Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Franchise. Iyo indasitiri yekurapa inofanirwa kuyeuchidzwa kuti ichashandiswa muhupenyu hwese hwevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero iyo yekurapa yekuendesa franchise iri mune yakanyanya kudiwa uye haife yakambononoka. MaFranchise mune zvekurapa anouya kubva kune yakagadzirira-yakagadzirirwa pfungwa iyo ine yakakosha zano. Paunenge uchitenga franchise yezvekurapa, iwe unofanirwa kutanga watarisa runyorwa rwevanogadzira varipo vanowanikwa pane akazvitsaurira mawebhusaiti. Iine runyorwa razvino rwevaridzi, iwe uchave unokwanisa kusarudza kudyidzana nerunyorwa rweanonyanya kubatsira mabhizinesi mazano.

Panyaya iyi, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti akasiyana siyana vane mukana wekuverengerwa padanho repamusoro, vane mukurumbira wepasirese. Mamwe marangi anogona kutora makore mazhinji kuti agadziriswe, saka zvinofanirwa kunzwisiswa kuti mutengo weprojekti wakasanganiswa uchave une zita hombe mumafomati epasi rese. Kubudirira mune yekurapa franchise mukana wekugadzira rako bhizinesi zvinoenderana neyakagamuchirwa chirongwa, icho chakagadziriswa nevashandi vemugadziri munzira yakasarudzwa. Uine zano rakagadzirirwa, iwe unogona kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti ichaita zvinoenderana neyakagamuchirwa uye yakagadzirirwa chirongwa chakagadzirwa. Kana iwe uchida kudzidza zvakawanda nezve zviwanikwa, iwe unofanirwa kuenda kune yakasarudzika saiti kune yakakosha ruzivo. Mushure menguva yakati rebei, kana muchibvumirana nezve mukana wekubatana, unofanirwa kutanga kusaina zvibvumirano zvekudyidzana. Izvo zvakakosha kuti uzive kuti mushandi wega wega anozoita kudzidziswa kwakakosha kune zviwanikwa zvesarudzo yakasarudzwa, izvo zvinomubatsira kuti afambise zvirinani kushambadzira uye kushambadzira maitiro.

Kuti uwane mhedzisiro yaunoda, mutengi anofanirwa kutevedzera zvizere nuances dzeyekuvandudza nzira iyo mugadziri akapfuura nayo. Kana iwe uchida kugadzira yemhando yepamusoro uye inoshanda zvinyorwa, saka, mune ino kesi, vamiriri vekambani yekugadzira vanokwanisa kubatsira zvizere. Izvo zvinofanirwa kutaurwa kuti zviri nyore kushanda mukati mehurongwa hweaya mashandiro ekushanda, nokudaro uchipedzisa rwendo munzira yemugwagwa watofamba. Zviri nyore kwazvo kukura rako bhizinesi pane kutanga kuvaka kambani kubva pakutanga uine yakawanda misungo. Mune ino kesi, kana iwe uchitenga fomu yekurapa fomu, iwe unotanga kunzwa kutsigirwa kwakawanda kubva kukambani yekugadzira mukugadzira yakagadzirirwa-yakagadzirirwa mazano nezano. Panguva ino iripo, tichipa mamiriro azvino, chakanyanya kukosha mukana wekutenga zvigadzirwa zvekurapa, izvo zvinozogadzirwa nekambani yekutengesa. Izvo zvinofanirwa kutaurwa kuti ekurapa mafranchise akasiyana siyana sechero imwe sarudzo yekugadzira mazano ebhizinesi.

Kuti uwane mhedzisiro inodiwa, mutengi anofanira kutevedzera zvizere zvese zvakataurwa nezvinodiwa kumutengesi wemuchina. Kune zvakawanda zvakawanda tarisiro mukuvandudza yakagadzirira-yakagadzirirwa zano pane mukugadzira yako pachako chirongwa icho chinozobudirira chete neyemabhizimusi. Zvakachengeteka kutaura kuti iwe haugone kukanganisa nesarudzo yefranchise munzvimbo dzekurapa nekuti chikamu chakasarudzwa chagara chiri bato rakakurumbira richida kusimudzirwa. Kana iwe uine chero mibvunzo, zvakanakisa kutsvaga rubatsiro kubva kune musiki wekurapa kutumira franchise, sezvo njodzi yekukanganisa ichawedzerwa. Chisarudzo chakanyatsoenderana nemutengi uyo anoda kuvandudza rake bhizinesi mukana wekutenga franchise yezviratidzo zvekurapa zveyakakurumbira uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, uchigamuchira ruzivo mukukurumidza kuita kubva kumunhu ari kure. Munyika isiri pasherufu, marandi anoverengeka anozivikanwa anoshandiswa mune yakawandisa mafomati ehurongwa hwebasa ravo, nekutsvaga kwekutsvaga nzira dzakasiyana dzinotungamira mukukurumidza kubudirira uye kunoedzwa nevamwe vatengi.

Pfungwa yega yega ichanyatso fungidzirwa nezano reiyo musiki wefranchise munzira yekurapa, nekutambira kwekukura kukuru. Kubata nemhando chaiyo yebhizimusi rekutengesa nevashandi vezvekurapa kunozobatsirwa nenyanzvi dzemugadziri, vanozonongedza zvakadzama kuti ndeipi nzira yekutarisa. Iwe unogona kufunga zvakadzama nuances zvekutanga kubatana maererano nehukama hwekudyidzana mumagwaro aripo akasainwa nemutengesi nemutengi. Sarudzo inobatsira kwazvo kune muzvinabhizimusi ndeyekutenga fomu yekurapa, iyo ichawedzera zvakanyanya mikana yekuvandudza kune zvibereko munyika.

Dhijitari agency franchise inobvumidza nekukurumidza kutanga kushanda mubhizinesi rako wega, uine njodzi shoma, kurasikirwa kwenguva, uye zviwanikwa zvemari. Iyo franchise ndeye kupihwa kodzero yekushandisa zita, chiratidzo, tradekinoroji, uye humwe hunyanzvi hunowanikwa nechimwe chiratidzo. Kutengesa kana kutenga franchise kunotendera kuwedzera kutengesa kwako kana kuendesa sevhisi pasirese pasina kudzikisira hunhu kana huwandu hwehukama hwevatengi. Dhijitari agency kambani, inoshanda mukuvandudzwa kwenzvimbo, ichipa vatengi masevhisi nenzira yakabatana kusimudzira, kuchengetedza uye kufambisa chikuva. Dhijitari mabhizinesi anokwanisa kugadzira online bhizinesi. Kuve mutambi muhombe mune yekusimudzira agency yekushambadzira kwepfungwa paInternet.

Vagadziri, dhizaini dhizaini, vaongorori, mapurogiramu, vashambadziri, vanyori, uye nedzimwe nhengo dzevamiririri vevashandi vanoshanda nesimba kudhijitari Izvo zvakakosha kune vatengi vazhinji kuti kambani inozivikanwa, nekudaro vanotendeukira kumakambani anovimbwa. Kuti usapedze nguva kusimudzira zita rako pachako, kutanga kushanda pabhizinesi rako wega, uchibudirira kurikudziridza mukusimudzira zvinhu nemasevhisi paInternet, saka unoda franchise. Kune akawanda akasiyana mafranchise pamusika, akaiswa muchikamu uye ane akasiyana mutengo. Iyo yemari-yemari inobhadharwa inosiyana zvichienderana nemari yeiyo franchise pachayo, pamwe nekutarisa zvese kudyara kwemufranchisor. Izvo zvinova nyore kune uyo anotengesa mari kuti aikudziridze, achifunga nezvehurongwa hwekugadzirira hwakagadzirira, rubatsiro mukutora nekudzidzisa vashandi, vachipa chigaro chevatengi, nezvimwewo. Kunze kwezvo, mukabhuku katari, unogona kuongorora zvinopa mhindu. purofiti yemwedzi wega, chinangwa chekutanga uye zuva rekutengesa franchise, matavi efranchise, uye zita rese remasangano edijitori kutenderera pasirese, mune imwe nharaunda.

Nei zvichibatsira kutenga nekushandisa franchise? Zvese zvinonzwisisika zvakakwana. Makambani azviratidza pachavo mumusika anonyanya kupokana nematambudziko, kunyanya munzvimbo yazvino.

Kuti uwane rumwe ruzivo, iwe unofanirwa kuenda kune iyo franchise catalog uye woongorora mazita aripo ezve zvipo. Saizvozvo, inowanikwa kuverenga ongororo yevatengi vedu uye kubvunza mibvunzo kune edu nyanzvi. Isu tinofara kukuona iwe mumakero evatengi vedu uye tinotarisira kune unobudirira hukama hwehukama kwenguva yakareba.

Iyo franchise yesangano reInternet ichazodiwa kune wese muenzi muzvinabhizimusi kuti agadzire rake bhizinesi pasi pezita rakasimudzirwa zita rechiratidzo. Internet agency franchise inogona kuiswa pamwero mukuru, iine mukana wekupinda pasirese, muchiitiko chekubudirira kwekuvandudza kweyakagadzirirwa-yakagadzirirwa bhizinesi zano. MaFranchise mumahofisi epamhepo anoonekwa seanobatsira kwazvo kuwana anogona kushandisirwa mukana wekubvisa njodzi, mukusiyana nebhizinesi rinogadzirwa kubva pakutanga. Kana iwe uchigona kubvumirana mukudyidzana, saka unofanirwa kuenda kunosaina mapepa, nekuwana mvumo yekuvandudza rako bhizinesi pasi pechiratidzo chiripo. Nekuwanikwa kwefranchise yekambani yako, vashandi vekutanga vane ruzivo vemugadziri vachakubatsira kuti ugadzikane nekuitisa masemina akakosha uye zvidimbu zvekudzidziswa izvo zvinokubatsira iwe kuwana hunyanzvi mukushanda nevatengi. Kana iwe uine chero mibvunzo, unofanirwa kutaurirana nemugadziri, uyo achakubatsira kuti uzvienzanise nenzira kwayo nekukurumidza sezvazvinogona.

Sarudzo inonyanya kuvimbisa ndeyekuvandudza mukana wekutengesa weinternet agency, nekutambira mari inodiwa munguva inotevera.