Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Kugadziridza franchise yemapurojekiti akagadzirwa-akagadzirwa izvozvi ane chinzvimbo chakakosha mumabhizimusi zviitiko. Iwe unokwanisa kuita nekushingairira kugadziridza franchise yemapurojekiti akasiyana ekuvaka eakasiyana kwazvo fomati uye chirongwa. Sezvo zvakakodzera kuti utarise kuti chikamu chekuvaka chine zvinodiwa zvakafanana nekugadzirisa. Kune franchise pamwe nekugadzirisa dzimba dzakagadzirirwa-dzimba, ese ekugara uye ehutongi mafomati, mutemo uyu uri kudiwa kune vagadziri vane rakasimudzwa mushe. Nekushandisa kwekugadzirisa kwezvinhu zvakasiyana-siyana franchise, iwe unofanirwa kuenda kumakambani ane nzira yakatambanuka uye inozivikanwa brand. Zviri nyore kwazvo kugadzira bhizinesi uchishandisa chirongwa chiri nyore icho chinodzikisira njodzi dzinoonekwa uye misungo.

Chekutanga pane zvese, mutengi anofanira kutaurirana nemugadziri hurongwa hwekudyidzana, achisarudza gwara, iro, muchibvumirano chekudyidzana, rinofanira kuchengetedzwa nechibvumirano. Kupfuurirazve, kana zvichidikanwa kuita mafomu maitiro, zvakafanira kuisa masemina akaitiswa nemusika wekutengesa kuwedzera ruzivo pamusoro pekutengesa kwese, pamwe nekugona kusimudzira masevhisi avo. Nekushandiswa kweiyo renovation franchise, iwe une yega yega nyaya zvine musoro mhedzisiro, nekuti mugadziri akaverenga kuitika kwezviitiko zvakasiyana. Uine franchise yekugadzirisa, iwe une pfungwa chaiyo yekuvaka yako biz uye izvo zviyero zvekutarisa pazviri. Munguva pfupi, zvichitevera kurudziro yemugadziri, zvinokwanisika kugadzira bhizimusi hombe rine mukana wekupinda padanho repasi rose rinodikanwa. Kuti ugadzire zvemhando yepamusoro uye zvinoshanda zvekugadzirisa franchise zvinyorwa, iwe zvakare une tarisiro yekubata vehukama kuti ubatsirwe. Iwe unokwanisa kugadzira zvinoteedzana nemaitiro munguva ipfupi inogoneka, yekubatanidzwa kweprojekti, ine zita rakasimudzirwa.

Chekutanga pane zvese, parizvino hazvina kunetsa kuwana franchise nerudzi rwechiitiko, iwe unofanirwa kunzwisisa kuti yakawanda sei yaunofanira kuvimba nayo sezvo kudiwa kuchikonzera kugovera. Iko kuvandudzwa kwebhizinesi rako pachako kunotendera kutanga kushanda mushure mekupasa kupedzisa chibvumirano, pamwe nekuunzwa kwemapoinzi anodikanwa kwazvo. Nekugamuchira franchise, iwe hauna mamiriro akaoma mukuumba chirongwa nezviito zvako, nekuti iwe uchikwanisa kutevedzera zano rakagadzirirwa iro rinorerutsa njodzi. Iwe unokwanisa kusarudza franchise pane yakasarudzika saiti kune akasiyana emunharaunda uye epasi-epasi-kirasi vagadziri aripo Vatengi vazhinji vanotya kuzviisa panjodzi munguva yakaoma, uye nekudaro edza kusarudza pamusoro pekutengwa kweiyo renji yekugadzirisa, chinova chiri nyore uye chakaratidzwa chigadzirwa chenguva yedu. Nekufamba kwenguva, iwe unokwanisa kuzadzisa iyo yaunoda kubudirira nekusimudza yako bhizimusi chiitiko mune yekugadzirisa franchise yechero dhizaini kune yakakosha nhanho. Pasi rese, mazano akapedzwa anoshandiswa mune yakakura fomati, nekuti kufarirwa kwechirongwa chakagadzirwa kunoita kuti chinzwike kubva kwakasiyana masosi. Nekudaro, nekubhadhara iro zano uye rakasimudzirwa bhizimusi brand, iwe unokwanisa kuwana mukana wekushanduka kwebhizimusi rako pachako nekugadzirwa kwevashandi vevashandi.

Izvo zvinovimbiswa mukutora chirongwa chakapedzwa cheyero yakakosha zvakazara zvinoenderana nerondedzero, zvine chekuita nazvo zviri nyore kwazvo maererano nemutengi kuongorora tarisiro yebasa riri kuuya rinorwadza. Kana mutengi aine tarisiro yekunyatso kudzidza iyo ruzivo pane yakasarudzwa inogadzira, saka iwe unofanirwa kuenda kunzvimbo yemagetsi, inova iyo inobatsira zvikuru ruzivo rwechinhu. Iyo franchise inogona kutengeswa kwete chete kune mumwe mutengi asi muhuwandu hwakawanda pamwe neinodiwa nhamba yekutengesa nerisiti yeinodiwa purofiti inosanganisirwa muchirongwa chakapedzwa chapera. Muchokwadi, makambani mazhinji akatanga kupa mazano akasiyana siyana nekuda kwavo, vachiona kuti zano iri rinobatsira sei kusimudzira bhizinesi ravo pachavo nemari. Izvo zvakakosha kune vazhinji vanotanga kutanga kumwe kunhu vaine zviwanikwa zvidiki zvemari, izvo zvakafanira kuisa mari pasina tarisiro yekurasikirwa muchirongwa chakapedzwa kushanda pane kugadzira bhizinesi kubva pakutanga. Nezve shanduko inotevera yebhizinesi padanho raunoda, kune zvese zvimwe zvekuvandudza, zvinofanirwa kuenda muchibvumirano nemugadziri wekugadzirisa kodzero, nekuti iwe unofanirwa kuteedzera yakasimba mirairo. Nekutanga kwezviito zvekudyidzana, mumwe neumwe anotanga anotanga kutarisira kubudirira, izvo zvinouya pasina kukundikana, zvichienderana nezvinodiwa kubva kumuridzi wemazano.

Mushure mechinguva, vatengi vanokwanisa kuita purofiti, vaine tarisiro yekuumba mamwe madhairekitori, kusvika padanho rakakura mukuita kwekugadziriswa kwemvumo.

Franchise. Mapati evana inzvimbo huru yekuratidzira kwekusika kwemumwe muzvinabhizimusi - mutengesi. Franchise mapato evana mikana isingagumi yekuchengeta chero chiitiko chine mavara chevana, kuputika kwetsime remifungo uye fungidziro yezvakanaka, zvemafirework mafirework. Franchise yemapati evana inzvimbo isina kurimwa yekubata zviitiko zvinofadza, zvinofadza zvevana, nechikwata chayo chemaficha, uye zvirokwazvo bhizinesi rinobatsira rekudyara mari muchiratidzo chine mukurumbira wakanaka. Pamusika wefrancise network, yekuronga zviitiko zvevana zvekupemberera, pane huwandu hwakakwana hweavo vanoshuva kupedzisa chibvumirano chefranchise nevamabhizimusi. Nekudaro, havazi vese vefranchisor vanobvumirwa vanobatana mubhizinesi vadyidzani.

Vazhinji vavo vanoziva chete kuunganidza mari yemari, uyezve “vogeza maoko” uye vanorambidzwa kupa rubatsiro rwechokwadi. Nharo huru yesarudzo yakakodzera yemudiwa - kutengesa mari, ndiko kukudzwa kwehunyanzvi kwekutengesa mari, kushandira tsika dzayo dzakatenderwa uye kudanwa kwekuita zviitiko zvevana, zviitiko zvakakosha, zvekunakidzwa kwevana uye mufaro, uye zvisina kurohwa, zviitiko zvese zvinofinha boka rinomhanya mudenderedzwa. Sekureva kwenzvimbo dzakavhurika dzeruzivo, hupfumi mukuronga kugadzirwa kwemafaro evana vanobhadhara mumwedzi mitatu. Asi kuti bhizinesi iri ribudirire uye risamira, zvinofanirwa kugara zvichinatsiridza zviitiko zvezviitiko nemirau yekuchengeta mazororo. Maitiro ehurongwa hwekutengesa uye kutaurirana nevatengi-vana uye vabereki vavo vanofanirwa kugadziridzwa zvakarongeka. Franchisee vanamuzvinabhizimusi vanofanirwa kuenderera mberi nekuitisa kutsvagisa kwemusika webasa munzvimbo mavo, guta, uye nekure pamberi pevakwikwidzi, mukuratidzira kuratidzwa kune mavara kune vana, vachifara uye kuseka kunofadza.

Iyo agency yemapati evana franchise inoshanda zvisina tsarukano, asi chete pamamiriro eanokwanisa uye anowirirana kuita. Muchikamu chekugadzirira, zvakafanira kuita zviito zvakasiyana zvakasiyana izvo zvinobatsira kudzikisira kurasikirwa. Kuve nehurongwa, mukuziva kwekuti iyo franchise iri mukana wakakosha kwazvo. Iwe unofanirwa kuishandisa kusvika pakukwirira. Ronga zviito zvako zvichienderana nemamiriro chaiwo emusika. Kana iwe ukafunga kushandisa franchise, saka wako agency anoda kupihwa akafanira kutarisirwa.

Izvo zvinonyanya kuitika kune yekunze dhizaini. Kodhi yevashandi yekupfeka, kodhi dhizaini kodhi inofanirwa kucherechedzwa mukuteerera zvizere nemirau yakatemwa. Kana iwe uchimhanyisa franchise agency uye nekuronga mapato evana, saka unofanirwa kufunga nezve kuchengetedzeka kwevana. Mushure mezvose, iwe une basa kune avo vawakapihwa. Nekudaro, mhemberero dzemapato idzi hadzifanirwe kuve nechekuita nezviito zvisinga gamuchirwe kune vateereri vakadaro. Bhadhara zvakakodzera kumazororo emwana esangano ravo, kutora iyo franchise agency kune imwe nhanho yehunyanzvi. Izvo zvinodikanwa kuti ushande nesimba uye nemazvo uchidzivirira zvikanganiso muchirongwa chakakosha.

Tevedza zvirevo zvemufranchisor uye haazove nechero zvirevo. Kana iwe uri kuita manheru evana sechikamu cheiyo franchise agency, saka ruzivo rwunogamuchirwa kubva kumumiriri wechiratidzo rinokubatsira iwe kuti usvike padanho nyowani rehunyanzvi. Iishandise zvinobudirira sezvazvinogona.

Kushanda nemapato evari kuyaruka agency chirongwa, chichiita icho, iwe unofanirwa kunyatsoona kuti unofanirwa kuwana chikamu chakapfuura chero chipi zvacho chisingashandise makwikwi ekushambadzira. Izvi ndezvekuti iwe unofanirwa kubhadhara kodzero yekuita zviitwa pachinzvimbo chefranchise. Kubhadhara kunogona kusvika kusvika 9% pamwedzi. Zvirokwazvo, iyo muzana yemhindu inobhadharwa semipiro inogona kunge iri pasi pe9%. Kazhinji, zvikamu zviviri mwedzi wega wega zvinowedzera kusvika pa3 kusvika ku9%, inoverengerwa seperesenti yemari yemwedzi. Iyo tsika yakajairwa, inoitika kwete chete yemapati evana franchise.

Zvinenge zvese zviitiko zvefranchise zvinoitwa nenzira iyi. Nekudaro, iwe chengetedza ichi chokwadi mupfungwa. Deredza mari yemitero nekutaurirana nevana vevaraidzo ejensi franchise varidzi.

Sangano rezororo franchise ibhizimusi risingakoshi. Mukushanda nayo, sekune vamwe vazhinji, zvakafanira kuti uzive njodzi nenjodzi. Kushanda munzvimbo ino yefranchise, gadzirira kurwisa kubva kune vanokwikwidza, dzivisa mamiriro asingafadzi, gadzirira pamberi. Zvakare pamwe nedzimwe njodzi, simba, uye kusasimba kweiyo franchise zvinogona kuonekwa kuburikidza nechishandiso chinonzi SWOT kuongorora. Manage agency yako nekunyanyisa kushanda, uchipa iyo yakaenzana chiyero chekutarisa uye kuunza yako yezororo sangano kune chinzvimbo chemusika mutungamiriri, zvichitungamira kwakakosha kutungamira kubva kune vanopikisa. Nyaya yezororo pachayo inopa yakanakira seti yekushandisa maturusi.

Yavo uye zvakare akakosha mirawo inopihwa neiye franchisor, uyo ane hanya pachezvake mukuwandisa kwemari kugadzirwa kwechinhu chefranchise.

Izvo zviitiko zvefranchise zvinosanganisira akati wandei mubhadharo. Yokutanga mubhadharo wemari-yemari. Nechekare padanho rekutanga, yako yezororo agency inoibhadhara kune franchisor. Mushure mekuzadzikiswa kwesangano, mabasa ako anosanganisira maviri ekubhadhara: mvumo, kusvika pa6% yemari, uye mari yekushambadzira. Zvese izvi zvinodiwa sezvo maneja anopa huwandu hwakawanda hweakasiyana siyana eruzivo zvinhu, matekinoroji, matekinoroji, maitiro, bhizinesi kuronga, uye zvimwe zvinhu. Nekuita zvakanyanyisa pane zvese izvi, iwe unowana yakanyanya kubha kune yako bhuru, saka yezororo uye chiitiko agency franchise inoona yakakwira mwero wemari.