Iyo franchise muindasitiri yekuvaka inoenderana uye inopihwa munzvimbo dzakasiyana siyana mukiriniki yefranchise. Vanhu vazhinji vajaira kuvimba kushambadza uye zvisinei nekuti vakavaona kupi. Ehezve, mushure mekubvunza uye nekugamuchira kuraira kubva kushamwari, vazhinji vanogumisa kuti chiratidzo chekuvaka cheimwe kambani chiri nani, zvisinei kuti mugadziri aripi. Kuraira michina yekuvaka kana zvigadzirwa kubva kunze kwenyika hazvibatsiri, kusanganisira kutakurwa, asi kana paine chiratidzo chakapihwa chekuvaka pamusika, pachave nekudiwa uye mari ichawedzera. Kuvhura nzvimbo nyowani dzekuvaka kutenderera pasirese kunobatsira kubva pakuona kwezvemari, uye kudiwa, chinzvimbo chichagara chakanakisa, asi haufanire kukanganwa nezve kutonga uye manejimendi. Panyama, zvinonetsa kuti mugadziri adzore uye agadzirise bhizinesi mune dzimwe nyika, achifunga mitemo nemakwikwi, huwandu hukuru hwezvigadzirwa, nekudaro zvave zvakakosha kupa kodzero yekutengesa zvigadzirwa kune vefranchisees.

Kuti vasatambise nguva yavo vega uye kwete kuenda kune vanotengesa, kune inozivikanwa kambani, kune akakosha makatalogu eiyo franchise, umo munhu wese anogona kuwana bhizinesi rake, sezvaanoda, achifunga nezvekutanga capital uye mamwe ma parameter. Iko kunofanirwa kunzwisiswa kuti kune njodzi mubhizinesi rega rega, uye hapana munhu anodzivirirwa neizvi. Asi nekuwana iyo franchise, zvinova nyore kujaira kune yekuvaka indasitiri, kuti unzwisise kuti chii, kugamuchira chikamu-chenguva kuraira pamusoro pechigadzirwa kusimudzira, pasina kushandisa nguva nemari yezvemari kushambadza, uchifunga nezvekudyara kwemugadziri muzvigadzirwa zvitsva. Mune katarogu yemidziyo yekuvaka kana zvigadzirwa franchise, inowanikwa kuona zviripo kubva kune vefranchisor vanogona kuzvimiririra kuisa kwavo, asi vanogona kushandisa rubatsiro rwevanopa mazano. Kunze kwezvo, ma franchisees anokwanisa kuongorora musika, ona munzvimbo dzipi mapoinzi akavhurika, ndeapi mabhenji ari kunyanya kudiwa, uye kunyange kuverenga nguva yekubhadhara, uchifunga zvese zvishandiso, chigadzirwa, renti, nezvimwe zvinodhura. Paunenge uchitenga franchise, mari yemari-inopihwa inopihwa, inoenderana nekuverenga kwemitengo yevavambi vechiratidzo, pakutengesa iyo franchise. Nekudaro, haufanire kutyisidzirwa, vanhu vazhinji vanoramba yekutanga bundu-remari kubhadhara, vachifunga nezvemakwikwi aripo, asi zvakanyanya, zvaive, zviripo uye zvichave.

Nekutenga iyo franchise, unozvipa iwe kune rakamisikidzwa bhizinesi, asi usakanganwe nezvenharaunda yako uye kuda mune ino chaiyo nzvimbo. Zvakare, ingangoita kutenderera-kwe-wachi rutsigiro rwunopihwa kwete chete kubva kune vema franchisers asiwo ma franchisees, anovimbisa yemhando yepamusoro manejimendi, accounting, uye kutonga, pamwe nekuchinjiswa kwete kwete chete kodzero yekupa zita, zita asiwo hunyanzvi, machipisi, chimwe chinhu. izvo vakwikwidzi havazive nezvazvo. Ehezve, mune ramangwana, mutengesi anogona kutambura, nekuti nguva yechibvumirano inopera, asi hunyanzvi hunosara, asi uyu ndiwo musika uye hapana kwekutiza kubva pane izvi. Rondedzero, hwaro hwevatengi hwakatamisirwa kune franchisee, kuti riwedzere basa munzvimbo ino, nezvigadzirwa zvekugadzira zveichi chiratidzo. Nekuvhura kutengesa kutsva kwezvivakwa zvezvivakwa pamwe newawakabatana navo, nekupa masevhisi ekuvaka, iwe unowedzera chinodikanwa uye purofiti yechiratidzo. Iyo franchise iri kuramba ichiwedzera kukosha zuva nezuva, ichida kushomeka kushoma kwekuyedza, nguva, uye mari.

Kuti uongorore mafranchise aripo, enzanisa chiyero chemutengo nemamiriro, zvirevo, uye mamwe ma parameter, iwe unofanirwa kuteedzera chinongedzo kune iyo franchise katarogu pazasi uye uwane rumwe ruzivo. Iko kune vatengi ongororo izvo pasina mubvunzo zvinobatsira mukusarudza. Kuti uwane rumwe ruzivo nezve franchise, unofanirwa kubata nyanzvi dzedu uchishandisa nhamba dzekuonana dzinoratidzwa mukabhuku. Tinotenda pamberi pekuda kwako uye kuvimba kwako, tinotarisira kubatana pamwe nekuwedzera bhizinesi rako, kusvika padanho redunhu, uye mari zhinji.

Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Makuru mafranchise mabhii ane zita rinozivikanwa, tora chinzvimbo chinotungamira mumusika, kutenderera pasirese. Kubata kukuru, purofiti hombe uye ichi hachisi chakavanzika kune chero munhu. Avo vane mari havatambisi nguva pazvinhu zvidiki, vachivhura pakarepo netiweki yeresitorendi, mashopu, masalon, mabhawa, mahotera, magasi, nezvimwe. Mhando dzakakurumbira ndeMcDonald's, Holiday Inn, Subway, Chanel, Gucci, Dior, Zara, nevamwe vazhinji. Mazuva ese kune akawanda uye akawanda acho. Nei kutenga yakachipa kana hombe franchise iri kudiwa? Zvese zvinhu zviri nyore.

Iko hakuna kudikanwa kwekutanga zvese kubva pakutanga, izvi zvinonyanya kushanda kune vanotanga vasingazive kana hwaro kana manejimendi vega. Paunenge uchitenga franchise, hombe, yepakati, kana yakachipa, iwe unofanirwa kunzwisisa kuti pamusoro pechirongwa, iwe unowana rutsigiro kubva kune vefranchisors, nyanzvi dzedu, nehurongwa uye nekuwedzera kuraira, kuraira nezve kukwidziridzwa, uye kushambadzira. Vhura bhizinesi, uchitanga kwete kubva pakutanga, asi nerutsigiro rwebhizinesi reshark. Panguva imwecheteyo, iine hukuru hukuru, iyo muzana inobviswa kune vema franchisors haina kukosha, kudzoreredza mutengo wese kubva pamwedzi wekutanga. Kana uchishandira pamwe nekatalog yeiyo franchise, iwe unozvipinza pangozi nepashoma muzana paunenge uchiongorora basa reimwe kambani, uchifunga nezve nguva yekuita mumusika, mubhadharo, uye mamwe ma parameter. Zvakare, chitoro chiripo kuti chigamuchire ongororo mushumo zuva nezuva, vhiki nevhiki, pamwedzi, pagore Zvakare, mune iyo catalog inowanikwa kuti uone kupatsanurwa kwemahombe makuru ma franchise (kubva kudhura kusvika kudhura), uchiratidza nzvimbo (dunhu). Kubhadhara kwekutanga, uchifunga kubhadharwa kwemari uye zviyero zvechibvumirano nevatangi, kuongorora kudiwa kweiyo mamiriro mumusika uye imwe data.

Imwezve yekuwedzera mukutora hombe franchise ndeyekuti hapana chikonzero chekutambisa nguva uchigadzirisa zviwanikwa.

Kuti uwane rumwe ruzivo, ndokumbirawo ubate mahunyanzvi uchishandisa nhamba dzakapihwa. Tumira chikumbiro ne-e-mail, pamwe nekuenda kukatalog yeiyo hombe franchise kuti uzive mutengo wekupa, mazita eiyo hombe kana yakachipa franchise, verenga ongororo yevatengi (vema franchisees uye ma franchisors). Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

Iyo franchise yekudhinda iri bhizinesi chirongwa chezvino fomati. Kuti franchise iite mushe mushe, panguva yekumisikidza unofanirwa kudzidza zvakajeka mirau uye nekutevedzera unambiguously. Mitemo uye zviyero zvichazopihwa kwauri kare panguva yekumisikidzwa kwefranchise, kana iwe uchigadzira chirongwa chebhizinesi. Uyezve, iwe unobva watanga kuisa mumubhadharo chinhu kusvika pa11% semupiro wemari-yemari. Iyi mari yemari inoendeswa kune anomiririra franchise kudhinda uye inomiririra imwe chikamu chemari yemari yaunofunga kushandisa sekudyara. Kudhinda kunobatsira, uye kana iwe ukashandisawo franchise, mikana yako yekubudirira ichawedzera zvakanyanya.

Kana uchidhinda, mumwe haafanire kukanganwa kuti iyo franchise inoda kumwe kubviswa. Semuenzaniso, iyi ndiyo mari yaunoshandisa mukuitwa kwemahofisi mashandiro ekuchinjisa chikamu chemari zviwanikwa uchifarira franchisor. Izvi zvinosvika 9% pamwedzi. Semuenzaniso, kana iwe ukatengesa yekudhinda franchise, iwe unobvisa mari yekushambadza iyo iri 1, 2, kana 3% yemari yako. Uye zvakare, iwe unofanirwa kushanda nemitero. Iyi zvakare chikamu chemari yako kana mari inotorwa, inoverengerwa seperesenti yemari yawakagamuchira. Kushanda neyekudhinda franchise kuchakupa iwe kugona kunyatso kukunda chimiro chinokwikwidza.

Izvi zvichave nekuda kwekuti iwe unozogona kushandisa inozivikanwa-brand uye yepamusoro-mhando maitiro ehunhu.

Kugadzira iyo franchise kuzivikanwa kwekambani kudhinda zvakare kunofanirwa. Kutanga, iwe unozofanirwa kutevedzera kodhi yekupfeka kana uchipa vashandi vako nezvipfeko. Chechipiri, dhizaini yekugadzira inofanirwa kunyatso cherechedzwa pakushongedza nzvimbo, yekunze neyemukati. Franchise yekudhinda inoshanda zvakakwana chete kana ikaitwa maererano nemirau yepamutemo. Uye zvakare, iwe unozofanirwa kuteedzera nenzira kwayo zviito zvese zvechiratidzo zvaunosangana nazvo. Franchise yekudhinda haifanire kunge yakanyanya kuoma kuvhura nekuti iwe uine tekinoroji yaunoda iwe.

Kuwana kune yakasarudzika kuziva-sei imwe yemapoinzi ayo anotaura mukuda kwekusarudza franchise sechiitiko chezviitiko. Iyo franchise yekudhinda inobvumidza iwe kunyatso kubata chero hofisi basa, uchiita ivo nemazvo uye nemazvo. Mushure mezvose, iwe unenge uine zvaunogona semuenzaniso wekambani yakawana zvinonakidza mhedzisiro. Iwe unogona kushanda nemhando dzakasiyana dzemamiriro sezvo iwe uchigona kutaurirana kudzikisa yako yemwedzi wega chikamu chikamu. Nekudaro, kana uchitengesa franchise yekudhinda, iwe uchafanirwa neimwe nzira kudzorera iyo franchisor yemari yakarasika. Semuenzaniso, chichava kudiwa kwekutenga zvinhu kana masevhisi kubva kwaari mune imwe mwero.