Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise iri kukura chiitiko chinotarisirwa chinofanira kuitwa chaizvo zvinoenderana nechero zviyero zvauchazove nazvo mushure mekupera kwechibvumirano. Kushanda pane franchise, iwe unowana huwandu hukuru hwezvakanaka pamusoro peavo vanopikisa vasina mukana uyu. Shandisa yako franchise nenzira inoshanda nekugadzirira kwekutanga. Kukura kwakanyanya kuoma, uye kushanda pane franchise, iwe uchagamuchira iyo yese seti yezvinodiwa maturusi kuitira kuti uite ichi chiitiko pasina kunetseka. Iyo franchise iri kukura inofanirwa kupihwa kutarisisa kwakakodzera, zvinoreva kuti iwe unofanirwa kushanda nesimba kuti uzadzise zvaunosungirwa. Izvo zvinofanirwa zvakare kuve zvakajeka kuti iwe unosungirwa kubhadhara zvimwe zvipo, uye pamwedzi.

Chekutanga, uyu mubhadharo wemari, iyo inobhadharwa kamwe chete, zvisinei, zvinosvika pa11% yemari yekutanga-yauchazoshandisa pakuita chirongwa chebhizinesi. Paunenge uchishanda nefranchise iri kukura, zvakakoshawo kuti urambe uchifunga mupfungwa dzako kuti ungangodikanwa kutenga zvimwe zvinhu. Kana yakura, idzi dzinogona kunge dziri mbeu, mbesa, nezvimwe zvakadaro. Iyo franchise imhando yechiitiko chinovimbisa mabhenefiti kune vese mapato, vese muparidzi uye muridzi wechiratidzo.

Iyo inoshanda-zvakanaka inokura franchise inokupa iwe mukana wekuti usimbise chinzvimbo chako semutungamiri wemusika. Iwe uchave nemukana wega wekutarisana nemakwikwi zviitiko uye uwane chinzvimbo mumisika inobatsira kwazvo pamusika. Asi zvakakoshawo kuyeuka kuti mwedzi wega wega iwe uchabhadhara ingangoita 9% yemari yako pane isingadzoreke hwaro uchifarira franchisor. Iye pachake anozoshandisa mari iyi mukufunga kwake. Kubhadharwa kwemwedzi nemwedzi kwekuitwa kweiyo franchise iri kukura yakakamurwa kuita maviri marudzi. Yekutanga yeiyi mhindu uye inotangira kubva pa2 kusvika pa6% yemwedzi inoyerera kuyerera kwemari.

Uyezve, pane mari yekusimudzira iyo isingafanire kudzikiswa. Zviri kusvika pa3% yehuwandu hwezviwanikwa zvaunogona kuwana mumwedzi. Kushanda nefranchise iri kukura kunoreva kudiwa kwekutevedzera zvakadzama mirau, kusvika pakuchengeta kodhi yekupfeka nevashandi vako. Uye zvakare, kana uchitengesa zvigadzirwa, unofanirwa kushongedza nzvimbo yako maererano nekodhi imwe chete yekugadzira. Ehezve, kana uchiita franchise iri kukura, unozogamuchira tekinoroji yese inodikanwa uye kuziva-kwazvinogona kushandiswa kugadzira rairo yakasarudzika inozivikanwa nemasangano ese ari kushanda pasi pechiratidzo chambotaurwa.

Kugadzira franchise parizvino inofarira mukurumbira wakakura uye kudiwa pakati pevamiriri vebhizinesi Kune franchise yekugadzira, zvinhu zvakati wandei zvinoderedza njodzi nenjodzi mune chiitiko chekuumbwa kwavo biz. Iyo franchise inokwanisa kutanga kambani yekugadzira sezvo iyi sarudzo inoonekwa sebhizinesi rakaomesesa uye rine njodzi. Iyo yekuwedzera tarisiro yekutora yakagadzirira-yakagadzirwa biz zano, zvinoenderana neyakatogadzirwa zano, iyo inoda kumwe kusimudzira. Izvo zvakakosha kuti uzive kuti iyo inodhura iyo yekugadzira franchise iri, inonyanya kuzivikanwa iyo trademark iri, iyo ine zita rave rakawanikwa pamusoro pemakore. Chekutanga pane zvese, iwo makuru makuru uye nuances anofanirwa kukurukurwa nemugadziri kuti anzwisise kubatana kwekubatana kudiwa, uye chete ipapo zvakakodzera kupinda mukudyidzana. Iwe unokwanisa kudhirowa chibvumirano, zvinoenderana nazvo, iwe unotanga zvigadzirwa zvekugadzira pasi pefranchise.

Kana zvichidikanwa, vashandi vemugadziri vanoita hurukuro nevatengi kuti vape ruzivo rwakakosha pakushambadzira uye kushambadzira nuances izvo zvinobatsira kuwedzera mahesera. Kuti ugadzire bhizinesi raunoda, iwe une chirongwa chakagadzirira-kugadzirwa chinowanikwa, kwaunofanirwa kuita zvinoenderana nhanho dzakanyorwa uye dzakagadziriswa Kana mushure mechinguva, iwe uine chero mibvunzo zvine chekuita neyekugadzira fomati kodzero, saka chekutanga pane zvese iwe unofanirwa kukurukura ruzivo nezve iye mugadziri. Nekutorwa kweako wega biz franchise, iyo yekugadzira chikamu chemunda wechiitiko hachiine njodzi huru, nekuti akanyanya kutungamira uye akakosha mapoinzi anocherechedzwa, zvichidzivirira mutengi kubva pakurasa bhizinesi. Franchise yeiyo yekugadzira nzira, iyo inobatsira zvakanyanya uye inokurumidza sarudzo yekuwana hukuru kubudirira, nechinangwa chekutungamira kwekutungamira kune yepasi rose nhanho. Iko kushandiswa kwema franchise kuri kuwedzera kuve kwakakosha uye kwakakurumbira pasirese, sevatengi vaona kukosha kwerudzi urwu rwebhizine nenjodzi shoma. Sezvo, zviri nyore kwazvo kuenderera rakagadzirira uye rakagadzirwa bhizinesi pane mune yakazvimirira maitiro, kuti uwane zano kubva pakutanga. Kutanga bhizinesi kuri nyore kwazvo nekuunza yekugadzira line franchise mune rako bhizinesi, kuti uwane iyo yaunoda mhedzisiro.