Franchise. Iyo indasitiri yekurapa inofanirwa kuyeuchidzwa kuti ichashandiswa muhupenyu hwese hwevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero iyo yekurapa yekuendesa franchise iri mune yakanyanya kudiwa uye haife yakambononoka. MaFranchise mune zvekurapa anouya kubva kune yakagadzirira-yakagadzirirwa pfungwa iyo ine yakakosha zano. Paunenge uchitenga franchise yezvekurapa, iwe unofanirwa kutanga watarisa runyorwa rwevanogadzira varipo vanowanikwa pane akazvitsaurira mawebhusaiti. Iine runyorwa razvino rwevaridzi, iwe uchave unokwanisa kusarudza kudyidzana nerunyorwa rweanonyanya kubatsira mabhizinesi mazano.

Panyaya iyi, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti akasiyana siyana vane mukana wekuverengerwa padanho repamusoro, vane mukurumbira wepasirese. Mamwe marangi anogona kutora makore mazhinji kuti agadziriswe, saka zvinofanirwa kunzwisiswa kuti mutengo weprojekti wakasanganiswa uchave une zita hombe mumafomati epasi rese. Kubudirira mune yekurapa franchise mukana wekugadzira rako bhizinesi zvinoenderana neyakagamuchirwa chirongwa, icho chakagadziriswa nevashandi vemugadziri munzira yakasarudzwa. Uine zano rakagadzirirwa, iwe unogona kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti ichaita zvinoenderana neyakagamuchirwa uye yakagadzirirwa chirongwa chakagadzirwa. Kana iwe uchida kudzidza zvakawanda nezve zviwanikwa, iwe unofanirwa kuenda kune yakasarudzika saiti kune yakakosha ruzivo. Mushure menguva yakati rebei, kana muchibvumirana nezve mukana wekubatana, unofanirwa kutanga kusaina zvibvumirano zvekudyidzana. Izvo zvakakosha kuti uzive kuti mushandi wega wega anozoita kudzidziswa kwakakosha kune zviwanikwa zvesarudzo yakasarudzwa, izvo zvinomubatsira kuti afambise zvirinani kushambadzira uye kushambadzira maitiro.

Kuti uwane mhedzisiro yaunoda, mutengi anofanirwa kutevedzera zvizere nuances dzeyekuvandudza nzira iyo mugadziri akapfuura nayo. Kana iwe uchida kugadzira yemhando yepamusoro uye inoshanda zvinyorwa, saka, mune ino kesi, vamiriri vekambani yekugadzira vanokwanisa kubatsira zvizere. Izvo zvinofanirwa kutaurwa kuti zviri nyore kushanda mukati mehurongwa hweaya mashandiro ekushanda, nokudaro uchipedzisa rwendo munzira yemugwagwa watofamba. Zviri nyore kwazvo kukura rako bhizinesi pane kutanga kuvaka kambani kubva pakutanga uine yakawanda misungo. Mune ino kesi, kana iwe uchitenga fomu yekurapa fomu, iwe unotanga kunzwa kutsigirwa kwakawanda kubva kukambani yekugadzira mukugadzira yakagadzirirwa-yakagadzirirwa mazano nezano. Panguva ino iripo, tichipa mamiriro azvino, chakanyanya kukosha mukana wekutenga zvigadzirwa zvekurapa, izvo zvinozogadzirwa nekambani yekutengesa. Izvo zvinofanirwa kutaurwa kuti ekurapa mafranchise akasiyana siyana sechero imwe sarudzo yekugadzira mazano ebhizinesi.

Kuti uwane mhedzisiro inodiwa, mutengi anofanira kutevedzera zvizere zvese zvakataurwa nezvinodiwa kumutengesi wemuchina. Kune zvakawanda zvakawanda tarisiro mukuvandudza yakagadzirira-yakagadzirirwa zano pane mukugadzira yako pachako chirongwa icho chinozobudirira chete neyemabhizimusi. Zvakachengeteka kutaura kuti iwe haugone kukanganisa nesarudzo yefranchise munzvimbo dzekurapa nekuti chikamu chakasarudzwa chagara chiri bato rakakurumbira richida kusimudzirwa. Kana iwe uine chero mibvunzo, zvakanakisa kutsvaga rubatsiro kubva kune musiki wekurapa kutumira franchise, sezvo njodzi yekukanganisa ichawedzerwa. Chisarudzo chakanyatsoenderana nemutengi uyo anoda kuvandudza rake bhizinesi mukana wekutenga franchise yezviratidzo zvekurapa zveyakakurumbira uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, uchigamuchira ruzivo mukukurumidza kuita kubva kumunhu ari kure. Munyika isiri pasherufu, marandi anoverengeka anozivikanwa anoshandiswa mune yakawandisa mafomati ehurongwa hwebasa ravo, nekutsvaga kwekutsvaga nzira dzakasiyana dzinotungamira mukukurumidza kubudirira uye kunoedzwa nevamwe vatengi.

Pfungwa yega yega ichanyatso fungidzirwa nezano reiyo musiki wefranchise munzira yekurapa, nekutambira kwekukura kukuru. Kubata nemhando chaiyo yebhizimusi rekutengesa nevashandi vezvekurapa kunozobatsirwa nenyanzvi dzemugadziri, vanozonongedza zvakadzama kuti ndeipi nzira yekutarisa. Iwe unogona kufunga zvakadzama nuances zvekutanga kubatana maererano nehukama hwekudyidzana mumagwaro aripo akasainwa nemutengesi nemutengi. Sarudzo inobatsira kwazvo kune muzvinabhizimusi ndeyekutenga fomu yekurapa, iyo ichawedzera zvakanyanya mikana yekuvandudza kune zvibereko munyika.

A media franchise ibasa rakanangana nebhizinesi, iro rinoda kuti zvinhu zvakawanda zvichengetwe mundangariro. Kutanga, iwe unenge uchizadzikisa bhizinesi rako muchienderana neye franchisor. Iye anozokudzora, pamwe nekupa ruzivo rwese rwakakosha kuitira kuti ugone kubata nemabasa ehofisi. Pamusoro pezvo, kana uchitaurirana nefranchise, iwe unotora seti yakazara yezvisungo zvakasiyana zvinoenderana nemitero kune franchisor, nepo mamwe ari ehunhu hwakasiyana. Semuenzaniso, kana uchitengesa media franchise, unobvuma kushamwaridzana nemamwe masayiti kana kutora mamwe mabasa. Kana iwe ukashanda pamwe neiyo software franchise, saka ichi chingave chisungo chekutenga zvinyorwa kubva kune zvakanyatso tsanangurwa vanogovera, kana kubva kune franchisor zvakananga.

Mitemo inosiyana, uye iwe unofanirwa kuomerera pairi kuitira kuti usapinde mumamiriro akaoma apo kodzero yako yekuve wega unogovana ichibviswa nekuda kwekutyora kwezvisungo zvinofungidzirwa.

Kushanda neyemidhiya franchise rudzi rwe bhizinesi chirongwa icho chinogona kungoitwa chete neanokwanisa uye ane mutoro nzira. Maitiro ane hunyanzvi anonzwisiswa sekuwedzera kuri kuita panguva iyoyo kwe zviwanikwa zvemari izvo iwe zvawakaedza kuita. Shanda nenhepfenyuro franchise mushe mushe uye zvine hunyanzvi, uchibhadharira mutero kune franchisor nenguva. Imba yemubhadharo mubhadharo wakada kufanana nemaroja. Huwandu hwayo hunobva pa2 kusvika ku6% yemari yako yemwedzi. Inogona zvakare kuverengerwa sepesenti yemitero uye izvi zvinofanirwa kujekeswa kana uchipedzisa chibvumirano.

Kunze kwemitero kana uchitengesa midhiya franchise, unogona zvakare kuendesa mari yekushambadzira kune iyo franchisor yezviitiko zvepasirese zvepasirese. Iyo franchisor pachayo ichawedzera iyo nhanho yekuziva mhando munyika yako uye kutenderera pasirese. Zvakaringana kuti angogamuchira mari kubva kwauri, uye iye amene achaita zvakasara zvezviito nenzira yakanakisa.

Iko kune zvakare bundu-remari mupiro, iro rinoshandura chaizvo kubva mumutauro wevanhu vechiGerman sechigamba chakakora. Ichi chidimbu chakakora chinomiririra kutanga kwekudyidzana neve media franchise. Iwe unobhadhara icho muhuwandu hwe9 kusvika 11% yemari yekudyara iyo inopa bhizinesi chirongwa. Inofanira kutakurwa mupfungwa kuti midhiya franchise inofanira kubhadhara nekuti hausi kuisa mari shoma kwazvo mukuitwa kwayo. Pamwe pamwe nekuitwa kwehurongwa hwebhizinesi, iwe zvakare unofanirwa kupa iye franchisor imwe mari yemari pane isingadzoreke hwaro. 10% yemari yekudyara haina kunyanya kushoma, saka, panofanirwa kuve nepfungwa kumashure kwekuitwa kwechiitiko chakadai.

Shanda zvakanaka uye nemazvo uye ipapo, mutengesi, pamwe nevakuru vehurumende, havazove nezvichemo pamusoro pako. Kunyangwe kana paine dzimwe nharo dzinomuka, zvichakwanisika kutsigira nyaya yako.

Izvo zvinodikanwa kuti uite ongororo yekutanga yevanokwikwidza kana iwe ukafunga kuita pane media media franchise. Izvi zvinokubatsira iwe kuona kugona kwako kupikisa vakwikwidzi mukurwira kwemisika. Iwe unogona zvakare kushandisa swot ongororo, icho chisiri chinhu kunze kwechinhu chemhando yepamusoro chishandiso chinokutendera iwe kuti unzwisise masimba uye mikana iwe yaunogona kuvimba nayo paunenge uchiita yakapihwa chirongwa. Uye zvakare, iyo swot kuongororwa ichataura kushaya simba kweyako midhiya franchise, uye iwe unogona kuimisa, kana kuishandisa kuti uwane mukwikwi mukana. Mushure mezvose, kunyangwe kushaya simba kunogona kushandurwa kuve mukana wako, kana iwe unogona kunzwisisa mashandiro aungaita navo uye nekuita rese basa rehofisi nehuremu hwakanyanya hwekugona.

Kushanda neyemidhiya franchise kunosanganisira kudiwa kwekudyidzana nevakawanda tarisiro vateereri. Urwu ndirwo rudzi rwechirongwa chisina kufanana nekudyidzana nechitoro kana chikafu chinokurumidza. Saizvozvo, iyo franchise inogona kusiyanisa zvakanyanya mune yayo inoshanda zvemukati. Nekudaro, iwe unofanirwa kutaurirana nyaya dzese nemutengesi pamberi kuitira kuti iwe usave nenharo dzinopokana. Saizvozvo, nekushandisa media franchise, iwe unopinda muchibvumirano. Ichajekesa zvakajeka mabasa ese uye neropafadzo dzemapato.

Kuti usapinde mune yakaoma mamiriro, iwe unofanirwa kunzwisisa zvakajeka zvaunoda kuzadzikisa nekushandisa midhiya franchise. Iyo yakagadzirirwa-bhizinesi chirongwa ndechimwe chezvinhu zvinodiwa kuti uwane mibairo inoshamisa mukurwira kwekuda kwevatengi. Shandisa yako media franchise zvine hunyanzvi nezvose zvinodiwa kutanga kugadzirira. Iyi ndiyo chete nzira yaunonzwisisa izvo zvinofanirwa kuitwa kuti uwane budiriro izvozvi uye mune ramangwana. Zano rakavakwa nenzira kwayo nderimwe chete rezvibodzwa zvekubudirira; iwe unodawo kutevedzera zvakadzama kurudziro kubva kune franchisor. Semuenzaniso, kana uchitengesa media media franchise, iwe ungangodikanwa kutevedzera kune yakasimba kodhi yekupfeka yevashandi vako. Zvichava zvakafanira kutevedzera zvese zviripo zviripo.

Uye zvakare, kana iwe uri kushanda neyemidhiya franchise, iyo yemukati dhizaini inodawo kuti iitwe zvinoenderana nemakodhi iwe aunogashira kubva kumumiriri wechiratidzo. Iko hakuna chinhu chakaomarara mune izvi uye iwe unongofanirwa kutevedzera zvakatemwa zviyero uye kutevedzera iwo mirau. Ipapo pachave nezvakataurwa pamusoro pako, iwe ucharamba uchiramba uri wega wekugovera munyika yako.

Iyo franchise uye mudiwa vanofanira kuwirirana zvinobudirira kuti vawane iyo inowedzera mhedzisiro yekushanda pamwe chete. Kana iwe uchifarira franchise, saka unofanira zvakare kutsvaga wakakodzera mudiwa webhizinesi kuti rive rinonyanya kushanda. Mhando dzakasiyana dzefranchise dzinoshanda nenzira yekuti dzinokutendera iwe kuti unyatso kuvandudza bhizinesi rako, zvisingaite kuunza chero chinhu chitsva kubva kwauri. Mumwe munhu anotora akagadzirira-akagadzirwa bhizinesi modhi uye anoshandisa iyo kunyatso kutonga pamusika. Iyi nzira iri nyore kwazvo kune avo vanhu vanongoda kuita mari uye vane dzimwe nzira dzekudyara. Iyo franchise inogona kutengwa zvine chisingadhuri kana iwe ukataurirana zvakanaka.

Zvakare, zvinodikanwa kuita zviito zvese zvichitevera zviga zvakapihwa nemumwe wako. Izvi zvakakosha kuti uwane mhedzisiro yakanaka. Kana iwe uri mudiwa wefranchise, saka unogona kuwedzera zvirinyore huwandu hwemari bhajeti nekungotungamirwa netsika nemitemo yakatarwa zvinoenderana nezvakatemwa mirau. Iko kushandiswa kwezvinhu zviripo uye zvatove zvakaedzwa zvinopa kukurumidza kutanga. Iyo franchise inoshanda zvakakwana kana mutengi wayo akafunga mamiriro ebhizinesi aripo mune imwe nharaunda kwaanoenda kuita chirongwa ichi. Iyo franchise mudiwa inofanirwa kuve nehanya nekusiyana kwematunhu uye kunyatsoishandisa. Nekudaro, kuvepo kweiyo franchise uye uchifunga nezvezvakanaka zvemuno zvinopa mudiwa mukana wekunyatso kuvaka yavo bhizinesi modhi inoenderana neruzivo rwapihwa.

Iyo franchise inoshanda mushe mushe kana mudiwa akanyatso kuteedzera rairo kubva pakati. Kunze kwezvo, haufanire kuunza chimwe chinhu chitsva mumabhizinesi maitiro, nekudaro ichichengetedza nguva. Iyo franchise inotengwa kune izvi kuitira kuti iwe ugone kushandisa yemumwe munhu biz modhi uye kuita mari panguva imwe chete. Iyo inoshanda franchise inofanirwa kugara ichiitwa nemaoko evamwe vavo vane zano rekuti voita sei hofisi basa. Zvishandiso zvakagadziriswa zvinopihwa nemuridzi wefranchise zvingave zvakanaka. Nekudaro, izvi hazvidiwe, sezvo mukwikwidzi wekutengesa achikwanisa kushandisa mhinduro dzavo kana zvichidiwa.

Franchising inoshandiswa mumhando dzakasiyana dzebhizinesi. Pasina mubvunzo, iri kukura zvakanyanya mumaindasitiri uye masevhisi senge indasitiri yemotokari uye masevhisi emota, rubatsiro pakuronga nekumhanyisa bhizinesi (accounting, hofisi basa, kushambadza, nezvimwewo), kuvaka, mabasa ane chekuita nekugadzirisa uye kugadzirisa dzimba. , mabasa edzidzo, kutandara uye varaidzo, zvekudya zvinokurumidza zvekudyira, maresitorendi, zvidyiwa zvekudyira, zvitoro zvekudya, zvekurapa uye zverunako masevhisi, mabasa epamba, zvekutengesa, senge USU Software sangano.