Nhasi, hapana chinosvikika, uye franchise isina mari iri zvakare inobatsira. Hongu, hongu, iwe wakanzwa zvakanaka. Tenga franchise usingadyari muhomwe yemari kana mvumo inowanika. Aya mafranchise anosanganisira makambani anotengesa zvinhu. Muchokwadi, zvinobatsira, asi kune zvakawanda zvakasiyana zvipo zvinopihwa mufrancise catalog zvekuti zvinokwanisika kuwana kupihwa nemutengo wakaderera nemamiriro akanaka, asi iwe unenge uine kodzero dzakazara dzekupa zvido mune chero nharaunda, zvichibva pane chibvumirano chekutanga. Nekuda kwemakwikwi ari kuramba achikura, vazhinji vevashandi vanoshandira kubatsirwa kwekusimudzira uye kusimudzira bhizinesi, vachipinda mudunhu, uye nekudaro ruzhinji haruna mari yemari, i.

e. pasina mari yekuwedzera.

Kuisa mari mufranchise kunobatsira kupfuura kutanga bhizinesi kubva pakutanga, uchifunga nezvebudiriro yebudiriro, kutora maturusi, zvishandiso, zvinhu zvemakambani asingazivikanwe, kudzidziswa, nezvimwe. Kana iwe uine rwizi rwekutengesa, ipapo unogona kuzvimiririra kuzadzisa zvinhanho nekudyara kwemashoma mari, asi kune vanhu vanoda kuvhura bhizinesi, asi hapana mari yakakwana maererano nemari yekudyara, zvakare. Naizvozvo, franchise inongodiwa kuitira kuti usasimudze bhizinesi rako kubva pakutanga, uchipa kukwikwidza kuri kuramba kuchikura uye kuderera kwehupfumi. Kune, hongu, makambani makuru ane mukurumbira wepasirese anoda kuwanda kwemari, asi iwe unogona kutanga nemitengo yakachipa uye kuvhura nzvimbo dzinoverengeka diki dzekutengesa zvinhu, masevhisi, nzvimbo dzekudyira, zvikoro zvekutamba, nzvimbo dzekurapa, uye marabhoritari. on.

Bhizinesi shark anokuudza iwe nezve ese ma nuances pakutanga kwebasa nefranchise uye zvimwe zvinhu zvaunofanira kuziva nezvazvo, zvakare kubatsira pamwe nesarudzo yenzvimbo uye kubatsira mukusarudzwa kwevashandi pasina mari yekuwedzera, marwendo ekuvhura mapoinzi uye kupa kutsvaga kwevatengi vatsva. Mune katarogu yemafranchise, huwandu hwekudyara, zviratidzo zvinoverengeka, dhata pane purofiti, basa renguva refu mumusika, uye rumwe ruzivo rwunodiwa mukushandira ruchaonekwa. Iyo franchise catalog inobvumidza ma franchisors uye ma franchisees kuti vawane mumwe neumwe, chengetedza pakushambadzira, wedzera kudiwa munzvimbo dzese dzechiitiko mumisika iri padyo nekure kunze. Kushanda pamwe chete, network inowedzera, ichikwezva vamwe vangangove vatengi. Zvakare, hapana chikonzero chekuisa mari mukushambadzira, nekuda kwekufukidzwa kwekutarisa dhairekitori. Nekutenga iyo franchise, iwe unosaina chibvumirano chemakore mazhinji ebasa rekubatana.

Chitoro chine sarudzo hombe yemhando dzakasiyana dzefranchise dzakakamurwa muzvikamu uye zvidiki. Iyo data inogara ichigadziriswa kuti ive nechokwadi chechokwadi uye chakadzama ruzivo MaFranchisors pamwe nema franchisees vanozobatanidzwa zvizere mumisimboti yese yebasa, kusimudzira pfungwa yezvirongwa zvitsva.

Kubhadhara uye purofiti zvinogona kuverengerwa ipapo. Kwete-yekudyara franchise kutenga inogona zvakare kutora bhizinesi kune yepamusoro nhanho nekuvandudza hombe kambani. Chinangwa chikuru chekatalog ye franchise ndeyekubatsira vanamuzvinabhizimusi vezvikamu zvakasiyana zvezviitiko kuti vapinde mudanho repasi rose, vanomiririra zvido nekutengesa, kuunza zvinhu kunze kwenyika, kupa masevhisi mune ramangwana. Round-iyo-wachi rubatsiro kubva kune nyanzvi ichabatsira mune dzakasiyana nyaya. Nekudyara mufranchise, iwe unowedzera mikana yekubudirira uye nekukurumidza kubhadhara, kukwezva vatengi, kuwedzera kudiwa uye mari. Asi kana uchitenga franchise, zvakakosha kuyeuka kuti kune njodzi mubhizinesi rega rega.

Semuenzaniso, kune franchisor, uku ndiko kuderedzwa kwezvakavanzika zvekambani, nemaitiro ekushambadzira, kushambadzira machipisi, pamwe chete nezvakavanzika zvekutengeserana. Izvo zvakakodzera kuti utarise kutendeseka uye nuances yeavo franchisees avo vanofarira kusimudzira bhizinesi, vasina kutorwa, uye vasiri kudzingirira mari nenzira iri nyore.

Zvakare, iwe unofanirwa kugara uchifunga kuti iyo franchise ine kontrakiti term, iyo mushure mekupera kwayo inogona kusanganisira dzinoverengeka matambudziko asingatarisirwe, senge kukwikwidza, neanokwikwidza ane ruzivo anoziva zvese kuomarara kwenzvimbo ino. Naizvozvo, kana uchipedzisa chibvumirano, uchiwana mukana wekutengesa, unofanirwa kukwikwidza kondirakiti, uchifunga nezvezvakanaka nezvayakaipira, uchienzanisa njodzi nemubhadharo, nekuda kwekuvapo kwemisungo. Mune ino kesi, hakuzove nemamiriro ezvinhu anokakavara, uye mari ichawedzera kuti ibatsire mapato ese ari maviri. Uye zvakare, pakutenga franchise, ma franchisees anofanirwa kurangarira uye nekunzwisisa zvakajeka kuti ivo mafranchisors vachapa ruzivo, hwaro hwevatengi, nerubatsiro, asi zvichiri kudikanwa kushanda mukusimudzira bhizinesi, kuwedzera mari, kusimudzira yavo nzira, vachitarisana nekuita . Iwe haufanire kunge uri wezvemari kuti uverenge mutengo, uchifunga nezveguruva uye mari yakabhadharwa, nguva dzekubhadhara, uye mubereko. Iye franchisor anozokwanisa kuwedzera franchise kune iyo catalog kungave kwakazvimiririra kana nerubatsiro rwevanopa mazano.

Kuti uwane rumwe ruzivo rwakakosha, kuti uzive kuongororwa uye mikana yekatalog ye franchise, zvakakodzera kubata nhamba dzakaratidzirwa, kuti ubvunze navanachiremba vanozobatsirawo chero nguva nezviito uye mazwi. Zvakare, iyo katarogu ine zvipo zvinopa mari, nemari yakatarwa nemubhadharo wemari-kana kana pasina mubhadharo wemari, pamwe nemitemo yechibvumirano nemamiriro. Franchise nhau dzinozoonekwa nekuvandudzwa otomatiki. Iko hakuna zvirambidzo pakutora franchise, iwe unogona kushandira pamwe nehuwandu husingaverengeki hwemakambani, chinhu chikuru kusakanganwa nezvezvisungo uye mari. Nekunyorera kukisheni yemafranchise, iwe uchaona nhau uye zvazvino kupihwa pamamiriro akanaka uye kudyara, uchifunga nezve kusiyaniswa uye kupatsanurwa kwemazita nemapoka uye madiki madiki. Kuti ukunde, usarasikirwe, mukuwana kodzero, tanga waverenga zvinyorwa zvine chekuita nemari idzi, pamwe nenhoroondo yekuvhura mafranchise ekutanga, ekuvhura uye pekutangira, kudzikisa njodzi, kuwedzera mari, uye kugadzirisa maawa ekushanda.

Shopu yekutengesa isina mari ndeimwe bhizinesi rebhizinesi, mukusimudzira kwaro, iwe unofanirwa kuyeuka kuti iwe unotakura imwe seti yezvisungo kune franchisor. Kazhinji, kushanda pane franchise kunoda huwandu hwakazara hwemari dzakasiyana. Kutanga, iyo franchise yechitoro inofanirwa kukwidziridzwa zvinoenderana neyakatemwa mirau iwe yauchazogashira kubva kune franchisor. Uye zvakare, iwe uchafanirwa kufananidza dhizaini yehukambani kuzivikanwa kwekambani kwaunowana kodzero yekudyidzana pasi pezita rezita. Kana iwe uchida kushanda nechitoro pasina mari, saka iyo franchise ndeyako. Mushure mezvose, mhando iyi yebhizinesi chirongwa inoitwa chete pakufunga kwakakura uye nekuvapo kweimwe seti yemari iwe yawakagadzirira kuisa mari mukusimudzira bhizinesi chirongwa.

Kana iwe uchifarira kuisa mari, saka chitoro ndeimwe yedzakanakisa nzira dzekudyara. Uye zvakare, kana iwe ukadyidzana nefranchise, ipapo iwe unozowedzera zvakanyanya mikana yekukunda kukwikwidza kunetsana. Izvo zvinodikanwa kuti udzivise zvakakura zvikanganiso mune basa rebhizinesi chirongwa. Iko kuiswa kweakakodzera analytics kuchakubatsira iwe neizvi. Shanda zvakanaka uye nemazvo, uchiita mapepa ese zvinehunyanzvi uye pasina kuita zvakakomba zvikanganiso. Mari inofanirwa kuitwa chero zvazvingaitika, kunyangwe iwe uchishanda nechitoro uine kana usina franchise.

Chokwadi, pasina kudyara, hazvigoneke kurarama nemabasa anotarisana namuzvinabhizimusi. Zvisinei, iwe uchafanirwa kudyara chimwe chinhu kuti ugamuchire mari.

Kushanda nefranchise yechitoro pasina kudyara kunosanganisira kudiwa kwekuita bundu-remari mupiro padanho rekutanga. Nekudaro, kana iwe uchida kudzivisa kudyara mari, asi uchiri kuda kusimudzira chitoro chefranchise, unofanirwa kusvika pane chimwe chibvumirano. Ehe, iwe haugone kuita kunze kwekudyara zvachose, nekuti chitoro chakatengwa hachingopi chete kubhadhara kwekutanga. Iwe unobvumawo kubhadhara imwe mari yemari pamwedzi. Semuenzaniso, kune humambo, iyo isiri chinhu kunze kwechimiro cherenti yekuitwa kwemabhizinesi mapurojekiti pasi peyakakurumbira brand. Uye zvakare, sekutonga kwechigunwe, kana uchitengesa chitoro franchise, unofanirwa kuisa mari mukushambadzira pasi rose.

Izvi zvinoreva kuti mutengesi anoshandisa mari inogamuchirwa kuwedzera mwero wekuziva nezve brand.

Iyo isina-yekudyara chitoro franchise inogona zvakare kusanganisira iyo kudiwa kwekutenga zvimwe zvinyorwa kana zvimwe zvinhu kubva kune franchisor. Neiyi nzira, iye anogona kutsiva nekushomeka kwekudyara pachikamu chako. Shanda nechitoro pasina mari yefranchise kuitira kuti uwedzere zvakanyanya huwandu hwemari mubhajeti rekambani. Uye iwe uchave uine zvese mabhenefiti aunoda kuti ubudirire kana iwe ukabatana neakanyanya kubudirira brand. Mushure mezvose, iyo pachayo inokwezva vatengi vanoda kudyidzana nekambani inoshanda mushe musika uye inozvipa iyo ine inoshanda kwazvo yekubhadhara kudiwa. Kushanda nefranchise yechitoro pasina kudyara ibasa rakaomarara bhizinesi nekuti, kuti ubudirire, unofanirwa kuita mari.

Kuita zviitiko zvechitoro pasina kuisa mari mufranchise, iwe zvakare unofanirwa kuyeuka kuti iwe uchafanirwa kuronga zvese zvemukati nekunze hunhu mune imwechete yemakambani maitiro. Nzvimbo yako inofanirwa kutevedzera kodhi yekugadzira, uye vashandi vanofanirwa kupfeka yakatemwa. Mune ino kesi, iwe unozogona kupihwa iyo yakakodzera yunifomu, kana iwe uchafanirwa kuitora iwe wega. Iyo franchise yechitoro isina mari zvakare inopawo mukana wekusimbiswa nemutengesi. Anogona kukutumira imwe komisheni, inosanganisira vanhu vane mvumo kana kutumira nyanzvi yekuvanzika shopper sekuongorora. Iyi ndiyo mhando yemunhu anonyepedzera kuve mutengi wako uye anotenga zvimwe zvinyorwa kana kuyedza kushandisa sevhisi.

Kupfuurirazve, mushure mekunge vashandirwa, vanosiya mhinduro kumumiriri wechiratidzo uye vanotaura kugutsikana nebasa rako.

Kushanda nechitoro chefranchise pasina kudyara kunodawo kutevedza kwakasimba nemirau yepamutemo. Kana uri kutyora mutemo, saka haufanire kugumbuka kana masanctions akaiswa kwauri. Ita zviitiko zvako zvefranchise kuitira kuti upfuure vapikisi vakuru, uwane mukana wakakwikwidza. A franchise yechitoro chirongwa chebhizimusi chinozogadziridzwa zvinoenderana nemirau nekuti zvikasadaro, unozvipira kurasikirwa nekodzero yekuve muparidzi wechiratidzo cherudzi rwunozivikanwa mudunhu rako. Ehe, iwe haugone kuita pasina mari, kunyanya kana iwe uchida kusimudzira chitoro chefranchise. Iwe uchafanirwa kuisa mari; zvisinei, iyo mari yekudyara inogona kukurukurwa neiyo franchisor kuti uwane mamiriro akanakisa.

Iyo franchise yeimba yekuchengetera inoshandiswa mune yakafara fomati, ine mukana wekuti ichazadziswa zvizere munzira yakasarudzwa. Warehouse franchise inopinda mune zvebhizimusi zviitiko nevatengi vazhinji vanoona ramangwana mukuchengetedza zvigadzirwa zvakasiyana, zvigadzirwa, uye nhumbi. Iyo franchise yekuumbwa kwerisiti uye kudyiwa kwemidziyo mumatura ichaitwa pamutengo wakatarwa, unozoenderana nezvose zvinodikanwa kuti ugadzire bhizinesi, kusanganisira inozivikanwa brand yemugadziri. Iwe unozogona kutsvaga akakodzera mugadziri uchishandisa yakatsaurwa chikuva kunyora akasiyana vatengesi. Mushure mekusarudza mudiwa waunoda, iwe unofanirwa kuita hurukuro, inoenderana neiyi, nekuvapo kwechibvumirano, hukama hwebhizinesi hunotanga kuvakwa nekusaina chibvumirano. Zvisinei, kana iwe ukasarudza kutenga franchise, iwe uchada kuvandudza ruzivo rwako nekukwanisa kuenda kumisangano yevamwe ine chokuita nekuwedzera ruzivo rwako mukushambadzira uye kushambadzira.

Nerubatsiro rweyakagadzirirwa-yakagadzirirwa zano, iwe unogona kugadzira yepamusoro-soro uye inobudirira kufambiswa kwebasa iyo inokuudza maitiro ekuita bhizinesi rakakodzera. Kana zvikaitika mamiriro akasiyana anonetsa kurarama wega, unofanirwa kuyeuka kuti iwe unogona kugara uchitsvaga rairo rakakodzera kubva kumugadziri. Iyo franchise yeimba yekuchengetera ichave ichikwanisa kutaura nechivimbo kuti ichabvisa mukana weakasiyana njodzi nenjodzi zvinogona kukanganisa kufamba kwebasa. Nekufamba kwenguva, yako yekuchengetera franchise projekti vashandi vanozowana hunyanzvi hwekutanga, izvo zvinobva zvabatsira kurongedza kusimudzira kweako aripo brand. Kuvapo kwefranchise yeimba yekuchengetera kunopa kwete chete kune chengetedzo yezvigadzirwa asiwo kune kupihwa kwakakosha masevhisi. Vazhinji vezvemabhizimusi vanosarudza matura edzimba ayo achashanda zvinoenderana nezano rakagadzirwa, kutanga kubva pane chirongwa chakabudirira. Kana iwe uine matambudziko akaomarara ezvisungo zvakasiyana zvausingakwanise kuzvigadzirisa wega, unofanirwa kufonera mupi weprojekti kuti uwane rutsigiro uye nemazano anoshanda.

Mhinduro yakanakisa yehofisi yako ndeye kutenga franchise yeimba yekuchengetera, uine akati wandei maonero akasarudzika ekuzadzisa zvinangwa zvako.

Kugadzira franchise parizvino inofarira mukurumbira wakakura uye kudiwa pakati pevamiriri vebhizinesi Kune franchise yekugadzira, zvinhu zvakati wandei zvinoderedza njodzi nenjodzi mune chiitiko chekuumbwa kwavo biz. Iyo franchise inokwanisa kutanga kambani yekugadzira sezvo iyi sarudzo inoonekwa sebhizinesi rakaomesesa uye rine njodzi. Iyo yekuwedzera tarisiro yekutora yakagadzirira-yakagadzirwa biz zano, zvinoenderana neyakatogadzirwa zano, iyo inoda kumwe kusimudzira. Izvo zvakakosha kuti uzive kuti iyo inodhura iyo yekugadzira franchise iri, inonyanya kuzivikanwa iyo trademark iri, iyo ine zita rave rakawanikwa pamusoro pemakore. Chekutanga pane zvese, iwo makuru makuru uye nuances anofanirwa kukurukurwa nemugadziri kuti anzwisise kubatana kwekubatana kudiwa, uye chete ipapo zvakakodzera kupinda mukudyidzana. Iwe unokwanisa kudhirowa chibvumirano, zvinoenderana nazvo, iwe unotanga zvigadzirwa zvekugadzira pasi pefranchise.

Kana zvichidikanwa, vashandi vemugadziri vanoita hurukuro nevatengi kuti vape ruzivo rwakakosha pakushambadzira uye kushambadzira nuances izvo zvinobatsira kuwedzera mahesera. Kuti ugadzire bhizinesi raunoda, iwe une chirongwa chakagadzirira-kugadzirwa chinowanikwa, kwaunofanirwa kuita zvinoenderana nhanho dzakanyorwa uye dzakagadziriswa Kana mushure mechinguva, iwe uine chero mibvunzo zvine chekuita neyekugadzira fomati kodzero, saka chekutanga pane zvese iwe unofanirwa kukurukura ruzivo nezve iye mugadziri. Nekutorwa kweako wega biz franchise, iyo yekugadzira chikamu chemunda wechiitiko hachiine njodzi huru, nekuti akanyanya kutungamira uye akakosha mapoinzi anocherechedzwa, zvichidzivirira mutengi kubva pakurasa bhizinesi. Franchise yeiyo yekugadzira nzira, iyo inobatsira zvakanyanya uye inokurumidza sarudzo yekuwana hukuru kubudirira, nechinangwa chekutungamira kwekutungamira kune yepasi rose nhanho. Iko kushandiswa kwema franchise kuri kuwedzera kuve kwakakosha uye kwakakurumbira pasirese, sevatengi vaona kukosha kwerudzi urwu rwebhizine nenjodzi shoma. Sezvo, zviri nyore kwazvo kuenderera rakagadzirira uye rakagadzirwa bhizinesi pane mune yakazvimirira maitiro, kuti uwane zano kubva pakutanga. Kutanga bhizinesi kuri nyore kwazvo nekuunza yekugadzira line franchise mune rako bhizinesi, kuti uwane iyo yaunoda mhedzisiro.

Imba yekuchengetera nechitoro zvinokupa huwandu hwepamusoro hwemakwikwi nekuti iwe unoita bhizinesi chirongwa zvizere maererano nemhando yekutanga yechiitiko chakaita mushandirapamwe wekubudirira. Paunenge uchiita franchise, unofanirwa kunyatsonzwisisa kuti haufanire kutsauka pamitemo yakapihwa. Zvikasadaro, iwe unogona kutorerwa iyo kodzero yekutengesa iyo imba yekuchengetera. Izvo hazvifanire kubvumidzwa sekushanda pamwe neakaga oga muparidzi mune rakabudirira sangano anokupa iwe unokosha kukwikwidza kumucheto. Iwe unofanirwa kubata yako yekuchengetera uye franchise chitoro kuitira kuti kambani yako ive nemukana wese wekuwana yakanyanya purofiti mhedzisiro. Ita zvine hunyanzvi uye zvakaringana kune azvino mamiriro kuti usazosangana nematambudziko gare gare.

Paunenge uchiita zvinhu, imba yekuchengetera, zvinhu, chitoro, uye franchise yekuchengetedza zvitoro, unofanirwa kuyeuka kuti unosungirwa kupa mutengesi nemushumo wemwedzi. Pamwe pamwe nemishumo, iwe unofambisa imwe muzana yemari inowanikwa pamwedzi. Imari yemubhadharo uye kushambadzira kwepasirese kushambadzira. Kutorwa pamwechete, idzi mbiri dzekuchengetera uye chitoro franchise zviyero zvinogona kunge zvingangoita 9%. Iwo mashoma mavhoriyamu eaya anotamisirwa muhuwandu anogona kubva kubva ku3% pamwedzi. Ipa imba yako yekuchengetera uye chengeta kutarisisa kwakaringana nekukudziridza ivo vachishandisa ruzivo rwaunogamuchira kubva kune franchisor. Ipapo iyo franchise inounza yakawanda purofiti.

Mukati yekuzadzikiswa kwemabasa akaisirwa, haufanire kuita zvikanganiso kuti usadonhedze mwero wekuvimbika kwevatengi. Inofanira kunge iri yepamusoro sezvinobvira, nekudaro, zvinofanirwa kuti ugare uchishanda pane izvi. Kana uchizadzisa imba yekuchengetera franchise, iwe unofanirwa kugara uchiisa chigunwe chako pamhepo, uchiita ongororo yezvazvino mishumo. Statistical Reporting inoita kuti zvikwanisike kubata nyore nyore nemaitiro ekugadzirwa kwechero fomati. Iwe unofanirwa kutungamira iwo musika nedanho rakakura kubva kune vanopikisa, kana iwe uri kuita muchitoro kana depo franchise, ipapo zvinhu zvako zvichave zvakarongeka. Asi pasi pemitemo yakatarwa.

Uye zvakare, haufanire kutyora mitemo yenyika iyo yaunoshanda. Izvi zvinokusunungura kubva pakubhadhara faindi nezvimwe zvirango kubva kumasangano ehurumende. Ita zvinotevera franchise uye ipapo uchave unobudirira.