Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise yebhizinesi rekutengesa ine yakawedzera fomati uye iri kudiwa pamitengo inodhura. Mahotera anotengesa zvipfeko, zvigadzirwa zvezvivakwa zvekuvaka, zvigadzirwa, uye mamwe mazita echigadzirwa. Iko hakuna kudikanwa kwekuita zvakazvimirira kuvhura bhizinesi. Kunyanya kana iwe uri mutsva kune ino nyaya, saka unoda rubatsiro uye kurairwa kubva kune nyanzvi dzinozobatsira mukuvhura nekutarisira bhizinesi mune imwe nharaunda, kusanganisira kutengeserana. Vatengi vazhinji mune yekushambadzira nyaya vanosarudza akavimbika mabhurandi uye zvisinei nekwavanobva, mubvunzo chete ndeye mutengo, asi hapana munhu anoda kubhadhara. Kana uchitengesa zvekutengesa zvigadzirwa kana zvigadzirwa, zvakakosha kuti unzwisise kuti pamusoro pemutengo wekutanga (mutengo), uchifunga nezvekufambisa, vatengesi vanoputira kubva pamari yese.

Naizvozvo, zvinhu zvemumba zvakachipa, asi vatengi havana hanya nazvo. Kuunza zvigadzirwa, zvakakodzera kubvumirana nemugadziri uye kudzivirira kukwikwidza, wobva wanyoresa kodzero dzekutengesa kuve iye chete mumiriri mune yekutengesa nyaya. Uku kuchinjiswa kwekodzero dzekupa zvido kunodaidzwa kuti franchising. Iyo franchise iri kuwedzera kusimba zuva nezuva uye iri kudiwa kukuru. Kune akakosha macatalogs ane franchise emakambani akasiyana, ayo anosiyana muchiyero chavo, mutero, uye kugadzirwa. Mune iyo franchise catalog, iwe unogona kuwana zvese zvinoenderana nemweya wako. Kupatsanura uye kusefa nechikamu zvinokutendera kuti iwe uone iyo franchise kubva kune imwe mhando, unogona kudoma chiyero chemutengo, dunhu, uye mamwe maparamendi ekuwedzera.

Uine franchise, zviri pachena kuti zviri nyore uye nekukurumidza kuvhura rako bhizinesi, maneja nekutonga, nekuti vatengesi vanogara vachikurukura, vachibatsira mutengesi mune izvi kana izvo nyaya. Zvakare, zvakakodzera kufunga nezvemakwikwi, uye kutanga bhizinesi kubva pakutanga kune njodzi. Iwe unofanirwa kuisa mari mukushambadzira, ita zvakasiyana-siyana zvekusimudzira, uchiwana vatengi, asi uine franchise, hapana chikonzero cheizvi nekuti urikutenga kwete chete franchise ine kodzero, asiwo zita riri pasi. MaFranchise akapatsanurwa kuita mhando, muzvikamu zvinoenderana nenzvimbo dzechiitiko, nzvimbo yekutengeserana inofanirwa kusimbiswa, nezvimwewo Kunze kwekudya, iyi ndiyo kodzero inodikanwa kwazvo. Iwe uchaona iwo mutengo nekukasira, uchifunga nezve mari yekuwedzera yezvishandiso zvakasiyana siyana zvekutengesa kana zvishongedzo, uye zvakare zvakakosha kuti utarise bundu remari, rinoverengerwa zvichibva pamitengo izere yefranchisor yekutengesa franchise yekutengesa . Makambani mazhinji, achifunga nezvemakwikwi, anoramba kubhadharwa kwemari, achienda kumamiriro ezvinhu akanaka, nekuti nekuvhura zvimwe zvitoro pasi pefranchise, iwe unova nechokwadi chehunhu, kuwedzera mune chinzvimbo uye purofiti yechigadzirwa. Iwe unogona, zvechokwadi, kuzvimiririra kusimudzira iyo mhando mune yekutengesa chikamu, asi iwe unofanirwa kubvuma kuti panyama izvi hazvigoneke, zvichipiwa kure kure, kunyanya kana kuvhurwa kwezvitoro zvitsva mune dzimwe nyika.

Iyo franchise ndiko kuchinjiswa kwekodzero yekupa zvido, uye kwete kutengesa kwebhizinesi rese, nekudaro mapato maviri anobatsirwa nechibvumirano. Kupihwa kwefranchise kunosanganisira kwete chete kuchinjirwa kwekodzero asiwo kubvunza kuzere munguva yese yechibvumirano, rubatsiro mukutungamira, kutonga, kutora vanhu, kutsunga kwenzvimbo yekutengesa zvigadzirwa, kupa kwevatengi, kushanyira kuvhura kwese kwese kwatsva, nezvimwewo.

Mune katarogu yemafranchise, zvinokwanisika kuyera mhando yezvipo, kuitisa ongororo, ona chiyero uye mamwe maparamendi. Mari yemakambani emafranchise anosiyana. Zvakare, iyo catalog inoratidza zita reakavhurika nzvimbo mune imwe nharaunda, ine data rakazara, nhoroondo yekuvhura, uye mari. Izvo zvinokwanisika kuverenga mutengo wekudzoserwa, mari, uye mari yekutanga iwe wega kana nerubatsiro rwevanyanzvi vedu vanopa mazano. Iyo data irimo muchitoro chefranchise inowanzo gadziridzwa, ichironga yemhando yepamusoro mushandirapamwe pakati pevashandi vema franchise nema franchisees. Kuti uve nechokwadi chekuyera uye kuve nyore kwebasa, unogona kuwiriranisa zvitoro zvese zvevatengesi mune imwe system kuitira kuti vatengi vaone matunhu ese, pamwe nekuronga kuendesa zvigadzirwa kune chero chikamu chenyika.

Semuenzaniso, mutengi anoisa odha uye kana achitsanangura guta rako, anoshanda anochinjira kunzvimbo yaunoda.

Kuti uwane zvimwe nezve franchise, kuti uwane chaiyo kupihwa, tevera chinongedzo kune iyo franchise katarogu pazasi. Chitoro chine pani yakapusa ine kusefa kwechimwe chikamu, zvichiita kuti zvive nyore kutsvaga. Zvakare, muchitoro chefranchise, iwe unogona kuwana ruzivo nezve kuongororwa kwevatengi vedu, pamwe nekuonana nevanyanzvi vedu. Tinokutendai nekuda kwekufarira uye kuvimba. Tinotarisira kubatana kunobatsira pamwe nekuti poindi yekutanga bhuku nderekubatanidza makambani nema franchisees, kuwedzera bhizinesi, chinzvimbo, mari, uye purofiti.

Iyo indasitiri yekuredza franchise inoshanda mushe mushe kana ikanyatso kuitiswa zvichiteedzana seti yakazara yezvemhando dzakasiyana izvo uyo muzvinabhizimusi, ari oga mugove, anowana kubva kumuridzi. Iyo franchise yekuredza inofanirwa kuitwa pasi pemutemo wedunhu kuitira kuti irege kutyora chero nzira. Uye zvakare, iwe unenge uchiita basa rekuredza hove ine yakanyanya mwero weunyanzvi kana iwe ukaita swot kuongorora pamberi. Rudzi rwe analytics urwu runopa ruzivo rwekuti uri kuita sei nemabatiro aunofunga iwe. Uyezve, padanho rerudzi rwekugadzirira, iyo swot kuongorora inobatsira kuona kuti ndeapi masimba uye kushomeka kwebhizinesi rako bhizinesi. Iwe haufanire kuregedza kuitiswa kwemakwikwi ongororo.

Kana iwe uchiita basa rekuredza hove kana chero imwe mhando yechiitiko, iwe unofanirwa kuziva chaizvo matambudziko aunosangana nawo munzira yako mukuitwa kwechirongwa ichi. Iyo yekuredza kodzero inofanirwa kuitiswa nenzira yekuti iwo mhando yemhando yezvigadzirwa zvakatengeswa inodarika ese maanalogs pamusika. Izvi zvinokupa iwe kwete chete nekubudirira kudiwa asiwo yakakwira danho rezita rechiratidzo. Iye mutengesi angangoda kukutarisa, nekudaro, iwe unofanirwa kuve wakagadzirira izvi.

A franchise yekuredza ibasa chairo. Chokwadi, mamwe makambani atove kuita chirongwa chakadai muguta rako. Izvo zvinodikanwa kuti uongorore simba ravo uye kusasimba kwavo pamberi kuti uzive kukwikwidzana navo mumisika yekutengesa inorwa. Izvo zvinokwanisika kubvisa iyo stale hesheni kana iwe ukatengesa franchise. Izvi zvinoita kuti iwe ugare uchitengesa izvo zvinyowani zviwanikwa uye, nekudaro, chengetedza iwo mwero wechiratidzo munzvimbo dzaunofanirwa kunge uri. Anenge chero ani muzvinabhizimusi ane imwe huwandu hwemari zviwanikwa anogona kuita franchise yekuredza.

Ivo vanofanirwa kuiswa mari kwete chete mukusimudzira bhizinesi, asiwo kuisa mashandiro emitengo yezviitiko nenzira yekuzadzisa zviyero zvepamusoro. Asi izvi hazvi ganhurise runyorwa rwe izvo zvinodiwa iwe zvaunazvo mukuita kana iwe ukamanikidza hove franchise. Iwe zvakare unofanirwa kubhadhara imwe fizi iyo iyo franchisor inotarisira kubva kwauri mwedzi wega - iyi mari yekushambadzira, pamwe nemitero. Huwandu hwavo hwese hunogona kuve hungangoita 9% yemari yawakakwanisa kuwana pane imwe nguva yenguva. Usasvetuke ichi chinoyedza chinokwezva chikumbiro, icho chingangodonha kamwe chete muzana ramakore, uye ndoda kuenda kune yepamutemo peji rewebhu resangano redu rakavimbika uye rakachengeteka.

Iyo franchise uye mudiwa vanofanira kuwirirana zvinobudirira kuti vawane iyo inowedzera mhedzisiro yekushanda pamwe chete. Kana iwe uchifarira franchise, saka unofanira zvakare kutsvaga wakakodzera mudiwa webhizinesi kuti rive rinonyanya kushanda. Mhando dzakasiyana dzefranchise dzinoshanda nenzira yekuti dzinokutendera iwe kuti unyatso kuvandudza bhizinesi rako, zvisingaite kuunza chero chinhu chitsva kubva kwauri. Mumwe munhu anotora akagadzirira-akagadzirwa bhizinesi modhi uye anoshandisa iyo kunyatso kutonga pamusika. Iyi nzira iri nyore kwazvo kune avo vanhu vanongoda kuita mari uye vane dzimwe nzira dzekudyara. Iyo franchise inogona kutengwa zvine chisingadhuri kana iwe ukataurirana zvakanaka.

Zvakare, zvinodikanwa kuita zviito zvese zvichitevera zviga zvakapihwa nemumwe wako. Izvi zvakakosha kuti uwane mhedzisiro yakanaka. Kana iwe uri mudiwa wefranchise, saka unogona kuwedzera zvirinyore huwandu hwemari bhajeti nekungotungamirwa netsika nemitemo yakatarwa zvinoenderana nezvakatemwa mirau. Iko kushandiswa kwezvinhu zviripo uye zvatove zvakaedzwa zvinopa kukurumidza kutanga. Iyo franchise inoshanda zvakakwana kana mutengi wayo akafunga mamiriro ebhizinesi aripo mune imwe nharaunda kwaanoenda kuita chirongwa ichi. Iyo franchise mudiwa inofanirwa kuve nehanya nekusiyana kwematunhu uye kunyatsoishandisa. Nekudaro, kuvepo kweiyo franchise uye uchifunga nezvezvakanaka zvemuno zvinopa mudiwa mukana wekunyatso kuvaka yavo bhizinesi modhi inoenderana neruzivo rwapihwa.

Iyo franchise inoshanda mushe mushe kana mudiwa akanyatso kuteedzera rairo kubva pakati. Kunze kwezvo, haufanire kuunza chimwe chinhu chitsva mumabhizinesi maitiro, nekudaro ichichengetedza nguva. Iyo franchise inotengwa kune izvi kuitira kuti iwe ugone kushandisa yemumwe munhu biz modhi uye kuita mari panguva imwe chete. Iyo inoshanda franchise inofanirwa kugara ichiitwa nemaoko evamwe vavo vane zano rekuti voita sei hofisi basa. Zvishandiso zvakagadziriswa zvinopihwa nemuridzi wefranchise zvingave zvakanaka. Nekudaro, izvi hazvidiwe, sezvo mukwikwidzi wekutengesa achikwanisa kushandisa mhinduro dzavo kana zvichidiwa.

Franchising inoshandiswa mumhando dzakasiyana dzebhizinesi. Pasina mubvunzo, iri kukura zvakanyanya mumaindasitiri uye masevhisi senge indasitiri yemotokari uye masevhisi emota, rubatsiro pakuronga nekumhanyisa bhizinesi (accounting, hofisi basa, kushambadza, nezvimwewo), kuvaka, mabasa ane chekuita nekugadzirisa uye kugadzirisa dzimba. , mabasa edzidzo, kutandara uye varaidzo, zvekudya zvinokurumidza zvekudyira, maresitorendi, zvidyiwa zvekudyira, zvitoro zvekudya, zvekurapa uye zverunako masevhisi, mabasa epamba, zvekutengesa, senge USU Software sangano.

Iyo franchise yeresitorendi yehove chirongwa chakakodzera, uye kana uchichigadzira, iwe unofanirwa zvakare kuyeuka kuti iwe uri mumiriri wechiratidzo chinozivikanwa muguta rako. Ita basa muhofisi zvakakwana, saka hapana munhu ane chichemo pamusoro pako. Ehe, vatengi vanogona kunge vasingagutsikane, zvisinei, mukati mehurongwa hwehove franchise, zvakafanira kudzidzisa vashandi nenzira yekuti vabatane nevatengi zvine mutsigo uye nekuvimbika sezvinobvira. Gadzira iyo franchise zvinoenderana nemirau kuti mukuru wako asave nezvichemo. Iresitorendi yehove inoda nhamba yakakura yevatengi; Naizvozvo, iwe unofanirwa kuvakwezva, kushambadzira kwakakodzera izvi. Inofanirwa kuitwa nemazvo uye nemazvo, ichitungamirwa nemidziyo yazvino kubva kune franchisor.

Kana iwe uchimhanyisa hove yekutengesa franchise, bhizinesi rako rinofanirwa kuve remhando yepamusoro uye rinoshanda. Mukati mekuvandudzwa kwemabasa, zvinodikanwa kuti uvimbe neyakagadzirirwa-bhizinesi rehurongwa kuti ugare uchitarisa nazvo.

Kana matambudziko akamuka mukukura kwefranchise yechitoro chehove, iwe unofanirwa kuzvikunda, uchishandisa ruzivo uye matekinoroji emufranchisor. Chokwadi shamwari yepamusoro ichagovana newe ruzivo rwake uye ruzivo, uye neinowanikwa matekinoroji. Aya mikana yakakosha yemakwikwi haigone kutarisirwa pasi. Iwe unozogona kunyatso kudyidzana nechero vatengi kana iwe ukanyatsoteedzera ese mirau. Iyo franchise yechitoro chehove chirongwa chebhizinesi chinosanganisira dzimwe njodzi. Semuenzaniso, imakwikwi asina kukodzera.

Uye zvakare, matura mumatura anogona kuenda akashata, nekudaro, zvakakosha kuti ushandise nzira yekuchengetedza. Asi maitiro ekuvandudza franchise yeresitorendi yehove anogona zvakare kusangana nematambudziko anofambidzana nemasangano ehurumende. Huori hwakapararira mune dzimwe nyika. Nekudaro, vakuru vasina hunhu vanogona kuita zvekupamba, izvo zvinoreva kuti zvakafanirwa kugadzirirwa zviitiko zvakadaro. Basa reiyo franchise yeresitorendi yehove inounza huwandu hukuru hwepundutso, inopa nzira inokodzera manejimendi, uye nekuwedzera zviitiko nekutarisa kune dzakasiyana ruzivo. Kudzidza zviverengero zvakare kuri kudikanwa, maitiro aya anofanirwa kuitwa nehunyanzvi. Iyo franchise inounganidza kiyi data iyo inogona kutyaira yako yekudyira yepazasi mutsara.