Kutengeswa kwemahara-emahara mafranchise kunoitwa munzira dzakasiyana siyana dzekutengesa Hardware uye akasiyana mazano matsva mukubatana nekambani yeUSU Software. Zvekutengesa, chero mafranchise ane mvumo anoratidzwa nedirection, ine chizere chizere chemutengi uyo anoda kutanga pasi peanozivikanwa uye anozivikanwa-anozivikanwa mazita ezita. Kutengesa mafranchise nemari yemitero kunofanirwa kuitwa nehungwaru, sezvo gwara rakasarudzwa, kunyangwe iro gwaro rakagadzirira, richine njodzi nenjodzi dzinoverengeka. Musika uyu unenge wakazadzwa nemapurojekiti enzira dzakasiyana, idzo dzine vateereri vazhinji, uye nekudaro panogara paine mukana wekutora nzvimbo yako muzuva, uchivandudza rako bhizinesi neUSU Software. Sezvo kambani yedu iine makore mazhinji echiitiko kumashure kwedu mumunda wemasevhisi anopiwa mumhando yezvirongwa uye zvakare iine rondedzero yemapurojekiti akagadziridzwa ane akawanda akasiyana maseru ekuvandudza. Izvo zvakakosha kuti uzive kutengeswa kwemahara-emahara mafranchise kunobatsira kuwana rakanyatsofungidzirwa-kunze zano iro rinokura mune yakafara fomati ine nzira kwayo yebhizinesi.

Iyo yakanakisa nzira yekutengesa kune franchise ine mvumo ndeyekuzivikanwa kune anogadzira uyo akakwanisa kuzvisimbisa pachayo mumusika wekutengesa semunhu akavimbika uye anokwanisa muridzi wemazano. Mushure mekutenga dhizaini, unofanira kutanga wazviwana uri pachinzvimbo chesangano rakanyoreswa zviri pamutemo, nemhedziso yezvibvumirano uye tarisiro yemhando yepamusoro uye inoshanda mushandirapamwe. Kana iwe uine mahara-emahara mafranchise anotengeswa, iwe unobvisa iyo inorwadza mifungo yebasa rako rakasarudzwa uye kuoma kwazvakaita kudzoreredza kudzoka netsoka dzayo. Paunoitisa emahara-emahara mafranchise anotengeswa nekambani yeUSU Software, iwe une kiyi yekubudirira kwenguva refu uye budiriro, sezvo kutanga mazano kwakasiyana kwazvo saka inoda kutariswa zvakajeka. Yakakodzera uye yakayedzwa-nguva kambani USU-Soft inopa zvirongwa, pamwe nekutengesa kwakasiyana kwakabudirira kwezvakagadzirwa zvigadzirwa, zvinhu zvakasiyana, uye masevhisi. Tengesa franchise ine mvumo yakagadzirira uye inofungidzirwa zvakanaka nzira yevagadziri, ine chaiyo inoratidzira nhanho nhanho, ine fambiro mberi yekubudirira uye purofiti. Izvo zvakakosha kuti uzive nekukurumidza kana iwe uchinge wawana pfungwa yeiyo biz, iwe unoda mari, nekuti iyo inonyanya kufarirwa iyo mhando, iyo inodhura zvakanyanya kutenga kweiyo kunyorwa ichave iri.

Kuti uwane mhedzisiro yaunoda kusvika padanho rakakura, unofanira kutanga kutaurirana nevamiriri veUSU Software pamwe chete, vanokuzivisa nezvekuwanikwa kwemapurojekiti uye nemitengo yavo. Nhanho inotevera mukuzadzisa zvinangwa zvako padyo nekubatana, muchimiro icho iwe chaunowana iko kunodiwa kudzidziswa mukushambadzira uye kushambadzira biz yakatarwa. Uye zvakare, zvinokwanisika kugadzirisa zvakanyanya mwero wekutengesa kwakawanda, unoshandiswa zvakanyanya kuwana huwandu hwakakwira. Nekudaro, mune ino chikamu, vedu vashandi vanobatsira kuwana budiriro, kuenda newe nzira yese yekumhanyisa bhizinesi rako. Kutengeswa kwemahofisi emahofisi emahofisi kunofanirwa kuwana uye kushandiswa kuwedzera biz, kuzadzisa yunifomu nhanho yekutengesa, pamwe nesangano kusvika padanho rakakura. Kana iwe uchida rumwe ruzivo nezve iyo kambani, enda kune yakasarudzika saiti, iyo iine ruzivo mune hombe runyorwa rwakabatana nemugadziri. Kuwedzera pakupa macontact, kero, nhamba dzenhare, iwe une mukana wekukurukura matambudziko ese naana mazvikokota.

Kutengeswa kwemahara-emahara mafranchise izvozvi zvave nyore kuitiswa, nekumisikidzwa kweyakagadzirirwa-biz isingade kusimudzwa kubva pakutanga kuti uwane mhedzisiro yaunoda mukati menguva yakati. Kusvika padanho iri, kutengesa mahara-emahara mafranchise zvinoreva kuisa bhizinesi remangwana kumugadziri akatokwanisa kuzvisimbisa parutivi rwakanaka rwemusika wekutengesa. Rangarira kana iwe ukatenga dhairekitori, pane zvinogara zvine njodzi, saka usanyatso kuvimba nechakadii rudzi urwu rwebhizimusi runoda kubatana kunowedzera simba, chinhu chakakosha kwazvo kutevedzera nhanho dzakatarwa dzinoratidzwa nenyanzvi. Kuti uwane mhedzisiro yemaitiro, shandisa zvakakodzera kudzora levers munguva, izvo zvinoratidzwa uye zvakanyorwa muprojekti nenyanzvi dzedu, kuti ubudirire zvine zvibereko. Iwe uchabudirira kuwana mugadziri mumunhu weUSU Software, iine shanduko kune yakasarudzika saiti kwaunogona kuzviziva iwe nerunyorwa rwevaridzi vanobatanidzwa zvakananga mukugadzirwa kwemapurojekiti. Kana iwe uine chero mibvunzo nezvekutengeswa kwemafranchise ane mvumo, iwe unofanirwa kutsvaga rubatsiro rwevanyanzvi vedu, vanonyatsonzwisisa mamiriro acho munguva ipfupi inogoneka. Izvo zvinofanirwa kucherechedzwa kuti kuumbwa kwekambani kunenge kwakazara kunoenderana nekwaniso iripo yevashandi, uko nyanzvi zhinji dzine makore mazhinji ekutengesa ruzivo dzakadzidziswa.

Vashandi vedu zvishoma nezvishoma vanowedzera ruzivo rwavo rwekushambadzira uye kushambadza maficha, kugadzirira timu yako nerunyorwa rwehukuru-hukuru hwekutengesa ruzivo. Mazhinji nuances anopfuudzwa kuvashandi vako akagadzirwa pamusoro pemakore, achipfuudza cheki pane akasiyana chaiwo maenzaniso. Mukubatana uku, tinogona kutaura kuti iwe wakavimbisa kubudirira kana ukanyatso teerera mirairo yese yevamwe vedu. Zvishoma nezvishoma, tora bhizinesi raunoda, iro rinokwanisa kukura kwakakura uye kuwedzera padanho repundutso. Kuti uwane budiriro yakasarudzika yemafranchise, zvakakodzera kutaura nevatungamiriri uye kutanga mubatanidzwa. Kana iwe uchida kushandisa zviwanikwa zvakawanda sezvinobvira kana uchiunza chigadzirwa chako kumusika, bata USU Software pamwe nesarudzo yeinobatsira uye inovimbisa yemahara-yemahara franchise 'kutengeswa.

Iyo poindi-ye-kuburitsa franchise ibhizimusi rinokwezva kwazvo, mukuitwa kwaro iwe unofanirwa kunyatsoteedzera zvese zviyero zvakatsanangurwa muchibvumirano, pamwe nemirau. Inokupa iwe nemukana wekunyatso kushandisa yako franchise, nokudaro uchiva anobudirira kwazvo uye epamberi muzvinabhizimusi. Kana uchifambidzana nefranchise, zvakakoshawo kuyeuka seti yezvipo zvakasiyana siyana zvinopihwa kuitira kuti iyo franchisor ione zvine musoro mukudyidzana nega wega muparidzi. Ndiwe wega mushambadzi wakasarudzika, uyo anodaidzwa kuti franchisee mukati mehurongwa hwefranchise yemapoinzi enyaya. Kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchishanda kuita nekutora-kumusoro poindi, saka iyo franchise inofanira kuve inozivikanwa mune rako guta. Iyi ndiyo imwe yekiyi dzebudiriro sezvo chiratidzo chisingazivikanwe chingangoita kuti chibatanidzwe pamwe chete nechiratidzo chakakurumbira.

Kana iwe uri mubhizinesi rekupa uye uchida kuvhura poindi padunhu reguta rako, unogona kudzidza ese mafranchise pamusika. Iyi tsika yakajairika iyo inowanzoitika kune ese marudzi emabasa.

Iyo yekugamuchira poindi franchise inokupa iwe nemukana wekukwikwidza zvine hungwaru nechero vapikisi kana iwe ukashongedza zvemukati nekunze dhizaini nenzira yekuti unyatso kuenderana neyekutanga. Ehe, kodhi yekupfeka inofanirwawo kutevedzwa zvakanyanya kana iwe urikushandisa yekutora-nzvimbo pozhaji. Uyu ndiwo mutemo unenge unoteedzera ma franchisees anotevera. Iyo franchisor inogona kutarisa yako poindi yenyaya nekutumira chakavanzika mutengi ipapo, kana komisheni. Aya maitiro akajairika muma franchise sekuti vagoveri vanofanirwa kuongororwa. Ruzivo rwese kubva kune chakavanzika shopper rwunotumirwa zvakananga kune vamiririri vemaki.

Kana iwe ukatadza kuita zvakanaka iyo yawakapihwa iwe yeiyo chiratidzo chiratidzo, matambudziko anogona kumuka, kusvika kune kupatsanurwa kwekodzero yekushandisa chiratidzo chevatengesi. Nekudaro, iwe unofanirwa kuteedzera rairo, uchidzichengeta zvakanaka uye pasina chero mhosho. Mucherechedzo wekutakura zvinhu unoburitsa franchise ine zvimwe zvisungo zvekutora zviwanikwa zvemari uchifarira franchisor. Asi izvi hazvingogumira pane runyorwa rwezvisungo zvaunotora iwe pachako mukudzosera mabhenefiti iwe aunogashira kubva kuchiratidzo. Semuenzaniso, iyo poindi yekuburitsa prerogative inotenga mamwe masheya kana masevhisi mune inodikanwa vhoriyamu kubva kune franchisor. Izvi zvinopa muridzi wechiratidzo nemukana wekuwanawo purofiti kubva mukudyidzana nesangano rako. Chiremera chirongwa chinokwanisa kutaridzwa serudzi rwekugara.

Iyo poindi yekuburitsa masheya anobvisirwa hapana anosara uye zvakare inopa mipiro pamwedzi, yakafanana nemari yekubhadhara. Chekutanga, iyo poindi yekuburitswa inogona kupa bundu-remari fizi, iyo inobhadharwa kamwe. Zviri kusvika pa11% yemari yemari yaunopa yekudyara padanho rekutanga. Mune ramangwana, kodzero yeiyi poindi yenyaya inopawo mimwe mipiro muhuwandu hunosvika 9% yehuwandu hwemari yawakagamuchira pane imwe nguva yenguva. Aya maitiro akajairwa, zvisinei, kune akasiyana magadziriso uye kugadzirisa. Semuenzaniso, nekusvika muchibvumirano, kana uchiita franchise, unogona kudzikisa huwandu hwakatamisirwa pamwedzi kune maakaunzi emari yemari.

Maitiro ekushanda nefranchise haina kunyanya kuomarara nekuda kwekuti iwe une ruzivo rwese rwakakosha rwechizvino odha yauinayo. Kudyidzana nerudzi urwu rwe bhizinesi chirongwa hakutakure nenjodzi dzakawanda sekunge iwe uri kusimudzira chirongwa ichi kubva pakutanga. Tenga franchise yekushandisa yakagadzirira-uye inoshanda poindi-ye-nyaya mirau yakazviratidza pachavo mushe mukuitwa kwebhizinesi chirongwa.

Iyo franchise yekutora-up ndeye inoenderana bhizinesi chirongwa. Kana iwe uchida kuivandudza neiyo yakanyanya padanho yehunyanzvi, iwe unofanirwa kunyatsoteedzera zviyero uye kutevedzera nemirau yakatarwa muchibvumirano. Ipapo iyo franchisor haizove nechero zvirevo pamusoro pako, uye iwe unenge uine kodzero yekuve wega mugove weichi chiratidzo. Paunofambidzana nefranchise, iwe une akasiyana mabasa. Chekutanga chavo chakasimba kuchengetedza chikamu chechibvumirano. Chechipiri chisungo chekubhadhara mipiro.

Zvakare, kutanga, iwe unobhadhara mari-yemari, ipapo, mwedzi wega wega unobvisa kusvika ku9%. Zvakare, aya marudzi maviri akasiyana emipiro. Chikamu chekutanga chefranchise yechinongedzo chekuburitswa kwemirairo chinonzi mvumo. Iyo yakakosha uye inotangira kubva pa2 kusvika pa6%, uyezve, iyo huwandu hunowanikwa seperesenti yemari inotambirwa mukati memwedzi. yechipiri, isinganyanyi kukosha pamwedzi kubvisirwa kushambadzira kwepasirese. Inoitwa muhuwandu hwe1 kusvika ku3%. Zvinoitika kuti mukupedzisira, iwe unobhadhara ingangoita gumi muzana pamwedzi yekodzero yekushanda pasi pechiratidzo chinozivikanwa.

Ehezve, iyo franchise yechinongedzo chekuburitswa kwemirairo inowanwa kuitira kuti ive nayo yavo yepamusoro-kirasi tekinoroji, inozivikanwa zita, uye zvimwe zvakanaka.

Paunenge uchitengesa franchise, iwe unotakura zvinoenderana nemitengo. Iwe unozofanirwa kusimudzira chirongwa chebhizimusi rako rako mari uye ubhadhare mari-yemari padanho rekutanga. Iyi ingangoita 11% yemari yako, iyo zvakare yakawanda. Iyo franchise yechitokisi chekutora poindi inoshanda neunyanzvi hwekuita chete kana iwe uine inokwanisa uye zvine mutoro nzira. Kuti uite izvi, iwe uchafanirwa kuita ese ekugadzirira zviitiko zvezvino fomati. Kutanga, pane analytics.

Inoitwa uchishandisa akasiyana maturu. Imwe yeanoshanda maturusi ekuongorora usati wavhura franchise nepo nyaya ndeye kuongorora kwesotot. Nerubatsiro rweichi chishandiso chemhando yepamusoro, iwe unozogona kuona chaiko njodzi dzauchazosangana nadzo uye chii chinofanirwa kuitwa kuti uzikunde. Mikana yese yechokwadi mukati megadziriro yeiyo franchise kuvandudza kweiyo poindi yekuburitswa kwemirairo ichatemwa zvakare kushandisa ichi chemhando yepamusoro chishandiso. Asi izvi hazviganhurise runyorwa rwezvakanaka zveyambotaurwa nzira yekuongorora. Uine rubatsiro rwe swot ongororo, iwe unogona kuongorora zvayakanakira nezvayakaipira zvebasa nefranchise yeodha yekutora poindi. Kuwanika kweruzivo rwe-rwe-rwe-kumusoro kuchasimbisa kukwidziridzwa kwepamusoro kweprojekti.

Uchakwanisa kurwa zvakaenzana mazwi nevavengi nevakwikwidzi, uye iwe uchave unokwanisa kukunda nyore vazhinji vavo.

Mhanya yako saiti neepamusoro matanho ehunyanzvi, uchiendesa mhedzisiro mune rekodhi nguva. Chengetedza zvakanyanya kune mirairo, nekuti urikushanda pane franchise. Nekudaro, ako emabharani mashandiro anofanirwa kupfuura nemazvo uye pasina kuzeza, pasina chinorova. Mushure mezvose, iwe une basa rekuona kuti iyo mhando haizotambura chero mukurumbira kurasikirwa. Mirairo inofanira kupihwa kune avo vakaiita. Kuburitswa kwavo kunofanirwa kutarisirwa nenyanzvi dzinokwanisa.

Yako franchise chinhu inoda kuzivikanwa kwemubatanidzwa. Izvi zviri nyore kwazvo kuita kana iwe ukaita chiitiko ichi uchiteerera zvizere nemirau uye algorithms. Iwe unozogamuchira kodhi yekupfeka yevashandi uye kodhi yekugadzira yezvivakwa mushure mekusaina kondirakiti. Zvinosungirirwa kumazita ezvinyorwa zvinopa ruzivo rwese rwunodiwa mune yakazara fomati. Kutanga iyo-ye-odha franchise chiitiko chebhizinesi chinoda kuti iwe uzive zvingangotyisidzira kwauri kubva kune vanokwikwidza. Ivo vanowanzo shandisa nzira dzisiri dzechokwadi dzekurwa. Izvi hazvigone kunzvengwa; zvisinei, munhu anogona kugadzirira zvinobudirira.

Kuvandudzwa kwemabasa ekugadzirira kunofanirwa kupedzwa nenguva. Zvakare, kana iwe uri kutengesa iyo franchise yekutora-kumusoro poindi, iwe unofanirwa kugara uchidzidza izvozvi zviverengero. Izvi zvinopa zano rekuti uri kurarama zvakadii nebasa razvino rehofisi. Pedzisa ese mabasa uye ipapo unogona kubudirira, kuwana kodzero yekutungamira musika. Iyo franchising maitiro ekutora-kumusoro nzvimbo haifanire kunge iri kutyisa. Mushure mezvose, iwe unenge uine chako chakakosha chiitiko cheiyo franchisor, hunyanzvi hwayo, uye kuziva-sei.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Rumwe rudzi rwebhizimusi franchise inobvumidza kutanga bhizinesi nedata ratovepo, hwaro, uye manejimendi. Izvo zvinonyanya kubatsira kuwana franchise pane kutanga kubva pakutanga chaipo, uchivimba chete nesimba rako uye manejimendi, misimboti yebasa, uye zuva nezuva zuva uchivaka hwaro hwevatengi. Nhasi, kutengesa mari kuri kudiwa zvakanyanya kupfuura makore akati wandei apfuura, uye nekudaro mafranchise anowanikwa mumatanho emitengo yakawanda, mumaguta akasiyana nenyika. Kuti usarudze yemhando yepamusoro, pane franchise catalogalog nezvose zvinopihwa. Kana iwe uchiri kufunga nezverudzii rwechiitiko iwe chaunoda kuvhura bhizinesi neimwe kutanga kwemari, saka unofanirwa kuongorora iyo yakazara renji, bvunza nyanzvi, ona chiyero uye mutengo werombo, iyo nguva yechibvumirano, mamiriro uye bundu-sum kubhadhara. Izvo iwe zvaunoda kuti uzive nezve iyo lump-sum kubhadhara.

Lump-sum mubhadharo unovimbisa mafranchisors mubhadharo, panguva yekusaina kondirakiti, asi pamberi pekutamisa kodzero dzese kune iyo franchise kumatunhu akasiyana. Pamusoro pekushambadzira kwema franchise, hwaro hwevatengi hwakapihwa, ruzivo rwekushandisa zvine hungwaru rwakatamisirwa, nemachipisi akasiyana siyana uye ma nuances ayo franchisee anofanira kuziva nezvazvo Zvakare, kuenda pakuvhurwa kwenzvimbo nyowani dzebhizinesi, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi. Kuti udzidze zvimwe pamusoro pesimba, mamiriro, uye akasiyana ma parameter, iwe unofanirwa kuteedzera iyi link iripazasi kune yekodhi yekodhi. Iwe unogona kubvunza mibvunzo kune edu nyanzvi chero nguva, panhamba dzinoratidzwa dzekubata.