I-franchise yezingubo ithola ukusebenza kwayo emkhakheni wezamabhizinisi. I-franchise yezingubo ithandwa kakhulu kumakhasimende futhi isetshenziswa kulezi zinsuku. I-franchise yezingubo ifuna ukwethulwa njengebhizinisi ngabathengi abaningi ababamba iqhaza ekubambisaneni nasekuphathweni komkhiqizo ngokuqhubekayo. Uyakwazi ukuthola umkhiqizi ofanele kokukhethekile okuqukethe uhlu lwabahlinzeki abanamasayithi amaphrojekthi ahlukahlukene. Uma unesithakazelo, kubalulekile ukutadisha ngokuningiliziwe imininingwane yokusebenza komkhiqizi we-franchise yezingubo ngokushintshela kuwebhusayithi ekhethekile. Ngemuva kokubuyekeza uhlu olukhona lwabanikazi bemibono, kufanele uqhubekele emhlanganweni womuntu siqu, imiphumela yawo ekhombisa izinga lesivumelwano kubambiswano.

Ukusayinwa kwenkontileka kunika umlingani ilungelo lokuthola ukuqala kwebhizinisi njengengxenye yokuhlinzekwa kwezindlela ezithuthukisiwe ngumnikazi womqondo, okufanele kulandelwe ezigabeni zokuqala. Uma umlingani ezwa ukuntuleka kolwazi olubalulekile, kufanelekile ukuxhumana nabachwepheshe bomkhiqizi we-franchise, abazosheshe benze izingqungquthela ngezinqubo zokumaketha nezokukhangisa, ukukhulisa ulwazi, futhi, nokuthengisa. Ezikhathini ezinzima kakhulu zokuqhuba ibhizinisi lama-franchise wezimpahla, kufanele ukhumbule njalo ukuthi ungafuna izeluleko ezisebenzayo nezifanelekayo kubathuthukisi bephrojekthi abakusiza ngokushesha okukhulu. Uma kunesidingo, kufanele ulandele indlela ethuthukile, ngoba wena, kuqala kwakho konke, ulandela indlela elungiselelwe futhi enyathelwe kahle yokuthuthuka kwebhizinisi, enezinzuzo zayo. Uyakwazi ukunciphisa izingozi nezingibe ezahlukahlukene ezingenzeka endleleni yakho yokuba yinkampani. Ngaphezu kwalokho, umnikazi womqondo ngamasu wokuhlanganyela nawe uhlu lwezinto ezibucayi ezithuthukisiwe zokwenza ibhizinisi, abekade eya kulo iminyaka eminingi ethola amakhono abalulekile nolwazi olunzulu lobuchwepheshe. Ukuthenga i-franchise yezingubo kusho ukuthi akudingeki ufune umqondo webhizinisi uwedwa, sungula iphrojekthi engaba nezici eziningi ezimbi ekuweni kwenkampani okulandelayo.

Kungakho, njengamanje, i-franchise isiqale ukuthandwa kakhulu nokufunwa okukhulu emhlabeni wonke, ngoba kulula kakhulu ukusebenzisa ibhizinisi usebenzisa umkhiqizo oselungile kunokwakha inkampani ekuqaleni. Ngaphezu kwalokho, kuvele kube yinzuzo, ngoba une-curator, kumuntu womkhiqizi we-franchise yezingubo, osiza ngokunikeza izeluleko ezifanele ngesakhiwo esifike ngesikhathi. Kumele kuqashelwe ngokuzayo imibono elungiselelwe ngecebo noma, ngamanye amagama, i-franchise izuza ukuthandwa kakhulu, isiza amafemu amancane ukuthi azenzele emakethe yokuthengisa futhi athathe indawo yawo. Okwemibhalo, kukhona usizo lomkhiqizi, onikeza ukusekelwa okubalulekile kuzo zonke izigaba zokuqala ezibalulekile zokwakhiwa kwebhizinisi lezingubo. Uma ukwazi ukusebenza ezimeni ezinjalo, ke cabanga ukuthi impumelelo iqinisekisiwe, ngoba inzuzo izotholakala futhi kungenzeka ukuthi ifinyelele ezingeni lamazwe omhlaba. Umnikazi ngamunye wemibono utshale imizamo yakhe eminingi ekwakheni inkampani, mhlawumbe ngamagatsha kanye nenethiwekhi yokuthengisa, njengoba echithe iminyaka eminingi yokusebenza kanzima nokutshalwa kwezimali kulo msebenzi, othela izithelo. Uma ungumsebenzisi othembekile othenge i-franchise yezingubo, khona-ke uzobona, usebenzisa isibonelo somkhiqizi wakho, ukuthi ungayakha kanjani kahle iphrojekthi, wenze izibalo ezahlukahlukene eziyinkimbinkimbi ukugwema ukungalungi ngamaphutha namaphutha.

Le mininingwane iphakamisa ulwazi lwakho kwesinye isikhathi, ikunikeze ilungelo lokusebenzisa amakhono abalulekile owatholile ukuthuthukisa nokwandisa inkampani yakho ngosayizi odingekayo. Abanikazi bemibono evumayo bangasebenza ekwakheni i-franchise kunoma iyiphi indlela, noma ngabe umkhakha uhlobene nokukhiqizwa kwemikhiqizo, ukuhweba izimpahla ezahlukahlukene, noma ukuhlinzekwa nokwenziwa kwezinsizakalo. Intengo yephrojekthi eqediwe ingahlukahluka njengoba umkhiqizi ekulinganisela, kubalwa utshalomali, kucatshangelwa isikhathi sesikhathi sokusungulwa kwebhizinisi, kanye nendawo ekhethiwe. Kumele kuqashelwe ukuthi i-franchise ebiza kakhulu ingabhekwa njengoba kudingeka indlela ekhethekile, amakhono amahle, nezindawo zokukhiqiza ezitshaliwe ezinkulu. Ngokuqondiswa kokuhweba kwanoma yikuphi ukwakheka kwempahla, izindleko zokufunwa kwe-franchise zingahluka ngokuya ngohlobo lomkhiqizo nohlobo lwentengiso oluthengisiwe. Ukutshalwa kwemali okuncane kakhulu kuyadingeka kubasebenzi be-novice bebhizinisi labo abafisa ukuthatha isikhundla sabo ekufezeni nasekuhlinzekeni kwanoma yiziphi izinsizakalo. Akunandaba ukuthi ukhetha yiphi ifomethi nesiqondiso, kufanele uqhubeke ikakhulukazi kumakhono akho ezezimali, futhi ube nolwazi oluthile emkhakheni okhethiwe.

Uyakwazi ukusebenzisa izimpahla ngefomethi ezimele, ngokuyithuthukisa ngempumelelo inkampani efinyelela ezingeni olifunayo. Ngemuva kwesikhashana, usufinyelele ezindaweni eziphakeme kakhulu, uyakwazi ukuhlola ngokuphelele indlela oyikhethile ngefomethi ezimele, ukuvuma ukuthi icala lezimpahla lishintshe ibhizinisi lakho ngokuvula iminyango emisha. Noma yisiphi isimo singaxazululwa njalo, into esemqoka ukwenza isinqumo esifanele, esilandelwa umphumela namathemba alandelayo. Ngokutholwa kwefranchise yezingubo zesimanje yenhlangano yakho, uyakwazi ukubona kakhulu zonke izinhlelo zakho, uzuze imiphumela oyifunayo kanye nokuphakama okuhle ezingeni lomhlaba jikelele.

I-franchise yefenisha ngumsebenzi onzima kakhulu odinga ukunakekelwa okuphezulu. Ngemuva kwakho konke, isibalo esikhulu sabosomabhizinisi benza ifenisha, ngakho-ke, i-franchise kumele ikhethwe ngokuhlakanipha. Kufanele ikunikeze ngenzuzo ebalulekile yokuncintisana. Lokhu akuyona kuphela uphawu lokuhweba olwaziwayo nolwaziwayo. Lapho usebenzisa i-franchise yefenisha, kufanele kukhunjulwe futhi ukuthi izinhlelo zebhizinisi ozithola ku-franchisor kufanele zisebenze kahle futhi zikunikeze umncintiswano obaluleke kakhulu wokuncintisana. Ngemuva kwakho konke, ukwenza ifenisha yefenisha kudinga ukuthi wenze imali eningi kakhulu kunalokho ubusebenza ngaphansi kwegama lakho.

Umehluko ukuthi uma usebenza nge-franchise, uyavuma ukukhokha imali ethile, kanti isitolimende sokuqala kuzodingeka sikhokhwe ekuqaleni kwefenisha yelungelo lefenisha. Ngaphezu kwalokho, ivolumu yayo icishe ibe yi-11% yenani lezinsizakusebenza zezezimali ozozisebenzisa lapho uqala khona. Le yinani lemali elibi kakhulu, ngakho-ke kufanele ucabangisise ngaphambi kokunquma ngokuthanda i-franchise ethile. Ungaxoxisana futhi uqonde ukuthi yiziphi izimo ozokwazi ukuzithola lapho uxhumana nomkhiqizo othile. Ifenisha ingumkhiqizo obiza kakhulu, ukuthengisa ongathola imali eningi. Uma usebenza nge-franchise, khona-ke imali engenayo ingakhuphuka kakhulu.

I-franchise yefenisha ibhizinisi eliyingozi kakhulu. Waba yingozi ngoba nje izinga lokuncintisana lalingakaze libonwe. Uma useshela i-Intanethi kulowo mbuzo thenga ifenisha, uzothola izimpendulo eziningi kakhulu. Lokhu kusho ukuthi ifenisha incintisana kakhulu. Kungakho kubalulekile ukusebenza nge-franchise, qaphela kakhulu. Vele, ngokuthenga i-franchise yefenisha, ngokushesha uthola inzuzo enhle yokuncintisana ngenxa yokuthi usebenzisa umkhiqizo owaziwayo.

Kodwa-ke, ukuxhashazwa komkhiqizo kukodwa ngeke kulakhe ibhizinisi. Kuyadingeka futhi ukusebenzisa izinqubo zebhizinisi zalolu hlobo ezizokuvumela ukuthi weqe noma yibaphi abaphikisi. I-franchise yefenisha izosebenza kahle kakhulu uma amaphepha enziwa kahle. Ukulungiselela kahle ukuqala ibhizinisi, udinga ukwenza umsebenzi wokuhlaziya kusengaphambili. Okokuqala, kufanele uhlole izimbangi zakho, ngakho-ke kufanelekile ukwenza ukuhlaziywa kwe-swot. Lapho usebenzisa i-franchise yefenisha, ukuhlaziywa kwe-swot kuyithuluzi elibalulekile. Ngosizo lwayo, kuzokwazi ukunquma amandla nobuthakathaka bephrojekthi yakho futhi uqonde ukuthi izophumelela yini.

Ifenisha yefenisha esebenza kahle izokunikeza onqenqemeni olukhulu lokuncintisana. Kuzokwazi ukubhekana kalula nanoma yiziphi izinhlaka ezincintisanayo, ngaphambi kwazo ngesinyathelo noma ezimbili. I-franchise kumele isetshenziswe ngendlela yokuthi izinga leholo lakho liphakeme kunelabo bonke abaphikisi asebevele besebenza emakethe. Ngemuva kwakho konke, awudingi nje ukuhlinzekela izidingo zakho bese uthola imali kepha futhi unikele ngenyanga. Futhi isitolimende sokuqala ozosidlulisela kuma-akhawunti we-franchisor yisitolimende semali. Leli nani lemali libalwa njengephesenti lenani lezinsizakusebenza ozitshalile ekuqaleni.

Ngaphezu kwalokho, lapho uthengisa i-franchise yefenisha, uzokhokha izinhlobo ezimbili zokukhokha njalo ngenyanga. Owokuqala walokhu ubizwa ngokuthi Iminikelo Yomkhangiso Yomhlaba Wonke. Umthamo wayo ngu-1, 2, noma u-3% wenani lezinsizakusebenza zezezimali okwazile ukuzithola njengomholo noma inzuzo. Ngaphezu kwalokho, lapho uthengisa i-franchise yefenisha, khumbula ukuthi kukhona nezimali zasebukhosini. Lo mnikelo ngenani lawo uyehluka kusuka ku-3 kuye ku-6% futhi kubalwa njengengxenye yenzuzo etholakele. Kungabalwa futhi njengephesenti lenzuzo; konke kuya ngokuthi uyakwazi kanjani ukuxoxisana.

I-franchise yefenisha kufanele isebenze ngempumelelo ukuze inkampani yakho izuze imiphumela emihle emncintiswaneni. Njengengxenye ye-franchise yokukhiqiza, uthola izinzuzo eziningi ezahlukahlukene, futhi uma uzisebenzisa kahle, khona-ke impumelelo iqinisekisiwe. Bhekana nokukhiqizwa kwe-franchise ngendlela ezinikeza amandla ngokugcwele ukukhonza amakhasimende anezinga eliphezulu lobuchwepheshe, ukukhiqiza, nefenisha yokukhiqiza ehambisana ngokuphelele nemithetho ye-franchise. Impela i-franchisor ifuna ukukuhlola ngoba ihlala isebenza ngale ndlela. Intshisekelo eqondile ye-franchisor ekusetshenzisweni okunekhono kokukhiqizwa kwezakhiwo i-franchise inqubo ejwayelekile. Ekugcineni, uthola iphesenti lomholo, ngakho-ke, unentshisekelo yokugwema izindleko zedumela.

Bhekisisa ifenisha, ubeke umkhiqizo ngendlela yokuthi ihambisane ngokuphelele nemithetho ye-franchisor. Ngemuva kwalokho awunabo ubunzima. Uyakwazi ukuphendula ngokunengqondo yonke imibuzo ecindezelayo, okusho ukuthi ibhizinisi lokukhiqiza liphumelela kalula. Uma wenza ifenisha nokukhiqizwa kwayo ngaphansi kwe-franchise, ukunamathela ngokuqinile emithethweni kukunikeza izinga eliphakeme lokufunwa kohlobo lwe-solvent. Abathengi badinga ukukhonzwa ngokuya ngemithetho, lapho-ke awunazo izinkinga. Ngaso sonke isikhathi yiba isinyathelo esisodwa ngaphambi kwabaqhudelana bakho, ngakho-ke, awubhekene nezinkinga zohlelo olukhulu. Ukusebenza ezingeni eliphezulu kakhulu lokusebenza ngempumelelo kuyimfuneko edingekayo.

Ukuze unqobe umncintiswano, kufanele ube ngusomabhizinisi osezingeni eliphezulu futhi ophumelelayo. Noma kunezimo ezithile eziphikisanayo, kungenzeka ukunqoba izinkinga kusetshenziswa isipiliyoni sommeleli wokukhiqiza ifenisha, ohlale ekulungele ukukunikeza imininingwane esesikhathini, kanye nokwabelana ngesipiliyoni sakhe. Kepha lokhu akugcini uhlu lwezinzuzo lapho usebenzisa ifenisha yelungelo. Ukuba khona komkhiqizo owaziwayo uqobo sekuheha umthengi, okungathi, uhlobo lukazibuthe wamakhasimende. Ngemuva kwakho konke, njengoba wazi, abantu bayathanda lapho inkampani yomhlaba wonke ixhumana nabo. Ngakho-ke, ibhizinisi lakho lizoba ngenxa yoketshezi oluningi kwi-franchise.

Le yiprojekthi yebhizinisi ethembisayo, enenzuzo enkulu. Ukuze ungabi nabunzima obubalulekile ngesikhathi sokuqalisa, udinga ukuthi ulandele ngokuqinile imithethonqubo futhi ulandele amazinga abekiwe. Lokhu kuzokuholela empumelelweni engangabazeki futhi ungaba nezinga eliphezulu lemali engenayo. Ngesikhathi sokusebenzisa i-franchise, wenza ngendlela enqunywe ngumlingani wakho webhizinisi. Lokhu kuzoqinisekisa ukuthi uphumelela ngokushesha. Ukuphendula imibuzo yabathengi nakho kubalulekile ngendlela eyisimanga.

Njengo-franchisee wenkampani yefenisha, qedela imisebenzi yokukhiqiza ngesikhathi sokurekhoda. Kuzoba nakho konke lokhu, kusuka kubuchwepheshe obusezingeni eliphakeme kuya kumazinga wokuqeqeshwa kwabasebenzi. Futhi uma ubandakanyeka ekukhiqizeni ifenisha ngaphakathi kohlaka lwe-franchise, khona-ke amathuba akho wokuthola umphumela andisiwe kakhulu. Ngemuva kwakho konke, awuzenzeli nje wena, kepha usebenza ngaphakathi kohlaka lwenhlangano yomhlaba. Ngokunjalo, lonke ulwazi oludingekayo, isipiliyoni, ubuchwepheshe, ukwazi, kanye nezixazululo eziguqukayo ziseceleni kwakho. Ungaphumelela kalula kunoma yibaphi abaphikisi bendawo. Nikeza ifenisha yefenisha yakho ukunaka okufanele ekwandiseni amathuba akho okuphumelela.

Izimbangi zingenye yezingozi ezinkulu zefenisha yokukhiqiza ifenisha. Akekho kubo mhlawumbe ozofuna ukuyeka izimakethe zemakethe ezibondlayo. Ngenxa yalokho, abanye babo bazolwa kuze kube sekugcineni, kanti abanye bazokwazi nokubhenela ezindleleni zomzabalazo zokungathembeki nezimbi. Futhi kufanele nje ukulungele lokhu futhi udinga ukunqanda usongo. Kulokhu kuphela okudingeka wazi kusengaphambili ukuthi yimaphi amathuba nobungozi i-franchise enayo yokukhiqiza ifenisha. Ukuhlaziywa kwe-SWOT kuyithuluzi elihle kakhulu lokuhlonza la mathuba nezinsongo.

Leli yikhwalithi ephezulu nethuluzi eliphambili. Isebenzela noma yiliphi ibhizinisi, hhayi nje i-franchise. Ngakho-ke, ngokusebenzisa ama-analytics asesikhathini, uzokwazi ukuletha ukukhiqizwa kwefenisha ezindaweni eziphakeme zobuchwepheshe. Izibalo zokufunda ngokuqhubekayo. Ngaphezu kwalokho, lapho kukhonjiswa ngokusobala, maningi amathuba okuba ube nempumelelo ngokuzayo. Kuzodingeka ukubhekana kalula nemisebenzi yanoma yiluphi uhlobo futhi ufike empumelelweni engathandabuzeki. I-franchise esebenzayo yokukhiqiza ifenisha ngeke ibhekane nobunzima.

Ngakho-ke, konke kuzohamba njengoba ubuhlelile.