva kupfuura kana iwe ukagadzira gwara rekugadzira kana basa rekutengesa. Unogona kuwana mapuratifomu akazvipira nevatengesi vakasiyana vanopa yakagadzirirwa-mazano mazano. Pakutanga, kana uchisarudza mutengesi, iwe unofanirwa kunyatsoongorora yakasarudzwa zviri pamutemo sangano, chiratidzo, uyezve zvizere kudzidza nzira yekuve muridzi. Pakutanga, iwe uchafanirwa kuitisa wega fomati yekutaurirana pakati pemapati, muchikurukura mapoinzi ezvekufambidzana ane chekuita nekuwana runako franchise.

Mushure mehurukuro ine zvibereko, nemhedzisiro yakanaka, iwe uchafanirwa kuenda padanho rekusaina kondirakiti, pamwe nekuchinjiswa kwemvumo yekuvandudza mhando mukati mekambani yako. Kutanga rako bhizinesi, iwe unofanirwa kutora mukana weiyo runako franchise, iyo nyanzvi yemugadziri ichakubatsira iwe kugona zvakadzama nekupihwa kwekushambadzira uye misangano yekushambadzira yekubudirira kwebasa. Kana iwe uine chero mibvunzo, iwe unofanirwa kugara uchitsvaga rubatsiro kubva kuna nyanzvi vanozobatsira kugadzirisa matambudziko vakamiririra mutengesi wezvekutengesa. Zvinotora imwe nguva kuti upinde zvizere mumusika, sezvo zvichidikanwa kugadzirira zvakadzama zveichi chiitiko, chinogona kutora mwedzi yakati wandei. Uye zvakare, iwe unozokwanisa kutevedzera zvakaumbirwa nhungamiro kubva kumugadziri, kunyanya kana uchitanga bhizinesi rerunako franchise. Iyo yakanyorwa franchise mutengo zvinoenderana nesaizi yeprojekiti, iyo yakawana zita rayo mumusika pamusoro pemakore.

Panyaya iyi, mutengi wega wega anofanira kunzwisisa kuti kondirakiti inobatsira inobhadhara mari yekudyara, iyo mune ramangwana, yakapihwa yakanaka uye chaiyo mamiriro ezvinhu, ichave inoruramiswa. A runako franchise ibhizinesi rinoda yakawanda matanho ekutonga.

Kana iwe usingakwanise kugadzirisa akasiyana mamiriro asingatarisirwe kwenguva yakati, zviri nani kubvunzana nemugadziri kuti uwane chaiyo yakajeka mhedzisiro, uye zvakare funga sarudzo dzekugadzirisa mamiriro acho pachako. Zviitiko mumunda wezvigadzirwa zvekunaka zvinogona kuve zvakasiyana kwazvo munzira nekuti muzvinabhizimusi wega wega anozvisarudzira ega kwavanoda kusimudzira zano nezano. Njodzi dzakasiyana siyana uye zvinokanganisa zvinogona kukanganisa basa zvinosarudzika zvachose mune franchise yakatengwa nekuti mugadziri akafunga uye akabvisa nguva dzine njodzi. Uye zvakare, iwo zano wezano inzira ine chirongwa chakagadzirwa chakagadzirwa, icho pasina mubvunzo chinotungamira mukubudirira kana ukaomerera kuchirongwa.

Nekuisa chinangwa chekuchinja nekukurumidza, zvinokwanisika kuwana budiriro uye purofiti nekuvapo kwechiratidzo chemuridzi, pamwe neruzivo rwekushanda zvine chekuita nevatengi. Uye zvakare, ma franchisees anozove anobatsira zvakanyanya, iine-pasherufu bhizinesi inishuwarenzi inoita zvakanaka neiyo mhando. Kana mutengi aine mibvunzo nezve kugadzirwa kwekuenderera kwerukova rwehunhu uye kugona, iwe unofanirwa kutsvaga mhinduro yedambudziko, nerubatsiro rwevanyanzvi vepfungwa dzemuridzi. Kune wekutanga muzvinabhizimusi, kutenga runako franchise mukana unodiwa wekudzidza kuvaka bhizinesi neyakakodzera dhizaini, nuances, uye ruzivo rwezviri zvakavanzika zvemakore mazhinji ezviitiko zvakaunganidzwa nekufamba kwenguva. Mutengi haafanire kuzvimiririra kufunga nezve ichi kana icho zano, dhizaina zano rinogona kuviga zvikanganiso zvakasiyana zvinoita chikamu chikuru chebudiriro yakanaka yekambani. Kuva nerunako franchise kunobvisa zvachose njodzi yekudyara mari sezvo paine mukana wekushandisa rakagadzirwa-rakagadzirwa iro rakasarudzika mukuumbwa kwayo.

Kuti ugadzire bhizinesi, kugadzira runako franchise, mutengi achakwanisa kukwana muhuwandu hunowanikwa, nekuti sarudzo dzinoverengeka dzinofanirwa kutariswa, pakati padzo dzaanogona kuwana yake projekiti. MaFranchise awana mukurumbira kutenderera pasirese nhasi sezvo vatengi vazhinji vaona tarisiro izere yekuvandudza mabhizinesi mune ino fomu. Iwo akapedzwa matanho ekushanda achabatsira zvakanyanya uyo anouya kuzoona bhizinesi rake pamusika. MaFranchise ane akasiyana minda yechiitiko ave achishandiswa pasirese kubva kugadzirwa kwezvigadzirwa kunogona kuiswa, kugoverwa kwezvinhu, kuwedzera kune zvese, masevhisi anogona kugadzirwa. Mazano matsva ari kugara achibuda, ayo anoendeswa mukusimudzira, izvo zvinotungamira kune ekuronga mapurojekiti.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

A package franchise chirongwa chebhizinesi chinofanirwa kuitiswa zvakanyatsonaka uye nekuchenjerera. Kushanda nefranchise kunobatsira nekuti mukuitwa kwezviitiko zvakadaro unazvo zvakasiyana siyana zvemakwikwi. Iwo mabhenefiti anodzorwa nekudiwa kwekugovana iyo purofiti pamwe nemutengesi. Nekudaro, kushandisa franchise yemapakeji, iwe unozobvisa kusvika ku9% pamwedzi, sezvo paine mubhadharo unonzi maRoyalty, pamwe nekubviswa kwekushambadzira pasirese pasirese. Uye zvakare, kana uchibata neyepakeji franchise, urikuzvipira kune yemari-yemupiro mupiro pakutanga kwebhizinesi chirongwa. Vhoriyamu yayo inogona kuve 9, 10, kana kunyangwe 11% yehuwandu hwekudyara iwe hwaunofungidzira padanho rekutanga.

Iwe unofanirwa kudyidzana nemapakeji nenzira yekuti kana iwe uchinge waashandisa iwo, hauna matambudziko nemasangano ehurumende. Paunenge uchiita franchise, zvinodikanwa kuti ubvunze pamberi pezvekuti zvirevo zvipi zvinopihwa nevakuru vehurumende kana uchiita rudzi urwu rwekushanda. Izvi zvakakosha kwazvo kuti usazopedzisira wave mumamiriro ezvinhu akaoma gare gare kana iwe uchifanira kuita akasiyana mashandiro ekupa mari semariini.

Mapakeji zvigadzirwa zve cellophane, sekutonga, zvisinei, kana uchiita franchise, iwe unogona zvakare kusangana nezvinhu zvakasikwa. Izvi zvinofanirwawo kutariswa kuitira kuti ugadzire yako zano, nekuti kana urikushandisa franchise yemapakeji akasvibira, saka izvi zvinofanirwa kusimbiswa kana uchitaurirana nevatengi. Muzhinji, iwe unofanirwa kuziva ako akasimba uye kusasimba kuti unyatsoita mashandiro ehofisi uye uve nemukana wese wekukunda mumakwikwi. Iyo inonyatsoita pasuru franchise ndiwo mukana wako wepundutso kwenguva refu. Ehezve, iyo purofiti kubva mukutengesa kweiyo franchise yakakamurwa pakati pako newe franchisor. Izvi zvinofanirwa kutarisirwa uye kuwana zvishoma zvishoma kupfuura yakajairwa kambani inoshanda mumusika pachayo.

A package franchise chiitiko chemabhizimusi, kuburikidza nacho chaunogona kusimudzira hutano hwako hwehupenyu. Mushure mezvose, iwe unenge uine chako chinoshanda chinoshanda chirongwa chebhizinesi, rinozivikanwa zita, ruzivo-sei, uye kunyangwe epamusoro-kirasi matekinoroji. Nekushandisa zvese izvi mabhenefiti, iwe unozokwanisa kuwana zvakanyanya kubva pane yako package franchise ruzivo.

Iyo kugadzirwa kwemapakeji franchise chiitiko chakakosha kwazvo panguva ino. Anenge munhu wese anoshandisa mapakeji, nekudaro, nyatso kukoshesa kugadzirwa kwavo, uye ipapo unogona kuve wakapfuma zvakanyanya. Kana iwe ukashandisa iyo franchise, iwe unobva wagamuchira wega akawanda akakosha uye akawandisa mabhenefiti. Nekushandisa kwakakodzera, une mukana wese wekutungamira musika nekutungamira nguva dzose pamusoro pevadzivisi vako. Iwo mapakeji anofanirwa kunge ari emhando yepamusoro, uye zvigadzirwa zvinofanirwa kuitwa nenzira yekuti iwe usazove nematambudziko akakura gare gare. Shandisa yako franchise zvakanaka uye uine huwandu hwakanyanya.

Izvi zvinoita kuti zvive nyore kutsungirira chero matambudziko uye kukunda kuramba kwevakwikwidzi. Une mukana wakanakisa wekutonga pamusika, uchingogara uchisimbisa chinzvimbo chako wega semutungamiri asina kupokana. Paunenge uchishandisa franchise, iwe une imwe seti yezvisungo. Chekutanga, iko kujekesa uye kuomerera pane zvinodiwa nemuridzi wevatengesi. Chechipiri, kana uchigadzira zvigadzirwa, zvakafanira kuti usakanganisa maitiro ehunyanzvi, uchishandisa zvinokodzera zvinoshandiswa. Yetatu, kana iwe uri kuita yekumonera franchise, saka unogona kutarisira kugashira anodiwa maturusi, matekinoroji, kunyangwe michina kubva kune franchisor. Uye zvakare, iwe unobhadhara pamwedzi fizi, zvinoreva kuti iwe unofanirwa kuwana yakakwana mari yemari zviwanikwa.

Mukati mekushandisa mabhegi gadzira franchise, unogona kusangana nemhando dzakasiyana dzezvikanganiso munzira. Izvi zvese zvinopesana nevanokwikwidza nemasangano ehurumende. Kutanga, ivo vanogona kukutarisa nekutumira vamiriri vakasiyana vevakuru vane masimba. Chechipiri, mitero inofanirwa kubviswa, nekudaro, iwe unofanirwa kuyedza kuzviita zvine hunyanzvi uye pasina kuwana zvikwereti. Pakeji franchise inogona kutarisana nekushorwa kubva kune vakwikwidzi vasiri kuenda kunopa kumusika niches inovapa iwo mukana wekuwana mari. Pakupedzisira, urikukumbira nzvimbo yavo muzuva, nekudaro, iwe unofanirwa kupinda mumakwikwi emakwikwi.

Iwo mapakeji ekugadzira franchise inokwikwidza niche. Kuti uve unoshamisa kwazvo uye ukunde kushorwa kwevadzivisi vako, tevera mitemo yakanyorwa zvakajeka. Uyezve, iwe unofanirwa kugara uchidzidza akakodzera manhamba kuti ugadzire uye zvakanaka-inofungidzirwa sarudzo sarudzo. Ipapo bhizinesi rako rinozokwira kumusoro, uye iwe unogona kunakidzwa nevhoriyamu yakakwira yemareti emari. Kugona kugona kwekugadzira kunokupa iwe mukana wekugara uchitonga pamusika, nekudaro uchipesana nevapikisi uye kugovera zvakare kuyerera kwemari zviwanikwa iwe.

Bhegi bhegi franchise inogona kuunza yakakwira mwero wemari kune muzvinabhizimusi uyo anosarudza kuitengesa. Paunenge uchishandisa franchise, unofanira kubhadhara mari kune franchisor muzvikamu zvemwedzi. Yokutanga yeiyi ichave mvumo, iyo huwandu hwayo hunosiyana uye hwakatangira kubva pa3 kusvika ku6%. Ivo vanoverengerwa sechikamu chemari kana mutero kwemwedzi wega wega. Wedzera franchise yako zvine hungwaru nekutarisisa kwakakodzera mukugadzirwa. Nzvimbo yako inofanirwa kuve yakabatana zvakakwana nechitarisiko neyekutanga.

Uye zvakare, tekinoroji inodawo kuiswa, ichidzivirira kugadziriswa kusiri madikanwa. Ehezve, mirau yemunharaunda nemitemo inofanira kuteverwa, zvisinei, chinangwa chako ndechekuda kuteedzera zvakakwana iyo mhando. Iyo bepa inogadzira ichaunza yakakwira mwero wemari kana iwe ukaitengesa zvinoenderana neiyo franchise. Ruzivo irwo rwuchapihwa iwe kuti udzidze; saka, iwe uchafanirwa kurishandisa kuti ubatsirwe bhizinesi chirongwa. Teerera mabhegi emapepa uye nehunobudirira paunenge uchishanda nechirongwa chakadai muchimiro chefranchise. Inzwa wakasununguka kubvunza mumwe mukuru mudiwa naye mazano uye rubatsiro. Mushure mezvose, anofara kukubatsira, nekuda kwekuti ane zvido zvake zveudyire.

Izvo zvinoenderana nenyaya yekuti iye anongogamuchira chikamu chemari yako. Nekudaro, iyo franchisor ine chairo kufarira mukugadzira iro bhegi bhegi franchise ive inoshanda sezvinobvira. Uye akashanda neepamusoro nhanho yekudzoka kwemari.

Kana iwe ukashandisa mapepa mabhegi sechikamu chefranchise yekugadzira, saka unofanirwa kunyatsoziva chokwadi chekuti iwe ndiwe munhu anozvidavirira. Ita zvinobudirira uye usatyora mutemo. Zvakare, vatengi vako vanofanirwa kupihwa nenzira yekuti mumwe nemumwe wavo anokoshesa basa rako remhando yepamusoro. Uchave nemukana wese wekukunda uye nekuvimbika mukukwikwidza kukakavara kana iwe uchigara uchidzidza manhamba uye kutora mhedziso dzakakodzera. Pepa rakagadziriswa bhegi franchise mukana wekuwana mhedzisiro yepamusoro pamutengo wakaderera. Nekuda kweizvozvo, iwe unowana iyo yekuwedzera mhedzisiro.

Iyo yekuwedzera mhedzisiro yakafanana nejeti inoenderana nezita, iro rinoumbwa kana projectile ichibata nhumbi dzetangi. Nekufananidza neiyi shell, iyo kambani ichakwanisa kupaza kuita inotungamira niche. Iwe uchagashira yakakwira mwero yemari, uye mabhegi emapepa anotengesa semahotcake. Iyo yekugadzira franchise inokupa iwe kuzara kubatana neiyo yekutanga. Izvo zvinongova zvakakosha kuti utarise zvakajeka kuti zvese zviyero nemirau zvinocherechedzwa. Izvi hazvifanirwe kunge zvichinetsa, nekuti unenge uine ruzivo rwese rwakakodzera pamunwe wako.

MaFranchise muTurkey akagamuchira kwavo kuvandudzwa kwekutanga kubva pakati pemakumi makumi masere ezana ramakore rapfuura uye vakatanga kuwana simba rekukura nekukurumidza, kukunda misika yeEuropean neAsia. Kukura nekukurumidza kwekutengesa mari muTurkey kwakabatana nekutanga kwekutonga kwaMutungamiri Turgut Ozal, mutsigiri wehukama hwepamusika, akatumidza baba baba ve'Turkey chishamiso ', uyo akarasa zvine hungwaru makumi emabhiriyoni emadhora muzvikwereti zvekunze. hupfumi, kushandira kufambira mberi kwekushambadzira pamwe nema franchise akatengwa. Masimba ekuvandudzwa kwebhizinesi rema franchise muTurkey ekugadzira mafranchise zvitoro zvakagonesa kuwedzera mabasa mazhinji, kuunza indasitiri yemuno uye kugadzirwa kune yakakwira yepamusoro, yepamusoro mhando. Iko hakuna mutemo wefranchise muTurkey, zvido zvevamabhizimusi vefranchisee zvinodzivirirwa neTurkey Franchise Association. Chinangwa chikuru cheSangano ndechekuwedzera nzvimbo dzekuvhura mafranchise uye kugadzirisa chivakwa chekuchengetedza uye zvigadzirwa indasitiri, kubatsira nekusimbisa kuumbwa kwevatengesi, kupa mazano, kubvunzana nezvemari, uye mutemo.

Rutsigiro rweHurumende runobatsira mukutsvaga vadyidzani uye runobatsira kupedzisa mafranchise musangano, mudzimba, uye mune yekunze, musika wepasi rose. Izvo zvinowanzodiwa zvezvinhu nemhando yechibvumirano chinotsanangurwa muTurkey Commerce Code uye neTurkey Code yezvisungo zvinoshanda kumabhizimusi emabhizimusi zvibvumirano zvakare. Turkey franchise ine yavo maitiro, sekuzvikwanira kweiye franchisee kubva kune franchisor, kushandisa ruzivo, homogeneity yezvinhu uye zvinhu, mareferenzi kunyorera uye kushandisa kwechiratidzo uye mutengesi chifananidzo, muripo wemitero yakawedzera vatengesi vefranchisee uye nguva zhinji. yeiyo yekutengeserana uye yekugadzira maitiro. Parizvino, nerubatsiro rweiyo Franchising Association, zana nemakumi matatu ematanho emagetsi anoshanda mumafrizise biz, uye wega wechipiri muzvinabhizimusi angade kushanda mubhizimusi rakagadzirwa nema franchise akawanikwa uye atova nemukurumbira wakasimudzirwa uye wakasimudzirwa.