I-Franchise. Ezinganeni, izinketho ezahlukahlukene zomsebenzi wezamabhizinisi zizoba yisixazululo sesimo samanje, lapho kunzima ukuqonda kuphela umqondo wokuthola umphumela omuhle ngenzuzo. Ngaphakathi kohlaka lwe-franchise, ohlangothini olufana nezingane, amaklayenti amaningi azokwazi ukuthanda umsebenzi wezamabhizinisi wale fomethi, ngamasu okulungele ukusetshenziswa kwephrojekthi. Ukuze uthole i-franchise yezingane, kufanelekile ukukhetha umnikazi ngamunye ngokuzimela, ucabange ngokuningiliziwe ngesiqondisi esikhethiwe. Namuhla, amakhasimende amaningi athenga uhlobo olwenziwe ngomumo lwe-franchise, olusebenza ngokuzimela ezingeni lamagatsha nokwahlukana, kuqeda ngokuphelele izingozi nezingibe ezahlukahlukene. Kumele kuqashelwe ukuthi lapho izinga lokulawula lo mbono liphakeme, izindleko eziphakeme zephrojekthi ziphakama futhi nomkhiqizo wale nkampani uthembisa ngokwengeziwe.

Esigabeni sokuqala, lapho ukhetha umenzi, kuyadingeka ukuthi kubanjwe umhlangano, lapho kuzoxoxwa ngokuningiliziwe ngayo yonke imininingwane kanye namathemba wokubambisana ngokuhlanganyela ku-franchise. Ngokuzayo ungazijwayela nohlu lwamadokhumenti adingekayo, aqoqwa ngokuningiliziwe ngabasebenzi abaqeqeshiwe bomkhiqizi. Ungahle udinge ukwenza izingqungquthela ezimbalwa zokumaketha nezokuphromotha zamakhasimende ezizosiza indlela yakho yokuphila ikhuphule ukuthengisa kwakho kakhulu. Uhlala njalo unethuba lokuphakamisa noma yimiphi imibuzo mayelana ne-franchise yezingane, ucacisa izimo ezahlukahlukene nochwepheshe bomkhiqizo, ngokuba nengxoxo ehlanganyelwe ngalesi sihloko. Sekuyisikhathi eside kufakazelwa ukuthi kulula kakhulu ukuzibandakanya ekwakhiweni kwebhizinisi nge-franchise yezingane kunokuziqalela ibhizinisi lakho zisuka nje. Ama-franchise ezingane angathengwa ngenhloso yokukhiqiza imikhiqizo, ukuthengisa izimpahla, nokunikeza izinsizakalo. Nge-franchise yezingane, amaklayenti anesiqondiso salesi sakhiwo azokwazi ukusebenzisa umbono wawo namasu.

Amakhasimende azokwaneliseka ngohlobo lomkhiqizo, njengoba yonke indlela yentuthuko yomkhiqizi izohambisana nezinqubo zomsebenzi nokwanda kokunikezwa kwezinsizakalo. Njengamanje, ama-franchise enziwe ngomumo athandwa kakhulu emhlabeni wonke, njengoba ethole ukwethenjwa kwamakhasimende ngethemba lokwakha umqondo osezingeni eliphezulu futhi osebenzayo ozosetshenziswa ngezinga elikhulu. Ukukhethwa komkhiqizi othile ohlangothini lomthengi kuzothonywa uphawu lwentengiso olonyuselwe nolwaziwayo, obeludala igama lalo eliyimpumelelo iminyaka eminingi. Uma uthenga i-franchise yezingane, khona-ke uzoqala ngokulandela indlela esivele inyathelwe, lapho kunemiyalo yesenzo ngasinye. Ngokutholwa kwe-franchise yezingane, udinga ukusebenzisa ama-levers ahlukahlukene entuthuko, okuyinhloko okuzokhonjiswa ngabakhiqizi bemibono. Kulula kakhulu ukwakha ibhizinisi lakho kuphrojekthi eseqedile kunokuthuthukisa ibhizinisi lakho ngezibalo zemakethe, onethuba ngalinye lokuzibala ngokungalungile. Kufanele kuthiwe kulungile kakhulu ukwethemba ochwepheshe njalo kunokuqhuba umsebenzi ngefomethi ezimele ngokwamasu akhethiwe nephrojekthi ekhethiwe.

Ucezu olubalulekile noluyinhloko luzohlala luyisimo sokukhetha i-franchise, ongaxoxa ngayo ngokuningiliziwe nabamele umkhiqizo, ukuze uhlukanise kahle phakathi kwamakhono amaklayenti namathemba amanje. Noma iyiphi i-franchise ethuthukile izokwazi ukuthola isikali esibalulekile ngokuhamba kwesikhathi, esingathuthukiswa ngokwakhiwa kwamagatsha noqhekeko emhlabeni jikelele. Uzokwazi ukuthuthukisa i-franchise yezingane ekwaziyo ukwenza inzuzo oyifunayo ngokufinyelela ezingeni lomhlaba jikelele.

I-franchise yengilazi iphrojekthi yebhizinisi, edinga isiphakamiso esicacile sezohwebo. Ukusebenza kahle nangendlela esheshayo, ulandela wonke amazinga i-franchise ekunikeza yona ukuze ungabi nobunzima ekusetshenzisweni kwephrojekthi yebhizinisi. Lapho kwenziwa ilungelo, ingilazi kufanele inikezwe ukunakwa okufanele, okungukuthi, ikhwalithi yokusebenza kwayo. Yenza ingilazi ngendlela yokuheha inqwaba yabathengi. Ukuba ne-franchise kukusiza ukuthi uthethelele iqiniso okufanele uxhumane nalo. Ngemuva kwakho konke, unawo umkhiqizo osezingeni eliphakeme, ubuchwepheshe obuthuthukisiwe, ulwazi oluyingqayizivele, njalonjalo.

Ukusebenza nge-franchise yengilazi kuhilela isibopho ku-franchisor wokuziphatha okufanele kwebhizinisi lakho. Okokuqala, abasebenzi bakho bangaba nesibopho sekhodi yokugqoka. Bafaka amasudi achazwe ngokuqinile ahambelana nezinga elibekwe yi-franchisor. Ngaphezu kwalokho, ukufaka uphawu lokubeka uphawu kufanele kuhlonishwe, njengoba isitayela sibalulekile ukuze i-franchise isebenze ngokungenaphutha. Ilungelo lesibuko iphrojekthi yebhizinisi, lapho usetshenziswa udonsa iphesenti elithile lemali etholwe njengeminikelo kuma-akhawunti e-franchisor. Esigabeni sokuqala, unikeze isamba semali yokukhokha. Umthamo wayo ungahluka kusuka ku-9 kuye ku-11% kuya ngokuthi uhole malini.

I-franchise yengilazi iphinde inikeze ukukhokhwa kwemali ebizwa ngokuthi yimali yasebukhosini. Lo mnikelo uyahluka njengephesenti lemali engenayo futhi ungasuka ku-2 kuye ku-6%. Ngaphezu kwalokho, amaroyalthi angabalwa hhayi kusuka kumholo, kepha inzuzo. Ukusebenza ngelungelo lengilazi nakho kungeza nezibopho ezithile engxenyeni ye-franchisee. Ungathenga izimpahla ezahlukahlukene ngenani kusuka ku-franchisor, ngaleyo ndlela umnikeze ukuthengisa okunenzuzo. Ngaphezu kwalokho, lapho usebenzisa iphrojekthi enjalo, kufanele ukhumbule ngemali yokukhangisa ekhokhiswa njalo ngenyanga kuma-akhawunti e-franchisor.

Ukusebenza nge-franchise ye-speculum kuhilela izingozi ezahlukahlukene okufanele zihlolwe futhi zinakwe lapho kuqaliswa iphrojekthi yebhizinisi. Isibonelo, enye yezingozi ukuba khona kwenani elikhulu labancintisana nabo emakethe asebevele bathathe ama-niches ahlukahlukene futhi bawaphethe. Udinga ukuncintisana nabo ngokungena emakethe ngelungelo elisha lesibuko. Ukuze wenze lokhu, udinga ukusebenzisa wonke amakhono, ulwazi, kanye nolwazi olutholakalayo. Ubuchwepheshe, imininingwane, nedatha yokwakhiwa okunikezwa yi-franchisor nakho kuyasiza emzabalazweni onzima nabancintisana bezimakethe zokuthengisa. I-franchise yengilazi iba yibhizinisi elinenzuzo, inqobo nje uma isetshenziswe kahle.

Isikrini somoya esithengisa i-franchise singatholakala kuphela ngokusebenza kahle kakhulu uma ulandela ngokuqinile imithethonqubo futhi uthobela imithetho kahulumeni. Lapho ukwazi ukugwema cishe noma yisiphi isimangalo. Noma unikezwe okuthile, kuzokwazi ukuphendula ngokunengqondo usebenzisa i-database. Ngemuva kwakho konke, njengengxenye ye-franchise yefestile, ngokuqinisekile uzoba nebhokisi lamathuluzi elihle onalo. Okokuqala, yi-software, ngosizo lwayo okuzokwazi ukwenza ngempumelelo noma yimuphi umsebenzi wehhovisi. Ungasebenzisa i-franchise ngokuya ngokutholakala kwenani elithile lemali.

Uzoyitshala ekukhuthazeni iphrojekthi, futhi i-franchisor kuzodingeka idonse cishe u-10% wemali ephelele yokutshalwa kwemali. Lokhu okubizwa ngokuthi yisamba semali. Isetshenziswa hhayi kuphela efrijini le-windshield. Lokhu kungumkhuba ojwayelekile ngokuphelele futhi kuyahluka ngosayizi. Imvamisa, imali eyisamba ayidluli i-11% futhi ayikwazi ukuba ngaphansi kuka-9% wenkokhelo yokuqala. Uchitha imali ethile ekuphakamiseni i-franchise yama-windshield futhi, ngaphezu kwalokho, ukhokhela nelungelo lokwenza iphrojekthi ngaphansi kwegama lohlobo lwentengiso olwaziwayo. Lokhu kungumkhuba ojwayelekile futhi akukho lutho olukhethekile, olusha noma olungavamile ngakho.

Okwezingilazi zomoya ngaphakathi kwe-franchise, uzokwazi ukunaka ikhwalithi efanele ukufanisa ukwakheka kwangempela. Uzothola isampula kusuka ku-franchisor, kanye nezimpahla ongazithengisa. Vele, udinga ukufinyelela ezivumelwaneni ezifanele ukuze kuthi ngesikhathi sokuqaliswa kwephrojekthi ungabi nobunzima ngecebo elibalulekile.

Uma usebenza namawindi angaphambili we-franchise, khona-ke le phrojekthi yebhizinisi kufanele ibe nenzuzo. Ngemuva kwakho konke, uma kungenjalo, utshalomali lwakho ngeke luzuze, futhi ngeke ukwazi ukukhokha imali yakho yesibopho. Ngakho-ke, yenza amaphepha kuphela ngemuva kokulungiselela ngokuphelele. Ngaphezu kwalokho, inqubo yokusebenzisa i-franchise yama-windshield akufanele ibhekane nanoma yibuphi ubunzima, kuzodingeka wenze kahle yonke imisebenzi futhi ubhekane ngokuphumelelayo nobunzima obungavela. I-franchise ye-windshield esebenzayo izokunikeza ngezinga eliphezulu lokufunwa okusebenzayo. Uzokwazi ukwandisa inani lemali engenayo yesabelomali, unciphise izindleko nezindleko futhi, ngenxa yalokho, uthole umphumela wokuqoqeka.

Umphumela wokuqoqeka uzoba ukuthi izinto eziningi ziguqukela ekusakazweni okukodwa okuzoholela empumelelweni. Ukuqalisa i-franchise yakho ye-windshield akufanele kuhlangane nobunzima obungenakunqotshwa uma nje wenza izinto ezifanele. Sebenza kahle nangendlela efanele bese ungeke ube nezinkinga. Ungakwazi ukusingatha kalula bonke ubunzima, njengoba uzobe ulungele kusengaphambili. I-franchise yesikrini sangaphambili ingilazi izokulethela inzuzo futhi ungaphinda utshale imali yakho ukuze uthwebule izingxenye zemakethe ezikhangayo nakakhulu.

I-franchise yokufaka ingilazi ngumsebenzi webhizinisi obaluleke kakhulu, osebenza ngawo, ongaphatha kalula noma yiluphi uhlobo lomsebenzi wasehhovisi. Lapho usebenzisana ne-franchise, ungaba usomabhizinisi ophumelele kakhulu futhi oncintisanayo uma ulandela ngokuqinile imithethonqubo futhi ulandela amazinga. Thuthukisa i-franchise yokufaka ingilazi bese ukhokha imali ezinkampanini ozibophezele kuzo. Le yi-franchisor, nabanye ozakwenu, kanye nezwe, elidinga ukuncishiswa kwentela. Uma usebhizinisini lokufaka esikhundleni futhi usebenze ngengilazi, i-franchise izokusiza ukusetha umsebenzi wasehhovisi ngendlela yokuthi uzokwenza konke ngezindleko eziphansi. Ukunciphisa izindleko nokwenza imali ekugcineni kuzoba nemiphumela ekhulayo.

Lokhu kubaluleke kakhulu ukukucabangela, okusho ukuthi akufanele ungakunaki ukwenziwa kwemisebenzi yasehhovisi ezingeni eliphakeme lekhwalithi, ngoba ngale ndlela unikeza ilungelo lakho lokufaka ingilazi ngenzuzo ebalulekile yokuncintisana.

Lapho uxhumana nabathengi, abasebenzi bakho akufanele bagqoke kuphela ngokuya ngekhodi yokugqoka. Futhi kudingeka ukuthi alandele ngokuqinile izindinganiso nemithethonqubo oyihlinzekela ukutadisha. Kumele babe nenhlonipho, njalo baphendule imibuzo yabathengi ngokufanele nangokuzibophezela. Ukufakwa esikhundleni sengilazi kufanele kwenziwe ngokushesha nangempumelelo, i-franchise izokusiza ukuthi uthole izinto ezinhle onazo. Ngemuva kwakho konke, kulokhu, uphendukela kummeleli womkhiqizo owaziwayo, ukuze uqinisekise zonke izinzuzo emzabalazweni wokuncintisana lapho uxhumana naye. Kuzoqinisekiswa ngokutholakala kwamathuluzi asezingeni eliphakeme, ubuchwepheshe obusha, ukwazi, nokusebenziseka okuhle.

Uzokwazi ukuthola izimpahla ezivela phesheya ngamanani ongazibekela wona ezingxoxweni. Ukuqaliswa kwe-franchise yokufaka ingilazi ngeke kuhlangane nobunzima obubonakalayo, inqobo nje uma busetshenziswe ngendlela efanele. Uzodinga ukulungiselela kusengaphambili ngokwenza yonke imisebenzi efanele. Lapho-ke uzophumelela, futhi uzokwazi ukuqhudelana ngokulingana nabacishe babe ngabaphikisi, ngisho nababucayi kakhulu nabacebile. Inqubo yokusebenzisana ne-franchise yokufaka ingilazi iza nezibopho ezithile. Ngaphezu kokulandela imithethonqubo namazinga, kuyisidingo futhi sokuqonda ngokusobala ukuthi kufanele ukhiphe ingxenye ethile yeholo lakho. Lezi yizinhlobo ezimbili zezimali, ngayinye ebalwa ngendlela yayo.

I-franchise yokukhiqiza ingilazi iphrojekthi yebhizinisi efanele, ngesikhathi sokuqalisa okudingeka uyiqonde ngokucacile ukuthi kudingekile ukulandela imithetho nezimiso. Lapho wenza i-franchise, ungumuntu ophendulayo. I-franchisor ilindele imibiko nezinciphiso kuwe njalo ngenyanga. Ngaphandle kwalokho, kudingeka ukuthi unamathele ngokuqinile ezindinganisweni nasemithethweni. Uma ulandela ngokuqinile imithetho, khona-ke impumelelo yokuphumelela iza ngokushesha okukhulu. Ungabhekana kalula nemisebenzi yokukhiqiza yanoma iyiphi ifomethi.

Lapho usebenza nge-franchise yokukhiqiza ingilazi, ungathembela ekutholeni ubuchwepheshe nemishini. Ngendlela, ukwazi nokuthi ungaba yini nomkhiqizo osezingeni eliphakeme. Kuphela ngokusebenzisa konke lokhu, kungenzeka ukufinyelela ezingeni elisha lobuchwepheshe, ukudlula bonke abaphikisi abakhulu. Uma usebenza ekukhiqizeni futhi uthengisa ingilazi, i-franchise ikusiza ukuthi wakhe inqubo yayo yokukhiqiza kahle. Kwandisa amathuba abalulekile wokuthola inzuzo yokuncintisana. Kufanele isetshenziswe kakhulu. Yenza imisebenzi yakho kahle nangekhono, uvikele amaphutha maqondana necebo.

Uma uyibhizinisi lengilazi, udinga ukunaka ngokukhethekile ekuthengiseni imali. Izinga lekhwalithi yezimpahla kufanele lihambisane nokwenziwe futhi kuthengiswe ngamasampula e-franchisor. Lapho uxhumana nabancintisana nabo, ingilazi yakho ye-franchise ingaphonselwa inselelo. Ukuvimbela lokhu ukuthi kwenzeke, kudingeka ukulungiswa okulungile nokwandulelayo. Yenza wonke umsebenzi wasehhovisi ofanele ngaleso sikhathi, uzophumelela njalo. Uyakwazi ukunqoba noma yiziphi izingqinamba zezimbangi zakho. Ukugcwalisa i-franchise yengilazi nakho kungabhekana nokwenziwa yizinselelo zezikhulu zikahulumeni.

Ukunqoba isimo esinjalo, kuyadingeka ukuthi wazi ngokucacile umthetho. Impela, awudingi nje kuphela ukwazi imithetho kepha futhi nokuyithobela, njengengxenye yokufezekiswa kwelungelo lokukhiqiza ingilazi. Ngemuva kwalokho asikho isimangalo kuwe nhlobo. Iqinisekisa ukufezeka okushelelayo kwemisebenzi yehhovisi. Sebenzisa i-franchise yokukhiqiza ingilazi ezingeni eliphakeme lobuchwepheshe bese izinto zikukhuphuka. Kuphela lapho usebenzisana ne-franchise, uthola isipiliyoni esibalulekile, ubuchwepheshe besigaba esiphakeme, nezinto eziningi eziwusizo. Uma ungakusebenzisa konke lokhu, khona-ke uzoba nempumelelo.

I-Tunisia iyisifundazwe sezimboni zezolimo futhi ukutholakala kwe-franchise eTunisia kuhlotshaniswa nomkhakha omkhulu wezomnotho wezwe - lokhu kwezolimo, okuqala kuqala ngokwemali engenayo kazwelonke. Ukuthunyelwa kukawoyela wemvelo, ongabizi kakhulu kanye negatsha kusuka eTunisia kufaka amaphesenti ayishumi omkhiqizo womnqumo womhlaba kanye nomkhiqizo we-mulatto. Izinsuku, amakhiwane, ikhofi evela eTunisia zidingeka kakhulu ekuhwebeni komhlaba ngezithelo ezomisiwe nekhofi okusanhlamvu. I-franchise yokuhweba nomkhiqizo wezolimo waseTunisia itholwa ngempumelelo enkulu. I-franchise enomkhiqizo owenziwe emhlabeni wonke waseTunisia inesidingo sabathengi bamanye amazwe. Izwe likhiqiza iwayini elibomvu, i-rose, elimhlophe elimhlophe futhi minyaka yonke liba nomkhosi wewayini wamazwe omhlaba.

Ukuqaliswa kwe-franchise yomkhiqizo kazwelonke waseTunisia - 'iCeltia', akuyona eyokugcina endaweni yonke. Uhlu lweziphuzo ezidumile zikazwelonke lubandakanya iwayini elimpunga i-‘Gris ’, iwayini elibomvu i-‘Magon’, i-liqueur yedethi ‘iThibarine’, i-fig vodka ‘iBoukha’. Kukhona neziphuzo ezingadakwa ezifana ne-cappuccino, itiye ne-fehria. Indawo yesibili ngokusatshalaliswa nasekutholakaleni i-franchise evela eTunisia kuhlala ezokuvakasha, okuthi ngokwemali engenayo kazwelonke ilandelwe ngemuva kwezolimo. Hhayi ezokuvakasha ezibizayo, ukuphumula ezindaweni zokungcebeleka ezihamba phambili emhlabeni kanye nokuthenga, ukuheha izivakashi nabavakashi abavela kuwo wonke umhlaba baye ezweni ngezikhathi zasentwasahlobo nasekwindla, ezibhekwa njengezikhathi ze-velvet 'enyakatho yezwekazi lase-Afrika, ugu lwaseMedithera . Ukuthengiswa kwe-Franchise enophawu lwendwangu lwaseTunisia, okuyizindwangu zesilika nezindwangu zelineni nesikhumba, kudingeka kakhulu emhlabeni wonke futhi kuletha imali eningi emnothweni wezwe.