Iyo zvipfeko franchise inowana mushe kushanda kwayo mumunda wezvemabhizimusi zviitiko. Clothing franchise inozivikanwa nevatengi zvakanyanya uye inoshandiswa mazuva ano. Iyo franchise yezvipfeko inoda kuunzwa sebhizimusi nevatengi vazhinji vanoita mukubatirana uye nemhando yekutarisira nguva dzese. Iwe unokwanisa kutsvaga akakodzera mugadziri pane yakasarudzika rine runyorwa rwevatengesi vane akasiyana mapurojekiti saiti. Kana iri yekufarira, zvinodikanwa kuti udzidze zvakadzama izvo zvechiitiko chekushanda chemugadziri wekupfeka franchise nekuchinja kune yakasarudzika webhusaiti. Mushure mekuongorora riripo runyorwa rwevaridzi vemazano, iwe unofanirwa kuenderera kumusangano wega, mhedzisiro yacho inoratidza mwero wechibvumirano pane kudyidzana.

Kusainwa kwechibvumirano kunopa mudiwa kodzero yekuwana kutanga bhizinesi sechikamu chekupa nzira dzakagadziriswa nemuridzi wepfungwa, iyo inofanirwa kutevedzwa kumatanho ekutanga. Kana mumwe wako achinzwa kushomeka kweruzivo rwakakosha, saka zvakakodzera kuti utaure nenyanzvi dzemugadziri wekambani, uyo anokurumidza kuitisa misangano yekushambadzira uye kushambadzira matanho, kusimudzira ruzivo, zvakare, zvakare, kutengesa. Munguva dzakaomesesa dzekumhanyisa bhizinesi rekupfekedza, unofanirwa kugara uchiyeuka kuti unogona kutsvaga zano rinoshanda kubva kune vanogadzira chirongwa vanokubatsira nekukurumidza. Kana zvichidikanwa, iwe unofanirwa kuteedzera yakagadziriswa nzira, nekuti iwe, chekutanga, unoteedzera yakagadzirira-uye yakatsikwa-nzira nzira yekusimudzira bhizinesi, ine zvayakanakira. Iwe unokwanisa kudzikisira dzakasiyana njodzi nenjodzi dzinogona kuitika munzira yako yekuve kambani. Pamusoro pezvo, muridzi wepfungwa nehurongwa hwekugovana newe rondedzero yezvakakosha zvakavanzika zvekuita bhizinesi, kwaanga achienda kwemakore mazhinji agamuchira hunyanzvi hwakakosha uye ruzivo rwakakura rwehunyanzvi. Kutenga franchise yekupfeka zvinoreva kuti haufanire kutsvaga zano rebhizinesi wega, gadzira chirongwa chinogona kuve nezvakawanda zvisina kunaka mukuparara kunotevera kwekambani.

Ndokusaka, parizvino, iyo franchise yatanga kunakidzwa nekuzivikanwa kukuru uye kudiwa kukuru pasirese, nekuti zviri nyore kwazvo kuita bhizinesi uchishandisa rakagadzirwa-rakagadzirwa pane kuvaka kambani kubva pakutanga. Zvakare, zvinogara zvichiratidza kuve mukana, nekuti iwe une muchengeti, mumunhu weiye wekugadzira zvipfeko franchise, uyo anobatsira nekupa rairo chaiyo nenzira yakakodzera. Izvo zvinofanirwa kucherechedzwa mune ramangwana rakagadzirirwa mazano nehurongwa kana, mune mamwe mazwi, franchise inowana kutonyanya mukurumbira, zvichibatsira mafemu madiki kuzvisarudzira mumusika wekutengesa uye kutora yavo niche. Zvezvinyorwa, pane rubatsiro rwemugadziri, uyo anopa rutsigiro rwakakosha mune ese akakosha ekutanga matanho ekuumbwa kwebhizimusi rekupfeka. Kana iwe uchikwanisa kushanda mumamiriro ezvinhu akadaro, saka funga kuti kubudirira kunovimbiswa, nekuti purofiti ichawanikwa uye zvinokwanisika kusvika padanho repasi rose. Wese muridzi wemazano akaisa yakawanda yekuedza kwake kuvaka kambani, pamwe nemapazi uye nechitoro network, apedza makore ekushanda nesimba uye mari yekudyara pachirongwa ichi, icho chinobereka michero. Kana iwe uri mushandisi ane chivimbo uyo atenga zvipfeko franchise, ipapo iwe uchaona, uchishandisa muenzaniso wemugadziri wako, maitiro ekugadzira chirongwa zvakanaka, ita akasiyana akaomarara kuverenga kuti udzivise zvisakarurama nezvikanganiso uye nezvikanganiso.

Ruzivo urwu rwunosimudza ruzivo rwako dzimwe nguva, ichikupa iwe kodzero yekuzoshandisa hunokosha hunowanikwa hunyanzvi kukudziridza uye kuwedzera kambani yako kune saizi inodiwa. Varidzi vepfungwa dzinoda vanogona kushanda mukugadzira mukana mune chero nzira, zvisinei kuti chikamu ichi chine chekuita nekugadzirwa kwezvigadzirwa, kutengeserana-muzvinhu zvakasiyana, kana kupihwa nekuitwa kwemasevhisi. Mutengo wepurojekiti yakapera unogona kuve wakasiyana sekufungidzira kunoita mugadziri, uchiverenga mari, uchifunga nezve nguva yekugadzwa kwebhizinesi, pamwe nenzvimbo yakasarudzwa. Izvo zvinofanirwa kucherechedzwa iyo inodhura kwazvo franchise inogona kutariswa sezvinodikanwa nzira yakasarudzika, hunyanzvi hukuru, uye zvakakomba kudyara zvigadzirwa zvigadzirwa. Kune kunongedzera kwekutengeserana kwechero chinhu chinoumbwa chezvinhu, mutengo wefranchise yekudai unosiyana zvichienderana nechiratidzo uye mhando yezviratidzo zvinotengeswa. Mari yakanyanya kushomeka inodikanwa kune vashandi vevanoziva vebhizimusi ravo vanoshuvira kutora chinzvimbo chavo mukuzadzikiswa uye kupihwa chero masevhisi. Zvisinei nemhando ipi uye nhungamiro yaunosarudza iyo franchise, iwe unofanirwa kuenderera zvakanyanya kubva pane zvaunokwanisa zvemari, uye zvakare uve neruzivo mune yakasarudzwa munda.

Iwe unokwanisa kushandisa midziyo mune yakazvimirira fomati, uchibudirira kugadzira iyo inoguma kambani kune iyo yaunoda nhanho. Mushure menguva yakati, wapedza kukwirira kwakakura, unokwanisa kuongorora zvizere nzira yawasarudza mune yakasarudzika fomati, uchibvuma kuti kesi yezvipfeko yachinja bhizinesi rako nekuvhura mikova mitsva. Chero mamiriro ezvinhu anogona kugara achigadziriswa, chinhu chikuru kuita sarudzo kwayo, inoteverwa nemhedzisiro uye inotevera tarisiro. Nekutora kweanhasi zvipfeko franchise yesangano rako, iwe unokwanisa kunyatso kuona zvako zvese zvirongwa zvako, kuzadzisa zvaunoda mhedzisiro uye zvakakwirira zvakakwirira padanho repasi rose.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Imba yekugadzirisa franchise chirongwa chebhizinesi, mairi zvirinani kuyeuka kuti iwe unofanirwa kuwana zviwanikwa zvemari zvakakwana kuti usangovhara zvako chete. Iwe zvakare unofanirwa kuita shanduko kune iyo franchisor pamwedzi wega wega. Paunenge uchishanda nefranchise, unofanirwa kutevedzera zvese zvirevo zvakatemwa nemumiriri wechiratidzo. Uyu mutemo wakajairika unoshandiswa nevose chete vaparidzi. Iyo franchise yekugadzirisa mabasa epamba ichaita nemazvo mashandiro ehofisi chete kana zvikaitwa nemazvo. Nekugona kuita, tinoreva kugadzirira kwekutanga, uko kunosanganisira kuitiswa kwezviito zvekuongorora.

Kuongorora kweswot kwakanakira kuona kuti franchise iri kuita nemazvo sei. Tora hanya nekugadziriswa kwemhuri zvakanaka uye nemazvo, uchichiita nebhandi rekutakura uye pasina zvikanganiso. Nerubatsiro rwefranchise, iwe unozokwanisa kuzadzikisa mhedzisiro inoshamisa mumakwikwi ekukwikwidzana nekuda kwekuti iwe uchave uine chapa chinozivikanwa zita, pamwe neepamusoro-kirasi matekinoroji.

Kugadziriswa kwemhuri kunofanirwa kupihwa kutarisisa kwakakodzera, ungave uri kuzviita pasi pechirango kana wega. Chikamu chepamusoro chehunyanzvi chevashandi vako chinofanira kuwanikwawo. Kana iwe uchimhanyisa franchise yekugadzirisa imba, iwe zvakare unozofanirwa kupfekedza nyanzvi mune dzekupfeka kodhi, kana mamiriro akadaro aripo. Uye zvakare, nzvimbo dzako dzekugamuchira dzinofanirwa kuve dzakashongedzwa mune yemakambani masitayera ayo anowanikwa munzvimbo dzese dzinoshanda pasi pechiratidzo cheiyi kambani. Imba yekugadzirisa franchise inounza iwe zvakakosha mabhenefiti kana iwe ukaita bhizinesi chirongwa pasina kukanganisa. Kuti uwane ichi mhedzisiro, zvinodikanwa kuti ugadzirire pamberi uye usvike nyaya yacho nehanya zvakanyanya.

Imba inoshanda mushe yekugadzirisa franchise chirongwa chebhizinesi chinounza iwe mabhenefiti akakosha, chero iwe ukabatana nevatengi zvinehunyanzvi. Izvo zvakakoshawo kuyeuka kuti iwe unofanirwa kushandira mutengi wega wega anomuka zvakanaka. Izvi hazvingosimudze chete huwandu hwako hwekuvimba pakati pevatengi asi zvakare zvinokudzivirira iwe kana zvikaitika izvo zvinonzi zvakavanzika shopper.

Haasi ese mashopu uye mafranchise anogona kupa yemhando yepamusoro kugadziridzwa kwemidziyo, kugadziriswa kwemidziyo yemumba kunosanganisira kushanda zvinoenderana neiyo chaiyo bhizimusi modhi, yakavakirwa zvichienderana nekuyedza uye kukanganisa, uchifunga nezve hunyanzvi hwekupa kwehumwe mabasa eimba. Haasi munhu wese anokwanisa kuchengeta iyo mhando uye nekupa yepamusoro-soro kugadziridzwa kwemidziyo yemumba kune vatengi. Nemaitiro ane hunyanzvi uye chishuwo chekuwedzera padanho rematunhu, zvakaoma kuongorora mhando, nekudaro zvinobatsira kuvhura matavi nemakona kuburikidza nenzira yefranchise. Kuti uwane franchise uye ushande mumunda wekugadzirisa zvishandiso zvemumba, iwe unongoda kuenda kukirogiresi yekambani uye uwane kupihwa kwakakodzera, uko kunotsanangura zvakadzama maitiro ebasa, misimboti, uye mamiriro. Mutengo wefranchise unofanirwa kutariswa pasina mari yemubhadharo, iyo inopfupikiswa kubva pamubhadharo wefranchisor uye inofanira kubhadharwa panguva yekusaina chibvumirano pakati pemapato. Kunze kwezvo, mabasa emufranchisor kune franchisee anosanganisira rubatsiro pakuronga nzvimbo yebasa, kupa ruzivo pamusoro pemisimboti yezviito nemachipisi, data pamusoro pekutengwa kwemidziyo yakakosha, zvikamu zvekusiya, nezvimwe.

Kuenda pakuvhurwa kwematavi matsva mune imwe nharaunda. , kupihwa kwevatengi base, uye kudzidziswa kwehunyanzvi zvinosanganisirwa mupakeji yakatengwa. Kuti uongorore musika, enzanisa zvinopihwa, enzanisa mutengo wefranchise, iwe unofanirwa kubata madhairekitori nyanzvi. Isu tinoonga pamberi pekutaura nesu uye tinotarisira kubatana kwekubudirira.