Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo franchise yezvemari inokutendera iwe kuti uise mari mune akasiyana zvishandiso, kubva pamidziyo kuenda kune yefa mari, accounting, uye mutero kuraira. Kuti usapedze nguva uchitsvaga franchise inokodzera nzira dzemari, zviripo kuti uende kune iyo franchise catalog uye uzive nezvose zvinopihwa pamusika mune imwe nharaunda uye kubva pane izvi, haurasikirwe chero chinhu, asi pa kupesana kuwana ruzivo uye hukama nehunyanzvi hunyanzvi hwezvinhu zvako. Mune katarogu yemafranchise, zvinokwanisika kuongorora musika, kuwana mazano, kuongorora zvinopihwa zvinobatsira, kuongorora mhando uye mukurumbira, bhizimusi rinopa mhindu, pasina mari yekuwedzera yemari. Sarudza bhizinesi chairo pasina kuwedzerwa mari, uchifunga nezvekuvapo kana kusavapo kwemari yemari kana yemari. Iyo yemari-yemari inobhadharwa uchifunga iko kupfupiswa kwezvese zviwanikwa zvemari zvemufranchisor uye inobhadharwa panguva yekusaina chibvumirano uye pamberi pekutamisa kodzero dzese dzekumiririra zvido mune yako kana chero imwe nharaunda. Pamusoro pemari yemubhadharo uye mutengo wefranchise, mari dzekudyara hadzidiwe, nekuti pamberi iwe unoverenga zvese zvinodhura mune rimwe bhizinesi, ongorora chinodikanwa mudunhu rauri kuzovhura nzvimbo yezvemari, department, kana mumiriri hofisi.

Nekutanga bhizinesi rezvemari, iwe unozvipa iwe nemari yemakore anouya. Nhasi, akakosha kwazvo mafranchise chikafu chinokurumidza, masalon, nhumbi, izvo zvinobatsira kubva pakuona kwemari. Kutengesa mari kuri kuwedzera uye chiri chakasarudzika chinopihwa kune vangangoita mabhizimusi avo vari kungofunga nezve bhizinesi ravo uye franchise ichabatsira zana muzana mune izvi. Zvakanakira franchise zviri pachena nekuti hapana chikonzero chekuvhura rako bhizinesi, funga nezve kusimudzira kwechigadzirwa, chiratidzo, zvakakwana kutendeukira kune izvo zviwanikwa uye nemugadziri, uchigamuchira kurudziro, rubatsiro, uye rusununguko rwemari. Zvakare, kana uchitenga franchise, kwete chete kodzero yekumiririra zvido nekutengesa zvinhu zvinopihwa, asiwo kubvunzana, rubatsiro muzvinhu zvese, kuongorora kwekutanga uye kuverenga kweye mutengo wemidziyo yemidziyo, kubhadharisa nzvimbo, rubatsiro mukudzidziswa, uye vashandi sarudzo, shanyira kuvhurwa kwemapoinzi nyowani, nezvimwewo Kuti ubvunze kune nyanzvi, kuongorora musika kwete wega, kuverenga mutengo wema franchise ane kana usina mari yemari, bata iyo katarogu pazasi neiyi link. Nekutisheedza isu, iwe unozogamuchira ruzivo rwakadzama kubva kune vanopa mazano. Tinokutendai pamberi pekuda kwenyu uye tinotarisira kune chibereko chekubatana kwehukama pane franchise.

Iyo franchise yekugadzirwa kwepurasitiki zvigadzirwa chirongwa chine njodzi asi chinogona kubatsira. Kana iwe ukafunga nezvekuishandisa, iwe unofanirwa kunzwisisa kuti zvese zvinotyisidzira zvinofanirwa kumiswa uye kufungidzirwa zvisati zvaitika. Kuongorora kweswot kwakakodzera izvi. Izvo zvinobatsira kwazvo kwete chete kana uchishanda pane franchise. Chero bhizimusi chirongwa chinoda kwekutanga analytics. Paunenge uchishandisa franchise yekugadzira, iwe unopa dzakasiyana siyana zvipo.

Chekutanga pane izvi chihomwe. Kupfuurirazve, kana iwe uchida kunyatso kushandisa franchise yekugadzirwa kwezvinhu zvepurasitiki, iwe unofanirwa kudzidza iyo yemuno mirau mirau, nekuti zvigadzirwa zvako zvinofanirwa kunge zvisina chepfu uye izvi zvinofanirwa kunzwisiswa zvakajeka. Maitiro uye SNiPs anogona kusiyanisa uye zvakanyanya kukosha kana uchienzanisa nyika dzakasiyana. Uye iyo franchise yekugadzirwa kwepurasitiki zvigadzirwa zvinongowanikwa kunze kwenyika. Naizvozvo, iwe unofanirwa kunzwisisa zvakajeka kuti kuumbwa kwechigadzirwa kunoenderana sei nemitemo yenyika.

Kana iwe uri kuita zvigadzirwa zvepurasitiki uye kumisikidza kugadzirwa kwavo kune franchise, saka iwe unotova nezvakakosha zvakakosha pakutanga. Chokwadi, pakurwisa vakwikwidzi, iwe unogona kutarisa kune yakabva mavambo echiratidzo, pamwe nekuzivikanwa kwayo padanho repasirese. Izvi zvinogona kuve nemhedzisiro yakakosha pakubudirira kwako kwenguva refu. Munguva yekugadzira, haufanire kubvumidza chero zvikanganiso, uye zvigadzirwa zvepurasitiki, mhando yavo, unofanirwa kubhadhara kutarisisa, nekuti iwe ndiwe unogovana zviri pamutemo franchise. Naizvozvo, iwe une mutoro kwete kwete chete kune vatengi uye nehurumende asiwo kune vamiririri vepasi rose chiratidzo. Kuti usapinda mune yakaoma mamiriro, shanda nekuronga uye nekunyatsoteedzera zvakambogadzirwa chirongwa.

Izvi zvinokutendera iwe kuti usapinda mune yakaoma mamiriro. Iyo yakanyatsogadziriswa franchise yekugadzira zvigadzirwa zvepurasitiki zvinokutendera iwe kwete chete kubhadhara zvisungo uye kubhadhara mihoro. Iwe zvakare unozokwanisa kuendesa imwe huwandu hwemari uye imwe mari kune franchisor mwedzi wega seyakarairwa mipiro - iyi tsika yakajairika isingade chero ruzivo rwakakosha kana kuedza kana yaitwa.