Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Izvo zvinofanirwa kutaurwa, chikafu chekudya, sechinhu chakasikwa chevanhu, chinoshandiswa mukati mezuva nevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero nei mafranchise echikafu ari muchikumbiro chakakura chisingambomira kupa saizi yepasi. Iyo franchise sekudya kwezuva nezuva kwevagari, vatengi vazhinji nemufaro vanoda kutenga nekuvandudza huwandu hwakawanda hwevatengi. Nekuwanikwa kweiyo franchise yechikafu, iwe unofanirwa kutanga wafunga nezve rondedzero yevagadziri varipo avo vari munzvimbo dzakasarudzika dzemafomati akasiyana. Iine rondedzero iripo yevaridzi, zvinhu zvinogona kuve zvakasiyana, sezvo uchikwanisa kusarudza kudyidzana nekusimbisa muhomwe yako. Mukubatana uku, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti vane epamusoro-soro chikafu maficha ane mukurumbira wepasirese.

Iko kuvandudzwa kwemamwe mabhureki kunogona kutora makore mazhinji, saka iwe unofanirwa kunzwisisa kuti mutengo wepurojekiti yakapera unoumbwa kubva kuzita hombe-zita rezita rechiratidzo chemafomati epasi rese. Ukuru hweiyo franchise yezvakanaka iri mune tarisiro yekugadzira rako bhizinesi, zvinoenderana nechirongwa chakamisikidzwa, icho chakagadziriswa nevashandi vemugadziri wenzira yakasarudzwa. Nekutambira kweakagadzirira-yakagadzirirwa zano, iwe unokwanisa kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti iwe uchiita zvinoenderana neyakagadzwa uye yakanyatso kuyedzwa yakagadzirirwa-yakagadzirirwa chirongwa. Kana iwe uchifarira ruzivo rwakadzama nezve mutengesi, iwe unofanirwa kutarisa kune yakasarudzika saiti iyo iine ruzivo rwakakosha. Mushure menguva yakati rebei, vabvumirana nezve mukana wekubatana, munhu anofanirwa kuenderera achisaina zvibvumirano pazvinhu zvinowirirana zvekudyidzana. Izvo zvinofanirwa kutaurwa kuti mushandi wega wega anowana kudzidziswa kwakakosha kubva kumutengesi wezano rakasarudzwa, iro rinovabatsira zvirinani kufamba mukushambadzira uye kushambadzira maitiro. Kuti uwane mhedzisiro yaunoda, mutengi anofanira kutevedzera zvizere neyakaitika nzira yekuvandudza iyo mugadziri apfuura.

Kana iwe uine chaunoda kugadzira yepamusoro uye inoshanda inotsigira zvinyorwa, ipapo vamiriri vekambani yekugadzira vanokwanisa zvakare kubatsira zvizere mune iyi nyaya pakutanga. Izvo zvinofanirwa kutaurwa kuti zviri nyore kuita mukati mehurongwa hwezviito zvakaratidzwa zvekushanda, nokudaro tichigadzira nzira munzira yakatotsikwa. Zviri nyore kwazvo kukudziridza yako wega bhizinesi rekuita pane kutanga kubva pakutanga chaipo kuvaka bhizinesi riine yakawanda misungo. Mune ino kesi, nekutengwa kweiyo chikafu chekudya, iwe unozonzwa kwakakosha rutsigiro kubva kune yekugadzira femu mukugadzira yakagadzirirwa-yakagadzirirwa mazano nehurongwa. Parizvino, tichifunga mamiriro azvino, chakanyanya kukosha chinoramba chiri mukana wekutenga zvigadzirwa uye chikafu chakagadzirwa, nekuti chinofanirwa kunzwisiswa kuti uyu muratidziro wakanyanya kukoshesa. Kudya franchise kwakasiyana siyana sezvaunogona kufungidzira nhungamiro ine runyorwa rwemhando dzechikafu, icho chinosanganisira confectionery nziyo, ine yakafara misika kudiwa. Kuti uwane chikafu chitsva, haufanire kuregedza mugadziri wako nekuburitsa chiratidzo.

Kune zvakawanda zvakawanda tarisiro mukuvandudzwa kweyakagadzirirwa-yakagadzirirwa zano pane mukuumbwa kweako wega chirongwa, icho chine analytics chete kubva kudivi reanamuzvinabhizimusi. Zvinogona kutaurwa zvechokwadi kuti nesarudzo yechikafu chekutengesa, hauna kurasika, nekuti indasitiri yezvikafu yagara iri bato rinodaidzwa kukwidziridzwa. Kana iwe ukatanga kuve nemhando dzese dzemibvunzo, saka zvinonyanya kukosha kuzvigadzirisa nemusiki weiyo franchise yechikafu, nekuti njodzi yekukanganisa inodzikiswa. Sarudzo chaiyoiyo kune mutengi anoda kuvandudza rake rekuita bhizimusi tarisiro yekutenga chikafu chekudya kubva kune inozivikanwa uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, nekutambira ruzivo mune iri kure inokurumidza chiito mushandisi modhi. Kupoterera pasirese, mafranchise evamiriri vakasiyana vezvinhu zvinozivikanwa mabhenji anoshandiswa mune yakawandisa fomati, ine enguva dzose yakasarudzika nzira dzekuda dzinotungamira mukukurumidza uye kuratidzwa kubudirira nevamwe vatengi Pfungwa yega yega ine zano rakanyatso fungidzirwa nemusiki weiyo franchise yezvokudya, kuburitswa kune hukuru hukuru budiriro. Iwe uchaita sarudzo chaiyo kwazvo nekutenga chikafu chekudya, icho chinonyanya kuwedzera mikana yekuvandudza kune zvibereko pasirese pasirese.

A mazino franchise chiitiko chinogona kubatsira, zvisinei, chinogona kuuya nehumwe njodzi. Dentistry inoitwa nevamabhizimusi vazhinji seyakakura chirongwa. Ndokusaka, kana uchiita franchise, zvakakosha kuti urangarire chaizvo zvaunofanira kubata nevanokwikwidza. Kukwikwidza kuongorora kunobatsira kuona kusimba kwavo uye kusasimba kwavo uye kuchivaenzanisa nezvakanakira nekukanganisa. Iyi tsika yakajairika uye haina kuganhurirwa pakubata nefranchise. Chero mhando rebhizinesi rinofanirwa kukwidziridzwa nenzira yekuti iwe uzive pamberi kuti ndeupi wevakwikwidzi vauchasangana navo mumisika uye nevatengi zvavanofarira kurwira.

Kana iwe ukafunga kuenda kumeno, saka kana uchisarudza franchise, unofanirwa kutungamirwa nedanho rekuziva mhando uye mamiriro akagamuchirwa. Iwe unogona kuitisa nhaurirano dzakabudirira uye kuona nzvimbo dzinokwezva pachako, dzinokupa iwe kuwedzera kwemari munguva inotevera. Iyo yakanyatso shanda mazino franchise inokwanisa kukwezva huwandu hwakawanda hwevatengi kuburikidza nekushandisa kweakakurumbira mhando. Uye zvakare, yako nhanho yebasa ichave yakakwira zvakanyanya kupfuura yeavo vanokwikwidza avo vasiri kushandisa franchise inoshanda-zvakanaka. Izvi zvinowanikwa sezvo iwe uchishandisa ekunze matekinoroji, epamusoro-kirasi kuziva-sei, uye zvimwe zvakanaka zvaunazvo zvaunazvo.

Paunenge uchiita yemazino franchise, iwe unofanirwa zvakare kuyeuka kuti iwe unogona kuve uri panjodzi yekuongororwa neiye franchisor. Asi usatombo kunetseka kana iwe uri kuita zvese zviri pasi pemitemo yakatemwa uye uchitevedzera kune iwo marongero echiratidzo. Zviri mukunakirwa kwako kuita zviitiko zvinoenderana nemamiriro ezvinhu akarairwa nemutengesi, zvikasadaro, unoisa panjodzi kwete mukunyadzisa zita chete asiwo kurasikirwa nevatengi. Iyo yemazino franchise inoshanda zvisingaite chete neyakagara analytics. Kana mutengi churn atanga, saka inofanirwa kuteedzerwa nekukurumidza uye matanho ekukurumidza anotorwa. Nekudaro, iwe unogona kudzivirira zvese zvakakomba zviitiko uye, nekudaro, zvivimbise iwe pachako kudyidzana nevatengi mune ramangwana.

Bhizinesi rezvemazino bhizinesi rinongogadzira mwero wepamusoro wemari kana iwe uchiita nemazvo Kuongorora kweSwot kwakakodzera kuti uone kukodzera kwako uye kushushikana, zvese pakutanga danho uye mukuita kwezviitiko. Pamusoro pezvo, kana uchiita basa remazino, ongororo yeswot inobatsirawo kuona mikana yako uye kutyisidzira njodzi dzebhizinesi rako. Iyi ndiyo tsika yakajairwa yekushandisa swot kuongorora, izvo zvinowanzoitika kwete chete kana uchitaurirana nefranchise. Chero chero rudzi rwemabhizimusi zviitiko zvinoda maturusi ekuvandudza kunaka.

A meno-machena franchise inoenderana uye yakakosha bhizinesi chirongwa. Zvichienderana nekukwanisa kwayo kuitisa, zvinokwanisika kuwedzera zvakanyanya vhoriyamu yemari yemari. Shandisa iyo franchise kunyatsoenderana nemirau yakapihwa kuitira kuti iwe usave nehumwe matambudziko. Ipapo zvichave zvichikwanisika kubata nyore nemashandiro eanonyorwa fomati, zvisinei nekuoma kwavo. Kana iwe uchida kushanda nefranchise uye woita kuchena, saka unofanirwa kutenga michina yakakodzera. Ehezve, iwe unogona kubata iye franchisor kuti agadzirise iyi nyaya.

Iye akagadzirira kupa ruzivo rwese rwunodiwa, tekinoroji, uye kunyange, sezvingabvira, zvishandiso. Kuchenesa kunofanirwa kuitwa nehunyanzvi, uye mazino, kana pachinzvimbo kuchenesa kwavo, vanofanirwa kupihwa kutarisisa kwakakodzera. Iyo franchise ichakubatsira iwe kubata nyore nyore nebasa racho kana usiri usina hanya mune zvehofisi mashandiro aunoita iwe. Kuchenesa hakufanirwe kungopihwa kutarisisa chete asiwo kuitiswa nerubatsiro rweakasanganiswa musanganiswa. Mazino haafanire kukuvadzwa, uye chinobviswa chinofanirwa kupa zvinokodzera zvinoshandiswa. Iwe unongoita chete basa rakapihwa zvinoenderana nemirau; Naizvozvo, iwe unenge uchitobvisa zvachose mukana wekukanganisa. Shanda nemazvo uye usingaite chero dambudziko kukuzunungusa.

Ainoshanda-mazino-machena franchise chirongwa chebhizinesi chinogona kutarisana nematambudziko akasiyana siyana. Kana uchikunda ivo, unofanirwa kutevedzera zvakatemwa, pamwe nekutaurirana nemuridzi wekambani kuti ubatsirwe. Iye zvechokwadi achave wekubatsira sezvo iye amene achifarira zvakananga mukuona kuti mari yako iri kuramba ichikura. Yakabudirira uye zvine hunyanzvi yakagadzirirwa mazino machena franchise mukana wehurefu hwepamusoro hwebatsiro. Panguva imwecheteyo, haufanire kugadzira mapurojekiti matsva ebhizinesi uye kuita rimwe basa rehofisi wega. Iwe unongoda kunyatsodzidza chirongwa chebhizinesi uye nekuchiita pasina kutsauka.

Ehezve, kumwe kufunga kwenzvimbo kunofanirwa kutarisirwa, zvisinei, kana uchisimudzira mukana wekuchenesa mazino, zvingangoita kuti pasave nechakakosha kukosha kwekuisa chero zvinwiwa zvemuno. Uku hakusi kudya uko iwe kwaunogona kusanganisira echinyakare madhishi pane menyu. Pano, maitiro acho akanyatsogadziriswa uye iyo franchise yemeno ekuchenesa inotengwa kuitira kuteedzera zvizere mashandiro ehofisi. Kuita izvi mukubatana kwakasimba nebasa rehofisi kunopa mukana wega wekuwana budiriro.

Iyo franchise yevana mazino ekurapa inoshanda mushe, zvichiteerana nekwaniso kuitiswa, kuti usaite zvikanganiso, iwe unofanirwa kunyatsoteedzera iwo mirau. Unogona kuvawana nekutaurirana nefranchisor. Ehezve, iye achifara kupa zvese zvakakosha uye zvechizvino-zvino ruzivo kuitira kuti iwe usave nechero dambudziko. Mushure mezvose, kufarira kwakananga kwemufranchisor kunoita basa rakakosha chaizvo nekuti anotambira chikamu chemari yese yaunowana. Iyi ndiyo mipiro iyo iwe yaunofanirwa kubhadhara mwedzi wega wega kumaakaunzi euyo wekutengesa naye. Uyu mudiwa anonzi Franchisor kana iwe uri kutengesa franchise.

Haangopa chete mabhenefiti akasiyana kana uchifambidzana, asi anotarisirawo kuti ubhadhare mabhenefiti akapihwa. Aya maitiro akajairwa pasina chitsva kana chinoshamisa. Mune angangove mafranchise, kwete chete ekuchengeta vana, mutemo uyu unoshandiswa. Kutanga, iwe unogadzira yemari-yemupiro, iyo huwandu hwayo hunogona kubva pa9 kusvika 11%. Zvakare, uyu muripo unoverengerwa sepesenti yemari yako yekutanga yekudyara.

Pamusoro pekubhadharwa kwebundu-mari yekuzadzikiswa kwechirango chekurapa mazino evana, panodikanwa zvakare kubhadharisa mbiri pakuongorora. Yekutanga yavo inodaidzwa kuti mvumo, ichaverengerwa sehuwandu hwehuwandu hwemari zviwanikwa iwe zvawakakwanisa kuwana. Ehe, kutengesa franchise yekurapa mazino evana, iwe uchafanirwa kubhadhara chisungo chekushambadzira kubhadhara. Izvo zvishoma zvishoma pane zvemubhadharo uye masosi kubva 1 kusvika 3%. Zvakare, iyo zvakare yakaverengerwa zvichibva pamari yemwedzi. Kana iwe uchida kubata franchise yevana, saka unofanirwa kuziva kuti iwe unofanirwa kutevedzera zvirevo uye kwete kubvumidza chero zvikanganiso muhurongwa hwakakosha.

Iwe uchave nebudiriro, zvinoreva kuti zvinhu zvichakwira kukwira. Yakasarudzika-yevana mazino mazino franchise chinhu chinodikanwa chebudiriro, icho iwe chaunogona kuwana mune rekodhi nguva. Ita basa rekunyora uyezve, unenge wagona. Ehezve, iwe unozofanirwa kutungamirwa neyakafanogadzirwa-uye yakanyatsofungidzirwa bhizinesi chirongwa.