Iyo franchise yekirabhu ingangoita purojekiti yebhizimusi inobatsira, iko kuitiswa kwayo kunofanirwa kuitwa nemazvo uye zvichienderana nechirongwa chakambogadzirwa. Chero chirongwa chinosanganisirwa neyekunze chiratidzo chingave franchise. Chinhu chikuru kana uchishandisa franchise ndeyekuyeuka kuti iwe unofanirwa kuziva chaizvo mamiriro emuno uye nekudyidzana nevatengi vemuno uye nezviremera zvemuno zvakanaka uye pasina kuita zvakakomba zvikanganiso. Iyo kirabhu, senge chero rimwe bhizinesi, inofanirwa kufunga nezvese zvakasarudzika zvemuno zvekusimudzira, uye mutengesi anofanira kupa kuwanda kwevatengi kuburikidza nekushanda kwechiratidzo chinozivikanwa. Iwe zvakare unofanirwa kuita mashandiro ebhizinesi kukwezva vatengi kuburikidza kushambadzira. Nenzira, kushambadzira kwekusimudzira franchise yekirabhu kunoitwawo zvinoenderana nemirau inogamuchirwa kubva kune vamiriri vechiratidzo.

Kirabhu inoshanda-zvakanaka kirabhu ine mukana wese wekubudirira nekuda kwekuti vanhu vanouya kunzvimbo yakadaro kuzorora. Nekudaro, ivo vane nhamba hombe yemari zviwanikwa zvavanogona kushandisa. Kirabhu inzvimbo iyo iwe yaunogona kushandisa ingangoita yako yese yemubhadharo panguva, nepo vanhu vachizoda kuuya zvakare kana nzvimbo ino ichivapa mufaro. Ndosaka kodzero yacho ichifanira kukwidziridzwa mumaguta iwayo mune huwandu hwakawanda hwevatengi vanogadzirisa zvinhu. Iyo franchise yekirabhu ichaita mushe munzvimbo yemahombekombe makuru. Shanda nemamaki akasimbiswa kuti unyatsogadzirisa vatengi kuwana. Iyo franchise inonzwisisika nekuda kwekuti iwe uri kutoshandisa yakagadzirira-yakagadzirwa bhizinesi modhi, uye iwe zvakare une mukana wakazonaka wekushandisa iyo yakazara seti yeruzivo uye ruzivo rwunoumbwa nemumiriri wechiratidzo

Iyo franchise yekirabhu inogona chete kubudirira kana paine huwandu hwakakwana hwevashanyi. Ndokusaka iwe uchifanira kudzidza mutemo wedunhu pamwe nezvinodiwa nevanhu vemo. Iyo franchise yekirabhu ichaita nemazvo mabasa ayo akananga kana iwe ukasimudzira zvinoenderana nemirau nemirau iwe yaunogashira kubva kune franchisor. Iye pachake anofarira kupa huwandu hunodiwa hwemagwaro uye kuti iwe uwane mari yakawanda. Mushure mezvose, kana iwe uchisimudzira franchise yekirabhu, iwe unogashira mari, uye iwe unogovana idzi mari mune imwe chiyero neiyo franchisor. Iye anofarira bato chairo uye achaita zvese kuona kuti wabudirira.

Paunenge uchivhura franchise mukirabhu, iwe unofanirwa kuyeuka kuti zvemuno zvemitemo zvimiro zvinogona kusiyana zvakanyanya kubva kune zvese zvinogamuchirwa kumusha wekutenga. Tora chokwadi ichi uverenge, dzidza ese mativi uye ita chiitiko chekufunga zvine hungwaru.

Iyo franchise mukirabhu inoshanda nemazvo uye ichakubvumidza iwe kugonesa kugadzirisa chero matambudziko emahofisi ebasa. Zvichava nyore kubata nekuwanda kwevatengi kana iwe ukashandisa hunyanzvi hwese, ruzivo, uye software iyo iyo iyo chiratidzo ichaisa iwe chaunogona. Iyo inozivikanwa brand ndeye magineti yevatengi. Ndezve izvo izvo kuti franchise inotengwa, kuitira kuti pamberi pechiratidzo chakatozivikanwa, pasina kuyedza kukuru kukwezva vatengi vazhinji. Iyo franchise yekirabhu haina kusara uye iwe unofanirwa kusarudza chaizvo iyo mhando inozivikanwa munyika yako. Hapana munhu achaenda kune muzvinabhizimusi asingazivikanwe kana akasarudzawo zita risingazivikanwe munharaunda.

Izvo zvakakosha kuti utarise zvese zvinhu kuitira kuti iwe urege kuve neakakosha matambudziko mune ramangwana.

Iyo franchise yekirabhu, senge chero imwe, inopa mari-yemari. Huwandu hwayo hungasiyana, asi kazhinji, i9, 10, kana 11% yemari yemari yaunozvipira kushandisa pakutanga. Iyo kirabhu franchise inogona zvakare kukupa iwe kubvisirwa pamwedzi kusvika kusvika 9% pamubhadharo uye mari yekushambadzira. Ehezve, huwandu uhwu hunogona kusiyana, uye mamwe mafranchise anowanzo ramba mipiro iyi vachifarira iwo mamiriro akanakira ivo uye neanobhadhara mari. Izvi zvinogona kuve kuzvipira kune kwako chikamu kuti utenge imwe vhoriyamu yezvinhu pamwedzi. Zviwanikwa, sevhisi, uye zvimwe zvinhu zvaunogona kuwana kubva kune franchisor - zvese izvi zvinotamba mumaoko ako uye, nekudaro, zvinobatsira kugamuchira izvo zvakapihwa mazwi.

Ehezve, zvakakodzera kufunga nokungwarira uye kuongorora njodzi dzese nemikana.

Kuti uongorore kugona kwako, njodzi, uye simba, pamwe nekushaya simba, kuongorora kweswot kwakakodzera. Iyo inonyatsoita neyakagadzirira nhanho, sezvo yakagadzirirwa kuitiswa kwemabhizinesi mapurojekiti. Iyo franchise yekirabhu haina kusara. Ichashanda zvakakwana kana iwe ukaverenga zvese pamberi uye uine zano rekuti ungaenderera sei. Paunenge uchitaurirana nefranchise yekirabhu, haufanire kunge uine chero matambudziko, saka, zvakakodzera kuti utange kuita kwehufundisi pasina kunonoka. Mushure mezvose, iwe uchizeza nekuzeza, vakwikwidzi vari kutora matanho ane hukasha kupinda mumusika.

Izvo zvakakoshawo kuyeuka kuti zvakakosha kuti urangarire vakwikwidzi kana uchisimudzira franchise yekirabhu. Kukwikwidza chiitiko kunogona kuita zvine mutsindo kuomesa mapepa ako uye kutungamira kudonha. Kuongorora kwakaringana kwevakwikwidzi kunozokugonesa kunyatso kurwisa.

Zano rakasimbiswa rebhizinesi rekusimudzira franchise yekirabhu rinokupa kudyidzana kwakanaka nevatengi vese vakataura nezvazvo. Zvichazogara zvichikwanisika kuita sarudzo dzekutonga dzakakodzera uye zviito zvichibva pahuwandu hwazvino. Kune nzira dzakawanda dzekufunda zviverengero, asi magirafu ekuona uye machati akakodzera zvakanyanya kuti akubatsire kusiyanisa akasiyana maitiro. Paunenge uchitaurirana nefranchise mukirabhu, iwe unofanirwa kurangarira matunhu emitemo maitiro, ayo asingafanirwe kutyorwa nekuda kwako wega rugare rwepfungwa uye kubudirira.

A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Izvo zvinofanirwa kutaurwa, chikafu chekudya, sechinhu chakasikwa chevanhu, chinoshandiswa mukati mezuva nevanhu vezera rakasiyana uye nyika. Ichi ndicho chikonzero nei mafranchise echikafu ari muchikumbiro chakakura chisingambomira kupa saizi yepasi. Iyo franchise sekudya kwezuva nezuva kwevagari, vatengi vazhinji nemufaro vanoda kutenga nekuvandudza huwandu hwakawanda hwevatengi. Nekuwanikwa kweiyo franchise yechikafu, iwe unofanirwa kutanga wafunga nezve rondedzero yevagadziri varipo avo vari munzvimbo dzakasarudzika dzemafomati akasiyana. Iine rondedzero iripo yevaridzi, zvinhu zvinogona kuve zvakasiyana, sezvo uchikwanisa kusarudza kudyidzana nekusimbisa muhomwe yako. Mukubatana uku, zvinofanirwa kucherechedzwa kuti vazhinji vanogadzira mapurojekiti vane epamusoro-soro chikafu maficha ane mukurumbira wepasirese.

Iko kuvandudzwa kwemamwe mabhureki kunogona kutora makore mazhinji, saka iwe unofanirwa kunzwisisa kuti mutengo wepurojekiti yakapera unoumbwa kubva kuzita hombe-zita rezita rechiratidzo chemafomati epasi rese. Ukuru hweiyo franchise yezvakanaka iri mune tarisiro yekugadzira rako bhizinesi, zvinoenderana nechirongwa chakamisikidzwa, icho chakagadziriswa nevashandi vemugadziri wenzira yakasarudzwa. Nekutambira kweakagadzirira-yakagadzirirwa zano, iwe unokwanisa kubvisa padanho rakadzama chero njodzi yekugadzira kambani, nekuti iwe uchiita zvinoenderana neyakagadzwa uye yakanyatso kuyedzwa yakagadzirirwa-yakagadzirirwa chirongwa. Kana iwe uchifarira ruzivo rwakadzama nezve mutengesi, iwe unofanirwa kutarisa kune yakasarudzika saiti iyo iine ruzivo rwakakosha. Mushure menguva yakati rebei, vabvumirana nezve mukana wekubatana, munhu anofanirwa kuenderera achisaina zvibvumirano pazvinhu zvinowirirana zvekudyidzana. Izvo zvinofanirwa kutaurwa kuti mushandi wega wega anowana kudzidziswa kwakakosha kubva kumutengesi wezano rakasarudzwa, iro rinovabatsira zvirinani kufamba mukushambadzira uye kushambadzira maitiro. Kuti uwane mhedzisiro yaunoda, mutengi anofanira kutevedzera zvizere neyakaitika nzira yekuvandudza iyo mugadziri apfuura.

Kana iwe uine chaunoda kugadzira yepamusoro uye inoshanda inotsigira zvinyorwa, ipapo vamiriri vekambani yekugadzira vanokwanisa zvakare kubatsira zvizere mune iyi nyaya pakutanga. Izvo zvinofanirwa kutaurwa kuti zviri nyore kuita mukati mehurongwa hwezviito zvakaratidzwa zvekushanda, nokudaro tichigadzira nzira munzira yakatotsikwa. Zviri nyore kwazvo kukudziridza yako wega bhizinesi rekuita pane kutanga kubva pakutanga chaipo kuvaka bhizinesi riine yakawanda misungo. Mune ino kesi, nekutengwa kweiyo chikafu chekudya, iwe unozonzwa kwakakosha rutsigiro kubva kune yekugadzira femu mukugadzira yakagadzirirwa-yakagadzirirwa mazano nehurongwa. Parizvino, tichifunga mamiriro azvino, chakanyanya kukosha chinoramba chiri mukana wekutenga zvigadzirwa uye chikafu chakagadzirwa, nekuti chinofanirwa kunzwisiswa kuti uyu muratidziro wakanyanya kukoshesa. Kudya franchise kwakasiyana siyana sezvaunogona kufungidzira nhungamiro ine runyorwa rwemhando dzechikafu, icho chinosanganisira confectionery nziyo, ine yakafara misika kudiwa. Kuti uwane chikafu chitsva, haufanire kuregedza mugadziri wako nekuburitsa chiratidzo.

Kune zvakawanda zvakawanda tarisiro mukuvandudzwa kweyakagadzirirwa-yakagadzirirwa zano pane mukuumbwa kweako wega chirongwa, icho chine analytics chete kubva kudivi reanamuzvinabhizimusi. Zvinogona kutaurwa zvechokwadi kuti nesarudzo yechikafu chekutengesa, hauna kurasika, nekuti indasitiri yezvikafu yagara iri bato rinodaidzwa kukwidziridzwa. Kana iwe ukatanga kuve nemhando dzese dzemibvunzo, saka zvinonyanya kukosha kuzvigadzirisa nemusiki weiyo franchise yechikafu, nekuti njodzi yekukanganisa inodzikiswa. Sarudzo chaiyoiyo kune mutengi anoda kuvandudza rake rekuita bhizimusi tarisiro yekutenga chikafu chekudya kubva kune inozivikanwa uye inozivikanwa brand. Kuti uwane mhedzisiro yaunoda, sarudza franchise zvinoenderana nekwaniso yako, nekutambira ruzivo mune iri kure inokurumidza chiito mushandisi modhi. Kupoterera pasirese, mafranchise evamiriri vakasiyana vezvinhu zvinozivikanwa mabhenji anoshandiswa mune yakawandisa fomati, ine enguva dzose yakasarudzika nzira dzekuda dzinotungamira mukukurumidza uye kuratidzwa kubudirira nevamwe vatengi Pfungwa yega yega ine zano rakanyatso fungidzirwa nemusiki weiyo franchise yezvokudya, kuburitswa kune hukuru hukuru budiriro. Iwe uchaita sarudzo chaiyo kwazvo nekutenga chikafu chekudya, icho chinonyanya kuwedzera mikana yekuvandudza kune zvibereko pasirese pasirese.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.